FAB FOUR

NICHELLE L. LANE, ALLAN MEIRA, JACQUELINE SHIN & DAMON WILLIAMS PAGES 17.10- 20

DEFINITION OF SOCIAL MEDIA

Social Media refers to online communities that are participatory conversational and fluid.

SOCIAL MEDIA IN ADVERTISING AND MARKETING

• Annoying and distracting • Product Reviews are important

• TV Commercials are more relevant

WAYS SOCIAL MEDIA CONTRIBUTE TO BRANDS:

• Produce• Publish• Control • Critique • Rank

IMPORTANT ELEMENTS OF ADVERTISING IN SOCIAL MEDIA

• WOM• Click Through Rates• Cost Per Click

• Buzz