face your finances. advertising concept: find new leads as our audience calculates their knowledge...
DESCRIPTION
Execute: January – April Tax Season (or any time!) Sell To: 1 Sponsor Potential Clients: Banks Money managers Investment firms Database Drivers: Drives website traffic, drives people to register for your database Identifies segment of your database interested in personal finance and monthly checklists Face Your FinancesTRANSCRIPT
Face Your Finances
Advertising Concept: Find new leads as our audience calculates their knowledge on different financial matters. We’ll identify their questions so you can provide the correct answers.
Audience Engagement: • Registrants participate in a Q-n-A about personal and family
finance habits (carrying debt, using credit cards, setting aside savings, retirement planning, investments, etc.)
• Answers are on confirmation page, courtesy of sponsor.• Completing the survey enters them to win an AMEX Gift Card or
free checking. • Interested respondents can opt-in to receive monthly financial
check-ins via email.
Face Your Finances
Execute:• January – April Tax Season (or any time!)
Sell To:• 1 Sponsor
Potential Clients:• Banks• Money managers• Investment firms
Database Drivers:• Drives website traffic, drives people to register for your database• Identifies segment of your database interested in personal finance and monthly
checklists
Face Your Finances
Campaign: Start the new year off right – educate the community on financial literacy in an unintimidating way.
Engagement: Your business will be featured in emails, in print/on-air and online promoting this fun educational campaign.
Awareness: Your logo and business information will be highlighted on our “Face Your Finances” quiz page.
Results: Receive survey results, as well as opted in prospects. Optional opportunity to provide follow-up emails directly to them.
Face Your Finances
You Receive:• Your logo/link info on the Face Your Finances quiz page on our website• Your logo/link info included in emails to our database members promoting
the Face Your Finances campaign• Inclusion in on-air/in-print promotion for Face Your Finances• Sponsored Face Your Finances dedicated bounce-back email • A list of opted-in participants • Optional: Additional follow-up email campaign to opted in registrants.
You Provide:• Prize for contest winner• Special offer for entrants
Promotional Value: $ _____ Your Investment: $ _____
Face Your Finances
Sponsorship Package