ezzai.com "venture lab 2012"
DESCRIPTION
Testing Our Value Proposition : )TRANSCRIPT
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Ezzai.com
Djoser Team
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Why Ezzai.com» 86 Million Arabic Speaking Internet Users
[Dec 2011]» Growth in Internet between 2000 – 2011 was 2,501.2 % for
the Arabic Language.
» Copyright © 2012, Miniwatts Marketing Group.
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Why Ezzai.com» We hypothesized that most Arabs are online
using English as the main language due to the feasibility of finding what they are looking for.
» Since, there are many Arabic Speaking Internet Users, and very few Arabic websites that are highly frequented… We decided to provide the Arab nation with a unique website resembling eHow that is totally in Arabic and targets Arabs.
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Our Value Proposition
»We offer the BIGGEST Arabic website of How-to!!!
»Learning is in your mother-tongue»A unique website, that is easily surfed to
make learning easy»Learn at your pace at your place»Website will offer a community feeling
as Arabs around the world can post their own articles/videos on how-to topics.
Ezzai.com
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Competitors
» http://www.ekayf.com/» This competitor has mainly articles in a lot of
topics of how-to, there is no video content! Not many topics are covered!
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Competitors
» http://www.fatafeat.com/ » This competitor has mainly articles in cooking,
with focus on female customers only!
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Competitors
» http://www.banaat.com/b/index.php
» This competitor has only females as their target group!
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Competitors
» http://www.fatakat.com/» This competitor is perhaps the most successful
of all our competitors, targeting females and providing articles and videos in many topics such as Fashion, Cooking, Celebrities.
» The website has 12 million visits per month, and ranks as #9 in Egypt.
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Different?
» Yes» We’ll be more inclusive!» We’ll target everyone!» We aim to be a site that is listed in everyone’s
favourite list!
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Our Customers!
»To know them better, several surveys and face to face interviews were conducted!
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Our CustomersGetting to Know their Net Use in General
»First, we wanted to know how our potential customers are already spending their time online.
»Face to Face Interviews were conducted with 43 people, most of the questions were open ended, so that the customer can talk freely and not be confined to our assumptions!
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Our CustomersGetting to Know their Net Use in General
» Our interviewees (5 males and 38 females) were college students and Graduate Student Instructors.
»Results:» On average, they spent 6.3 hours online per day» 2 mostly surfed in Arabic; 13 surfed with either Arabic/English
language; 27 mostly searched only in English; and 1 female using both English and Japanese to surf the net
» When asked about what topics do they search for in Arabic? 9 stated Religion; 9 stated Songs (we had people mention old, new, religious chants, sufi hymns, islamic wedding songs); 8 stated Politics; 8 people admitted they never search for anything in Arabic online; 6 stated News; 4 stated famous Arabs; 4 stated stories/novels for Arab writers; 3 would follow famous Arab writers; 2 watched Arabic series; 1 cared about Egyptian TV Programs; 1 Translation and 1 plants!
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Our CustomersGetting to Know their Net Use in General
»Results:» We then asked them for their favourite and most frequented
Arabic websites.This was to give us an insight as to which websites people liked most, and of course the content within them, all websites mentioned are in an Excel sheet along with the rest of the data.
» When asked about what they have learned from the net? 13 mentions that they use the net mainly for Educational purposes (no surprise there as our sample were college students and GSIs)7 mentioned they were learning new languages (2 Turkish; 1 Japanese; 1 Korean; 1 French; 1 German; and one person was interested in studying Etymology!)Other things that were mentioned were fashion (style, make-up etc); drawing; magic; playing guitar; cooking; flowers; Dieting; Knitting; Personal Skills; Photography)6 said they have not learnt anything from the net!
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Our CustomersGetting to Know their Net Use in General
»Results:» When asked about what they are mostly doing
online?23 watch videos regularly26 read regularly10 listen regularly
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Our CustomersTesting their Preferential Topics in Arabic eHow
» 34 females and 6 males were shown the list of topics covered in eHow and asked to tick which ones they would regularly enter in an Arabic website of how-to
Home
Gardening and Plants
Landscaping
Interior Design
Home Improvement
0 5 10 15 20 25 30
Gardening and Plants
Landscaping
Interior Design
Home Improvement
0 5 10 15 20 25 30
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Our CustomersTesting their Preferential Topics in Arabic eHow
» 34 females and 6 males were shown the list of topics covered in eHow and asked to tick which ones they would regularly enter in an Arabic website of how-to
Style
Fashion
Makeup
Hair
Skin
0 5 10 15 20 25 30
Fashion
Makeup
Hair
Skin
0 5 10 15 20 25 30
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Our CustomersTesting their Preferential Topics in Arabic eHow
» 34 females and 6 males were shown the list of topics covered in eHow and asked to tick which ones they would regularly enter in an Arabic website of how-to
Food
Basics
Family Cooking
Daily Dishes
Entertaining
0 5 10 15 20 25 30
Basics
Family Cooking
Daily Dishes
Entertaining
0 5 10 15 20 25 30
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Our CustomersTesting their Preferential Topics in Arabic eHow
» 34 females and 6 males were shown the list of topics covered in eHow and asked to tick which ones they would regularly enter in an Arabic website of how-to
Money
Saving and Spending
Real Estate
Careers
Your Business
Insurance
Retirement
0 5 10 15 20 25
Saving and Spending
Real Estate
Careers
Your Business
Insurance
Retirement
0 5 10 15 20 25
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Our CustomersTesting their Preferential Topics in Arabic eHow
» 34 females and 6 males were shown the list of topics covered in eHow and asked to tick which ones they would regularly enter in an Arabic website of how-to
Health
Health Topics A-Z
Healthy Living
Fitness and Nutrition
0 5 10 15 20 25 30
Health Topics A-Z
Healthy Living
Fitness and Nutrition
0 5 10 15 20 25 30
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Our CustomersTesting their Preferential Topics in Arabic eHow
» 34 females and 6 males were shown the list of topics covered in eHow and asked to tick which ones they would regularly enter in an Arabic website of how-to
Mum
Living Well
Family and Relationships
Education and Activities
Parenting
0 5 10 15 20 25
Living Well
Family and Relationships
Education and Activities
Parenting
0 5 10 15 20 25
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Our CustomersTesting their Preferential Topics in Arabic eHow
» 34 females and 6 males were shown the list of topics covered in eHow and asked to tick which ones they would regularly enter in an Arabic website of how-to
Tech
Computers
Home Theatre
Mobile
Personal Electronics
Web
0 2 4 6 8 10 12 14 16 18
Computers
Home Theatre
Mobile
Personal Electronics
Web
0 2 4 6 8 10 12 14 16 18 20
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Our CustomersTesting their Preferential Topics in Arabic eHow
» 33 females and 6 males were asked how would they prefer our website design!
Website Design
Modern Look
Classic Look
Vibrant Look
0 5 10 15 20 25
Modern Look
Classic Look
Vibrant Look
0 5 10 15 20 25
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Our CustomersTesting their Preferential Topics in Arabic eHow
» 33 females and 6 males were asked how would they like our website content to be!
Content
Read Articles
Watch Videos
Both
0 5 10 15 20 25 30
Read Articles
Watch Videos
Both
0 5 10 15 20 25 30
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Our CustomersTesting their Preferential Topics in Arabic eHow
» 33 females and 6 males were asked if the idea of an Arabic eHow is actually appealing to them and they would be future customers?
Arabic eHow???
Yes
No
Maybe
0 5 10 15 20 25 30
Yes
No
Maybe
0 5 10 15 20 25 30
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Our CustomersTesting their Preferential Topics in Arabic eHow
» We had 34 females answer this survey compared to only 6 men!So we are hoping to get more data from Men! (And also from Women)!
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Our Customers!Larger Audience Discussion
» We have attended “World Entrepreneurship Day 2012” organized by SIFE in Bibliotheca Alexandria where we had the opportunity to discuss our idea with a larger audience.
» The second session in that event was about “Business Model”.At first, Ms.Rasha, Project manager at TIEC (Technology Innovation and Entrepreneurship Center) asked the audience to suggest ideas to be used as an example in the lecture.
» A lot of the audience suggested their ideas as did we!
We introduced our idea which is to have a web app where people could find how anything in life could be done and the capability to add their knowledge also.The most important thing that it was all in Arabic not like any counterpart they might have seen before.
Our idea was the one voted for!
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Our Customers!Larger Audience Discussion
» We discussed several blocks in the canvas and we started collecting audience response on the idea and how they would like it implemented.
» Customer segment CS» They suggested that we should target
» Educated men and women in the ages (15 - 40) years old .» Class A and B Income people.
» Value Proposition VP» Quite easily accessible Tacit knowledge.» Arabic content with Crowd sourcing.» Highly rated answers may win money after a number of posts.
» Channels CH » Websites.» Email Campaigns.» Ads in Clubs and Cafes.
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Our Customers!Larger Audience Discussion
» Customer Relationships CR» Feedback.» Competitions and Prizes.» Live Chat with the visitors of our website.
» Revenue Stream RS» Sponsored links retaliated to the topic.» Freemium with fees if you needs your Questions to be answered
immediately from expert. » Make a paid opportunity for a company for a product that may be
the article is on to login the site as a representative for the company and clarify things about their product .
» Key Resources KR» Info providers.
» Key Activities KA» Answering Questions.» Marketing.
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Website Name and Domain!» Because Ezzai.com was already taken, we
decided also to test several names and domains with our potential customers!
» 46 potential customers got to choose names they liked!
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