facade branding for health & wellness centres
TRANSCRIPT
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REFERENCE MANUAL
Facade branding forHealth & Wellness CentresAyushman Bharat Scheme
2 MAY 2018 | VERSION 2 | DISCARD ALL PREVIOUS VERSIONS
LOPEZ DESIGN
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PAGE 2Facade branding: Ayushman Bharat Scheme
Introduction
Type A DesignSTEP 1 - Planning the designSTEP 2 - Making the design templateSTEP 3 - Painting your local craft STEP 4 - Painting the illustrationExamples
Design specificationsColoursPatternsIllustrationsLogo
Type B DesignSTEP 1 - Planning the designSTEP 2 - Making the design templateSTEP 3 - Painting your local craft STEP 4 - Painting the illustrationExamples
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Contents
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Introduction
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PAGE 4Facade branding: Ayushman Bharat Scheme
India is a vast, diverse and a highly populated country. Its problems are complex and unique to itself. It is a challenge to reach out to vast different regions across India as local beliefs, culture and practices influence every region’s outlook.
Under the Ayushman Bharat Scheme 1.5 lakh Sub Health and Primary Health Centers will be transformed to Health and Wellness Centers (HWC). To disseminate their services optimally, the centers must be accessible and appealing, providing a sense of comfort and belonging to the people of the regions where they are located.
Ayushman Bharat SchemeIntroduction
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PAGE 5Facade branding: Ayushman Bharat Scheme
Our branding approach reflects the intent of the Ayushman Bharat program, which advocates “a powerful, people-centric and humanistic branding at the grassroots level.” It is unified across regions by a common graphic template of a rectangle and circle. It is simultaneously an open and flexible model, allowing every community to be involved by painting the facades of the Centre and bringing their own expressions to the Health and Wellness Centres.
Such a diverse yet distinct branding of health and wellness centres brings the services of the HWC closer to the people it is meant to serve.
Facade brandingIntroduction
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PAGE 6Facade branding: Ayushman Bharat Scheme
The essence behind the design of branding graphics on the facade is:
A. Circles which hold the communication graphics about health and wellness - these graphics are fixed for all centres and there are a total of 6 to choose from in priority (given on slide 69 of this manual)
B. A rectangle which encircles the windows and doors of the building, which will be embellished by patterns of the region - these graphics are flexible within the format, variable for every centre and created locally.
C. Two design options to choose from, for how these graphics can be manifested.
Facade brandingIntroduction
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PAGE 7Facade branding: Ayushman Bharat Scheme
There are two designs – Type A and Type B.
One can use either of the designs.
Design typesIntroduction
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PAGE 8Facade branding: Ayushman Bharat Scheme
Type A The rectangle form and circular forms are connected.
Design typesIntroduction
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PAGE 9Facade branding: Ayushman Bharat Scheme
CUType A Close up view
The rectangle form and circular forms are connected.
Design typesIntroduction
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PAGE 10Facade branding: Ayushman Bharat SchemeDesign types
Type BThe rectangle form and circular forms are not connected.
Introduction
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PAGE 11Facade branding: Ayushman Bharat SchemeDesign types
CUType BClose up view
The rectangle form and circular forms are not connected.
Introduction
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PAGE 12Facade branding: Ayushman Bharat Scheme
Type ADesign
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STEP 1
Planning the design
Type A
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PAGE 14Facade branding: Ayushman Bharat Scheme
Take a printout of the HWC building front.
If you do not have a printout make a simple drawing of the building facade with doors and windows as shown.
An example is shown here.
Type A - STEP 1.1 Planning the design
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PAGE 15Facade branding: Ayushman Bharat Scheme
Roughly identify the free space on the building where you can make graphics..
Free space around doors and windows is preferred.
An example is shown here.
Type A - STEP 1.2 Planning the design
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PAGE 16Facade branding: Ayushman Bharat Scheme
6 standard illustrations depict the various facilities at the HWC’s. Corresponding to these, you can compose up to six circular spaces.
Place the 6 circles in the free space you have identified.
If there is not enough space to accommodate all six, place fewer circles in the order of priority.
Note Refer to slide 69 to see the 6 illustrations and the priority.
Type A - STEP 1.3 Planning the design
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STEP 2
Making the design template
Type A
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PAGE 18Facade branding: Ayushman Bharat Scheme
Paint the outer surface of the building in yellow paint. Use only the specified shade of yellow.
Paint the windows, doors and their frames in the brown shade. Use only the specified shade of brown.
YELLOW METAL 7920
ETHNIC BROWN 8589
Type A - STEP 2.1 Making the design template
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PAGE 19Facade branding: Ayushman Bharat Scheme
With a pencil, draw a circle of 24 inch diameter on the building and place it according to your rough master sketch next to window. (You can make a circle template using a cardboard and use it to draw the circle on the wall - this will allow you to work faster)
An example is shown here.
Type A - STEP 2.2 Making the design template
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PAGE 20Facade branding: Ayushman Bharat Scheme
With a pencil draw an outline of 10 inches away from the window and the circle as shown.
An example is shown here.
Type A - STEP 2.3 Making the design template
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PAGE 21Facade branding: Ayushman Bharat Scheme
With a pencil, connect the rectangle and circle in a smooth outline.
An example is shown here.
Type A - STEP 2.4 Making the design template
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PAGE 22Facade branding: Ayushman Bharat Scheme
Now mark 5 inches inside, ie within the outline you have already drawn.
An example is shown here.
Type A - STEP 2.5 Making the design template
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PAGE 23Facade branding: Ayushman Bharat Scheme
With the pencil, draw the second parallel line as shown
An example is shown here.
Type A - STEP 2.6 Making the design template
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PAGE 24Facade branding: Ayushman Bharat Scheme
Now paint both these lines in 1 inch thick brown colour. Use only the specified shade of brown colour
ETHNIC BROWN 8589
Type A - STEP 2.7 Making the design template
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STEP 3
Painting your local craft
Type A
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PAGE 26Facade branding: Ayushman Bharat Scheme
Take a simple pattern from a craft belonging to your region only. This will make your centre truly local.
Make sure that the pattern is simple to draw. You should be able to draw it large about 5 inches tall.
Example shown as reference:Warli art for Maharashtra region
Type A - STEP 3.1 Painting your local craft
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PAGE 27Facade branding: Ayushman Bharat Scheme
Paint your craft pattern in the space between the lines. You can freely apply other small patterns from your local craft. Use only brown colour as specified.
Example shown for reference: Warli art for Maharashtra region
Type A - STEP 3.2 Painting your local craft
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STEP 4
Painting the illustration
Type A
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PAGE 29Facade branding: Ayushman Bharat Scheme
Paint the circle white and make the grid using a pencil as shown on pages 72 to 77 for each illustration. Carefully draw the illustration using the grid as a reference. Paint the illustrations with the colours shown on page 66
Example of illustration 1.
Type A - STEP 4.1 Painting the illustration
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PAGE 30Facade branding: Ayushman Bharat Scheme
Paint the illustrations with the colours shown on page 65
Example of illustration 1.
Type A - STEP 4.2 Painting the illustration
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PAGE 31Facade branding: Ayushman Bharat Scheme
Similarly all the components can be completed on the total building as planned.
Example of a complete building using the clay relief art of Chhattisgarh .
Type A - STEP 4.3 Painting the illustration
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Examples
Type A
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PAGE 33Facade branding: Ayushman Bharat Scheme
Examples of three different crafts from their respective regions — Note: Use craft only from your region.
Warli, Maharashtra Gond Art, Madhya Pradesh Aipan, Uttranchal
Type A Example 1
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PAGE 34Facade branding: Ayushman Bharat Scheme
Example of how the design works on different building facade layout & sizes
Type A Example 2
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PAGE 35Facade branding: Ayushman Bharat Scheme
Example of how the design works on different building facade layout & sizes
Type A Example 3
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PAGE 36Facade branding: Ayushman Bharat Scheme
Examples of how each centre can look different within the same region. This will allow every building to have a unique design which is attractive and meaningful.
Type A Example 4
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PAGE 37Facade branding: Ayushman Bharat Scheme
Type BDesign
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STEP 1
Planning the design
Type B
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PAGE 39Facade branding: Ayushman Bharat Scheme
Take a printout of the HWC building front.
If you do not have a print out make a simple drawing of your building facade with doors and windows.
An example is shown here.
Type B - STEP 1.1 Planning the design
![Page 40: Facade branding for Health & Wellness Centres](https://reader031.vdocument.in/reader031/viewer/2022013012/61cee03f48ac292bb76ad26b/html5/thumbnails/40.jpg)
PAGE 40Facade branding: Ayushman Bharat Scheme
Roughly identify the free space on the building where graphics can be painted.
Free space around doors and windows is preferred.
An example is shown here.
Type B - STEP 1.2 Planning the design
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PAGE 41Facade branding: Ayushman Bharat Scheme
There are 6 circles that represent the 6 illustrations depicting the various facilities at the HWC’s.
Place the 6 circles in the free space.
If there is not enough space to accommodate all six, place fewer circles in the order of priority.
Note Refer to slide 69 to see the 6 illustrations and the priority.
Type B - STEP 1.3 Planning the design
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STEP 2
Making the design template
Type B
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PAGE 43Facade branding: Ayushman Bharat Scheme
Paint the outer surface of the building in yellow paint. Use only the specified shade of yellow.
Paint the windows, doors and their frames in the brown shade. Use only the specified shade of brown.
Type B - STEP 2.1 Making the design template
YELLOW METAL 7920
ETHNIC BROWN 8589
![Page 44: Facade branding for Health & Wellness Centres](https://reader031.vdocument.in/reader031/viewer/2022013012/61cee03f48ac292bb76ad26b/html5/thumbnails/44.jpg)
PAGE 44Facade branding: Ayushman Bharat Scheme
With a pencil draw a circle of 24 inch diameter on the building and place it according to your rough master sketch next to window. (You can make a circle template using a cardboard and use it to draw the circle on the wall - this will allow you to work faster)
An example is shown here
Type B - STEP 2.2 Making the design template
![Page 45: Facade branding for Health & Wellness Centres](https://reader031.vdocument.in/reader031/viewer/2022013012/61cee03f48ac292bb76ad26b/html5/thumbnails/45.jpg)
PAGE 45Facade branding: Ayushman Bharat Scheme
With a pencil draw an outline of 10 inches away from the window and the circle as shown.
An example is shown here
Type B - STEP 2.3 Making the design template
![Page 46: Facade branding for Health & Wellness Centres](https://reader031.vdocument.in/reader031/viewer/2022013012/61cee03f48ac292bb76ad26b/html5/thumbnails/46.jpg)
PAGE 46Facade branding: Ayushman Bharat Scheme
Now mark 5 inches away on the inside parallel to the outline you have already drawn.
An example is shown here
Type B - STEP 2.4 Making the design template
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PAGE 47Facade branding: Ayushman Bharat Scheme
With the pencil, draw the second parallel line as shown
An example is shown here
Type B - STEP 2.5 Making the design template
![Page 48: Facade branding for Health & Wellness Centres](https://reader031.vdocument.in/reader031/viewer/2022013012/61cee03f48ac292bb76ad26b/html5/thumbnails/48.jpg)
PAGE 48Facade branding: Ayushman Bharat Scheme
Now paint both these lines in 1 inch thick brown colour.Use only the specified shade of brown colour
Type B - STEP 2.6 Making the design template
ETHNIC BROWN 8589
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STEP 3
Painting your local craft
Type B
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PAGE 50Facade branding: Ayushman Bharat Scheme
Select a simple pattern from a craft belonging to your region only. This will make your centre truly local.
Make sure that the pattern is simple to draw. You should be able to draw it large about 5 inches tall.
Example of Aipan for Uttaranchal region is shown.
Type B - STEP 3.1 Painting your local craft
![Page 51: Facade branding for Health & Wellness Centres](https://reader031.vdocument.in/reader031/viewer/2022013012/61cee03f48ac292bb76ad26b/html5/thumbnails/51.jpg)
PAGE 51Facade branding: Ayushman Bharat Scheme
Paint your craft pattern in the space between the lines. You can apply other small patterns from your local craft. Use only brown colour as specified.
Example of Aipan art for Uttaranchal region is shown.
Type B - STEP 3.2 Painting your local craft
![Page 52: Facade branding for Health & Wellness Centres](https://reader031.vdocument.in/reader031/viewer/2022013012/61cee03f48ac292bb76ad26b/html5/thumbnails/52.jpg)
STEP 4
Painting the illustration
Type B
![Page 53: Facade branding for Health & Wellness Centres](https://reader031.vdocument.in/reader031/viewer/2022013012/61cee03f48ac292bb76ad26b/html5/thumbnails/53.jpg)
PAGE 53Facade branding: Ayushman Bharat Scheme
Paint the circle white and make the grid using a pencil as shown on pages 72 to 77Draw the illustration using the grid as a reference. Paint the illustrations with the colours shown on page 65
Example of illustration 1 is shown
Type B - STEP 4.1 Painting the illustration
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PAGE 54Facade branding: Ayushman Bharat Scheme
Paint the illustrations with the colours shown on page 65
Example of illustration 1 is shown.
Type B - STEP 4.2 Painting the illustration
![Page 55: Facade branding for Health & Wellness Centres](https://reader031.vdocument.in/reader031/viewer/2022013012/61cee03f48ac292bb76ad26b/html5/thumbnails/55.jpg)
PAGE 55Facade branding: Ayushman Bharat Scheme
Similarly all the components can be completed on the total building as planned.
Example of a complete building inspired by clay relief art of Chhattisgarh
Type B - STEP 4.3 Painting the illustration
![Page 56: Facade branding for Health & Wellness Centres](https://reader031.vdocument.in/reader031/viewer/2022013012/61cee03f48ac292bb76ad26b/html5/thumbnails/56.jpg)
Examples
Type B
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PAGE 57Facade branding: Ayushman Bharat Scheme
Examples of three different crafts — Note: Use craft only from your region.
Warli, Maharashtra Gond Art, Madhya Pradesh Aipan, Uttranchal
Type B Example 1
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PAGE 58Facade branding: Ayushman Bharat Scheme
Example of how the design works on different building facade layout & sizes
Type B Example 2
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PAGE 59Facade branding: Ayushman Bharat Scheme
Example of how the design works on different building facade layout & sizes
Type B Example 3
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PAGE 60Facade branding: Ayushman Bharat Scheme
Examples of how each centre can look different within the same region. This will allow every building to have a unique design which is attractive and meaningful.
Type B Example 4
![Page 61: Facade branding for Health & Wellness Centres](https://reader031.vdocument.in/reader031/viewer/2022013012/61cee03f48ac292bb76ad26b/html5/thumbnails/61.jpg)
Design specifications
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Colours
Design specifications
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PAGE 63Facade branding: Ayushman Bharat Scheme
Design specificationsColours Wall colour
YELLOW METAL 7920
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PAGE 64Facade branding: Ayushman Bharat SchemeBrown colour use
To match shade card ETHNIC BROWN 8589
Design specificationsColours
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PAGE 65Facade branding: Ayushman Bharat SchemeIllustration coloursDesign specifications
Colours
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Patterns
Design specifications
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PAGE 67Facade branding: Ayushman Bharat Scheme
Draw the pattern using the grid and dimensions given below —
1 inch stroke
5 inches
4 inches
1/4 inches stroke
Window frame
4 inches
11 inches
11 in
ches
GridDesign specificationsPatterns
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Illustrations
Design specifications
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PAGE 69Facade branding: Ayushman Bharat Scheme
There are six illustrations to be drawn on the facade. Priority is from 1 to 6 with 1 as high priority and 6 as the least. If you have less space, leave out the lower priority numbers from the list.
The illustrationsDesign specificationsIllustrations
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PAGE 70Facade branding: Ayushman Bharat Scheme
The illustrations can be drawn in three simple steps —
StepsDesign specificationsIllustrations
A. LIGHTLY DRAW GRAPHIC B. FILL THE COLOURS C. FINISH BLACK OUTLINES
![Page 71: Facade branding for Health & Wellness Centres](https://reader031.vdocument.in/reader031/viewer/2022013012/61cee03f48ac292bb76ad26b/html5/thumbnails/71.jpg)
PAGE 71Facade branding: Ayushman Bharat Scheme
Draw the illustration using the grid and dimensions given below —
24 inches1 inch stroke
5 inches4 inches
4 inches
44 inches
44 in
ches
24 in
ches
1/4 inch stroke
1 inch stroke1/4 inch stroke
1 inch stroke
4 in
ches
5 in
ches
11 i
nche
s
Dimensions & gridDesign specificationsIllustrations
![Page 72: Facade branding for Health & Wellness Centres](https://reader031.vdocument.in/reader031/viewer/2022013012/61cee03f48ac292bb76ad26b/html5/thumbnails/72.jpg)
PAGE 72Facade branding: Ayushman Bharat Scheme
Stroke Thickness ¼ inch
4 inches
24 inches
24 in
ches
Maternal healthDesign specificationsIllustrations
![Page 73: Facade branding for Health & Wellness Centres](https://reader031.vdocument.in/reader031/viewer/2022013012/61cee03f48ac292bb76ad26b/html5/thumbnails/73.jpg)
PAGE 73Facade branding: Ayushman Bharat Scheme
4 inches
24 inches
24 in
ches
ImmunisationDesign specificationsIllustrations
![Page 74: Facade branding for Health & Wellness Centres](https://reader031.vdocument.in/reader031/viewer/2022013012/61cee03f48ac292bb76ad26b/html5/thumbnails/74.jpg)
PAGE 74Facade branding: Ayushman Bharat Scheme
4 inches
24 inches
24 in
ches
YogaDesign specificationsIllustrations
![Page 75: Facade branding for Health & Wellness Centres](https://reader031.vdocument.in/reader031/viewer/2022013012/61cee03f48ac292bb76ad26b/html5/thumbnails/75.jpg)
PAGE 75Facade branding: Ayushman Bharat Scheme
4 inches
24 inches
24 in
ches
Tele consultationDesign specificationsIllustrations
![Page 76: Facade branding for Health & Wellness Centres](https://reader031.vdocument.in/reader031/viewer/2022013012/61cee03f48ac292bb76ad26b/html5/thumbnails/76.jpg)
PAGE 76Facade branding: Ayushman Bharat Scheme
4 inches
24 inches
24 in
ches
Drug distributionDesign specificationsIllustrations
![Page 77: Facade branding for Health & Wellness Centres](https://reader031.vdocument.in/reader031/viewer/2022013012/61cee03f48ac292bb76ad26b/html5/thumbnails/77.jpg)
PAGE 77Facade branding: Ayushman Bharat Scheme
4 inches
24 inches
24 in
ches
Health awarenessDesign specificationsIllustrations
![Page 78: Facade branding for Health & Wellness Centres](https://reader031.vdocument.in/reader031/viewer/2022013012/61cee03f48ac292bb76ad26b/html5/thumbnails/78.jpg)
Logo
Design specifications
![Page 79: Facade branding for Health & Wellness Centres](https://reader031.vdocument.in/reader031/viewer/2022013012/61cee03f48ac292bb76ad26b/html5/thumbnails/79.jpg)
PAGE 79Facade branding: Ayushman Bharat Scheme
Draw the National Health Mission logo and Ayushman Bharatlogotype using the grid and dimensions given below —
Dimensions & gridDesign specificationsLogo