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F15 Beverage Innovation

Campbell Soup Company

2*Healthy Products that meet the FDA definition

Source: Pew Research Center, Modern Parenthood, March 2013., American Dietetic Association

eat healthier and more conveniently

Beverages are critical to on-the-go channels and juices are a missed opportunity to address health needs

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V8 has the brand recognition and healthy halo to credibly succeed with consumers in vegetable juice

All Other

Brands

All Other

Brands

Source: Datassential Operator AAU Tracking StudyTime Period: March 2013-April 2014Internal Campbell Research

Source: Symphony RI National Consumer Panel, 52 weeks ending 11/2012, All Outlets

MEC media spend, Fiscal 2012Health Focus, State of the Plate, 2011MEC media spend for fiscal 2012

V8  ranks  high  as  an  Extremely/Very

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V8 has done research to better understand our consumers and developed innovation that capitalizes on Consumer Trends for healthier, more convenient, and great tasting solutions

Past Today

Deliver tomato based vegetable nutrition

Blend vegetables & fruit to deliver health nutrition through new product formats and taste profiles

Vegetable Nutrition and being healthy is on trend.

V8 offers unsurpassed vegetable nutrition in Juice

Flavor Excitement

Easy Veggies

New Benefits

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Category Information

Lemonade growing double digits in L52 weeks + 15%1Lemonade accounted for 10% of C-store juice/fruit drink sales in 2012Pink and strawberry lemonade flavors are the most popular flavors for Fruit Juice Users4Innovation in lemonade is driving trial and repeat purchase in convenience stores2

Consumer Target Adults and families who enjoy classic beverages but want added benefits

Segments B&I, Hospitality, Travel & Leisure, C&U, Vending

Positioning A twist on an American classic, V8 Splash is the one juice drink that provides a refreshing fruity taste with the nutrition your family needs

Product Attributes

Vitamin C at 100% daily value Vitamin A at 50% daily value Delicious, crisp and on-trend consumer favorite Fun and refreshing twist to a classic drink

Category Benefits

Take advantage of V8 Splash® growth by adding single serve Lemonade and Strawberry lemonade: a top growing flavor with a top growing brand V8 Splash® offers wide consumer appeal, and on-trend flavors, for anyone anytime anywhere V8 Splash® Lemonade scored high for purchase intent among category

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Shelving Recommendation Next to V8 Splash Juices

Available Flavors LemonadeStrawberry lemonade

Format 16oz Single serve PET Bottle / 12 per case

1 Source: IRI, MULO; Symphony IRI2 BevNET Magazine 2013a3 Purchase Interest by Variety (T2B/5)

SPLASH LEMONADES

A twist on an American classic, V8 Splash is the one juice drink that provides a refreshing fruity taste with the nutrition your family needs

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BLOODY MARY MIX

Finally, a shortcut from V8 to your favorite brunch beverage. Our brand new Bloody Mary mix is perfectly blended with enough spice and punch to make every sip as delicious as the next. All you need to add is the fun.

Cheers to a more convenient and tasty Bloody Mary!

ConsumerTarget

Bar  tenders,  mixologists, or  kitchen  staff  who  prepare/serve  breakfast,  brunch  or  lunch.  

Segments Bars  /  Hospitality /  Leisure  &  Recreation  /  Breakfast  &  Lunch  Restaurants

PositioningDeliciously  blended  juices,  power  packed  with  nutrition.  Make  juicing  reachable  to  a  mainstream  market:    The  nutrition  of  vegetable  juice  with  a  fresh  new  taste.

Product  Attributes

Makes  9  cocktailsNon-­‐alcoholic100%  juiceNo  high  fructose  corn  syrupPasteurized  for  premium  quality40  calories  per  serving

SKU Information V8  Bloody  Mary  Mix  #20655

Format 46oz  multiserve PET  bottle  /  6  per  case

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1½

VEGGIE BLENDS

Category Information

There are little to no options out there that meet the convenience, nutrition and affordability that customers seek

Juicing at home is nutritious but time intensive and inconvenientRefrigerated premium juices are expensive and have high sugar contentSavory juices have a polarizing tasteSweet Fruit juices contain too much sugar

Consumer Target Adults seeking health and wellness who care about what they eat/drink and how it makes them feel

Segments B&I, Hospitality, Travel & Leisure, C&U, Vending, IC, Healthcare, Middle & High Schools

Positioning Deliciously blended juices, power packed with nutrition. Make juicing reachable to a mainstream market: The nutrition of vegetable juice with a fresh new taste.

Product Attributes

1 ½ serving of vegetables in each servingExcellent source of antioxidant vitamins A, C and EHealthyNo added SugarNo Artificial colors, sweeteners, flavors or preservatives100 calories or less per bottle

Category Benefits

Addresses consumer sugar and calorie concerns vs other category offeringsHigh consumer benefits for a moderate price pointMakes juicing reachable to mainstream customerThe nutrition of vegetable juice with a fresh new taste and fruit finishMeets USDA Smart Snack guidelines*

Shelving Recommendation Next to V8 100% Vegetable Juice

SKU InformationHealthy Greens #21796Carrot Mango #21795Purple Power #21793

Format 12oz Single serve PET Bottle / 12 per case

New Veggie Blends from V8® are Delicious and Functional: Get the nutrition of vegetables with a fresh new taste

Launch DateFebruary 1, 2015

Carrot Mango

Healthy Greens

Purple Power

Excellent source of

Essential Antioxidant Vitamins A, C & E

No sugar added

No artificial colors, flavors, or preservatives

Servings of

VegetablesPer 12 fl.oz. bottle

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New V8® Protein Shakes deliver satisfying energy from ingredients you know. Brought to you by the iconic V8® brand, known for health and nutrition.

PROTEIN SHAKES

Category Information

1 in 2 V8® households already buy Nutrition Shakes/BarsLast year total U.S. sales of healthy* products exceeded $2.2 billion (up more than 30% since 2009)

Insights

Consumer Target Busy adults, 25-49 with a slight female skew, who live an active healthy lifestyle and adopt trends to help them live their proactive life.

Segments B&I, Hospitality, Health Clubs, C&U, Vending, IC, Healthcare

Positioning Satisfying energy from a better-for-you source of protein with ingredients you know.

Product Attributes

Excellent source of protein (12g)Essential vitamins and minerals delivered with real ingredients¼ cup of vegetables in each servingContains as much Calcium and Vitamin D as a glass of milkContains as much Fiber as 1 cup of kalesNaturally sweetened with real ingredients like cane sugar and honeyNo High Fructose Corn Syrup or artificial preservatives added

Shelving Recommendation Next to Special K protein shakes or Boost/Ensure meal substitutes

SKU Information Chocolate #22176Vanilla #22178

Format10oz Resealable HDPE Bottle / 12 per case(HDPE is opaque plastic, light resistant to maintain the integrity of product. This material is recyclable)

12gPROTEIN

3gFIBER

NOHIGH  FRUCTOSE

CORN  SYRUP

3gFIBER

PER  SERVINGPER  SERVING

Launch DateFebruary 1, 2015

Pew Research Center, Modern Parenthood, March 2013., American Dietetic Association

Catalina Marketing Household Data (2012), Quantitative V8 Protein Concept Research (IPSOS), November 2013

- ;. Data: Latest 52 Weeks, ending 8/4/12;

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New V8® Protein Bars deliver satisfying energy from ingredients you know. Brought to you by the iconic V8® brand, known for health and nutrition.

PROTEIN BARS

Category Information

1 in 2 V8® households already buy Nutrition Shakes/BarsLast year total U.S. sales of healthy* products exceeded $2.2 billion (up more than 30% since 2009)

Insights

Consumer Target Busy adults, 25-49 with a slight female skew, who live an active healthy lifestyle and adopt trends to help them live their proactive life.

Segments B&I, Hospitality, Health Clubs, C&U, Vending, IC, Healthcare

Positioning Satisfying energy from a better-for-you source of protein with ingredients you know.

Product Attributes

Good source of Protein (10g)Good source of fiber (5g)¼ cup of vegetables in each servingContains as much Fiber as 2 cup of kalesNo High Fructose Corn Syrup or artificial preservatives addedEssential vitamins and minerals delivered with real ingredientsNaturally sweetened with real ingredients like cane sugar and honey

Shelving Recommendation Next to Special K protein bars

SKU Information Chocolate Peanut Butter #19908Oatmeal Raisin #19905

Format 1 bar 12cnt / 4 pack cs

10gPROTEIN

5gFIBER

NOHIGH  FRUCTOSE

CORN  SYRUP

3gFIBER

PER  SERVINGPER  SERVING

Launch DateFebruary 1, 2015

Pew Research Center, Modern Parenthood, March 2013., American Dietetic Association

Catalina Marketing Household Data (2012), Quantitative V8 Protein Concept Research (IPSOS), November 2013

- ;. Data: Latest 52 Weeks, ending 8/4/12;

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SPICY MANGO

Category Information

US consumers are seeking ethnic food authenticity, with bold tastesV8 Consumers are seeking variety and refreshment and becoming more adventurous in their eating habits.

Hispanic consumers are key category participants65% of new SSJD HH are HispanicHispanic consumers over index in juice consumption

Insights Tomato & Vegetable juices have seen the largest increase in Hispanic Users vs. other Beverage categories.

Core Consumer Bold flavor seekers and Hispanics

Target Segments College & Universities, Business & Industry, Healthcare, QSR, Donut Shops, Independents, Vending, Middle & High Schools

Positioning Bold flavored refreshment with the vegetable nutrition of V8. New V8 Vegetable Juice Cocktail Spicy Mango delivers both variety and refreshment

Benefits

Excellent source of Vitamin C2 servings of vegetablesGood source of Vitamin A70 calories per bottle75% juiceNo High Fructose Corn SyrupNo artificial colors, flavors, or added preservatives

Category Benefits

Adds exciting flavor variety to SSJ categoryVarieties broaden Hispanic appealRemoves product barriers (no HFCS or artificial colors, lower sodium)Footprint & flavors promote versatility of juice

Shelving Recommendation Next to Clamato Juice drinks or next to other V8 100% vegetable juice

SKU Information Spicy Mango #21695

Format 12oz Single Serve PET Bottle / 12 per case

Launch Date:February 1, 2015

NEW V8® Spicy Mango satisfies and delights the growing US consumer base that seeks authenticity & bold tastes. This new flavor offers an exciting twist to

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A great tasting alternative to water made from simple, refreshing ingredients.

INFUSED WATERS

Category Information

Bottled water is a $1.5B category in IC and has grown each of the past 5 years for a 11% 5 year CAGR.Flavored bottled water represents 33% of that total ($0.5B).Recently, more heavily flavored waters have been losing ground to innovations around lower calorie, sparkling, and coconut waters.

InsightsPeople drink water becausetasty, but are often full of sugar or artificial ingredients. V8 Infused Waters bridges the gap for hydration, taste, and benefits.

Core Consumer Adults seeking health and wellness

Target Segment B&I, Hospitality, Travel & Leisure, C&U, Vending, Micro-markets, Healthcare

Positioning V8 Infused Waters provides lightly flavored refreshment made from simple ingredients.

Benefits

Light, crisp flavors that refreshClean label with five simple ingredients or less1 full serving of vegetablesNo artificial sweeteners, flavors, colors or ingredientsNo added sugarLow calorieOnly water on the market to provide a vegetable serving

Shelving Recommendation

With other functional/enhanced waters like Hint or Bai5. We should not be placed with mainstream bottled water like Dasani, Aquafina, etc. and not with juice.

SKU InformationMandarin Orange GingerBlack Cherry PomegranateCucumber Lime

Format 16oz resealable PET bottle / 12 per case

Launch DateMarch 1, 2015

Hydrating Delicious Functional Clean Label Low Calorie

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Our portfolio delivers a variety of healthy, indulgent and on trend beverages

Healthy

On TrendIndulgent

Diverse