TRANSCRIPT
Lauren Fox
Ryan Smith
Background Top leader in the social media world Facebook plays an important role
between organization and community
Platform for strategic communication and engagement
Pre-Account Creation
Identify who will manage the account and create a manual
Determine the focus of the page
Create a policy for the public
50/30/20 Rule
This rule has proven in most cases to get the most engagement and interaction from Facebook followers
50/30/20 Rule
50% about News
50/30/20 Rule
30% about personality
50/30/20 Rule
20% about the organization
Engagement!
Visuals Visuals Visuals Engagement rates
for posts that include: Photo albums –180%Pictures – 120%Videos – 100%
Including organization members in posts is a plus, too!
Keep Posts Short Posts with fewer than 100
characters combined with bold, beautiful photos get the most responses!
Dont Shorten URLs!
Does not give the clicker any indication of where the link leads to
Tell Them What You Want
Most effective =“post”“comment”“take”“submit”“like”“tell us”
Ask Questions Questions placed at the END of a post increased engagement by 15% over questions placed at the beginning.
Highest engagement rates○ “Where”, “when” & “should”
Most likes○ “Would”
“Why?” has the lowest engagement
Seeking Engagement Correctly
Share content that has nothing to do with your organization BUT tie it back!
Final Tips Be positive Write for a 5th
grade reading level
Aim for 4-5 posts per week
Don’t just stick to class time!
