FACEBOOK 101Spring 2014

Today many businesses are joining Facebook and creating business pages as a way to connect with current customers and expand their reach. Here are some tips to help you use Facebook for your CAbi business.

Table of ContentsWhat is a Facebook profile? 2

What are Facebook pages? 2

Create a CAbi business page 2

Uploading pictures to your Facebook page 3

Profile photo 3

Cover photo 3

Timeline photo 4

Photo Guidelines 4

Start posting! 5

Suggest your Facebook page to your friends. 5

FACEBOOK 101—2 © SPRING 2014 CAbi, LLC

What is a Facebook profile?Facebook profiles are meant to represent a single individual.

What are Facebook pages?Business pages offer unique tools for connecting people to a topic they care about, like a business, brand, organization, or celebrity. Pages are managed by administrators with personal profiles. Pages are not separate Facebook accounts and do not have separate login information from your profile.

As a CAbi Consultant, if you have a personal Facebook profile, we suggest you create a CAbi business page:

• Go to facebook.com/pages/create

• Choose a Page category (Click on “Brand or Product” and select “Clothing” as your category)

• Choose a subcategory and enter the required information

• Check the box next to I agree to Facebook Pages Terms

• Click Get Started

Now that your Facebook page is created, add a photo. You can download images from our Social Media toolkit by following these instructions.

FACEBOOK 101—3 © SPRING 2014 CAbi, LLC

Uploading pictures to your Facebook page

profile photo

cover photo

PROFILE PHOTOThis is the small square image that will appear on your page and next to your name when you post. Click on “Add Profile Picture” and upload your photo of choice.

COVER PHOTOThis is the large, banner-like, rectangular photo that appears on your page. Click “Add a Cover” and upload your photo of choice.

FACEBOOK 101—4 © SPRING 2014 CAbi, LLC

TIMELINE PHOTOClick on “Photo/Video” to upload the picture that will go with your post. This post will appear on your fans’ timelines and on your wall.

timeline photo

PHOTO GUIDELINESThe file can be square or rectangular. However, note that the profile and the timeline photos are square, so if you don’t want anything chopped off, be sure to use square images. Cover photos are rectangular.

Next, be sure to add CAbi’s page under your page’s favorites.

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Start posting! Please remember that social media is meant to be fun and engaging! We suggest that you post your own photos to your social networks and also post on topics that are interesting and relevant to your fans/followers.

Write your post here

click “Post”

Suggest your Facebook page to your friends.You’ll see this feature to the right of the page. Click “Invite” to let your friends know about your new page.