f5 networks' adrian noblett
DESCRIPTION
CommsDay Summit 2013TRANSCRIPT
EVOLVING TO THE APPLICATION DELIVERY NETWORK
Adrian NoblettSolution Architect – Australia / New Zealand
2© F5 Networks, Inc.
Evolution of Service Providers Business
’70s – 80s
Wire
’80s – 90s ’90s – 00s Today
Infrastructure
Monetization | Value
’70s – 80s
Wire
Frame Relay/ ATM/Ethernet
’80s – 90s ’90s – 00s Today
Infrastructure
Monetization | Value
’70s – 80s
Wire
Frame Relay/ ATM/Ethernet
’80s – 90s
IP
’90s – 00s Today
Infrastructure
Monetization | Value
’70s – 80s
Wire
Frame Relay/ ATM/Ethernet
’80s – 90s
IP
’90s – 00s
L4-L7 (Web, OTT, etc.)
Today
Infrastructure
Monetization | Value
3© F5 Networks, Inc.
Connectivity Provider.
Today
Smartphone, 4G/LTE data cards, and app stores are driving exponential growth in mobile data traffic leading to congestion on the network, increasing security threats, and extending new revenue sources.
Mobile Operators Paradigm Shift
Experience Provider.
Tomorrow
Rapidly moving to a content/application delivery model over LTE networks. Implementing new application/service delivery models including Voice over LTE, and expanding into new vertical applications (such as Healthcare etc.,.
Paradigm shift in:• Network architecture• Business Models• Service delivery
4© F5 Networks, Inc.
SP Networks are Transitioning from a Network Model to an Application Delivery Model
SE
RV
ICE
SC
ON
TR
OL
AC
CE
SS
TR
AN
SP
OR
T
Past: Overlay networks Present: Some elements converged
Telco CloudLarge Capacity Data Centers Hosting IT, Services Platforms, and Control Functions
Converged Services Platforms
Control Functions
Future: Fully converged Application Delivery Networking
Cloudified WAN
Wireless Wireline
FM
C (N
etwo
rk)
Clo
ud
& N
etwo
rk C
on
vergen
ce (Clo
ud
, CD
N)
Mob
ile
PS
TN
AD
SL
Fib
er
TV TV TV
Internet Services (Mail, IM, Portals)
IMS Control
Common IP Transport
Mob
ile
PS
TN
AD
SL
Fib
er
Telco Cloud
WAN
5© F5 Networks, Inc.
Service Provider Business DriversTransforming Economics, Experience, and Service Enablement
Voice Dominant
Traffic Mobile OperatorRevenue & TrafficDe-Coupled
Data Dominant
Time
Source: Unstrung
Revenue
Exp
erie
nce
Enablem
ent
Economics (TCO and ARPU)
Service ProviderNetwork
Devices/Users
Enterprise
Residential
Commercial
Applications/Cloud
Hosted Apps
Enterprise Verticals
Cloud SaaS
Apps Providers
6© F5 Networks, Inc.
Application Delivery Network
Applications/Cloud
Hosted Apps
Enterprise Verticals
Cloud SaaS
Devices/Users
Enterprise
Residential
Commercial
Apps Providers
Application Delivery Network
Optimize, Secure, and Monetize Service Provider Networks
EXPERIENCE ENABLEMENTECONOMICSPersonalization
Context
Application Optimization - COE
Mobile Application/. Device Mgmt.
Device Security
Content Optimization
Geolocation
Ad Insertion
Enabling Tubro BW
Business Models
Analytics
Application Security and Portal
Resource Usage Content Compression
Rating/Billing
Service Control
Multilayer Security
Traffic Mgmt.
Policy Mgmt.
Signaling Optimization
Service Consolidation
SDN/NFV
7© F5 Networks, Inc.
Application Delivery Network Attributes
L4-L7 Awareness
Identifying New Services
Offer New Application based connectivity
Adaptable & Optimizing Network
Automating Operations
Improving Customer Service
Providing the knowledge to enable the business to operate where services are running
Differentiating with speed to market and driving top line
Creating the best user experience possible to attract and maintain subscribers on a network
that can adapt to the changing landscape
Provide new levels of network visibility to streamline operations
and customer care
Cloudifying operations to streamline operations
New offering for M2M and offerings tailored to specific markets and industries
8© F5 Networks, Inc.
Key Component of the Application Delivery Network
• Application/Service Directory (DNS) – to efficient manage the services
• Network Signaling Awareness – to manage the network
• Subscriber Awareness – to tailor services on a per user basis
• Application Awareness – at the heart of the ADN
• Centralized Policy Management – to tie all the component together
9© F5 Networks, Inc.
Today’s Mobile Networks Are Static/Inflexible
DNS PCRF AAA OCS CSCF
Control Plane Services
RADIUS, Diameter, DNS, SIP
GGSNPGW
WAP GatewayVideo Optimization Transparent Caching
Value Added Services (VAS)
FWL2 switchRTR DPI CGN RTR
Challenges
• Complex architecture… hard to scale
• Results in high CapEx and OpEx
• Difficult to add new services (requires changes to multiple elements, VLAN management…)
Subscriber
Internet
10© F5 Networks, Inc.
Subscriber
GGSNPGW
Intelligent Traffic Management1
Internet
Intelligent Services FrameworkOptimize, monetize, and secure
11© F5 Networks, Inc.
Subscriber
GGSNPGW
Intelligent Traffic Management
2Network Function Consolidation
PEM CGNFW
Internet
Intelligent Services FrameworkOptimize, monetize, and secure
12© F5 Networks, Inc.
Subscriber
GGSNPGW
Intelligent Traffic Management
Network Function Consolidation
PEM CGNFW
Distributed Enforcement
3
Diameter Signaling
PCRF AAA OCS CSCF
RADIUS, Diameter, SIP,…
Centralized Policy Control
3
Internet
Intelligent Services FrameworkOptimize, monetize, and secure
13© F5 Networks, Inc.
Subscriber
GGSNPGW
Intelligent Traffic Management
Network Function Consolidation
PEM CGNFW
Distributed Enforcement
3
PCRF AAA OCS CSCF
RADIUS, Diameter, SIP,…
Centralized Policy Control
3
Internet
Signaling Delivery Controller
Intelligent Services FrameworkOptimize, monetize, and secure
14© F5 Networks, Inc.
Subscriber
GGSNPGW
Intelligent Traffic Management
Network Function Consolidation
PEM CGNFW
Distributed Enforcement
PCRF AAA OCS CSCF
RADIUS, Diameter, SIP,…
Centralized Policy Control
Internet
Signaling Delivery Controller
DNS DNS
Doman Name Service
4
Intelligent Services FrameworkOptimize, monetize, and secure
15© F5 Networks, Inc.
Subscriber
GGSNPGW
Intelligent Traffic Management
Network Function Consolidation
PEM CGNFW
Distributed Enforcement
PCRF AAA OCS CSCF
RADIUS, Diameter, SIP,…
Centralized Policy Control
Internet
Signaling Delivery Controller
DNS DNS
Doman Name Service
VAS VAS
Video Optimization, WAP, URL Filtering, …
Cloud-Enabled and Software Driven VAS Optimization
5
Data Center
Intelligent Services FrameworkOptimize, monetize, and secure
16© F5 Networks, Inc.
Subscriber
GGSNPGW
Intelligent Traffic Management
Network Function Consolidation
PEM CGNFW
Distributed Enforcement
PCRF AAA OCS CSCF
RADIUS, Diameter, SIP,…
Centralized Policy Control
Internet
Signaling Delivery Controller
DNS DNS
Doman Name Service
VAS VAS VAS
Video Optimization, WAP, URL Filtering, …
Cloud-Enabled and Software Driven VAS Optimization
5
Data Center
Orchestration
……
Intelligent Services FrameworkOptimize, monetize, and secure
17© F5 Networks, Inc.
Subscriber
GGSNPGW
Intelligent Traffic Management
Network Function Consolidation
PEM CGNFW
Distributed Enforcement
PCRF AAA OCS CSCF
RADIUS, Diameter, SIP,…
Centralized Policy Control
Internet
Signaling Delivery Controller
DNS DNS
Doman Name Service
VAS VAS VAS
Video Optimization, WAP, URL Filtering, …
Cloud-Enabled and Software Driven VAS Optimization
Data Center
……
Software Defined Networking
6
Intelligent Services FrameworkOptimize, monetize, and secure
18© F5 Networks, Inc.
Application & Services Aware Network Management
Benefits
• Service & Network agility• Opex and Capex savings• Reduced time to market for new services
19© F5 Networks, Inc.
RAN / Fixed Access
Network Function Virtualization (NFV)Leveraging compute power throughout your network
Central Office / Data CenterCentral Office / Data Center
INTERNET
• User acceleration• Additional VAS spin-up• Local CO / Remote CO resource access• Security services
Capabilities
RAN / Fixed Access
RAN / Fixed Access
APP
APP
APP APP
DRA
APP
APPAPP
APP APP APP
DRA
APP
APP
Data Center
DRA
VMManagement
Central Office / Data Center
APP
APP
APP APP
DRA
APP
APP
20© F5 Networks, Inc.
Application Delivery NetworksSummary• Operators need to shift from providing only connectivity to providing
a compelling user experience
• The network value has shifted from layer 3 (IP) to layers 4-7 – the application layers
• The network needs to be policy aware, service aware, and highly adaptable to the changing market landscape
• The network needs to move from static inflexible elements to software-based and programmable elements to help operators address the market changes today and in the future
21© F5 Networks, Inc.
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