eyeview pitcha kucha: "the future of online video creativity"
DESCRIPTION
Advances in online video technology are opening the floodgates to new levels of creativity in online video advertising. Oren Harnevo, CEO of Eyeview, the leading personalized video technology provider, will lay out a vision for the future of digital video storytelling and how technology is enabling creative directors to rethink their approach to -- and the potential of -- online video advertising. Presenter: Oren Harnevo, CEO, EyeviewTRANSCRIPT
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At Eyeview,
We Help Brands Tell Better Video Stories
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Brands
Pre-rollIn-banner Viral Mobile
ConnectedTV
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Brands
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19
DealersOver 50Markets
Customer Use Case
Messages for different demos5
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Eyeview TechnologyHundreds of videos
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The Mazda Story
Sports Enthusiastic in San FranciscoMother in St. LouisThe One TV Ad
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Mother in St. LouisSports Enthusiastic in San FranciscoThe One TV Ad
The Mazda Story
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30% lift in sales
37% lift in purchase intent
73%lift in brand loyalty
100%lift in brand favorability
UPPER FUNNEL Brand
MID FUNNELEngagement &
Consideration
LOWER FUNNELPurchase & Intent
Personalization Works
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Personalize, qualified audience data
1st Party Data3rd Party Vendors
Behaviour TargetedLocation
Time of dayContextualRetargeted
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Personalized, quality creative Videos, Images, text, audio, music, link
Brand’s Information – Products, Promotions, Coupons and website
Eyeview Feeds Technology – Weather, Tickets, Fuel Prices
Social Feeds – Twits, Wall Post, Facebook
Data
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What’s Next In Video Creative?
Behaviorally Targeted Creative
Personalize Branded Video Experience on Facebook
TV Production is starting to Include Digital
Digital Creative Shops Are Starting to Get Engaged
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It’s about the Video Creative
Don’t just reuse the ‘One TV ad’
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The Brands are on board
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