Meet Victoria Obanye

• Up to 12 million people use non mainstream lenders in the UK

• 7-10 million with limited access to financial services

• 2m without bank accounts

• 3-5m using doorstep lenders

• 2m+ using pay day lenders

• 200k using illegal money lenders

According to the FSA, Government and Competition Commission

Lender Average APR

Morses Ltd 365%

Provident 469%

Rhodes Finance 1064%

CLC 1564%

Pay Day 2500%+

No-one wants charity They just want a fair chance

1. Price

2. Security

3. Brand/marketing

4. New technology

5. Ethics

Priorities in choosing financial products

1. Accessibility

2. Flexibility

3. Honesty and simplicity

4. Respect

5. Relationship

Priorities in choosing financial products

Launched in 2005

A high touch service with a human interface

Access to mainstream banking services AND

We aim to revolutionize personal finance, starting with the people whom the mainstream providers have left behind.

Meet Mama’s Kitchen