eyewonder adobe tour ppt
TRANSCRIPT
REINVENT YOUR APPROACH TOINTERACTIVE DIGITAL ADVERTISING
ADVANCE with EYEWONDER
EYEWONDER WORLDWIDE :: ABOUT US
• Leading Interactive Digital Advertising company connecting the most compelling & effective campaigns to your widest audiences – since 1999 • Tools and services to create, deliver, report and analyse on online ad formats and features
Today we will cover:
Latest in-page and in-stream advertising trends/opportunitiesImproving campaign workflowMeasuring campaign successClient success stories
Today we will cover:
Latest in-page and in-stream advertising trends/opportunitiesImproving campaign workflowMeasuring campaign successClient success stories
INTERACTIVE DIGITAL ADVERTISING :: REINVENTED
INTERACTIVE DIGITAL ADS :: IN-STREAM
Interactive Pre-RollInteractive Ticker
New interactive in-stream ad formats from EyeWonder:• Interactive and measurable formats – just like in-page• Video consumption moving from TV to online• Standardization creates interactive ad buying opportunities• Flexible and scalable creative workflow
click image for online demo click image for online demo
Samples provided for demo use only
360 Degree Video
H.264 VideoLiveWonder Video
INTERACTIVE DIGITAL ADS :: IN-PAGECapitalising on Adobe CS4 and FMS 3.0/3.5 technologies: 3-D Expandable (AS3 + Flash 9)
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Samples provided for demo use only
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In-Stream RoadBlock
In-Page
INTERACTIVE DIGITAL ADS :: CROSS-PLATFORM
click image for online demo
click image for online demo
Samples provided for demo use only
click image for online demo
CASE STUDY :: VOLVO SWITZERLANDEyeWonder partnered with agency Plan.Net Suisse to power a new video ad format for Volvo
Advanced Results ::• Total interaction rate: 67%• Unique interaction rate: 35.97%• Average total time of interaction: 51.09 seconds• Click-through rate: 1.10%• New expandable wallpaper video ad format introduced on Swiss site
Samples provided for demo use only
click image for online demo
ADVANCED RESULTS :: NISSAN CASE STUDY
Expandable Banner with Interactive Game
Expandable Banner with Interactive Game
Expandable Video Banner
Samples provided for demo use only
click image for online demo
click image for online demo
click image for online demo
“We’re honored to receive a MIXX award for our Nissan Rogue Launch campaign. This distinction recognises the hard work and creative efforts put forth by our team as well as EyeWonder’s superior rich media capabilities, technology and service.” Doug Speidel, Executive Creative Director, TEQUILA\Los Angeles
With Consultation from EyeWonder:
Unique Interaction Rate: 8.10%Total Interaction Rate: 34.75%Avg. Total Time of Interaction as high as 40.53 seconds!CTR: 0.08%
ADVANCED RESULTS :: NISSAN CASE STUDY
Centralized reporting across ALL In-Page AND In-Stream ad units:
• All interactions and custom events• Unique int. rate and total int. rate• Avg. interaction time• Avg. length of time on page• Avg. time before 1st interaction
ADWONDER™ REPORTING :: CAMPAIGN SUCCESS
CASE STUDY :: BMW 7 Series LaunchBMW’s EyeWonder-powered campaign pushed the limits of inventive, out-of-the-box rich media
Advanced Results ::• Total interaction rate: 26.09%• Unique interaction rate: 11.41%• Average total time of interaction: 32.53 seconds• Click-through rate: 1.42%• The largest expandable ad ever created for a German market
Samples provided for demo use only
click images for online demo
SEAMLESS CAMPAIGN CREATION :: ADWONDER™
The AdWonder™ Flash Component:
• Perfectly complements and capitalizes on Adobe® Flash® Professional CS3 and CS4 authoring environments• Support for AS2 and AS3 as well as SWFs for Flash 10• Produces dramatic improvements to creative and production workflows• Design, build, preview, test and approve ads without ever leaving Flash
AUTHORING :: ADWONDER™ FLASH COMPONENT
EyeWonder Flash Authoring Tools
and Services
System 2System 1
In-Page Ads In-Stream Ads
Your interactive assets can be used for both in-page and in-
stream ads
Storyboarding.GIF files produced
.FLA files produced
XHand off to RM
QATraffic
Y
Z
If Approved…
If errors…
Coding, Tracking,Video, etc…
Client process (2 weeks)
Revisions
24 Hours24 Hours
Demo Links Provided
Using AdWonder™ removes the standard back & forth between
Creative and Rich Media Provider,
shortening production timeline
AUTHORING :: IMPROVED CAMPAIGN WORKFLOW
EYEWONDER :: THANK YOU
For more, visit www.eyewonder.com or contact:
Jenny Stanley Sales Director, UK+44 (0) 207 075 [email protected]
Ultano Kindelan Director General, Spain+34 91 345 [email protected]
Marcel Udo VP Business Development/ Managing Director, [email protected]