faber ventures from idea to mvp
TRANSCRIPT
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Product DevelopmentDiogo Teles - @diogocteles
Head of Product
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The Beginning
/ 2Copyright © Faber Ventures - Confidential
/“ If you wish to make an apple pie from scratch,
you must first invent the universe ”Carl
Sagen
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The Problem
/ 3Copyright © Faber Ventures - Confidential
/“Don’t mistake speed for precocity: the world does
n’t need wrong answers in record time.”
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The Market
/ 4Copyright © Faber Ventures - Confidential
/Size + Competiveness + Fuckedupness = Ready to
Disruption Factor
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The Technology
/ 5Copyright © Faber Ventures - Confidential
/Global availability + Defendability + Hard To
Implement = Science Fiction Index
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Small Market+
Easy To Implement
Big / Competitive Market
+ Easy To Implement
Small Market +
Hard To Implement
Big / Competitive Market
+ Hard To Implement
Ready to Disruption Factor
Science Fiction Index
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/ 6Copyright © Faber Ventures - Confidential
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The Problem
/ 7Copyright © Faber Ventures - Confidential
/“ Don’t be the pike ”
Tom Hulme
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A Story
/ 8Copyright © Faber Ventures - Confidential
/“We need stories to reach facts”
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Copyright © Faber Ventures - Confidential / 9
Who are the personas?
What is the role of each persona on the discovered problem?
What are the main pain points?
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No Assumptions
/ 10
Copyright © Faber Ventures - Confidential
/“ Apostas são as mães de todas as cagadas! “
My Grandmother
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Copyright © Faber Ventures - Confidential
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Solution
/ 12
Copyright © Faber Ventures - Confidential
/Define a one liner value proposition!
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Feature Definition
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Feature Prioritization
/ 14
Copyright © Faber Ventures - Confidential
/This guy has a brilliant method. Oh Well a good
method. To be fair its just a method.
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User interestHow important is this feature to the user?
Development effortHow hard is it to develop?
Business importanceIs this feature killer for the business?
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MVP Definition
/ 16
Copyright © Faber Ventures - Confidential
/“So what if we started pushing “Minimum Lovable
Products” into the world?”
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Define Key Metrics
/ 17
Copyright © Faber Ventures - Confidential
/“ You are what you measure “
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Go-To-Market
/ 18
Copyright © Faber Ventures - Confidential
/If you pay for it, you are not doing it right!
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Test the MVP
/ 19
Copyright © Faber Ventures - Confidential
/It doesn’t need to look pretty, it just needs to
WORK!
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Feedback, Feedback and
more Feedback
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Conclude and React
/ 22
Copyright © Faber Ventures - Confidential
/Metrics + Distribution Channels + Costumer
Satisfaction = Great Success
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Roadmap and Long Term
Vision
/ 23
Copyright © Faber Ventures - Confidential
/“ I have a dream. Oh and btw this is my plan to get
there. “
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Build your investment
deck
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ProblemSolution Market Size
CompetitionConfirmed Value Proposition Validated Metrics
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Validated Go-To-Market StrategyProduct Roadmap Long Term Vision
A solid and build upon real metrics financial plan
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“ This is not good enough, just take it to the back of the barn and shoot it ”
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