facebook 201 oak ridge merchants association
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Welcome!
SEORocket.co
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@SEORocket
Social Media has changed our world,the way we communicate
and our Marketing.
Sharingencourages
Conversation creates
Relationships bring New Clients
How can YOU capitalize on THIS traffic?
Contentvs
Fan Building
What People Love About Your Business
Content that People Love to Share
Your Business is Lovable
• How does it feel/taste/sound/work?
• Experience• Knowledgeable• Sense of community• Local loyalty• Solves which problems?• Savings
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Be “Person”ablePerception of your Brand?
What’s your U.S.P.?Personality, Baby!
Content That People Love
•Entertaining/Inspirational• Informative•Current•Make their lives easier
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Mix It Up!Tips/HintsFAQ’sPictures and videosPromotions, Seasonal remindersMeet the StaffProduct or Service highlightDrive traffic to site, blogs = cross
promotion
Tell the World!ANYTHING that your CUSTOMERS need to know, MUST be shared!
• Events/Sales• New items• Store hours/Closings• Promotions• Industry related info• Surveys/Crowdsourcing
107 “Likes”21 Shares10 Comments
232 “Likes”268 Shares9 Comments
Building Your Fan Base
Multimedia, Baby!Link to in all other advertising and social media .
Have other businesses link to you. Share
VideosPhotosBlogs
Sponsored Posts
Moves your status update higher in the News Feed
Facebook Ads
Highly targeted•Age• Location• Interests•Education• Pages followed
Contests and Promotions
Apps – across the timeline
Also…Use Facebook as the PageInteract with other PagesShare updates from your personal profile
Tag the @Page in personal check-ins and updates
Value…The more you offer, the more attractive you will become.
The less you offer, the more anonymous you will remain.
Thank You!
SEORocket.com
@SEORocket