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FACEBOOK FOR BUSINESSHow to Reach More with your Facebook Business Page
DON’T HAVE A PAGE YET?
5 QUICK WAYS TO AUDIT YOUR PAGE
1. Do you have a username?
2. Do you have strong profile and cover photos?
3. Is your basic info complete and accurate?
4. Does your page look good?
5. Are you telling your story?
YOUR FACEBOOK USERNAME
Make sure your site has a username
YOUR FACEBOOK USERNAME
and not the default username
NEED TO SET YOUR USERNAME?
To edit your username click “Edit Page>Edit Settings”
NEED TO SET YOUR USERNAME?
DO YOU HAVE STRONG PROFILE AND COVER PHOTOS?
STAY COMPLIANT! IT’S EASY.
Facebook has easy to read page guidelines. Read them for yourself: https://www.facebook.com/page_guidelines.php
IS YOUR BASIC INFO COMPLETE AND ACCURATE?
Great
for
SEO
DOES YOUR PAGE LOOK GOOD?
Scroll down your page. Does it look good? You don’t have to
be a graphic designer to recognize visual appeal.
DOES YOUR PAGE LOOK GOOD?
ARE YOU TELLING A STORY?Add milestones to tell your customers
your story
ADD YOUR MILESTONES
ADD YOUR MILESTONES
CONGRATULATIONS!
Your Facebook is Ready for the World!
WHAT IS THE #1 RULE?
I have a rule that I call the #1 rule of content marketing.
Can you guess what it is?
RELEVANCE
WHAT SHOULD YOU POST?
Be authentic! Post things that you’re interested in and that are relevant to your audience. (KNOW YOUR AUDIENCE)
Post pictures of your products, of you, and of your customers. (SPARINGLY)
Ask questions. (WITH MORE THAN ONE ANSWER)
Experiment. (BUILDING CHANGES)
GOOD OR BAD?
Answered Your Own Question
Graphics
Photo Doesn’t Match
WHAT DO YOU WANT TO PROMOTE?
Special offers
Education
Humor
Special Events
HOW MUCH SHOULD I POST?
With the news feed from Facebook, you can post the same thing in the morning and the same thing at night, and two different groups of fans will see your post. (DO THIS SPARINGLY AND SAVE IT FOR PROMO’S)
We recommend starting with at least posting once per day. Ideally 2-3 times per day is beneficial! BUT If you Clog a persons News Feed, they may block your content!
You can schedule posts with the Facebook scheduling tool as well.
HOW TO UNLOCK MORE “REACH”
Take a look at a post you did earlier today or yesterday on your computer, or on the “Pages” Facebook app.
BALANCING ACT
Pictures and Links are more interactive and more likely to be shared…
Just Text Posts are seen by more people…
WHAT’S THE POINT?
Do you know what the primary goal of posting to your Facebook page should be?
Why would you invest all this time and energy?
TO SEND THEM HERE:
WHY?
Facebook changes all the time and it’s free. They can change it whenever they want.
You want to leverage the free tool to build digital assets that you own.
Always be collecting your customers email addresses, and always provide them outstanding value that they can’t find anywhere else.
STRENGTHEN YOUR BRAND
It takes a consumer 7-10 impressions before they build up enough trust and confidence to buy from you.
How can you get impressions?
RADIORanges from $600-2,000 per month (20-50 plays per month)
NEWSPAPER ADSMinimum $22 for one impression in a small local paper
DIRECT MAIL$200 for a single route drop (postage and printing)
WHAT SHOULD YOU DO?
Build a consistent base of branding
Use special marketing injections to promote buyer action
Focus on consistency, and vary your messaging periodically so it looks “new” to your prospects.
DO IT FOR LITTLE TO KNOW MONEY
DEALER SYNERGY OFFERS:
$95 for a one hour consultation to review either:
Your website
Your social media presence
Your email marketing
Including an additional follow up check in call or meeting at our office to review your goals and progress to date.
