ezlocal breakdown
DESCRIPTION
ADVERTISE YOUR BUSINESS AND MAXIMIZE ONLINE PRESENCETRANSCRIPT
Online Search Today
• Online Search Today
34% of consumers shop online before they ever get to the store.
WHAT ARE THE TRENDS?
More than 55% of an estimated 15 million local businesses in the US do not have a website.
Over 64% of people who are looking for information, use search engines.
• Online Search Today
82% of local searches contacted a local business 60% making a purchase.
WHAT ARE THE TRENDS?
Some 93% of local search conversions take place offline.
By 2011, small companies are expected to spend $26 billion on Internet classifieds.
US online shoppers will double to 132 million in the next five years.
• Online Search Today
The Shift from Yellow Pages to Online Search
An average full-page Yellow Page ad costs $2,000/month
• Online Search Today
The Shift from Yellow Pages to Online Search
Manhattan, New York
1-in: $2,500
FP: $92,000
Manhattan, Kansas
1-in: $252FP: $11,200
• Online Search Today
1) Ease of Use
3 Secrets Why Search Engines Beat Yellow Pages in Local Advertising
2) Differentiation
3) Broad Exposure
• Online Search Today
Online Advertising is also:
Flexible and Dynamic
• No Distribution Costs
• No Mailing
• No Printing
More Affordable
EZlocal.com
WHAT’S SPECIAL ABOUT
• EZlocal.com
Localized Homepage
Local Feeds
• Jobs
• News
• Events
• Weather
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PERKS
• EZlocal.com
Featured Listing
• 66% believe that a larger display ad indicates a more established business
• 81% of online browsers start at the beginning of the search results when they don’t have a business name in mind.
Enhanced Business Profile Options
• Detailed Business Description with Products and Services
• Store Hours
• Link to Business Email
• Company Logo
• Up to 10 Store Photos
• EZlocal.com
PERKS
1) Promote Your Business on the Web in Minutes
• Printable coupons
• Detailed business information
• Add photos to personalize it
• EZlocal.com
2) Track What's Being Said About Your Business
• Manage, monitor, and control your business’ online reputation including contact information and reviews written about your company• Social environments which allow customers and business owners to interact
• EZlocal.com
3) Be More Visible in Search Engine Results
Every element added to the EZlocal business listing increases placement and visibility in search engine rankings
• EZlocal.com
4) Search Engine Submission
Content is Disseminated to THOUSANDS of Websites and Local Applications
• EZlocal.com
Example Search Results
Las Vegas Wedding Photography by Loviey
A Floral Boutique
Authority Heating & Air Conditioning
DFW Frame & Alignment
1) Ease of Use
2) Differentiation
3) Broad Exposure
Online Search Today
EZlocal.com1) Localized Homepage and Local Feeds
2) Featured Listing
3) Enhanced Business Profile Options
4) Promote Your Business Online
5) See and Respond to What’s Being Said
6) Search Engine Submission and Visibility
An Overview of EZlocal