FAB ANALYSIS – PEPSI ATOM

FAB F = FEATURES.

What are the main features of your product and what is it designed to do?- What is it?

A = ADVANTAGES.What will the product do to solve the prospect’s problems?- What does it do

B = BENEFITS.How will your product help people gain or avoid problems in the future?- What is in it for the customer? 

For example:

Features — what products have (e.g. stainless steel part)

Advantages — what features do (e.g. lasts longer)

Benebreakdowns and lower repair bills)

fits — what those features and advantages mean (e.g. fewer breakdowns, lower repair bills etc)

FAB analysis for Pepsi Atom

Feature Advantage Benefit

Sharp,fizzier taste Strong tasting cola Choice

Rs 10 for a 200 ml returnable glass bottle

On-premise consumptionConsumer can quickly

have the drink and move on.