facebook 2014 - tips and tricks on enhancing your impact
TRANSCRIPT
Social Media Facebook
2014 What we know 10 years later
Amy E. Hays Emerging Technologies Program Specialist Texas A&M InsAtute of Renewable Natural Resources [email protected]
295.5 million
316 m 1.6 b
401 m
Facebook: 1.15 Billion TwiRer: 500 million Google: 500 million LinkedIn: 238 million Instagram 130 million Pinterest: 70 million
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HOW TO GIVE IT YOUR ALL
Anatomy of a Facebook Post
Status/Message
MulA-‐media • Picture • Video • Document
AcAon
Anatomy of a FaceBook Post
Be a BeRer Friend • When you have a page, make sure to go “like” other pages of your partners
Add Context….. When you post items, tell your readers WHY they should care. Why should they click and follow that link?
User only shares the link Gives info as to what the link holds
Take Advantage of Power of Visuals
• Use pictures and text to give an educaAonal experience • List species name • Talk about it’s life cycle
Give Credit and ConnecAons…
Use @ symbol to bring up potenLal FaceBook pages and people This will also post to their page
Everything in BLUE is now hyperlinked to another page
Use SHARE opAon…..
1. Sharing gives credit to original poster
2. Sharing creates good relaAonships
3. Sharing leads people to new sources
4. Sharing increases SEO
• Tells you criAcal informaAon about your audience, posts, and content
Understand and Use Insights…..
Understand Your Target Users
1. Do you know when your target audience is online
2. Use the scheduling tool
3. Call out to your target users (for all our teachers, hey hunters, calling all birders)
How Insights Can Help You
• Analyze which posts were popular – you can look at them an see why
• What Ames were people checking your pages • What demographic is your client • Where are your visitors from
…….TWEEK, TWEEK, TWEEK………
• Facebook offers some flexibility is lelng the user modify almost all parts of a post – Don’t like the Atle? Change it – Don’t like the picture aRached with a post? Change it
– Don’t like the paragraph automaAcally grabbed from a link? Change it
Learn Tricks
Example – Links vs. Visual Engagement on
meh
awesome
Engage, Engage, Engage…..
• Don’t just spout informaAon one way
• Ask QuesAons • Answer and “like” when someone comments
• Recognize member by name
Think About Carrots…..
• What would make your clients more acAve? • Offer contests with easy prizes (books on conservaAon of water)
• Have fun with quizzes
Social Media Facebook
2014 What we know 10 years later
Amy E. Hays Emerging Technologies Program Specialist Texas A&M InsAtute of Renewable Natural Resources [email protected]