DESCRIPTION
Facebook. Tania Galíndez Olascoaga. Agenda. Social Networking Facebook History Facts Facebook structure Profiles Applications Third-Party Applications Mobile. -Social Networking - Facebook -History -Facts - Facebook structure -Profiles -Applications -Third-Party -Mobile. - PowerPoint PPT PresentationTRANSCRIPT
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FacebookTania Galíndez Olascoaga
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Agenda•Social Networking•Facebook
▫History▫Facts
•Facebook structure▫Profiles▫Applications▫Third-Party Applications▫Mobile
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What is Social Networking?•Grouping of individuals into specific
groups•It can be done in person•The websites are more popular•Reasons:
▫Meet other users▫Gather information▫Relationships
-Social Networking-Facebook
-History-Facts
-Facebook structure
-Profiles-Applications-Third-Party -Mobile
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What is Social Networking?•“Social Networking Websites”•Online community of internet users•Common interests•Purpose Socialize
-Social Networking-Facebook
-History-Facts
-Facebook structure
-Profiles-Applications-Third-Party -Mobile
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What is Social Networking?•Different types of social network
websites:▫Specific beliefs or groups▫Open websites:
Traditional Creation of the own network
•Risks
-Social Networking-Facebook
-History-Facts
-Facebook structure
-Profiles-Applications-Third-Party -Mobile
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History•Mark Zuckerberg•February 2004
Harvard•Dustin Moskowitz
and Chris Hughes•4 months 30
colleges•Idea Exeter Face
Book
-Social Networking-Facebook
-History-Facts
-Facebook structure
-Profiles-Applications-Third-Party -Mobile
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History• Cofounder of Napster
Sean Parker also joined.• First investor Peter
Thiel (Pay Pal)• 2004,second investment
by Accel Partners• It opened to high school
in Spetember 2005• Photo sharing feature
-Social Networking-Facebook
-History-Facts
-Facebook structure
-Profiles-Applications-Third-Party -Mobile
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History•New investemnts•September 2006 Opened to anyone with
an e-mail adress•Yahoo and Viacom attempted to buy
Facebook •In Fall 2007 1 million new users signed
up every week
-Social Networking-Facebook
-History-Facts
-Facebook structure
-Profiles-Applications-Third-Party -Mobile
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Facts•Facts:
▫11% users are over 35▫Fastest growing group is over 30▫Half of the users use the product every day▫10 minutes a day▫6th most trafficked site in the US▫Top photo sharing site Microsoft invested
$240 Million for 1.6% of the company▫Facebook $15 billion▫5th most valuable US Internet Company
-Social Networking-Facebook
-History-Facts
-Facebook structure
-Profiles-Applications-Third-Party -Mobile
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Facts•Competitors:
▫My Space▫Bebo▫Friendster▫Linkedln▫Tagged▫Hi5
-Social Networking-Facebook
-History-Facts
-Facebook structure
-Profiles-Applications-Third-Party -Mobile
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Facts
-Social Networking-Facebook
-History-Facts
-Facebook structure
-Profiles-Applications-Third-Party -Mobile
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How does Facebook work?• Ways to find a
person:▫Browse networks▫Web-based e-mail
accounts▫Search Engine
• Profiles▫Instant message▫E-mail▫Wall▫Info Section
-Social Networking-Facebook
-History-Facts
-Facebook structure
-Profiles-Applications-Third-Party -Mobile
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Applications•Applications:
▫Photos Applications▫Video Application
(YouTube)▫Groups Application▫Events Application▫Posted Items
Application▫Gifts Application
-Social Networking-Facebook
-History-Facts
-Facebook structure
-Profiles-Applications-Third-Party -Mobile
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Third-Party•Third-Party Facebook Applications
▫Developer Application▫Web server to store the application▫Web-based, desktop-based, movile-device-
based
-Social Networking-Facebook
-History-Facts
-Facebook structure
-Profiles-Applications-Third-Party -Mobile
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Third-Party▫Application Programming Interace is based on
a Representational State Transfer interface: Applications interfacing with Facebook send
method calls using HTTP GET or POST▫Facebook Query Language
Programming languages to retrieve information form databases
▫Facebook Markup Language Affects profile and appearance function
▫Canvas Page
-Social Networking-Facebook
-History-Facts
-Facebook structure
-Profiles-Applications-Third-Party -Mobile
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Mobile Applications•Facebook mobile:
▫SMS or MMS Mobile Switching Center
Signal Transfer Point Short Message Service CenterXHTML Facebook
▫MMS must be compatible▫XHTML
-Social Networking-Facebook
-History-Facts
-Facebook structure
-Profiles-Applications-Third-Party -Mobile
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Thank you for your attention!!!•QUESTIONS?