facebook 201 oak ridge merchants association

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Welcome! SEORocket.co m @SEORocket

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Page 1: Facebook 201 Oak Ridge Merchants Association

Welcome!

SEORocket.co

m

@SEORocket

Page 2: Facebook 201 Oak Ridge Merchants Association

Social Media has changed our world,the way we communicate

and our Marketing.

Page 3: Facebook 201 Oak Ridge Merchants Association

Sharingencourages

Conversation creates

Relationships bring New Clients

How can YOU capitalize on THIS traffic?

Page 4: Facebook 201 Oak Ridge Merchants Association

Contentvs

Fan Building

Page 5: Facebook 201 Oak Ridge Merchants Association

What People Love About Your Business

Content that People Love to Share

Page 6: Facebook 201 Oak Ridge Merchants Association

Your Business is Lovable

• How does it feel/taste/sound/work?

• Experience• Knowledgeable• Sense of community• Local loyalty• Solves which problems?• Savings

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Page 7: Facebook 201 Oak Ridge Merchants Association

Be “Person”ablePerception of your Brand?

What’s your U.S.P.?Personality, Baby!

Page 8: Facebook 201 Oak Ridge Merchants Association

Content That People Love

•Entertaining/Inspirational• Informative•Current•Make their lives easier

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Page 9: Facebook 201 Oak Ridge Merchants Association

Mix It Up!Tips/HintsFAQ’sPictures and videosPromotions, Seasonal remindersMeet the StaffProduct or Service highlightDrive traffic to site, blogs = cross

promotion

Page 10: Facebook 201 Oak Ridge Merchants Association

Tell the World!ANYTHING that your CUSTOMERS need to know, MUST be shared!

• Events/Sales• New items• Store hours/Closings• Promotions• Industry related info• Surveys/Crowdsourcing

Page 11: Facebook 201 Oak Ridge Merchants Association

107 “Likes”21 Shares10 Comments

Page 12: Facebook 201 Oak Ridge Merchants Association

232 “Likes”268 Shares9 Comments

Page 13: Facebook 201 Oak Ridge Merchants Association

Building Your Fan Base

Page 14: Facebook 201 Oak Ridge Merchants Association
Page 15: Facebook 201 Oak Ridge Merchants Association

Multimedia, Baby!Link to in all other advertising and social media .

Have other businesses link to you. Share

VideosPhotosBlogs

Page 16: Facebook 201 Oak Ridge Merchants Association

Sponsored Posts

Moves your status update higher in the News Feed

Page 17: Facebook 201 Oak Ridge Merchants Association

Facebook Ads

Highly targeted•Age• Location• Interests•Education• Pages followed

Page 18: Facebook 201 Oak Ridge Merchants Association

Contests and Promotions

Apps – across the timeline

Page 19: Facebook 201 Oak Ridge Merchants Association

Also…Use Facebook as the PageInteract with other PagesShare updates from your personal profile

Tag the @Page in personal check-ins and updates

Page 20: Facebook 201 Oak Ridge Merchants Association

Value…The more you offer, the more attractive you will become.

The less you offer, the more anonymous you will remain.

Page 21: Facebook 201 Oak Ridge Merchants Association

Thank You!

SEORocket.com

@SEORocket