f*** yeah fluid dynamics - nicole...
TRANSCRIPT
Nicole Sharp, PhD
APS DFD Meeting
Atlanta, GA
19 November 2018
F*** Yeah Fluid Dynamics:
Tips for Connecting with Broader Audiences
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On science communication
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http://nicolesharp.com/talks
2016: Inside the science communication process
2017: Getting into science communication
2018: Tips for connecting with broader audiences
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How scientists communicate
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Scientists are taught to remove the storyteller
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In fluid mechanics…
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In its first 1-2 years, the average
journal article gets:
• 100-200 downloads
• 2-3 citations
Data from: Journal Citations Report 2017 (for J. Fluid Mech., Phys. Rev. Fluids, and Phys. Fluids) and Phys. Rev. Fluids online
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How are stories told?
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Image credit: A. Morales
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The hero’s journey
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The hero’s journey
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Example Google Image search results
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The hero’s journey
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The hero’s journey
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The Ordinary
World
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The Ordinary
WorldImage: New Line Cinema
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The Ordinary
WorldImages: New Line Cinema, Warner Brothers Pictures
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The Ordinary
WorldImages: New Line Cinema, Warner Brothers Pictures, Lucasfilm
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The hero’s journey
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The Ordinary World
A Transformative
Journey
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A Transformative
Journey
Images: New Line Cinema, Warner Brothers Pictures, Lucasfilm
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The hero’s journey
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The Ordinary World
A Transformative
JourneyRevelation
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Revelation
Images: New Line Cinema, Warner Brothers Pictures, Lucasfilm
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The hero’s journey
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The Ordinary World
A Transformative
JourneyRevelation
The Return
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The Return
Images: New Line Cinema, Warner Brothers Pictures, Lucasfilm
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The hero’s journey
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The Ordinary World
N. S H A R P
The hero’s journey
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The Ordinary World
A Transformative
Journey
N. S H A R P
The hero’s journey
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The Ordinary World
A Transformative
JourneyRevelation
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The hero’s journey
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The Ordinary World
A Transformative
JourneyRevelation
The Return
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The hero’s journey for non-fiction
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The Ordinary World
A Transformative
JourneyRevelation
The Return
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The hero’s journey for non-fiction
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The Ordinary World
A Transformative
JourneyRevelation
The Return
“Here’s a
strange idea…”
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The hero’s journey for non-fiction
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The Ordinary World
A Transformative
JourneyRevelation
The Return
“Here’s a
strange idea…”
Journey through
the past to see
how we reached
this point
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The hero’s journey for non-fiction
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The Ordinary World
A Transformative
JourneyRevelation
The Return
“Here’s a
strange idea…”
Journey through
the past to see
how we reached
this point
A revelation
leads us to the
takeaway
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The hero’s journey for non-fiction
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The Ordinary World
A Transformative
JourneyRevelation
The Return
“Here’s a
strange idea…”
Journey through
the past to see
how we reached
this point
A revelation
leads us to the
takeaway
We use the
takeaway to
reframe the
world
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Where does this show up?
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The Ordinary
World
Transform-ative
Journey
Revel-ation
The Return
• NPR
• e.g. Radiolab color episode
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Where does this show up?
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The Ordinary
World
Transform-ative
Journey
Revel-ation
The Return
• NPR
• e.g. Radiolab color episode
• PBS
• e.g. It’s Okay to Be Smart, “The
Largest Rivers on Earth is in the Sky”
• Your favorite video essays on YouTube
• e.g. Wisecrack, Pop Culture
Detective, etc.
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A final example
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The Ordinary World
A Transformative
JourneyRevelation
The Return
Scientists aren’t
good at
storytelling.
The hero’s
journey is a
common fictional
narrative
structure.
The hero’s
journey can be
used for
nonfiction, too!
Following the
hero’s journey
makes for better
science stories.
Nicole Sharphttp://fyfluiddynamics.com
@fyfluiddynamics
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