facebook advertising course brochure - equinet academy · generation, conversion) and its impact on...
TRANSCRIPT
1
FACEBOOK ADVERTISING CORE
COMPETENCIES
Course Brochure
Create Impactful Facebook Advertising Campaigns
2
Clients and testimonials key features
Why Learn at Equinet
Course fees course schedules and FAQs
Course Information
Course description objectives target audience course outline etc
Course Overview
TABLE OF CONTENTSC O U R S E B R O C H U R E S U M M A R Y
3
COURSE OVERVIEWFACEBOOK ADVE RTISING CORE COMP ETENC IES
4
APPROVED BYT H I S C O U R S E I S
CRS No CRS-N-0045344
This course is approved by SkillsFuture Singapore and eligible for $500 SkillsFuture Credit
Course FeeE l i g i b l e f o r $ 5 0 0
S k i l l s Fu t u r e C r e d i t
Mode of DeliveryC l a s s r o o m I n s t r u c t o r - L e d H a n d s - O n
Tr a i n i n g s a r e c o n d u c t e d l i v e i n S i n g a p o r e
Course Duration2 D a y s ( 1 4 H o u r s )
9 a m - 5 p m
5
Globally there are over 144 billion active users monthly surpassing Chinarsquos entire population (estimated to be 140 billion) In Singapore alone there are over 31 million Facebook users in 2017 and this is expected to reach 32 million in 2018 up from 28 million in 2015 ndash Statista
According to Asiaone Singaporeans are leading first place in terms of spending the longest time on Facebook with a record average of 38 minutes and 46 seconds per session Of this statistic Singaporean mums spend the most time on Facebook than any other demographic group Understanding the local and international trends on Facebook translates to the need for brands to enhance their presence on this giant social network
This 2-day intensive Facebook Advertising Core Competencies course will enable participants to develop a Facebook marketing strategy launch compelling Facebook Advertising campaigns to drive leadsincrease brand awareness and review and optimise performance
Through a mix of real world case studies group workdiscussions and hands-on implementation participants will gain practical knowledge and develop confidence in creating and managing Facebook Advertising campaigns
Course DescriptionW H AT I S T H I S C O U R S E A B O U T
6
Target Audience
Marketing Executives Digital Marketing Managers Social Media Managers Business Owners and
individuals who manage and implement Facebook Marketing and Advertising on a day to day basis
Prerequisites
Basic computer knowledge and a Facebook personal account Each participant will be provided a windows laptop and a Facebook
Adverts demo account for the duration of the course Participants may however opt to bring their own laptops and use their own Facebook
Adverts account (optional)
7
COURSE HIGHLIGHTS
Identify hyper targeted audiences for targeting using Audience Insights Tool
Hands on step by step creation of a Facebook page and going through of essential Facebook page marketing tools
How to set up a Facebook Business Manager account and create multiple Facebook ad campaigns from the ground up
How to select the right advertising campaign objectives (Brand Awareness Reach Traffic Lead Generation Conversion) that align to the marketing objectives (many marketers get this wrong)
Industry best practices in writing ad copy designing creatives and delivering promotions
How to build powerful marketing audiences on Facebook segment and target them effectively to produce a positive return on investment
How to deploy AB testing strategies to determine which audience gives the best return on ad spend (ROAS)
And much more
In this course you will learn
8
COURSE OBJECTIVES
Be able to develop a Facebook marketing strategy and align it to the business
objectives and KPIs
Be able to create a Facebook Page and interpret Facebook Page insights reports
Understand various Facebook Advertising objectives (brand awareness lead
generation conversion) and its impact on the Ad Set and deliverables
(Sponsored Newsfeed Instagram Audience Network)
Be able to create a Facebook Advertising campaign define Ad Set variables
(bidding amp budget audience targeting location) and design a Facebook ad
creative (Video Carousel or Single Image ads)
Be able to set up a Facebook Pixel to measure optimize and build audiences
for advertising campaigns
Be able to create and define custom audiences lookalike audiences and build
core audiences with the Facebook Audience Insights tool for better ad targeting
Be able to structure various Facebook marketing campaigns to target different
audiences for a businesss marketing funnel through the utilization of the
different audiences (Core Custom amp Lookalike audiences)
By this end of this course you will
9COURSE OUTLINE
FACEBOOK MARKETING FOUNDATIONS
Instructor-Led | Lecture case study group discussion group presentation
▷ Overview of FB social media platform ▷ Market penetration potential of Facebook in the local
context ▷ The current amp future Facebook ecosystem ▷ Differences of FB advertising as compared to other
marketing channels ▷ How to do identity and streamline your target
customers on Facebook via Audience Insights ▷ Defining people based marketing ndash Core Audiences
Custom Audiences amp Lookalike Audiences
SETTING UP FACEBOOK MARKETING ASSETS (FACEBOOK PAGE BUSINESS MANAGER FACEBOOK AD)
Instructor-led | Lecture demonstration and modelling drill and practice case study group discussion group presentation group project work
▷Creation of a Facebook Page for their companybrand ▷ Populating the Facebook Page with the userrsquos key
messages and branding assets ▷ Optimizing of the Facebook Page for greater
discoverability ▷ Setting up of a Facebook Business Manager ▷ Creating Facebook advertising accounts and
delegating access to stakeholders ▷ Enabling of Facebook advertising Pixel and installing
of the pixel on the organizationrsquos digital assets ▷ Anatomy of Facebook advertising campaign structure
(Campaign Adset Ad levels)
10COURSE OUTLINE (CONThellip)
DEVELOP AND EXECUTE FACEBOOK ADVERTISING STRATEGY
Instructor-led | Lecture demonstration and modelling case study group discussion group presentation group project work gamesquizzes
▷ Core audiences (targeting via locations age gender languages interests and other digital parameters captured from Facebook)
▷ Custom audiences (targeting via customer file website traffic app activity offline activity and engagement)
▷ Lookalike audiences (expanding similar audiences based on a set of audiences that is defined by the business)
▷ Understanding the advantages amp disadvantages of the different audiences
▷ Guided creation of audiences ▷ Placements of ad creatives on Facebook amp Instagram ▷ Scheduling and budgeting
FACEBOOK ANALYTICS REPORTING AND OPTIMISATION
Instructor-led | Lecture demonstration and modelling drill and practice case study individual project work
▷ Highlighting the different marketing objectives that are available on the FB advertising platform
▷ Understanding the pros amp cons of each objective and how they are to be used effectively
▷ Suggestions on Improving relevancy score to get lower CPCs amp CPMs
▷ Essential Facebook Advertising metrics to track and measure
▷ Best practices for design creatives amp copyrighting ▷ Proper structuring of Facebook marketing campaigns to
target different audiences for a businessrsquos marketing funnel through the utilization of the different audiences (Core Custom amp Lookalike audiences)
11
CERTIFICATIONFA C E B O O K A D V E R T I S I N G C O R E C O M P E T E N C I E S
A Certification of Completion will be issued upon achieving at least 75 attendance for the course
Certificate of Completion
12
JOHN TAY Tr a i n e r Pr o f i l e
John is the co-founder and Managing Director of Secret Hideout a creative marketing agency based in Singapore He has worked with clients such as SBS Transit SITEC MRM McCann and CISCO Security
Through his career John has also consulted and formulated the digital strategy for various startupsSMEs (small-medium businesses) such as FastFast OFFEO UClick2Buy Codigo and many others During this period he led one startup to achieve over 450 increase in traffic and user base growth within a span of 6 months
Before Secret Hideout John was the regional Head of Digital in Gifts Less Ordinary a luxury gifting business He successfully increased the luxury gifting businessrsquos revenue by 15X through managing executing and optimizing digital campaigns across a suite of advertising platforms particularly on Facebook Notably he maintained a profitable cost per customer acquisition as he scaled Gifts Less Ordinaryrsquos digital advertising spend on the Facebook platform to over 6 figures annually in multiple geographical locations across Asia Pacific and the Middle East
John is passionate about all things digital and his track record of successful brand partnerships show his full commitment to helping both his clients and trainees achieve digital success in their online advertising campaigns
13
WHY LEARN AT EQUINETFACEBOOK ADVE RTISING CORE COMP ETENC IES
14
COMPANIES WHO HAVE ATTENDED OUR COURSESO U R C L I E N T E L E
15
COMPLIMENTARY REFRESHERRe-attend the course free of charge Up to 1 complimentary refresher for up to 1 year after the last date of the course attended
POST-TRAINING SUPPORTThe post-training support programme is available to past trainees who have successfully completed the course It serves as a consultation to address any hurdles faced while implementing the strategies and tactics shared during the course on real world campaigns Contact your course trainer directly via email
HANDS-ONRetain knowledge better through practice and feedback We apply instructional design methodologies such as Gagnersquos 9 Events of Instruction to enhance your learning and retention
STRUCTURED CURRICULUMC O M P R E H E N S I V E A N D
Course modules are designed to build on the foundations gradually leading up to the main course and finally reinforcing the concepts learned through practice and feedback
Refresher seats are specially allocated for refresher trainees and are non-participative Refresher trainees may opt to take up participative seats subject to availability
E N J OY A C C E S S
G E T
16
Feature NameW R I T E H E R E
INDUSTRY EXPERTSD E V E LO P E D A N D D E L I V E R E D B Y
Our team of digital marketers are passionate individuals dedicated to imparting their years of knowledge and experience to our learners
UP-TO-DATEC U R R I C U L U M A N D C O U R S E W A R E A R E
Our curriculum developers who are in charged of keeping the curriculum and courseware up to date are active practitioners and experts in their respective fields
REAL-WORLD PRACTICAL SETTING
R E A L I S T I C
Shorten your learning curve through real-world case studies and practical examples
MODERN TRAINING FACILITIES
E X P E R I E N C E
Our training rooms are equipped with laptops 500mbps internet connection hexagon-shaped cluster seating and comfortable swivelling chairs providing you a cozy yet open learning environment
ACTIONABLE STRATEGIES
TA K E A W AY
Takeaway actionable strategies frameworks and processes you can implement to new or existing campaigns
LIFE-TIME ACCESS TO COURSE MATERIALS
G A I N
Worried your course materials accessed a year ago have become outdated Fret not signing up for this course gains you life-time access to the course materials via our learning management system
17
Nicole Loy
ldquoThanks for the course Training content is useful for client-side marketers to have a better appreciation of the capabilities of Facebook especially on media buying which we otherwise would not have much knowledge onrdquo
C h a n g i A i r p o r t G r o u p
TESTIMONIALSW H AT O U R T R A I N E E S S AY A B O U T O U R C O U R S E
Areena Loo
ldquoJohn is a very clear patient and organised trainer He repeats the steps well and is extremely good in teaching Keep up the good work rdquo
B r i d g e L e a r n i n g P t e L t d
Serene Loh
ldquoJohn has the passion and patience for teaching and I observed he personally and tirelessly go to every student to give individual attention and elaborate in in-depth basis The love and passion for the subject in this case FB Advertising clearly shows through and thus is able to instill a high level of expertise and enthusiasm to us students Thank you Johnrdquo
Norrizan Ishak
ldquoIt was extremely informative and the examples illustrated were relevant Thank you for your warm and welcoming nature which invited us all to ask more questions Your in-depth explanation to my questions greatly enriched my understanding in audience targeting and equipped me with the skills to set up the Facebook advertising campaignrdquo
7 o a k s
18
COURSE INFORMATIONFACEBOOK ADVE RTISING CORE COMP ETENC IES
19
COURSE FEES amp SCHEDULESCOURSE SCHEDULES
View Available Course Dates via wwwequinetacademycomcoursesfacebook-advertising-course-registration
Singaporean Citizen Singaporean PR
Company-Sponsored $473 $473
Self-Sponsored Individual $500 $500
COURSE FEES
Original course fee $500 Fees can be further offset with the $500 SkillsFuture Credit for Singapore Citizens aged 25 and above Check eligible grant amount and nett payable course fees via the grant calculator
20
FAQsF R E Q U E N T LY A S K E D Q U E S T I O N S
+ Do I need a Facebook account for this course
Generally it is highly recommended to have a Facebook account to maximise the
learnings If you do not have a Facebook account we have a demo Facebook
account which we can provide to you Likewise you can also create a Facebook
account before attending this course
+ Do I need to have a Facebook page
You will need a Facebook page to run Facebook ads Our trainer will be providing a
guided step by step creation of how to create a Facebook page
+ What are the measures in place in light of the COVID-19
Temporary Deferral of Classes and Launch of E-learning
In response to the COVID-19 national circuit breaker effort on 3 April 2020 SSG
had announced that all training providers will be required to convert all delivery of
training and assessments to online or e-learning mode from 7 Apr 2020 to 4 May
2020
Equinet Academy will be converting all face to face classes to facilitated online
classroom and e-learning to facilitate remote trainings The e-learning course
schedules will be released very soon and online based classes will start from late
April to early May
Read the entire post here
21
FAQsF R E Q U E N T LY A S K E D Q U E S T I O N S
+ Can I run ads for Instagram after attending this course
Yes you can run ads on Instagram after attending the Facebook marketing course The
Facebook marketing course covers Facebook Ads Instagram Ads Facebook
Messenger Ads amp even WhatsApp Ads
+ Do I need to have a businesspersonal website for the courseIt is recommended to have a businesspersonal website as it will make the course more
effective But the course will cover Facebook ads that work with or without a website
+ How is this course different from the social media marketing course offered by Equinet Academy
This Facebook course focuses on Facebook advertising taking you from beginner to
intermediate level in two days The social media marketing course on the other hand
covers the basics of Facebook advertising the general social media landscape and
social media marketing strategies for Facebook and other social media channels such as
LinkedIn Blogs and Instagram
22
FAQs (CONThellip)F R E Q U E N T LY A S K E D Q U E S T I O N S
+ How much does it cost to advertise on Facebook
The fundamentals of Facebook advertising is based on an ldquoAuction Modelrdquo What this
means is that you are essentially competing with other people that are advertising on
Facebook (also known as ldquoAdvertisersrdquo) and the highest bid wins
On average what we have seen is that the CPC (cost per click) cost for Facebook
advertising ranges from $023 SGD to $515 SGD per click Similarly the CPM (cost per
1000 impression) cost for Facebook advertising ranges from $207 SGD to $5972 SGD
per CPM
So the short answer is that the cost of advertising on Facebook really depends on many
different factors Therersquos no single fixed cost figure that you can accurately benchmark
with
Read this article for understand the factors involved that might affect the costs of
advertising on Facebook ndash httpswwwequinetacademycomhow-much-does-it-cost-
to-advertise-on-facebook
+ Irsquom still unsure whether this course can help me meet my objectives
If yoursquore unsure which courses can best help you meet your objectives you may want
to check out our Course Selection Diagnostic Tool and answer 3 questions to
determine a suitable course for your needs
23
FAQs (CONThellip)F R E Q U E N T LY A S K E D Q U E S T I O N S
+ What are the measures undertaken by Equinet Academy since the onset of Covid-19
In response to the latest measures from MOH Equinet Academy would like to provide
reference to the circular sent by SkillsFuture Singapore that SSG-supported training
providers can continue to run classes of not more than 40 learners (Equinetrsquos class
sizes range from 12 ndash 24 pax adhering to the 1 metre spacing) but should ensure
safe distancing of at least 1 metre apart during the conduct of training on top of all
other measures in place (temperature taking contact tracing records travel
declaration)
Safe Distancing
In view of the evolving COVID-19 cases globally Equinet Academy will put in place
precautionary measures for the safety and well-being of our attendees Classrooms will
be restructured to follow the advisory rolled out by MOH on 26 Mar 2020 regarding
safe distancing In addition individual hand sanitizers will be available at each table
The usual group seating will now be converted to individual table setting with a 1-
metre safe distance This applies to the pantry as well Based on the current classroom
sizes at Equinet a capacity limit of 12 ndash 24 learners will be imposed depending on the
size of the classroom
24
FAQs (CONThellip)F R E Q U E N T LY A S K E D Q U E S T I O N S
Mandatory Temperature Taking and Declaration
Attendee will not be allowed to participate the class if heshe has any of the following
bull Fever (375degC or more)
bull If attendee has been in contact with confirm case(s) within the past 14 days
bull Has flu-like symptoms (eg running nose short throat shortness of breath and
coughing)
bull Travelled to outside of Singapore within the past 14 days
Temperature taking and travel declaration station located outside of the training centre
Temperature Check
1 All attendees including trainer will have their temperature inspected before entering
the premises Students with a fever (ge 375degC) will be asked to seek medical
attention Their seats will be rescheduled to a later date
2 Stickers will be issued to all attendees who have cleared the temperature taking
Stickers are to be pasted on upper shirtdress at all times If misplaced student
should proceed to the front desk to obtain a replacement sticker
3 Before class starts Trainer should inform attendees to check each other to ensure
that everyone has a sticker on their shirts
25
FAQs (CONThellip)F R E Q U E N T LY A S K E D Q U E S T I O N S
Face MaskAttendee who may require face mask can request from the front desk
Additional Measures
bull More temperature screening masks supply and sanitiser stations
bull Supplying of bottled water to avoid potential cross contamination of water
dispensers
bull Individual packaging of food for tea breaks
bull Increased spacing (at least 1 metre) between classroom tables
bull Trainees to be reminded not to have physical contact eg handshakes with one
another
Hand Sanitiser DispenserAll attendee are encouraged to regularly use the hand sanitisers located at the
reception hall and pantry area especially before eating
26
SIGN UP NOW
FACEBOOK ADVERTISING CORE COMP ET ENCIES
wwwequinetacademycomfacebook-advertising-core-competencies-course
Eligible for $500 SkillsFuture Credit
2
Clients and testimonials key features
Why Learn at Equinet
Course fees course schedules and FAQs
Course Information
Course description objectives target audience course outline etc
Course Overview
TABLE OF CONTENTSC O U R S E B R O C H U R E S U M M A R Y
3
COURSE OVERVIEWFACEBOOK ADVE RTISING CORE COMP ETENC IES
4
APPROVED BYT H I S C O U R S E I S
CRS No CRS-N-0045344
This course is approved by SkillsFuture Singapore and eligible for $500 SkillsFuture Credit
Course FeeE l i g i b l e f o r $ 5 0 0
S k i l l s Fu t u r e C r e d i t
Mode of DeliveryC l a s s r o o m I n s t r u c t o r - L e d H a n d s - O n
Tr a i n i n g s a r e c o n d u c t e d l i v e i n S i n g a p o r e
Course Duration2 D a y s ( 1 4 H o u r s )
9 a m - 5 p m
5
Globally there are over 144 billion active users monthly surpassing Chinarsquos entire population (estimated to be 140 billion) In Singapore alone there are over 31 million Facebook users in 2017 and this is expected to reach 32 million in 2018 up from 28 million in 2015 ndash Statista
According to Asiaone Singaporeans are leading first place in terms of spending the longest time on Facebook with a record average of 38 minutes and 46 seconds per session Of this statistic Singaporean mums spend the most time on Facebook than any other demographic group Understanding the local and international trends on Facebook translates to the need for brands to enhance their presence on this giant social network
This 2-day intensive Facebook Advertising Core Competencies course will enable participants to develop a Facebook marketing strategy launch compelling Facebook Advertising campaigns to drive leadsincrease brand awareness and review and optimise performance
Through a mix of real world case studies group workdiscussions and hands-on implementation participants will gain practical knowledge and develop confidence in creating and managing Facebook Advertising campaigns
Course DescriptionW H AT I S T H I S C O U R S E A B O U T
6
Target Audience
Marketing Executives Digital Marketing Managers Social Media Managers Business Owners and
individuals who manage and implement Facebook Marketing and Advertising on a day to day basis
Prerequisites
Basic computer knowledge and a Facebook personal account Each participant will be provided a windows laptop and a Facebook
Adverts demo account for the duration of the course Participants may however opt to bring their own laptops and use their own Facebook
Adverts account (optional)
7
COURSE HIGHLIGHTS
Identify hyper targeted audiences for targeting using Audience Insights Tool
Hands on step by step creation of a Facebook page and going through of essential Facebook page marketing tools
How to set up a Facebook Business Manager account and create multiple Facebook ad campaigns from the ground up
How to select the right advertising campaign objectives (Brand Awareness Reach Traffic Lead Generation Conversion) that align to the marketing objectives (many marketers get this wrong)
Industry best practices in writing ad copy designing creatives and delivering promotions
How to build powerful marketing audiences on Facebook segment and target them effectively to produce a positive return on investment
How to deploy AB testing strategies to determine which audience gives the best return on ad spend (ROAS)
And much more
In this course you will learn
8
COURSE OBJECTIVES
Be able to develop a Facebook marketing strategy and align it to the business
objectives and KPIs
Be able to create a Facebook Page and interpret Facebook Page insights reports
Understand various Facebook Advertising objectives (brand awareness lead
generation conversion) and its impact on the Ad Set and deliverables
(Sponsored Newsfeed Instagram Audience Network)
Be able to create a Facebook Advertising campaign define Ad Set variables
(bidding amp budget audience targeting location) and design a Facebook ad
creative (Video Carousel or Single Image ads)
Be able to set up a Facebook Pixel to measure optimize and build audiences
for advertising campaigns
Be able to create and define custom audiences lookalike audiences and build
core audiences with the Facebook Audience Insights tool for better ad targeting
Be able to structure various Facebook marketing campaigns to target different
audiences for a businesss marketing funnel through the utilization of the
different audiences (Core Custom amp Lookalike audiences)
By this end of this course you will
9COURSE OUTLINE
FACEBOOK MARKETING FOUNDATIONS
Instructor-Led | Lecture case study group discussion group presentation
▷ Overview of FB social media platform ▷ Market penetration potential of Facebook in the local
context ▷ The current amp future Facebook ecosystem ▷ Differences of FB advertising as compared to other
marketing channels ▷ How to do identity and streamline your target
customers on Facebook via Audience Insights ▷ Defining people based marketing ndash Core Audiences
Custom Audiences amp Lookalike Audiences
SETTING UP FACEBOOK MARKETING ASSETS (FACEBOOK PAGE BUSINESS MANAGER FACEBOOK AD)
Instructor-led | Lecture demonstration and modelling drill and practice case study group discussion group presentation group project work
▷Creation of a Facebook Page for their companybrand ▷ Populating the Facebook Page with the userrsquos key
messages and branding assets ▷ Optimizing of the Facebook Page for greater
discoverability ▷ Setting up of a Facebook Business Manager ▷ Creating Facebook advertising accounts and
delegating access to stakeholders ▷ Enabling of Facebook advertising Pixel and installing
of the pixel on the organizationrsquos digital assets ▷ Anatomy of Facebook advertising campaign structure
(Campaign Adset Ad levels)
10COURSE OUTLINE (CONThellip)
DEVELOP AND EXECUTE FACEBOOK ADVERTISING STRATEGY
Instructor-led | Lecture demonstration and modelling case study group discussion group presentation group project work gamesquizzes
▷ Core audiences (targeting via locations age gender languages interests and other digital parameters captured from Facebook)
▷ Custom audiences (targeting via customer file website traffic app activity offline activity and engagement)
▷ Lookalike audiences (expanding similar audiences based on a set of audiences that is defined by the business)
▷ Understanding the advantages amp disadvantages of the different audiences
▷ Guided creation of audiences ▷ Placements of ad creatives on Facebook amp Instagram ▷ Scheduling and budgeting
FACEBOOK ANALYTICS REPORTING AND OPTIMISATION
Instructor-led | Lecture demonstration and modelling drill and practice case study individual project work
▷ Highlighting the different marketing objectives that are available on the FB advertising platform
▷ Understanding the pros amp cons of each objective and how they are to be used effectively
▷ Suggestions on Improving relevancy score to get lower CPCs amp CPMs
▷ Essential Facebook Advertising metrics to track and measure
▷ Best practices for design creatives amp copyrighting ▷ Proper structuring of Facebook marketing campaigns to
target different audiences for a businessrsquos marketing funnel through the utilization of the different audiences (Core Custom amp Lookalike audiences)
11
CERTIFICATIONFA C E B O O K A D V E R T I S I N G C O R E C O M P E T E N C I E S
A Certification of Completion will be issued upon achieving at least 75 attendance for the course
Certificate of Completion
12
JOHN TAY Tr a i n e r Pr o f i l e
John is the co-founder and Managing Director of Secret Hideout a creative marketing agency based in Singapore He has worked with clients such as SBS Transit SITEC MRM McCann and CISCO Security
Through his career John has also consulted and formulated the digital strategy for various startupsSMEs (small-medium businesses) such as FastFast OFFEO UClick2Buy Codigo and many others During this period he led one startup to achieve over 450 increase in traffic and user base growth within a span of 6 months
Before Secret Hideout John was the regional Head of Digital in Gifts Less Ordinary a luxury gifting business He successfully increased the luxury gifting businessrsquos revenue by 15X through managing executing and optimizing digital campaigns across a suite of advertising platforms particularly on Facebook Notably he maintained a profitable cost per customer acquisition as he scaled Gifts Less Ordinaryrsquos digital advertising spend on the Facebook platform to over 6 figures annually in multiple geographical locations across Asia Pacific and the Middle East
John is passionate about all things digital and his track record of successful brand partnerships show his full commitment to helping both his clients and trainees achieve digital success in their online advertising campaigns
13
WHY LEARN AT EQUINETFACEBOOK ADVE RTISING CORE COMP ETENC IES
14
COMPANIES WHO HAVE ATTENDED OUR COURSESO U R C L I E N T E L E
15
COMPLIMENTARY REFRESHERRe-attend the course free of charge Up to 1 complimentary refresher for up to 1 year after the last date of the course attended
POST-TRAINING SUPPORTThe post-training support programme is available to past trainees who have successfully completed the course It serves as a consultation to address any hurdles faced while implementing the strategies and tactics shared during the course on real world campaigns Contact your course trainer directly via email
HANDS-ONRetain knowledge better through practice and feedback We apply instructional design methodologies such as Gagnersquos 9 Events of Instruction to enhance your learning and retention
STRUCTURED CURRICULUMC O M P R E H E N S I V E A N D
Course modules are designed to build on the foundations gradually leading up to the main course and finally reinforcing the concepts learned through practice and feedback
Refresher seats are specially allocated for refresher trainees and are non-participative Refresher trainees may opt to take up participative seats subject to availability
E N J OY A C C E S S
G E T
16
Feature NameW R I T E H E R E
INDUSTRY EXPERTSD E V E LO P E D A N D D E L I V E R E D B Y
Our team of digital marketers are passionate individuals dedicated to imparting their years of knowledge and experience to our learners
UP-TO-DATEC U R R I C U L U M A N D C O U R S E W A R E A R E
Our curriculum developers who are in charged of keeping the curriculum and courseware up to date are active practitioners and experts in their respective fields
REAL-WORLD PRACTICAL SETTING
R E A L I S T I C
Shorten your learning curve through real-world case studies and practical examples
MODERN TRAINING FACILITIES
E X P E R I E N C E
Our training rooms are equipped with laptops 500mbps internet connection hexagon-shaped cluster seating and comfortable swivelling chairs providing you a cozy yet open learning environment
ACTIONABLE STRATEGIES
TA K E A W AY
Takeaway actionable strategies frameworks and processes you can implement to new or existing campaigns
LIFE-TIME ACCESS TO COURSE MATERIALS
G A I N
Worried your course materials accessed a year ago have become outdated Fret not signing up for this course gains you life-time access to the course materials via our learning management system
17
Nicole Loy
ldquoThanks for the course Training content is useful for client-side marketers to have a better appreciation of the capabilities of Facebook especially on media buying which we otherwise would not have much knowledge onrdquo
C h a n g i A i r p o r t G r o u p
TESTIMONIALSW H AT O U R T R A I N E E S S AY A B O U T O U R C O U R S E
Areena Loo
ldquoJohn is a very clear patient and organised trainer He repeats the steps well and is extremely good in teaching Keep up the good work rdquo
B r i d g e L e a r n i n g P t e L t d
Serene Loh
ldquoJohn has the passion and patience for teaching and I observed he personally and tirelessly go to every student to give individual attention and elaborate in in-depth basis The love and passion for the subject in this case FB Advertising clearly shows through and thus is able to instill a high level of expertise and enthusiasm to us students Thank you Johnrdquo
Norrizan Ishak
ldquoIt was extremely informative and the examples illustrated were relevant Thank you for your warm and welcoming nature which invited us all to ask more questions Your in-depth explanation to my questions greatly enriched my understanding in audience targeting and equipped me with the skills to set up the Facebook advertising campaignrdquo
7 o a k s
18
COURSE INFORMATIONFACEBOOK ADVE RTISING CORE COMP ETENC IES
19
COURSE FEES amp SCHEDULESCOURSE SCHEDULES
View Available Course Dates via wwwequinetacademycomcoursesfacebook-advertising-course-registration
Singaporean Citizen Singaporean PR
Company-Sponsored $473 $473
Self-Sponsored Individual $500 $500
COURSE FEES
Original course fee $500 Fees can be further offset with the $500 SkillsFuture Credit for Singapore Citizens aged 25 and above Check eligible grant amount and nett payable course fees via the grant calculator
20
FAQsF R E Q U E N T LY A S K E D Q U E S T I O N S
+ Do I need a Facebook account for this course
Generally it is highly recommended to have a Facebook account to maximise the
learnings If you do not have a Facebook account we have a demo Facebook
account which we can provide to you Likewise you can also create a Facebook
account before attending this course
+ Do I need to have a Facebook page
You will need a Facebook page to run Facebook ads Our trainer will be providing a
guided step by step creation of how to create a Facebook page
+ What are the measures in place in light of the COVID-19
Temporary Deferral of Classes and Launch of E-learning
In response to the COVID-19 national circuit breaker effort on 3 April 2020 SSG
had announced that all training providers will be required to convert all delivery of
training and assessments to online or e-learning mode from 7 Apr 2020 to 4 May
2020
Equinet Academy will be converting all face to face classes to facilitated online
classroom and e-learning to facilitate remote trainings The e-learning course
schedules will be released very soon and online based classes will start from late
April to early May
Read the entire post here
21
FAQsF R E Q U E N T LY A S K E D Q U E S T I O N S
+ Can I run ads for Instagram after attending this course
Yes you can run ads on Instagram after attending the Facebook marketing course The
Facebook marketing course covers Facebook Ads Instagram Ads Facebook
Messenger Ads amp even WhatsApp Ads
+ Do I need to have a businesspersonal website for the courseIt is recommended to have a businesspersonal website as it will make the course more
effective But the course will cover Facebook ads that work with or without a website
+ How is this course different from the social media marketing course offered by Equinet Academy
This Facebook course focuses on Facebook advertising taking you from beginner to
intermediate level in two days The social media marketing course on the other hand
covers the basics of Facebook advertising the general social media landscape and
social media marketing strategies for Facebook and other social media channels such as
LinkedIn Blogs and Instagram
22
FAQs (CONThellip)F R E Q U E N T LY A S K E D Q U E S T I O N S
+ How much does it cost to advertise on Facebook
The fundamentals of Facebook advertising is based on an ldquoAuction Modelrdquo What this
means is that you are essentially competing with other people that are advertising on
Facebook (also known as ldquoAdvertisersrdquo) and the highest bid wins
On average what we have seen is that the CPC (cost per click) cost for Facebook
advertising ranges from $023 SGD to $515 SGD per click Similarly the CPM (cost per
1000 impression) cost for Facebook advertising ranges from $207 SGD to $5972 SGD
per CPM
So the short answer is that the cost of advertising on Facebook really depends on many
different factors Therersquos no single fixed cost figure that you can accurately benchmark
with
Read this article for understand the factors involved that might affect the costs of
advertising on Facebook ndash httpswwwequinetacademycomhow-much-does-it-cost-
to-advertise-on-facebook
+ Irsquom still unsure whether this course can help me meet my objectives
If yoursquore unsure which courses can best help you meet your objectives you may want
to check out our Course Selection Diagnostic Tool and answer 3 questions to
determine a suitable course for your needs
23
FAQs (CONThellip)F R E Q U E N T LY A S K E D Q U E S T I O N S
+ What are the measures undertaken by Equinet Academy since the onset of Covid-19
In response to the latest measures from MOH Equinet Academy would like to provide
reference to the circular sent by SkillsFuture Singapore that SSG-supported training
providers can continue to run classes of not more than 40 learners (Equinetrsquos class
sizes range from 12 ndash 24 pax adhering to the 1 metre spacing) but should ensure
safe distancing of at least 1 metre apart during the conduct of training on top of all
other measures in place (temperature taking contact tracing records travel
declaration)
Safe Distancing
In view of the evolving COVID-19 cases globally Equinet Academy will put in place
precautionary measures for the safety and well-being of our attendees Classrooms will
be restructured to follow the advisory rolled out by MOH on 26 Mar 2020 regarding
safe distancing In addition individual hand sanitizers will be available at each table
The usual group seating will now be converted to individual table setting with a 1-
metre safe distance This applies to the pantry as well Based on the current classroom
sizes at Equinet a capacity limit of 12 ndash 24 learners will be imposed depending on the
size of the classroom
24
FAQs (CONThellip)F R E Q U E N T LY A S K E D Q U E S T I O N S
Mandatory Temperature Taking and Declaration
Attendee will not be allowed to participate the class if heshe has any of the following
bull Fever (375degC or more)
bull If attendee has been in contact with confirm case(s) within the past 14 days
bull Has flu-like symptoms (eg running nose short throat shortness of breath and
coughing)
bull Travelled to outside of Singapore within the past 14 days
Temperature taking and travel declaration station located outside of the training centre
Temperature Check
1 All attendees including trainer will have their temperature inspected before entering
the premises Students with a fever (ge 375degC) will be asked to seek medical
attention Their seats will be rescheduled to a later date
2 Stickers will be issued to all attendees who have cleared the temperature taking
Stickers are to be pasted on upper shirtdress at all times If misplaced student
should proceed to the front desk to obtain a replacement sticker
3 Before class starts Trainer should inform attendees to check each other to ensure
that everyone has a sticker on their shirts
25
FAQs (CONThellip)F R E Q U E N T LY A S K E D Q U E S T I O N S
Face MaskAttendee who may require face mask can request from the front desk
Additional Measures
bull More temperature screening masks supply and sanitiser stations
bull Supplying of bottled water to avoid potential cross contamination of water
dispensers
bull Individual packaging of food for tea breaks
bull Increased spacing (at least 1 metre) between classroom tables
bull Trainees to be reminded not to have physical contact eg handshakes with one
another
Hand Sanitiser DispenserAll attendee are encouraged to regularly use the hand sanitisers located at the
reception hall and pantry area especially before eating
26
SIGN UP NOW
FACEBOOK ADVERTISING CORE COMP ET ENCIES
wwwequinetacademycomfacebook-advertising-core-competencies-course
Eligible for $500 SkillsFuture Credit
3
COURSE OVERVIEWFACEBOOK ADVE RTISING CORE COMP ETENC IES
4
APPROVED BYT H I S C O U R S E I S
CRS No CRS-N-0045344
This course is approved by SkillsFuture Singapore and eligible for $500 SkillsFuture Credit
Course FeeE l i g i b l e f o r $ 5 0 0
S k i l l s Fu t u r e C r e d i t
Mode of DeliveryC l a s s r o o m I n s t r u c t o r - L e d H a n d s - O n
Tr a i n i n g s a r e c o n d u c t e d l i v e i n S i n g a p o r e
Course Duration2 D a y s ( 1 4 H o u r s )
9 a m - 5 p m
5
Globally there are over 144 billion active users monthly surpassing Chinarsquos entire population (estimated to be 140 billion) In Singapore alone there are over 31 million Facebook users in 2017 and this is expected to reach 32 million in 2018 up from 28 million in 2015 ndash Statista
According to Asiaone Singaporeans are leading first place in terms of spending the longest time on Facebook with a record average of 38 minutes and 46 seconds per session Of this statistic Singaporean mums spend the most time on Facebook than any other demographic group Understanding the local and international trends on Facebook translates to the need for brands to enhance their presence on this giant social network
This 2-day intensive Facebook Advertising Core Competencies course will enable participants to develop a Facebook marketing strategy launch compelling Facebook Advertising campaigns to drive leadsincrease brand awareness and review and optimise performance
Through a mix of real world case studies group workdiscussions and hands-on implementation participants will gain practical knowledge and develop confidence in creating and managing Facebook Advertising campaigns
Course DescriptionW H AT I S T H I S C O U R S E A B O U T
6
Target Audience
Marketing Executives Digital Marketing Managers Social Media Managers Business Owners and
individuals who manage and implement Facebook Marketing and Advertising on a day to day basis
Prerequisites
Basic computer knowledge and a Facebook personal account Each participant will be provided a windows laptop and a Facebook
Adverts demo account for the duration of the course Participants may however opt to bring their own laptops and use their own Facebook
Adverts account (optional)
7
COURSE HIGHLIGHTS
Identify hyper targeted audiences for targeting using Audience Insights Tool
Hands on step by step creation of a Facebook page and going through of essential Facebook page marketing tools
How to set up a Facebook Business Manager account and create multiple Facebook ad campaigns from the ground up
How to select the right advertising campaign objectives (Brand Awareness Reach Traffic Lead Generation Conversion) that align to the marketing objectives (many marketers get this wrong)
Industry best practices in writing ad copy designing creatives and delivering promotions
How to build powerful marketing audiences on Facebook segment and target them effectively to produce a positive return on investment
How to deploy AB testing strategies to determine which audience gives the best return on ad spend (ROAS)
And much more
In this course you will learn
8
COURSE OBJECTIVES
Be able to develop a Facebook marketing strategy and align it to the business
objectives and KPIs
Be able to create a Facebook Page and interpret Facebook Page insights reports
Understand various Facebook Advertising objectives (brand awareness lead
generation conversion) and its impact on the Ad Set and deliverables
(Sponsored Newsfeed Instagram Audience Network)
Be able to create a Facebook Advertising campaign define Ad Set variables
(bidding amp budget audience targeting location) and design a Facebook ad
creative (Video Carousel or Single Image ads)
Be able to set up a Facebook Pixel to measure optimize and build audiences
for advertising campaigns
Be able to create and define custom audiences lookalike audiences and build
core audiences with the Facebook Audience Insights tool for better ad targeting
Be able to structure various Facebook marketing campaigns to target different
audiences for a businesss marketing funnel through the utilization of the
different audiences (Core Custom amp Lookalike audiences)
By this end of this course you will
9COURSE OUTLINE
FACEBOOK MARKETING FOUNDATIONS
Instructor-Led | Lecture case study group discussion group presentation
▷ Overview of FB social media platform ▷ Market penetration potential of Facebook in the local
context ▷ The current amp future Facebook ecosystem ▷ Differences of FB advertising as compared to other
marketing channels ▷ How to do identity and streamline your target
customers on Facebook via Audience Insights ▷ Defining people based marketing ndash Core Audiences
Custom Audiences amp Lookalike Audiences
SETTING UP FACEBOOK MARKETING ASSETS (FACEBOOK PAGE BUSINESS MANAGER FACEBOOK AD)
Instructor-led | Lecture demonstration and modelling drill and practice case study group discussion group presentation group project work
▷Creation of a Facebook Page for their companybrand ▷ Populating the Facebook Page with the userrsquos key
messages and branding assets ▷ Optimizing of the Facebook Page for greater
discoverability ▷ Setting up of a Facebook Business Manager ▷ Creating Facebook advertising accounts and
delegating access to stakeholders ▷ Enabling of Facebook advertising Pixel and installing
of the pixel on the organizationrsquos digital assets ▷ Anatomy of Facebook advertising campaign structure
(Campaign Adset Ad levels)
10COURSE OUTLINE (CONThellip)
DEVELOP AND EXECUTE FACEBOOK ADVERTISING STRATEGY
Instructor-led | Lecture demonstration and modelling case study group discussion group presentation group project work gamesquizzes
▷ Core audiences (targeting via locations age gender languages interests and other digital parameters captured from Facebook)
▷ Custom audiences (targeting via customer file website traffic app activity offline activity and engagement)
▷ Lookalike audiences (expanding similar audiences based on a set of audiences that is defined by the business)
▷ Understanding the advantages amp disadvantages of the different audiences
▷ Guided creation of audiences ▷ Placements of ad creatives on Facebook amp Instagram ▷ Scheduling and budgeting
FACEBOOK ANALYTICS REPORTING AND OPTIMISATION
Instructor-led | Lecture demonstration and modelling drill and practice case study individual project work
▷ Highlighting the different marketing objectives that are available on the FB advertising platform
▷ Understanding the pros amp cons of each objective and how they are to be used effectively
▷ Suggestions on Improving relevancy score to get lower CPCs amp CPMs
▷ Essential Facebook Advertising metrics to track and measure
▷ Best practices for design creatives amp copyrighting ▷ Proper structuring of Facebook marketing campaigns to
target different audiences for a businessrsquos marketing funnel through the utilization of the different audiences (Core Custom amp Lookalike audiences)
11
CERTIFICATIONFA C E B O O K A D V E R T I S I N G C O R E C O M P E T E N C I E S
A Certification of Completion will be issued upon achieving at least 75 attendance for the course
Certificate of Completion
12
JOHN TAY Tr a i n e r Pr o f i l e
John is the co-founder and Managing Director of Secret Hideout a creative marketing agency based in Singapore He has worked with clients such as SBS Transit SITEC MRM McCann and CISCO Security
Through his career John has also consulted and formulated the digital strategy for various startupsSMEs (small-medium businesses) such as FastFast OFFEO UClick2Buy Codigo and many others During this period he led one startup to achieve over 450 increase in traffic and user base growth within a span of 6 months
Before Secret Hideout John was the regional Head of Digital in Gifts Less Ordinary a luxury gifting business He successfully increased the luxury gifting businessrsquos revenue by 15X through managing executing and optimizing digital campaigns across a suite of advertising platforms particularly on Facebook Notably he maintained a profitable cost per customer acquisition as he scaled Gifts Less Ordinaryrsquos digital advertising spend on the Facebook platform to over 6 figures annually in multiple geographical locations across Asia Pacific and the Middle East
John is passionate about all things digital and his track record of successful brand partnerships show his full commitment to helping both his clients and trainees achieve digital success in their online advertising campaigns
13
WHY LEARN AT EQUINETFACEBOOK ADVE RTISING CORE COMP ETENC IES
14
COMPANIES WHO HAVE ATTENDED OUR COURSESO U R C L I E N T E L E
15
COMPLIMENTARY REFRESHERRe-attend the course free of charge Up to 1 complimentary refresher for up to 1 year after the last date of the course attended
POST-TRAINING SUPPORTThe post-training support programme is available to past trainees who have successfully completed the course It serves as a consultation to address any hurdles faced while implementing the strategies and tactics shared during the course on real world campaigns Contact your course trainer directly via email
HANDS-ONRetain knowledge better through practice and feedback We apply instructional design methodologies such as Gagnersquos 9 Events of Instruction to enhance your learning and retention
STRUCTURED CURRICULUMC O M P R E H E N S I V E A N D
Course modules are designed to build on the foundations gradually leading up to the main course and finally reinforcing the concepts learned through practice and feedback
Refresher seats are specially allocated for refresher trainees and are non-participative Refresher trainees may opt to take up participative seats subject to availability
E N J OY A C C E S S
G E T
16
Feature NameW R I T E H E R E
INDUSTRY EXPERTSD E V E LO P E D A N D D E L I V E R E D B Y
Our team of digital marketers are passionate individuals dedicated to imparting their years of knowledge and experience to our learners
UP-TO-DATEC U R R I C U L U M A N D C O U R S E W A R E A R E
Our curriculum developers who are in charged of keeping the curriculum and courseware up to date are active practitioners and experts in their respective fields
REAL-WORLD PRACTICAL SETTING
R E A L I S T I C
Shorten your learning curve through real-world case studies and practical examples
MODERN TRAINING FACILITIES
E X P E R I E N C E
Our training rooms are equipped with laptops 500mbps internet connection hexagon-shaped cluster seating and comfortable swivelling chairs providing you a cozy yet open learning environment
ACTIONABLE STRATEGIES
TA K E A W AY
Takeaway actionable strategies frameworks and processes you can implement to new or existing campaigns
LIFE-TIME ACCESS TO COURSE MATERIALS
G A I N
Worried your course materials accessed a year ago have become outdated Fret not signing up for this course gains you life-time access to the course materials via our learning management system
17
Nicole Loy
ldquoThanks for the course Training content is useful for client-side marketers to have a better appreciation of the capabilities of Facebook especially on media buying which we otherwise would not have much knowledge onrdquo
C h a n g i A i r p o r t G r o u p
TESTIMONIALSW H AT O U R T R A I N E E S S AY A B O U T O U R C O U R S E
Areena Loo
ldquoJohn is a very clear patient and organised trainer He repeats the steps well and is extremely good in teaching Keep up the good work rdquo
B r i d g e L e a r n i n g P t e L t d
Serene Loh
ldquoJohn has the passion and patience for teaching and I observed he personally and tirelessly go to every student to give individual attention and elaborate in in-depth basis The love and passion for the subject in this case FB Advertising clearly shows through and thus is able to instill a high level of expertise and enthusiasm to us students Thank you Johnrdquo
Norrizan Ishak
ldquoIt was extremely informative and the examples illustrated were relevant Thank you for your warm and welcoming nature which invited us all to ask more questions Your in-depth explanation to my questions greatly enriched my understanding in audience targeting and equipped me with the skills to set up the Facebook advertising campaignrdquo
7 o a k s
18
COURSE INFORMATIONFACEBOOK ADVE RTISING CORE COMP ETENC IES
19
COURSE FEES amp SCHEDULESCOURSE SCHEDULES
View Available Course Dates via wwwequinetacademycomcoursesfacebook-advertising-course-registration
Singaporean Citizen Singaporean PR
Company-Sponsored $473 $473
Self-Sponsored Individual $500 $500
COURSE FEES
Original course fee $500 Fees can be further offset with the $500 SkillsFuture Credit for Singapore Citizens aged 25 and above Check eligible grant amount and nett payable course fees via the grant calculator
20
FAQsF R E Q U E N T LY A S K E D Q U E S T I O N S
+ Do I need a Facebook account for this course
Generally it is highly recommended to have a Facebook account to maximise the
learnings If you do not have a Facebook account we have a demo Facebook
account which we can provide to you Likewise you can also create a Facebook
account before attending this course
+ Do I need to have a Facebook page
You will need a Facebook page to run Facebook ads Our trainer will be providing a
guided step by step creation of how to create a Facebook page
+ What are the measures in place in light of the COVID-19
Temporary Deferral of Classes and Launch of E-learning
In response to the COVID-19 national circuit breaker effort on 3 April 2020 SSG
had announced that all training providers will be required to convert all delivery of
training and assessments to online or e-learning mode from 7 Apr 2020 to 4 May
2020
Equinet Academy will be converting all face to face classes to facilitated online
classroom and e-learning to facilitate remote trainings The e-learning course
schedules will be released very soon and online based classes will start from late
April to early May
Read the entire post here
21
FAQsF R E Q U E N T LY A S K E D Q U E S T I O N S
+ Can I run ads for Instagram after attending this course
Yes you can run ads on Instagram after attending the Facebook marketing course The
Facebook marketing course covers Facebook Ads Instagram Ads Facebook
Messenger Ads amp even WhatsApp Ads
+ Do I need to have a businesspersonal website for the courseIt is recommended to have a businesspersonal website as it will make the course more
effective But the course will cover Facebook ads that work with or without a website
+ How is this course different from the social media marketing course offered by Equinet Academy
This Facebook course focuses on Facebook advertising taking you from beginner to
intermediate level in two days The social media marketing course on the other hand
covers the basics of Facebook advertising the general social media landscape and
social media marketing strategies for Facebook and other social media channels such as
LinkedIn Blogs and Instagram
22
FAQs (CONThellip)F R E Q U E N T LY A S K E D Q U E S T I O N S
+ How much does it cost to advertise on Facebook
The fundamentals of Facebook advertising is based on an ldquoAuction Modelrdquo What this
means is that you are essentially competing with other people that are advertising on
Facebook (also known as ldquoAdvertisersrdquo) and the highest bid wins
On average what we have seen is that the CPC (cost per click) cost for Facebook
advertising ranges from $023 SGD to $515 SGD per click Similarly the CPM (cost per
1000 impression) cost for Facebook advertising ranges from $207 SGD to $5972 SGD
per CPM
So the short answer is that the cost of advertising on Facebook really depends on many
different factors Therersquos no single fixed cost figure that you can accurately benchmark
with
Read this article for understand the factors involved that might affect the costs of
advertising on Facebook ndash httpswwwequinetacademycomhow-much-does-it-cost-
to-advertise-on-facebook
+ Irsquom still unsure whether this course can help me meet my objectives
If yoursquore unsure which courses can best help you meet your objectives you may want
to check out our Course Selection Diagnostic Tool and answer 3 questions to
determine a suitable course for your needs
23
FAQs (CONThellip)F R E Q U E N T LY A S K E D Q U E S T I O N S
+ What are the measures undertaken by Equinet Academy since the onset of Covid-19
In response to the latest measures from MOH Equinet Academy would like to provide
reference to the circular sent by SkillsFuture Singapore that SSG-supported training
providers can continue to run classes of not more than 40 learners (Equinetrsquos class
sizes range from 12 ndash 24 pax adhering to the 1 metre spacing) but should ensure
safe distancing of at least 1 metre apart during the conduct of training on top of all
other measures in place (temperature taking contact tracing records travel
declaration)
Safe Distancing
In view of the evolving COVID-19 cases globally Equinet Academy will put in place
precautionary measures for the safety and well-being of our attendees Classrooms will
be restructured to follow the advisory rolled out by MOH on 26 Mar 2020 regarding
safe distancing In addition individual hand sanitizers will be available at each table
The usual group seating will now be converted to individual table setting with a 1-
metre safe distance This applies to the pantry as well Based on the current classroom
sizes at Equinet a capacity limit of 12 ndash 24 learners will be imposed depending on the
size of the classroom
24
FAQs (CONThellip)F R E Q U E N T LY A S K E D Q U E S T I O N S
Mandatory Temperature Taking and Declaration
Attendee will not be allowed to participate the class if heshe has any of the following
bull Fever (375degC or more)
bull If attendee has been in contact with confirm case(s) within the past 14 days
bull Has flu-like symptoms (eg running nose short throat shortness of breath and
coughing)
bull Travelled to outside of Singapore within the past 14 days
Temperature taking and travel declaration station located outside of the training centre
Temperature Check
1 All attendees including trainer will have their temperature inspected before entering
the premises Students with a fever (ge 375degC) will be asked to seek medical
attention Their seats will be rescheduled to a later date
2 Stickers will be issued to all attendees who have cleared the temperature taking
Stickers are to be pasted on upper shirtdress at all times If misplaced student
should proceed to the front desk to obtain a replacement sticker
3 Before class starts Trainer should inform attendees to check each other to ensure
that everyone has a sticker on their shirts
25
FAQs (CONThellip)F R E Q U E N T LY A S K E D Q U E S T I O N S
Face MaskAttendee who may require face mask can request from the front desk
Additional Measures
bull More temperature screening masks supply and sanitiser stations
bull Supplying of bottled water to avoid potential cross contamination of water
dispensers
bull Individual packaging of food for tea breaks
bull Increased spacing (at least 1 metre) between classroom tables
bull Trainees to be reminded not to have physical contact eg handshakes with one
another
Hand Sanitiser DispenserAll attendee are encouraged to regularly use the hand sanitisers located at the
reception hall and pantry area especially before eating
26
SIGN UP NOW
FACEBOOK ADVERTISING CORE COMP ET ENCIES
wwwequinetacademycomfacebook-advertising-core-competencies-course
Eligible for $500 SkillsFuture Credit
4
APPROVED BYT H I S C O U R S E I S
CRS No CRS-N-0045344
This course is approved by SkillsFuture Singapore and eligible for $500 SkillsFuture Credit
Course FeeE l i g i b l e f o r $ 5 0 0
S k i l l s Fu t u r e C r e d i t
Mode of DeliveryC l a s s r o o m I n s t r u c t o r - L e d H a n d s - O n
Tr a i n i n g s a r e c o n d u c t e d l i v e i n S i n g a p o r e
Course Duration2 D a y s ( 1 4 H o u r s )
9 a m - 5 p m
5
Globally there are over 144 billion active users monthly surpassing Chinarsquos entire population (estimated to be 140 billion) In Singapore alone there are over 31 million Facebook users in 2017 and this is expected to reach 32 million in 2018 up from 28 million in 2015 ndash Statista
According to Asiaone Singaporeans are leading first place in terms of spending the longest time on Facebook with a record average of 38 minutes and 46 seconds per session Of this statistic Singaporean mums spend the most time on Facebook than any other demographic group Understanding the local and international trends on Facebook translates to the need for brands to enhance their presence on this giant social network
This 2-day intensive Facebook Advertising Core Competencies course will enable participants to develop a Facebook marketing strategy launch compelling Facebook Advertising campaigns to drive leadsincrease brand awareness and review and optimise performance
Through a mix of real world case studies group workdiscussions and hands-on implementation participants will gain practical knowledge and develop confidence in creating and managing Facebook Advertising campaigns
Course DescriptionW H AT I S T H I S C O U R S E A B O U T
6
Target Audience
Marketing Executives Digital Marketing Managers Social Media Managers Business Owners and
individuals who manage and implement Facebook Marketing and Advertising on a day to day basis
Prerequisites
Basic computer knowledge and a Facebook personal account Each participant will be provided a windows laptop and a Facebook
Adverts demo account for the duration of the course Participants may however opt to bring their own laptops and use their own Facebook
Adverts account (optional)
7
COURSE HIGHLIGHTS
Identify hyper targeted audiences for targeting using Audience Insights Tool
Hands on step by step creation of a Facebook page and going through of essential Facebook page marketing tools
How to set up a Facebook Business Manager account and create multiple Facebook ad campaigns from the ground up
How to select the right advertising campaign objectives (Brand Awareness Reach Traffic Lead Generation Conversion) that align to the marketing objectives (many marketers get this wrong)
Industry best practices in writing ad copy designing creatives and delivering promotions
How to build powerful marketing audiences on Facebook segment and target them effectively to produce a positive return on investment
How to deploy AB testing strategies to determine which audience gives the best return on ad spend (ROAS)
And much more
In this course you will learn
8
COURSE OBJECTIVES
Be able to develop a Facebook marketing strategy and align it to the business
objectives and KPIs
Be able to create a Facebook Page and interpret Facebook Page insights reports
Understand various Facebook Advertising objectives (brand awareness lead
generation conversion) and its impact on the Ad Set and deliverables
(Sponsored Newsfeed Instagram Audience Network)
Be able to create a Facebook Advertising campaign define Ad Set variables
(bidding amp budget audience targeting location) and design a Facebook ad
creative (Video Carousel or Single Image ads)
Be able to set up a Facebook Pixel to measure optimize and build audiences
for advertising campaigns
Be able to create and define custom audiences lookalike audiences and build
core audiences with the Facebook Audience Insights tool for better ad targeting
Be able to structure various Facebook marketing campaigns to target different
audiences for a businesss marketing funnel through the utilization of the
different audiences (Core Custom amp Lookalike audiences)
By this end of this course you will
9COURSE OUTLINE
FACEBOOK MARKETING FOUNDATIONS
Instructor-Led | Lecture case study group discussion group presentation
▷ Overview of FB social media platform ▷ Market penetration potential of Facebook in the local
context ▷ The current amp future Facebook ecosystem ▷ Differences of FB advertising as compared to other
marketing channels ▷ How to do identity and streamline your target
customers on Facebook via Audience Insights ▷ Defining people based marketing ndash Core Audiences
Custom Audiences amp Lookalike Audiences
SETTING UP FACEBOOK MARKETING ASSETS (FACEBOOK PAGE BUSINESS MANAGER FACEBOOK AD)
Instructor-led | Lecture demonstration and modelling drill and practice case study group discussion group presentation group project work
▷Creation of a Facebook Page for their companybrand ▷ Populating the Facebook Page with the userrsquos key
messages and branding assets ▷ Optimizing of the Facebook Page for greater
discoverability ▷ Setting up of a Facebook Business Manager ▷ Creating Facebook advertising accounts and
delegating access to stakeholders ▷ Enabling of Facebook advertising Pixel and installing
of the pixel on the organizationrsquos digital assets ▷ Anatomy of Facebook advertising campaign structure
(Campaign Adset Ad levels)
10COURSE OUTLINE (CONThellip)
DEVELOP AND EXECUTE FACEBOOK ADVERTISING STRATEGY
Instructor-led | Lecture demonstration and modelling case study group discussion group presentation group project work gamesquizzes
▷ Core audiences (targeting via locations age gender languages interests and other digital parameters captured from Facebook)
▷ Custom audiences (targeting via customer file website traffic app activity offline activity and engagement)
▷ Lookalike audiences (expanding similar audiences based on a set of audiences that is defined by the business)
▷ Understanding the advantages amp disadvantages of the different audiences
▷ Guided creation of audiences ▷ Placements of ad creatives on Facebook amp Instagram ▷ Scheduling and budgeting
FACEBOOK ANALYTICS REPORTING AND OPTIMISATION
Instructor-led | Lecture demonstration and modelling drill and practice case study individual project work
▷ Highlighting the different marketing objectives that are available on the FB advertising platform
▷ Understanding the pros amp cons of each objective and how they are to be used effectively
▷ Suggestions on Improving relevancy score to get lower CPCs amp CPMs
▷ Essential Facebook Advertising metrics to track and measure
▷ Best practices for design creatives amp copyrighting ▷ Proper structuring of Facebook marketing campaigns to
target different audiences for a businessrsquos marketing funnel through the utilization of the different audiences (Core Custom amp Lookalike audiences)
11
CERTIFICATIONFA C E B O O K A D V E R T I S I N G C O R E C O M P E T E N C I E S
A Certification of Completion will be issued upon achieving at least 75 attendance for the course
Certificate of Completion
12
JOHN TAY Tr a i n e r Pr o f i l e
John is the co-founder and Managing Director of Secret Hideout a creative marketing agency based in Singapore He has worked with clients such as SBS Transit SITEC MRM McCann and CISCO Security
Through his career John has also consulted and formulated the digital strategy for various startupsSMEs (small-medium businesses) such as FastFast OFFEO UClick2Buy Codigo and many others During this period he led one startup to achieve over 450 increase in traffic and user base growth within a span of 6 months
Before Secret Hideout John was the regional Head of Digital in Gifts Less Ordinary a luxury gifting business He successfully increased the luxury gifting businessrsquos revenue by 15X through managing executing and optimizing digital campaigns across a suite of advertising platforms particularly on Facebook Notably he maintained a profitable cost per customer acquisition as he scaled Gifts Less Ordinaryrsquos digital advertising spend on the Facebook platform to over 6 figures annually in multiple geographical locations across Asia Pacific and the Middle East
John is passionate about all things digital and his track record of successful brand partnerships show his full commitment to helping both his clients and trainees achieve digital success in their online advertising campaigns
13
WHY LEARN AT EQUINETFACEBOOK ADVE RTISING CORE COMP ETENC IES
14
COMPANIES WHO HAVE ATTENDED OUR COURSESO U R C L I E N T E L E
15
COMPLIMENTARY REFRESHERRe-attend the course free of charge Up to 1 complimentary refresher for up to 1 year after the last date of the course attended
POST-TRAINING SUPPORTThe post-training support programme is available to past trainees who have successfully completed the course It serves as a consultation to address any hurdles faced while implementing the strategies and tactics shared during the course on real world campaigns Contact your course trainer directly via email
HANDS-ONRetain knowledge better through practice and feedback We apply instructional design methodologies such as Gagnersquos 9 Events of Instruction to enhance your learning and retention
STRUCTURED CURRICULUMC O M P R E H E N S I V E A N D
Course modules are designed to build on the foundations gradually leading up to the main course and finally reinforcing the concepts learned through practice and feedback
Refresher seats are specially allocated for refresher trainees and are non-participative Refresher trainees may opt to take up participative seats subject to availability
E N J OY A C C E S S
G E T
16
Feature NameW R I T E H E R E
INDUSTRY EXPERTSD E V E LO P E D A N D D E L I V E R E D B Y
Our team of digital marketers are passionate individuals dedicated to imparting their years of knowledge and experience to our learners
UP-TO-DATEC U R R I C U L U M A N D C O U R S E W A R E A R E
Our curriculum developers who are in charged of keeping the curriculum and courseware up to date are active practitioners and experts in their respective fields
REAL-WORLD PRACTICAL SETTING
R E A L I S T I C
Shorten your learning curve through real-world case studies and practical examples
MODERN TRAINING FACILITIES
E X P E R I E N C E
Our training rooms are equipped with laptops 500mbps internet connection hexagon-shaped cluster seating and comfortable swivelling chairs providing you a cozy yet open learning environment
ACTIONABLE STRATEGIES
TA K E A W AY
Takeaway actionable strategies frameworks and processes you can implement to new or existing campaigns
LIFE-TIME ACCESS TO COURSE MATERIALS
G A I N
Worried your course materials accessed a year ago have become outdated Fret not signing up for this course gains you life-time access to the course materials via our learning management system
17
Nicole Loy
ldquoThanks for the course Training content is useful for client-side marketers to have a better appreciation of the capabilities of Facebook especially on media buying which we otherwise would not have much knowledge onrdquo
C h a n g i A i r p o r t G r o u p
TESTIMONIALSW H AT O U R T R A I N E E S S AY A B O U T O U R C O U R S E
Areena Loo
ldquoJohn is a very clear patient and organised trainer He repeats the steps well and is extremely good in teaching Keep up the good work rdquo
B r i d g e L e a r n i n g P t e L t d
Serene Loh
ldquoJohn has the passion and patience for teaching and I observed he personally and tirelessly go to every student to give individual attention and elaborate in in-depth basis The love and passion for the subject in this case FB Advertising clearly shows through and thus is able to instill a high level of expertise and enthusiasm to us students Thank you Johnrdquo
Norrizan Ishak
ldquoIt was extremely informative and the examples illustrated were relevant Thank you for your warm and welcoming nature which invited us all to ask more questions Your in-depth explanation to my questions greatly enriched my understanding in audience targeting and equipped me with the skills to set up the Facebook advertising campaignrdquo
7 o a k s
18
COURSE INFORMATIONFACEBOOK ADVE RTISING CORE COMP ETENC IES
19
COURSE FEES amp SCHEDULESCOURSE SCHEDULES
View Available Course Dates via wwwequinetacademycomcoursesfacebook-advertising-course-registration
Singaporean Citizen Singaporean PR
Company-Sponsored $473 $473
Self-Sponsored Individual $500 $500
COURSE FEES
Original course fee $500 Fees can be further offset with the $500 SkillsFuture Credit for Singapore Citizens aged 25 and above Check eligible grant amount and nett payable course fees via the grant calculator
20
FAQsF R E Q U E N T LY A S K E D Q U E S T I O N S
+ Do I need a Facebook account for this course
Generally it is highly recommended to have a Facebook account to maximise the
learnings If you do not have a Facebook account we have a demo Facebook
account which we can provide to you Likewise you can also create a Facebook
account before attending this course
+ Do I need to have a Facebook page
You will need a Facebook page to run Facebook ads Our trainer will be providing a
guided step by step creation of how to create a Facebook page
+ What are the measures in place in light of the COVID-19
Temporary Deferral of Classes and Launch of E-learning
In response to the COVID-19 national circuit breaker effort on 3 April 2020 SSG
had announced that all training providers will be required to convert all delivery of
training and assessments to online or e-learning mode from 7 Apr 2020 to 4 May
2020
Equinet Academy will be converting all face to face classes to facilitated online
classroom and e-learning to facilitate remote trainings The e-learning course
schedules will be released very soon and online based classes will start from late
April to early May
Read the entire post here
21
FAQsF R E Q U E N T LY A S K E D Q U E S T I O N S
+ Can I run ads for Instagram after attending this course
Yes you can run ads on Instagram after attending the Facebook marketing course The
Facebook marketing course covers Facebook Ads Instagram Ads Facebook
Messenger Ads amp even WhatsApp Ads
+ Do I need to have a businesspersonal website for the courseIt is recommended to have a businesspersonal website as it will make the course more
effective But the course will cover Facebook ads that work with or without a website
+ How is this course different from the social media marketing course offered by Equinet Academy
This Facebook course focuses on Facebook advertising taking you from beginner to
intermediate level in two days The social media marketing course on the other hand
covers the basics of Facebook advertising the general social media landscape and
social media marketing strategies for Facebook and other social media channels such as
LinkedIn Blogs and Instagram
22
FAQs (CONThellip)F R E Q U E N T LY A S K E D Q U E S T I O N S
+ How much does it cost to advertise on Facebook
The fundamentals of Facebook advertising is based on an ldquoAuction Modelrdquo What this
means is that you are essentially competing with other people that are advertising on
Facebook (also known as ldquoAdvertisersrdquo) and the highest bid wins
On average what we have seen is that the CPC (cost per click) cost for Facebook
advertising ranges from $023 SGD to $515 SGD per click Similarly the CPM (cost per
1000 impression) cost for Facebook advertising ranges from $207 SGD to $5972 SGD
per CPM
So the short answer is that the cost of advertising on Facebook really depends on many
different factors Therersquos no single fixed cost figure that you can accurately benchmark
with
Read this article for understand the factors involved that might affect the costs of
advertising on Facebook ndash httpswwwequinetacademycomhow-much-does-it-cost-
to-advertise-on-facebook
+ Irsquom still unsure whether this course can help me meet my objectives
If yoursquore unsure which courses can best help you meet your objectives you may want
to check out our Course Selection Diagnostic Tool and answer 3 questions to
determine a suitable course for your needs
23
FAQs (CONThellip)F R E Q U E N T LY A S K E D Q U E S T I O N S
+ What are the measures undertaken by Equinet Academy since the onset of Covid-19
In response to the latest measures from MOH Equinet Academy would like to provide
reference to the circular sent by SkillsFuture Singapore that SSG-supported training
providers can continue to run classes of not more than 40 learners (Equinetrsquos class
sizes range from 12 ndash 24 pax adhering to the 1 metre spacing) but should ensure
safe distancing of at least 1 metre apart during the conduct of training on top of all
other measures in place (temperature taking contact tracing records travel
declaration)
Safe Distancing
In view of the evolving COVID-19 cases globally Equinet Academy will put in place
precautionary measures for the safety and well-being of our attendees Classrooms will
be restructured to follow the advisory rolled out by MOH on 26 Mar 2020 regarding
safe distancing In addition individual hand sanitizers will be available at each table
The usual group seating will now be converted to individual table setting with a 1-
metre safe distance This applies to the pantry as well Based on the current classroom
sizes at Equinet a capacity limit of 12 ndash 24 learners will be imposed depending on the
size of the classroom
24
FAQs (CONThellip)F R E Q U E N T LY A S K E D Q U E S T I O N S
Mandatory Temperature Taking and Declaration
Attendee will not be allowed to participate the class if heshe has any of the following
bull Fever (375degC or more)
bull If attendee has been in contact with confirm case(s) within the past 14 days
bull Has flu-like symptoms (eg running nose short throat shortness of breath and
coughing)
bull Travelled to outside of Singapore within the past 14 days
Temperature taking and travel declaration station located outside of the training centre
Temperature Check
1 All attendees including trainer will have their temperature inspected before entering
the premises Students with a fever (ge 375degC) will be asked to seek medical
attention Their seats will be rescheduled to a later date
2 Stickers will be issued to all attendees who have cleared the temperature taking
Stickers are to be pasted on upper shirtdress at all times If misplaced student
should proceed to the front desk to obtain a replacement sticker
3 Before class starts Trainer should inform attendees to check each other to ensure
that everyone has a sticker on their shirts
25
FAQs (CONThellip)F R E Q U E N T LY A S K E D Q U E S T I O N S
Face MaskAttendee who may require face mask can request from the front desk
Additional Measures
bull More temperature screening masks supply and sanitiser stations
bull Supplying of bottled water to avoid potential cross contamination of water
dispensers
bull Individual packaging of food for tea breaks
bull Increased spacing (at least 1 metre) between classroom tables
bull Trainees to be reminded not to have physical contact eg handshakes with one
another
Hand Sanitiser DispenserAll attendee are encouraged to regularly use the hand sanitisers located at the
reception hall and pantry area especially before eating
26
SIGN UP NOW
FACEBOOK ADVERTISING CORE COMP ET ENCIES
wwwequinetacademycomfacebook-advertising-core-competencies-course
Eligible for $500 SkillsFuture Credit
5
Globally there are over 144 billion active users monthly surpassing Chinarsquos entire population (estimated to be 140 billion) In Singapore alone there are over 31 million Facebook users in 2017 and this is expected to reach 32 million in 2018 up from 28 million in 2015 ndash Statista
According to Asiaone Singaporeans are leading first place in terms of spending the longest time on Facebook with a record average of 38 minutes and 46 seconds per session Of this statistic Singaporean mums spend the most time on Facebook than any other demographic group Understanding the local and international trends on Facebook translates to the need for brands to enhance their presence on this giant social network
This 2-day intensive Facebook Advertising Core Competencies course will enable participants to develop a Facebook marketing strategy launch compelling Facebook Advertising campaigns to drive leadsincrease brand awareness and review and optimise performance
Through a mix of real world case studies group workdiscussions and hands-on implementation participants will gain practical knowledge and develop confidence in creating and managing Facebook Advertising campaigns
Course DescriptionW H AT I S T H I S C O U R S E A B O U T
6
Target Audience
Marketing Executives Digital Marketing Managers Social Media Managers Business Owners and
individuals who manage and implement Facebook Marketing and Advertising on a day to day basis
Prerequisites
Basic computer knowledge and a Facebook personal account Each participant will be provided a windows laptop and a Facebook
Adverts demo account for the duration of the course Participants may however opt to bring their own laptops and use their own Facebook
Adverts account (optional)
7
COURSE HIGHLIGHTS
Identify hyper targeted audiences for targeting using Audience Insights Tool
Hands on step by step creation of a Facebook page and going through of essential Facebook page marketing tools
How to set up a Facebook Business Manager account and create multiple Facebook ad campaigns from the ground up
How to select the right advertising campaign objectives (Brand Awareness Reach Traffic Lead Generation Conversion) that align to the marketing objectives (many marketers get this wrong)
Industry best practices in writing ad copy designing creatives and delivering promotions
How to build powerful marketing audiences on Facebook segment and target them effectively to produce a positive return on investment
How to deploy AB testing strategies to determine which audience gives the best return on ad spend (ROAS)
And much more
In this course you will learn
8
COURSE OBJECTIVES
Be able to develop a Facebook marketing strategy and align it to the business
objectives and KPIs
Be able to create a Facebook Page and interpret Facebook Page insights reports
Understand various Facebook Advertising objectives (brand awareness lead
generation conversion) and its impact on the Ad Set and deliverables
(Sponsored Newsfeed Instagram Audience Network)
Be able to create a Facebook Advertising campaign define Ad Set variables
(bidding amp budget audience targeting location) and design a Facebook ad
creative (Video Carousel or Single Image ads)
Be able to set up a Facebook Pixel to measure optimize and build audiences
for advertising campaigns
Be able to create and define custom audiences lookalike audiences and build
core audiences with the Facebook Audience Insights tool for better ad targeting
Be able to structure various Facebook marketing campaigns to target different
audiences for a businesss marketing funnel through the utilization of the
different audiences (Core Custom amp Lookalike audiences)
By this end of this course you will
9COURSE OUTLINE
FACEBOOK MARKETING FOUNDATIONS
Instructor-Led | Lecture case study group discussion group presentation
▷ Overview of FB social media platform ▷ Market penetration potential of Facebook in the local
context ▷ The current amp future Facebook ecosystem ▷ Differences of FB advertising as compared to other
marketing channels ▷ How to do identity and streamline your target
customers on Facebook via Audience Insights ▷ Defining people based marketing ndash Core Audiences
Custom Audiences amp Lookalike Audiences
SETTING UP FACEBOOK MARKETING ASSETS (FACEBOOK PAGE BUSINESS MANAGER FACEBOOK AD)
Instructor-led | Lecture demonstration and modelling drill and practice case study group discussion group presentation group project work
▷Creation of a Facebook Page for their companybrand ▷ Populating the Facebook Page with the userrsquos key
messages and branding assets ▷ Optimizing of the Facebook Page for greater
discoverability ▷ Setting up of a Facebook Business Manager ▷ Creating Facebook advertising accounts and
delegating access to stakeholders ▷ Enabling of Facebook advertising Pixel and installing
of the pixel on the organizationrsquos digital assets ▷ Anatomy of Facebook advertising campaign structure
(Campaign Adset Ad levels)
10COURSE OUTLINE (CONThellip)
DEVELOP AND EXECUTE FACEBOOK ADVERTISING STRATEGY
Instructor-led | Lecture demonstration and modelling case study group discussion group presentation group project work gamesquizzes
▷ Core audiences (targeting via locations age gender languages interests and other digital parameters captured from Facebook)
▷ Custom audiences (targeting via customer file website traffic app activity offline activity and engagement)
▷ Lookalike audiences (expanding similar audiences based on a set of audiences that is defined by the business)
▷ Understanding the advantages amp disadvantages of the different audiences
▷ Guided creation of audiences ▷ Placements of ad creatives on Facebook amp Instagram ▷ Scheduling and budgeting
FACEBOOK ANALYTICS REPORTING AND OPTIMISATION
Instructor-led | Lecture demonstration and modelling drill and practice case study individual project work
▷ Highlighting the different marketing objectives that are available on the FB advertising platform
▷ Understanding the pros amp cons of each objective and how they are to be used effectively
▷ Suggestions on Improving relevancy score to get lower CPCs amp CPMs
▷ Essential Facebook Advertising metrics to track and measure
▷ Best practices for design creatives amp copyrighting ▷ Proper structuring of Facebook marketing campaigns to
target different audiences for a businessrsquos marketing funnel through the utilization of the different audiences (Core Custom amp Lookalike audiences)
11
CERTIFICATIONFA C E B O O K A D V E R T I S I N G C O R E C O M P E T E N C I E S
A Certification of Completion will be issued upon achieving at least 75 attendance for the course
Certificate of Completion
12
JOHN TAY Tr a i n e r Pr o f i l e
John is the co-founder and Managing Director of Secret Hideout a creative marketing agency based in Singapore He has worked with clients such as SBS Transit SITEC MRM McCann and CISCO Security
Through his career John has also consulted and formulated the digital strategy for various startupsSMEs (small-medium businesses) such as FastFast OFFEO UClick2Buy Codigo and many others During this period he led one startup to achieve over 450 increase in traffic and user base growth within a span of 6 months
Before Secret Hideout John was the regional Head of Digital in Gifts Less Ordinary a luxury gifting business He successfully increased the luxury gifting businessrsquos revenue by 15X through managing executing and optimizing digital campaigns across a suite of advertising platforms particularly on Facebook Notably he maintained a profitable cost per customer acquisition as he scaled Gifts Less Ordinaryrsquos digital advertising spend on the Facebook platform to over 6 figures annually in multiple geographical locations across Asia Pacific and the Middle East
John is passionate about all things digital and his track record of successful brand partnerships show his full commitment to helping both his clients and trainees achieve digital success in their online advertising campaigns
13
WHY LEARN AT EQUINETFACEBOOK ADVE RTISING CORE COMP ETENC IES
14
COMPANIES WHO HAVE ATTENDED OUR COURSESO U R C L I E N T E L E
15
COMPLIMENTARY REFRESHERRe-attend the course free of charge Up to 1 complimentary refresher for up to 1 year after the last date of the course attended
POST-TRAINING SUPPORTThe post-training support programme is available to past trainees who have successfully completed the course It serves as a consultation to address any hurdles faced while implementing the strategies and tactics shared during the course on real world campaigns Contact your course trainer directly via email
HANDS-ONRetain knowledge better through practice and feedback We apply instructional design methodologies such as Gagnersquos 9 Events of Instruction to enhance your learning and retention
STRUCTURED CURRICULUMC O M P R E H E N S I V E A N D
Course modules are designed to build on the foundations gradually leading up to the main course and finally reinforcing the concepts learned through practice and feedback
Refresher seats are specially allocated for refresher trainees and are non-participative Refresher trainees may opt to take up participative seats subject to availability
E N J OY A C C E S S
G E T
16
Feature NameW R I T E H E R E
INDUSTRY EXPERTSD E V E LO P E D A N D D E L I V E R E D B Y
Our team of digital marketers are passionate individuals dedicated to imparting their years of knowledge and experience to our learners
UP-TO-DATEC U R R I C U L U M A N D C O U R S E W A R E A R E
Our curriculum developers who are in charged of keeping the curriculum and courseware up to date are active practitioners and experts in their respective fields
REAL-WORLD PRACTICAL SETTING
R E A L I S T I C
Shorten your learning curve through real-world case studies and practical examples
MODERN TRAINING FACILITIES
E X P E R I E N C E
Our training rooms are equipped with laptops 500mbps internet connection hexagon-shaped cluster seating and comfortable swivelling chairs providing you a cozy yet open learning environment
ACTIONABLE STRATEGIES
TA K E A W AY
Takeaway actionable strategies frameworks and processes you can implement to new or existing campaigns
LIFE-TIME ACCESS TO COURSE MATERIALS
G A I N
Worried your course materials accessed a year ago have become outdated Fret not signing up for this course gains you life-time access to the course materials via our learning management system
17
Nicole Loy
ldquoThanks for the course Training content is useful for client-side marketers to have a better appreciation of the capabilities of Facebook especially on media buying which we otherwise would not have much knowledge onrdquo
C h a n g i A i r p o r t G r o u p
TESTIMONIALSW H AT O U R T R A I N E E S S AY A B O U T O U R C O U R S E
Areena Loo
ldquoJohn is a very clear patient and organised trainer He repeats the steps well and is extremely good in teaching Keep up the good work rdquo
B r i d g e L e a r n i n g P t e L t d
Serene Loh
ldquoJohn has the passion and patience for teaching and I observed he personally and tirelessly go to every student to give individual attention and elaborate in in-depth basis The love and passion for the subject in this case FB Advertising clearly shows through and thus is able to instill a high level of expertise and enthusiasm to us students Thank you Johnrdquo
Norrizan Ishak
ldquoIt was extremely informative and the examples illustrated were relevant Thank you for your warm and welcoming nature which invited us all to ask more questions Your in-depth explanation to my questions greatly enriched my understanding in audience targeting and equipped me with the skills to set up the Facebook advertising campaignrdquo
7 o a k s
18
COURSE INFORMATIONFACEBOOK ADVE RTISING CORE COMP ETENC IES
19
COURSE FEES amp SCHEDULESCOURSE SCHEDULES
View Available Course Dates via wwwequinetacademycomcoursesfacebook-advertising-course-registration
Singaporean Citizen Singaporean PR
Company-Sponsored $473 $473
Self-Sponsored Individual $500 $500
COURSE FEES
Original course fee $500 Fees can be further offset with the $500 SkillsFuture Credit for Singapore Citizens aged 25 and above Check eligible grant amount and nett payable course fees via the grant calculator
20
FAQsF R E Q U E N T LY A S K E D Q U E S T I O N S
+ Do I need a Facebook account for this course
Generally it is highly recommended to have a Facebook account to maximise the
learnings If you do not have a Facebook account we have a demo Facebook
account which we can provide to you Likewise you can also create a Facebook
account before attending this course
+ Do I need to have a Facebook page
You will need a Facebook page to run Facebook ads Our trainer will be providing a
guided step by step creation of how to create a Facebook page
+ What are the measures in place in light of the COVID-19
Temporary Deferral of Classes and Launch of E-learning
In response to the COVID-19 national circuit breaker effort on 3 April 2020 SSG
had announced that all training providers will be required to convert all delivery of
training and assessments to online or e-learning mode from 7 Apr 2020 to 4 May
2020
Equinet Academy will be converting all face to face classes to facilitated online
classroom and e-learning to facilitate remote trainings The e-learning course
schedules will be released very soon and online based classes will start from late
April to early May
Read the entire post here
21
FAQsF R E Q U E N T LY A S K E D Q U E S T I O N S
+ Can I run ads for Instagram after attending this course
Yes you can run ads on Instagram after attending the Facebook marketing course The
Facebook marketing course covers Facebook Ads Instagram Ads Facebook
Messenger Ads amp even WhatsApp Ads
+ Do I need to have a businesspersonal website for the courseIt is recommended to have a businesspersonal website as it will make the course more
effective But the course will cover Facebook ads that work with or without a website
+ How is this course different from the social media marketing course offered by Equinet Academy
This Facebook course focuses on Facebook advertising taking you from beginner to
intermediate level in two days The social media marketing course on the other hand
covers the basics of Facebook advertising the general social media landscape and
social media marketing strategies for Facebook and other social media channels such as
LinkedIn Blogs and Instagram
22
FAQs (CONThellip)F R E Q U E N T LY A S K E D Q U E S T I O N S
+ How much does it cost to advertise on Facebook
The fundamentals of Facebook advertising is based on an ldquoAuction Modelrdquo What this
means is that you are essentially competing with other people that are advertising on
Facebook (also known as ldquoAdvertisersrdquo) and the highest bid wins
On average what we have seen is that the CPC (cost per click) cost for Facebook
advertising ranges from $023 SGD to $515 SGD per click Similarly the CPM (cost per
1000 impression) cost for Facebook advertising ranges from $207 SGD to $5972 SGD
per CPM
So the short answer is that the cost of advertising on Facebook really depends on many
different factors Therersquos no single fixed cost figure that you can accurately benchmark
with
Read this article for understand the factors involved that might affect the costs of
advertising on Facebook ndash httpswwwequinetacademycomhow-much-does-it-cost-
to-advertise-on-facebook
+ Irsquom still unsure whether this course can help me meet my objectives
If yoursquore unsure which courses can best help you meet your objectives you may want
to check out our Course Selection Diagnostic Tool and answer 3 questions to
determine a suitable course for your needs
23
FAQs (CONThellip)F R E Q U E N T LY A S K E D Q U E S T I O N S
+ What are the measures undertaken by Equinet Academy since the onset of Covid-19
In response to the latest measures from MOH Equinet Academy would like to provide
reference to the circular sent by SkillsFuture Singapore that SSG-supported training
providers can continue to run classes of not more than 40 learners (Equinetrsquos class
sizes range from 12 ndash 24 pax adhering to the 1 metre spacing) but should ensure
safe distancing of at least 1 metre apart during the conduct of training on top of all
other measures in place (temperature taking contact tracing records travel
declaration)
Safe Distancing
In view of the evolving COVID-19 cases globally Equinet Academy will put in place
precautionary measures for the safety and well-being of our attendees Classrooms will
be restructured to follow the advisory rolled out by MOH on 26 Mar 2020 regarding
safe distancing In addition individual hand sanitizers will be available at each table
The usual group seating will now be converted to individual table setting with a 1-
metre safe distance This applies to the pantry as well Based on the current classroom
sizes at Equinet a capacity limit of 12 ndash 24 learners will be imposed depending on the
size of the classroom
24
FAQs (CONThellip)F R E Q U E N T LY A S K E D Q U E S T I O N S
Mandatory Temperature Taking and Declaration
Attendee will not be allowed to participate the class if heshe has any of the following
bull Fever (375degC or more)
bull If attendee has been in contact with confirm case(s) within the past 14 days
bull Has flu-like symptoms (eg running nose short throat shortness of breath and
coughing)
bull Travelled to outside of Singapore within the past 14 days
Temperature taking and travel declaration station located outside of the training centre
Temperature Check
1 All attendees including trainer will have their temperature inspected before entering
the premises Students with a fever (ge 375degC) will be asked to seek medical
attention Their seats will be rescheduled to a later date
2 Stickers will be issued to all attendees who have cleared the temperature taking
Stickers are to be pasted on upper shirtdress at all times If misplaced student
should proceed to the front desk to obtain a replacement sticker
3 Before class starts Trainer should inform attendees to check each other to ensure
that everyone has a sticker on their shirts
25
FAQs (CONThellip)F R E Q U E N T LY A S K E D Q U E S T I O N S
Face MaskAttendee who may require face mask can request from the front desk
Additional Measures
bull More temperature screening masks supply and sanitiser stations
bull Supplying of bottled water to avoid potential cross contamination of water
dispensers
bull Individual packaging of food for tea breaks
bull Increased spacing (at least 1 metre) between classroom tables
bull Trainees to be reminded not to have physical contact eg handshakes with one
another
Hand Sanitiser DispenserAll attendee are encouraged to regularly use the hand sanitisers located at the
reception hall and pantry area especially before eating
26
SIGN UP NOW
FACEBOOK ADVERTISING CORE COMP ET ENCIES
wwwequinetacademycomfacebook-advertising-core-competencies-course
Eligible for $500 SkillsFuture Credit
6
Target Audience
Marketing Executives Digital Marketing Managers Social Media Managers Business Owners and
individuals who manage and implement Facebook Marketing and Advertising on a day to day basis
Prerequisites
Basic computer knowledge and a Facebook personal account Each participant will be provided a windows laptop and a Facebook
Adverts demo account for the duration of the course Participants may however opt to bring their own laptops and use their own Facebook
Adverts account (optional)
7
COURSE HIGHLIGHTS
Identify hyper targeted audiences for targeting using Audience Insights Tool
Hands on step by step creation of a Facebook page and going through of essential Facebook page marketing tools
How to set up a Facebook Business Manager account and create multiple Facebook ad campaigns from the ground up
How to select the right advertising campaign objectives (Brand Awareness Reach Traffic Lead Generation Conversion) that align to the marketing objectives (many marketers get this wrong)
Industry best practices in writing ad copy designing creatives and delivering promotions
How to build powerful marketing audiences on Facebook segment and target them effectively to produce a positive return on investment
How to deploy AB testing strategies to determine which audience gives the best return on ad spend (ROAS)
And much more
In this course you will learn
8
COURSE OBJECTIVES
Be able to develop a Facebook marketing strategy and align it to the business
objectives and KPIs
Be able to create a Facebook Page and interpret Facebook Page insights reports
Understand various Facebook Advertising objectives (brand awareness lead
generation conversion) and its impact on the Ad Set and deliverables
(Sponsored Newsfeed Instagram Audience Network)
Be able to create a Facebook Advertising campaign define Ad Set variables
(bidding amp budget audience targeting location) and design a Facebook ad
creative (Video Carousel or Single Image ads)
Be able to set up a Facebook Pixel to measure optimize and build audiences
for advertising campaigns
Be able to create and define custom audiences lookalike audiences and build
core audiences with the Facebook Audience Insights tool for better ad targeting
Be able to structure various Facebook marketing campaigns to target different
audiences for a businesss marketing funnel through the utilization of the
different audiences (Core Custom amp Lookalike audiences)
By this end of this course you will
9COURSE OUTLINE
FACEBOOK MARKETING FOUNDATIONS
Instructor-Led | Lecture case study group discussion group presentation
▷ Overview of FB social media platform ▷ Market penetration potential of Facebook in the local
context ▷ The current amp future Facebook ecosystem ▷ Differences of FB advertising as compared to other
marketing channels ▷ How to do identity and streamline your target
customers on Facebook via Audience Insights ▷ Defining people based marketing ndash Core Audiences
Custom Audiences amp Lookalike Audiences
SETTING UP FACEBOOK MARKETING ASSETS (FACEBOOK PAGE BUSINESS MANAGER FACEBOOK AD)
Instructor-led | Lecture demonstration and modelling drill and practice case study group discussion group presentation group project work
▷Creation of a Facebook Page for their companybrand ▷ Populating the Facebook Page with the userrsquos key
messages and branding assets ▷ Optimizing of the Facebook Page for greater
discoverability ▷ Setting up of a Facebook Business Manager ▷ Creating Facebook advertising accounts and
delegating access to stakeholders ▷ Enabling of Facebook advertising Pixel and installing
of the pixel on the organizationrsquos digital assets ▷ Anatomy of Facebook advertising campaign structure
(Campaign Adset Ad levels)
10COURSE OUTLINE (CONThellip)
DEVELOP AND EXECUTE FACEBOOK ADVERTISING STRATEGY
Instructor-led | Lecture demonstration and modelling case study group discussion group presentation group project work gamesquizzes
▷ Core audiences (targeting via locations age gender languages interests and other digital parameters captured from Facebook)
▷ Custom audiences (targeting via customer file website traffic app activity offline activity and engagement)
▷ Lookalike audiences (expanding similar audiences based on a set of audiences that is defined by the business)
▷ Understanding the advantages amp disadvantages of the different audiences
▷ Guided creation of audiences ▷ Placements of ad creatives on Facebook amp Instagram ▷ Scheduling and budgeting
FACEBOOK ANALYTICS REPORTING AND OPTIMISATION
Instructor-led | Lecture demonstration and modelling drill and practice case study individual project work
▷ Highlighting the different marketing objectives that are available on the FB advertising platform
▷ Understanding the pros amp cons of each objective and how they are to be used effectively
▷ Suggestions on Improving relevancy score to get lower CPCs amp CPMs
▷ Essential Facebook Advertising metrics to track and measure
▷ Best practices for design creatives amp copyrighting ▷ Proper structuring of Facebook marketing campaigns to
target different audiences for a businessrsquos marketing funnel through the utilization of the different audiences (Core Custom amp Lookalike audiences)
11
CERTIFICATIONFA C E B O O K A D V E R T I S I N G C O R E C O M P E T E N C I E S
A Certification of Completion will be issued upon achieving at least 75 attendance for the course
Certificate of Completion
12
JOHN TAY Tr a i n e r Pr o f i l e
John is the co-founder and Managing Director of Secret Hideout a creative marketing agency based in Singapore He has worked with clients such as SBS Transit SITEC MRM McCann and CISCO Security
Through his career John has also consulted and formulated the digital strategy for various startupsSMEs (small-medium businesses) such as FastFast OFFEO UClick2Buy Codigo and many others During this period he led one startup to achieve over 450 increase in traffic and user base growth within a span of 6 months
Before Secret Hideout John was the regional Head of Digital in Gifts Less Ordinary a luxury gifting business He successfully increased the luxury gifting businessrsquos revenue by 15X through managing executing and optimizing digital campaigns across a suite of advertising platforms particularly on Facebook Notably he maintained a profitable cost per customer acquisition as he scaled Gifts Less Ordinaryrsquos digital advertising spend on the Facebook platform to over 6 figures annually in multiple geographical locations across Asia Pacific and the Middle East
John is passionate about all things digital and his track record of successful brand partnerships show his full commitment to helping both his clients and trainees achieve digital success in their online advertising campaigns
13
WHY LEARN AT EQUINETFACEBOOK ADVE RTISING CORE COMP ETENC IES
14
COMPANIES WHO HAVE ATTENDED OUR COURSESO U R C L I E N T E L E
15
COMPLIMENTARY REFRESHERRe-attend the course free of charge Up to 1 complimentary refresher for up to 1 year after the last date of the course attended
POST-TRAINING SUPPORTThe post-training support programme is available to past trainees who have successfully completed the course It serves as a consultation to address any hurdles faced while implementing the strategies and tactics shared during the course on real world campaigns Contact your course trainer directly via email
HANDS-ONRetain knowledge better through practice and feedback We apply instructional design methodologies such as Gagnersquos 9 Events of Instruction to enhance your learning and retention
STRUCTURED CURRICULUMC O M P R E H E N S I V E A N D
Course modules are designed to build on the foundations gradually leading up to the main course and finally reinforcing the concepts learned through practice and feedback
Refresher seats are specially allocated for refresher trainees and are non-participative Refresher trainees may opt to take up participative seats subject to availability
E N J OY A C C E S S
G E T
16
Feature NameW R I T E H E R E
INDUSTRY EXPERTSD E V E LO P E D A N D D E L I V E R E D B Y
Our team of digital marketers are passionate individuals dedicated to imparting their years of knowledge and experience to our learners
UP-TO-DATEC U R R I C U L U M A N D C O U R S E W A R E A R E
Our curriculum developers who are in charged of keeping the curriculum and courseware up to date are active practitioners and experts in their respective fields
REAL-WORLD PRACTICAL SETTING
R E A L I S T I C
Shorten your learning curve through real-world case studies and practical examples
MODERN TRAINING FACILITIES
E X P E R I E N C E
Our training rooms are equipped with laptops 500mbps internet connection hexagon-shaped cluster seating and comfortable swivelling chairs providing you a cozy yet open learning environment
ACTIONABLE STRATEGIES
TA K E A W AY
Takeaway actionable strategies frameworks and processes you can implement to new or existing campaigns
LIFE-TIME ACCESS TO COURSE MATERIALS
G A I N
Worried your course materials accessed a year ago have become outdated Fret not signing up for this course gains you life-time access to the course materials via our learning management system
17
Nicole Loy
ldquoThanks for the course Training content is useful for client-side marketers to have a better appreciation of the capabilities of Facebook especially on media buying which we otherwise would not have much knowledge onrdquo
C h a n g i A i r p o r t G r o u p
TESTIMONIALSW H AT O U R T R A I N E E S S AY A B O U T O U R C O U R S E
Areena Loo
ldquoJohn is a very clear patient and organised trainer He repeats the steps well and is extremely good in teaching Keep up the good work rdquo
B r i d g e L e a r n i n g P t e L t d
Serene Loh
ldquoJohn has the passion and patience for teaching and I observed he personally and tirelessly go to every student to give individual attention and elaborate in in-depth basis The love and passion for the subject in this case FB Advertising clearly shows through and thus is able to instill a high level of expertise and enthusiasm to us students Thank you Johnrdquo
Norrizan Ishak
ldquoIt was extremely informative and the examples illustrated were relevant Thank you for your warm and welcoming nature which invited us all to ask more questions Your in-depth explanation to my questions greatly enriched my understanding in audience targeting and equipped me with the skills to set up the Facebook advertising campaignrdquo
7 o a k s
18
COURSE INFORMATIONFACEBOOK ADVE RTISING CORE COMP ETENC IES
19
COURSE FEES amp SCHEDULESCOURSE SCHEDULES
View Available Course Dates via wwwequinetacademycomcoursesfacebook-advertising-course-registration
Singaporean Citizen Singaporean PR
Company-Sponsored $473 $473
Self-Sponsored Individual $500 $500
COURSE FEES
Original course fee $500 Fees can be further offset with the $500 SkillsFuture Credit for Singapore Citizens aged 25 and above Check eligible grant amount and nett payable course fees via the grant calculator
20
FAQsF R E Q U E N T LY A S K E D Q U E S T I O N S
+ Do I need a Facebook account for this course
Generally it is highly recommended to have a Facebook account to maximise the
learnings If you do not have a Facebook account we have a demo Facebook
account which we can provide to you Likewise you can also create a Facebook
account before attending this course
+ Do I need to have a Facebook page
You will need a Facebook page to run Facebook ads Our trainer will be providing a
guided step by step creation of how to create a Facebook page
+ What are the measures in place in light of the COVID-19
Temporary Deferral of Classes and Launch of E-learning
In response to the COVID-19 national circuit breaker effort on 3 April 2020 SSG
had announced that all training providers will be required to convert all delivery of
training and assessments to online or e-learning mode from 7 Apr 2020 to 4 May
2020
Equinet Academy will be converting all face to face classes to facilitated online
classroom and e-learning to facilitate remote trainings The e-learning course
schedules will be released very soon and online based classes will start from late
April to early May
Read the entire post here
21
FAQsF R E Q U E N T LY A S K E D Q U E S T I O N S
+ Can I run ads for Instagram after attending this course
Yes you can run ads on Instagram after attending the Facebook marketing course The
Facebook marketing course covers Facebook Ads Instagram Ads Facebook
Messenger Ads amp even WhatsApp Ads
+ Do I need to have a businesspersonal website for the courseIt is recommended to have a businesspersonal website as it will make the course more
effective But the course will cover Facebook ads that work with or without a website
+ How is this course different from the social media marketing course offered by Equinet Academy
This Facebook course focuses on Facebook advertising taking you from beginner to
intermediate level in two days The social media marketing course on the other hand
covers the basics of Facebook advertising the general social media landscape and
social media marketing strategies for Facebook and other social media channels such as
LinkedIn Blogs and Instagram
22
FAQs (CONThellip)F R E Q U E N T LY A S K E D Q U E S T I O N S
+ How much does it cost to advertise on Facebook
The fundamentals of Facebook advertising is based on an ldquoAuction Modelrdquo What this
means is that you are essentially competing with other people that are advertising on
Facebook (also known as ldquoAdvertisersrdquo) and the highest bid wins
On average what we have seen is that the CPC (cost per click) cost for Facebook
advertising ranges from $023 SGD to $515 SGD per click Similarly the CPM (cost per
1000 impression) cost for Facebook advertising ranges from $207 SGD to $5972 SGD
per CPM
So the short answer is that the cost of advertising on Facebook really depends on many
different factors Therersquos no single fixed cost figure that you can accurately benchmark
with
Read this article for understand the factors involved that might affect the costs of
advertising on Facebook ndash httpswwwequinetacademycomhow-much-does-it-cost-
to-advertise-on-facebook
+ Irsquom still unsure whether this course can help me meet my objectives
If yoursquore unsure which courses can best help you meet your objectives you may want
to check out our Course Selection Diagnostic Tool and answer 3 questions to
determine a suitable course for your needs
23
FAQs (CONThellip)F R E Q U E N T LY A S K E D Q U E S T I O N S
+ What are the measures undertaken by Equinet Academy since the onset of Covid-19
In response to the latest measures from MOH Equinet Academy would like to provide
reference to the circular sent by SkillsFuture Singapore that SSG-supported training
providers can continue to run classes of not more than 40 learners (Equinetrsquos class
sizes range from 12 ndash 24 pax adhering to the 1 metre spacing) but should ensure
safe distancing of at least 1 metre apart during the conduct of training on top of all
other measures in place (temperature taking contact tracing records travel
declaration)
Safe Distancing
In view of the evolving COVID-19 cases globally Equinet Academy will put in place
precautionary measures for the safety and well-being of our attendees Classrooms will
be restructured to follow the advisory rolled out by MOH on 26 Mar 2020 regarding
safe distancing In addition individual hand sanitizers will be available at each table
The usual group seating will now be converted to individual table setting with a 1-
metre safe distance This applies to the pantry as well Based on the current classroom
sizes at Equinet a capacity limit of 12 ndash 24 learners will be imposed depending on the
size of the classroom
24
FAQs (CONThellip)F R E Q U E N T LY A S K E D Q U E S T I O N S
Mandatory Temperature Taking and Declaration
Attendee will not be allowed to participate the class if heshe has any of the following
bull Fever (375degC or more)
bull If attendee has been in contact with confirm case(s) within the past 14 days
bull Has flu-like symptoms (eg running nose short throat shortness of breath and
coughing)
bull Travelled to outside of Singapore within the past 14 days
Temperature taking and travel declaration station located outside of the training centre
Temperature Check
1 All attendees including trainer will have their temperature inspected before entering
the premises Students with a fever (ge 375degC) will be asked to seek medical
attention Their seats will be rescheduled to a later date
2 Stickers will be issued to all attendees who have cleared the temperature taking
Stickers are to be pasted on upper shirtdress at all times If misplaced student
should proceed to the front desk to obtain a replacement sticker
3 Before class starts Trainer should inform attendees to check each other to ensure
that everyone has a sticker on their shirts
25
FAQs (CONThellip)F R E Q U E N T LY A S K E D Q U E S T I O N S
Face MaskAttendee who may require face mask can request from the front desk
Additional Measures
bull More temperature screening masks supply and sanitiser stations
bull Supplying of bottled water to avoid potential cross contamination of water
dispensers
bull Individual packaging of food for tea breaks
bull Increased spacing (at least 1 metre) between classroom tables
bull Trainees to be reminded not to have physical contact eg handshakes with one
another
Hand Sanitiser DispenserAll attendee are encouraged to regularly use the hand sanitisers located at the
reception hall and pantry area especially before eating
26
SIGN UP NOW
FACEBOOK ADVERTISING CORE COMP ET ENCIES
wwwequinetacademycomfacebook-advertising-core-competencies-course
Eligible for $500 SkillsFuture Credit
7
COURSE HIGHLIGHTS
Identify hyper targeted audiences for targeting using Audience Insights Tool
Hands on step by step creation of a Facebook page and going through of essential Facebook page marketing tools
How to set up a Facebook Business Manager account and create multiple Facebook ad campaigns from the ground up
How to select the right advertising campaign objectives (Brand Awareness Reach Traffic Lead Generation Conversion) that align to the marketing objectives (many marketers get this wrong)
Industry best practices in writing ad copy designing creatives and delivering promotions
How to build powerful marketing audiences on Facebook segment and target them effectively to produce a positive return on investment
How to deploy AB testing strategies to determine which audience gives the best return on ad spend (ROAS)
And much more
In this course you will learn
8
COURSE OBJECTIVES
Be able to develop a Facebook marketing strategy and align it to the business
objectives and KPIs
Be able to create a Facebook Page and interpret Facebook Page insights reports
Understand various Facebook Advertising objectives (brand awareness lead
generation conversion) and its impact on the Ad Set and deliverables
(Sponsored Newsfeed Instagram Audience Network)
Be able to create a Facebook Advertising campaign define Ad Set variables
(bidding amp budget audience targeting location) and design a Facebook ad
creative (Video Carousel or Single Image ads)
Be able to set up a Facebook Pixel to measure optimize and build audiences
for advertising campaigns
Be able to create and define custom audiences lookalike audiences and build
core audiences with the Facebook Audience Insights tool for better ad targeting
Be able to structure various Facebook marketing campaigns to target different
audiences for a businesss marketing funnel through the utilization of the
different audiences (Core Custom amp Lookalike audiences)
By this end of this course you will
9COURSE OUTLINE
FACEBOOK MARKETING FOUNDATIONS
Instructor-Led | Lecture case study group discussion group presentation
▷ Overview of FB social media platform ▷ Market penetration potential of Facebook in the local
context ▷ The current amp future Facebook ecosystem ▷ Differences of FB advertising as compared to other
marketing channels ▷ How to do identity and streamline your target
customers on Facebook via Audience Insights ▷ Defining people based marketing ndash Core Audiences
Custom Audiences amp Lookalike Audiences
SETTING UP FACEBOOK MARKETING ASSETS (FACEBOOK PAGE BUSINESS MANAGER FACEBOOK AD)
Instructor-led | Lecture demonstration and modelling drill and practice case study group discussion group presentation group project work
▷Creation of a Facebook Page for their companybrand ▷ Populating the Facebook Page with the userrsquos key
messages and branding assets ▷ Optimizing of the Facebook Page for greater
discoverability ▷ Setting up of a Facebook Business Manager ▷ Creating Facebook advertising accounts and
delegating access to stakeholders ▷ Enabling of Facebook advertising Pixel and installing
of the pixel on the organizationrsquos digital assets ▷ Anatomy of Facebook advertising campaign structure
(Campaign Adset Ad levels)
10COURSE OUTLINE (CONThellip)
DEVELOP AND EXECUTE FACEBOOK ADVERTISING STRATEGY
Instructor-led | Lecture demonstration and modelling case study group discussion group presentation group project work gamesquizzes
▷ Core audiences (targeting via locations age gender languages interests and other digital parameters captured from Facebook)
▷ Custom audiences (targeting via customer file website traffic app activity offline activity and engagement)
▷ Lookalike audiences (expanding similar audiences based on a set of audiences that is defined by the business)
▷ Understanding the advantages amp disadvantages of the different audiences
▷ Guided creation of audiences ▷ Placements of ad creatives on Facebook amp Instagram ▷ Scheduling and budgeting
FACEBOOK ANALYTICS REPORTING AND OPTIMISATION
Instructor-led | Lecture demonstration and modelling drill and practice case study individual project work
▷ Highlighting the different marketing objectives that are available on the FB advertising platform
▷ Understanding the pros amp cons of each objective and how they are to be used effectively
▷ Suggestions on Improving relevancy score to get lower CPCs amp CPMs
▷ Essential Facebook Advertising metrics to track and measure
▷ Best practices for design creatives amp copyrighting ▷ Proper structuring of Facebook marketing campaigns to
target different audiences for a businessrsquos marketing funnel through the utilization of the different audiences (Core Custom amp Lookalike audiences)
11
CERTIFICATIONFA C E B O O K A D V E R T I S I N G C O R E C O M P E T E N C I E S
A Certification of Completion will be issued upon achieving at least 75 attendance for the course
Certificate of Completion
12
JOHN TAY Tr a i n e r Pr o f i l e
John is the co-founder and Managing Director of Secret Hideout a creative marketing agency based in Singapore He has worked with clients such as SBS Transit SITEC MRM McCann and CISCO Security
Through his career John has also consulted and formulated the digital strategy for various startupsSMEs (small-medium businesses) such as FastFast OFFEO UClick2Buy Codigo and many others During this period he led one startup to achieve over 450 increase in traffic and user base growth within a span of 6 months
Before Secret Hideout John was the regional Head of Digital in Gifts Less Ordinary a luxury gifting business He successfully increased the luxury gifting businessrsquos revenue by 15X through managing executing and optimizing digital campaigns across a suite of advertising platforms particularly on Facebook Notably he maintained a profitable cost per customer acquisition as he scaled Gifts Less Ordinaryrsquos digital advertising spend on the Facebook platform to over 6 figures annually in multiple geographical locations across Asia Pacific and the Middle East
John is passionate about all things digital and his track record of successful brand partnerships show his full commitment to helping both his clients and trainees achieve digital success in their online advertising campaigns
13
WHY LEARN AT EQUINETFACEBOOK ADVE RTISING CORE COMP ETENC IES
14
COMPANIES WHO HAVE ATTENDED OUR COURSESO U R C L I E N T E L E
15
COMPLIMENTARY REFRESHERRe-attend the course free of charge Up to 1 complimentary refresher for up to 1 year after the last date of the course attended
POST-TRAINING SUPPORTThe post-training support programme is available to past trainees who have successfully completed the course It serves as a consultation to address any hurdles faced while implementing the strategies and tactics shared during the course on real world campaigns Contact your course trainer directly via email
HANDS-ONRetain knowledge better through practice and feedback We apply instructional design methodologies such as Gagnersquos 9 Events of Instruction to enhance your learning and retention
STRUCTURED CURRICULUMC O M P R E H E N S I V E A N D
Course modules are designed to build on the foundations gradually leading up to the main course and finally reinforcing the concepts learned through practice and feedback
Refresher seats are specially allocated for refresher trainees and are non-participative Refresher trainees may opt to take up participative seats subject to availability
E N J OY A C C E S S
G E T
16
Feature NameW R I T E H E R E
INDUSTRY EXPERTSD E V E LO P E D A N D D E L I V E R E D B Y
Our team of digital marketers are passionate individuals dedicated to imparting their years of knowledge and experience to our learners
UP-TO-DATEC U R R I C U L U M A N D C O U R S E W A R E A R E
Our curriculum developers who are in charged of keeping the curriculum and courseware up to date are active practitioners and experts in their respective fields
REAL-WORLD PRACTICAL SETTING
R E A L I S T I C
Shorten your learning curve through real-world case studies and practical examples
MODERN TRAINING FACILITIES
E X P E R I E N C E
Our training rooms are equipped with laptops 500mbps internet connection hexagon-shaped cluster seating and comfortable swivelling chairs providing you a cozy yet open learning environment
ACTIONABLE STRATEGIES
TA K E A W AY
Takeaway actionable strategies frameworks and processes you can implement to new or existing campaigns
LIFE-TIME ACCESS TO COURSE MATERIALS
G A I N
Worried your course materials accessed a year ago have become outdated Fret not signing up for this course gains you life-time access to the course materials via our learning management system
17
Nicole Loy
ldquoThanks for the course Training content is useful for client-side marketers to have a better appreciation of the capabilities of Facebook especially on media buying which we otherwise would not have much knowledge onrdquo
C h a n g i A i r p o r t G r o u p
TESTIMONIALSW H AT O U R T R A I N E E S S AY A B O U T O U R C O U R S E
Areena Loo
ldquoJohn is a very clear patient and organised trainer He repeats the steps well and is extremely good in teaching Keep up the good work rdquo
B r i d g e L e a r n i n g P t e L t d
Serene Loh
ldquoJohn has the passion and patience for teaching and I observed he personally and tirelessly go to every student to give individual attention and elaborate in in-depth basis The love and passion for the subject in this case FB Advertising clearly shows through and thus is able to instill a high level of expertise and enthusiasm to us students Thank you Johnrdquo
Norrizan Ishak
ldquoIt was extremely informative and the examples illustrated were relevant Thank you for your warm and welcoming nature which invited us all to ask more questions Your in-depth explanation to my questions greatly enriched my understanding in audience targeting and equipped me with the skills to set up the Facebook advertising campaignrdquo
7 o a k s
18
COURSE INFORMATIONFACEBOOK ADVE RTISING CORE COMP ETENC IES
19
COURSE FEES amp SCHEDULESCOURSE SCHEDULES
View Available Course Dates via wwwequinetacademycomcoursesfacebook-advertising-course-registration
Singaporean Citizen Singaporean PR
Company-Sponsored $473 $473
Self-Sponsored Individual $500 $500
COURSE FEES
Original course fee $500 Fees can be further offset with the $500 SkillsFuture Credit for Singapore Citizens aged 25 and above Check eligible grant amount and nett payable course fees via the grant calculator
20
FAQsF R E Q U E N T LY A S K E D Q U E S T I O N S
+ Do I need a Facebook account for this course
Generally it is highly recommended to have a Facebook account to maximise the
learnings If you do not have a Facebook account we have a demo Facebook
account which we can provide to you Likewise you can also create a Facebook
account before attending this course
+ Do I need to have a Facebook page
You will need a Facebook page to run Facebook ads Our trainer will be providing a
guided step by step creation of how to create a Facebook page
+ What are the measures in place in light of the COVID-19
Temporary Deferral of Classes and Launch of E-learning
In response to the COVID-19 national circuit breaker effort on 3 April 2020 SSG
had announced that all training providers will be required to convert all delivery of
training and assessments to online or e-learning mode from 7 Apr 2020 to 4 May
2020
Equinet Academy will be converting all face to face classes to facilitated online
classroom and e-learning to facilitate remote trainings The e-learning course
schedules will be released very soon and online based classes will start from late
April to early May
Read the entire post here
21
FAQsF R E Q U E N T LY A S K E D Q U E S T I O N S
+ Can I run ads for Instagram after attending this course
Yes you can run ads on Instagram after attending the Facebook marketing course The
Facebook marketing course covers Facebook Ads Instagram Ads Facebook
Messenger Ads amp even WhatsApp Ads
+ Do I need to have a businesspersonal website for the courseIt is recommended to have a businesspersonal website as it will make the course more
effective But the course will cover Facebook ads that work with or without a website
+ How is this course different from the social media marketing course offered by Equinet Academy
This Facebook course focuses on Facebook advertising taking you from beginner to
intermediate level in two days The social media marketing course on the other hand
covers the basics of Facebook advertising the general social media landscape and
social media marketing strategies for Facebook and other social media channels such as
LinkedIn Blogs and Instagram
22
FAQs (CONThellip)F R E Q U E N T LY A S K E D Q U E S T I O N S
+ How much does it cost to advertise on Facebook
The fundamentals of Facebook advertising is based on an ldquoAuction Modelrdquo What this
means is that you are essentially competing with other people that are advertising on
Facebook (also known as ldquoAdvertisersrdquo) and the highest bid wins
On average what we have seen is that the CPC (cost per click) cost for Facebook
advertising ranges from $023 SGD to $515 SGD per click Similarly the CPM (cost per
1000 impression) cost for Facebook advertising ranges from $207 SGD to $5972 SGD
per CPM
So the short answer is that the cost of advertising on Facebook really depends on many
different factors Therersquos no single fixed cost figure that you can accurately benchmark
with
Read this article for understand the factors involved that might affect the costs of
advertising on Facebook ndash httpswwwequinetacademycomhow-much-does-it-cost-
to-advertise-on-facebook
+ Irsquom still unsure whether this course can help me meet my objectives
If yoursquore unsure which courses can best help you meet your objectives you may want
to check out our Course Selection Diagnostic Tool and answer 3 questions to
determine a suitable course for your needs
23
FAQs (CONThellip)F R E Q U E N T LY A S K E D Q U E S T I O N S
+ What are the measures undertaken by Equinet Academy since the onset of Covid-19
In response to the latest measures from MOH Equinet Academy would like to provide
reference to the circular sent by SkillsFuture Singapore that SSG-supported training
providers can continue to run classes of not more than 40 learners (Equinetrsquos class
sizes range from 12 ndash 24 pax adhering to the 1 metre spacing) but should ensure
safe distancing of at least 1 metre apart during the conduct of training on top of all
other measures in place (temperature taking contact tracing records travel
declaration)
Safe Distancing
In view of the evolving COVID-19 cases globally Equinet Academy will put in place
precautionary measures for the safety and well-being of our attendees Classrooms will
be restructured to follow the advisory rolled out by MOH on 26 Mar 2020 regarding
safe distancing In addition individual hand sanitizers will be available at each table
The usual group seating will now be converted to individual table setting with a 1-
metre safe distance This applies to the pantry as well Based on the current classroom
sizes at Equinet a capacity limit of 12 ndash 24 learners will be imposed depending on the
size of the classroom
24
FAQs (CONThellip)F R E Q U E N T LY A S K E D Q U E S T I O N S
Mandatory Temperature Taking and Declaration
Attendee will not be allowed to participate the class if heshe has any of the following
bull Fever (375degC or more)
bull If attendee has been in contact with confirm case(s) within the past 14 days
bull Has flu-like symptoms (eg running nose short throat shortness of breath and
coughing)
bull Travelled to outside of Singapore within the past 14 days
Temperature taking and travel declaration station located outside of the training centre
Temperature Check
1 All attendees including trainer will have their temperature inspected before entering
the premises Students with a fever (ge 375degC) will be asked to seek medical
attention Their seats will be rescheduled to a later date
2 Stickers will be issued to all attendees who have cleared the temperature taking
Stickers are to be pasted on upper shirtdress at all times If misplaced student
should proceed to the front desk to obtain a replacement sticker
3 Before class starts Trainer should inform attendees to check each other to ensure
that everyone has a sticker on their shirts
25
FAQs (CONThellip)F R E Q U E N T LY A S K E D Q U E S T I O N S
Face MaskAttendee who may require face mask can request from the front desk
Additional Measures
bull More temperature screening masks supply and sanitiser stations
bull Supplying of bottled water to avoid potential cross contamination of water
dispensers
bull Individual packaging of food for tea breaks
bull Increased spacing (at least 1 metre) between classroom tables
bull Trainees to be reminded not to have physical contact eg handshakes with one
another
Hand Sanitiser DispenserAll attendee are encouraged to regularly use the hand sanitisers located at the
reception hall and pantry area especially before eating
26
SIGN UP NOW
FACEBOOK ADVERTISING CORE COMP ET ENCIES
wwwequinetacademycomfacebook-advertising-core-competencies-course
Eligible for $500 SkillsFuture Credit
8
COURSE OBJECTIVES
Be able to develop a Facebook marketing strategy and align it to the business
objectives and KPIs
Be able to create a Facebook Page and interpret Facebook Page insights reports
Understand various Facebook Advertising objectives (brand awareness lead
generation conversion) and its impact on the Ad Set and deliverables
(Sponsored Newsfeed Instagram Audience Network)
Be able to create a Facebook Advertising campaign define Ad Set variables
(bidding amp budget audience targeting location) and design a Facebook ad
creative (Video Carousel or Single Image ads)
Be able to set up a Facebook Pixel to measure optimize and build audiences
for advertising campaigns
Be able to create and define custom audiences lookalike audiences and build
core audiences with the Facebook Audience Insights tool for better ad targeting
Be able to structure various Facebook marketing campaigns to target different
audiences for a businesss marketing funnel through the utilization of the
different audiences (Core Custom amp Lookalike audiences)
By this end of this course you will
9COURSE OUTLINE
FACEBOOK MARKETING FOUNDATIONS
Instructor-Led | Lecture case study group discussion group presentation
▷ Overview of FB social media platform ▷ Market penetration potential of Facebook in the local
context ▷ The current amp future Facebook ecosystem ▷ Differences of FB advertising as compared to other
marketing channels ▷ How to do identity and streamline your target
customers on Facebook via Audience Insights ▷ Defining people based marketing ndash Core Audiences
Custom Audiences amp Lookalike Audiences
SETTING UP FACEBOOK MARKETING ASSETS (FACEBOOK PAGE BUSINESS MANAGER FACEBOOK AD)
Instructor-led | Lecture demonstration and modelling drill and practice case study group discussion group presentation group project work
▷Creation of a Facebook Page for their companybrand ▷ Populating the Facebook Page with the userrsquos key
messages and branding assets ▷ Optimizing of the Facebook Page for greater
discoverability ▷ Setting up of a Facebook Business Manager ▷ Creating Facebook advertising accounts and
delegating access to stakeholders ▷ Enabling of Facebook advertising Pixel and installing
of the pixel on the organizationrsquos digital assets ▷ Anatomy of Facebook advertising campaign structure
(Campaign Adset Ad levels)
10COURSE OUTLINE (CONThellip)
DEVELOP AND EXECUTE FACEBOOK ADVERTISING STRATEGY
Instructor-led | Lecture demonstration and modelling case study group discussion group presentation group project work gamesquizzes
▷ Core audiences (targeting via locations age gender languages interests and other digital parameters captured from Facebook)
▷ Custom audiences (targeting via customer file website traffic app activity offline activity and engagement)
▷ Lookalike audiences (expanding similar audiences based on a set of audiences that is defined by the business)
▷ Understanding the advantages amp disadvantages of the different audiences
▷ Guided creation of audiences ▷ Placements of ad creatives on Facebook amp Instagram ▷ Scheduling and budgeting
FACEBOOK ANALYTICS REPORTING AND OPTIMISATION
Instructor-led | Lecture demonstration and modelling drill and practice case study individual project work
▷ Highlighting the different marketing objectives that are available on the FB advertising platform
▷ Understanding the pros amp cons of each objective and how they are to be used effectively
▷ Suggestions on Improving relevancy score to get lower CPCs amp CPMs
▷ Essential Facebook Advertising metrics to track and measure
▷ Best practices for design creatives amp copyrighting ▷ Proper structuring of Facebook marketing campaigns to
target different audiences for a businessrsquos marketing funnel through the utilization of the different audiences (Core Custom amp Lookalike audiences)
11
CERTIFICATIONFA C E B O O K A D V E R T I S I N G C O R E C O M P E T E N C I E S
A Certification of Completion will be issued upon achieving at least 75 attendance for the course
Certificate of Completion
12
JOHN TAY Tr a i n e r Pr o f i l e
John is the co-founder and Managing Director of Secret Hideout a creative marketing agency based in Singapore He has worked with clients such as SBS Transit SITEC MRM McCann and CISCO Security
Through his career John has also consulted and formulated the digital strategy for various startupsSMEs (small-medium businesses) such as FastFast OFFEO UClick2Buy Codigo and many others During this period he led one startup to achieve over 450 increase in traffic and user base growth within a span of 6 months
Before Secret Hideout John was the regional Head of Digital in Gifts Less Ordinary a luxury gifting business He successfully increased the luxury gifting businessrsquos revenue by 15X through managing executing and optimizing digital campaigns across a suite of advertising platforms particularly on Facebook Notably he maintained a profitable cost per customer acquisition as he scaled Gifts Less Ordinaryrsquos digital advertising spend on the Facebook platform to over 6 figures annually in multiple geographical locations across Asia Pacific and the Middle East
John is passionate about all things digital and his track record of successful brand partnerships show his full commitment to helping both his clients and trainees achieve digital success in their online advertising campaigns
13
WHY LEARN AT EQUINETFACEBOOK ADVE RTISING CORE COMP ETENC IES
14
COMPANIES WHO HAVE ATTENDED OUR COURSESO U R C L I E N T E L E
15
COMPLIMENTARY REFRESHERRe-attend the course free of charge Up to 1 complimentary refresher for up to 1 year after the last date of the course attended
POST-TRAINING SUPPORTThe post-training support programme is available to past trainees who have successfully completed the course It serves as a consultation to address any hurdles faced while implementing the strategies and tactics shared during the course on real world campaigns Contact your course trainer directly via email
HANDS-ONRetain knowledge better through practice and feedback We apply instructional design methodologies such as Gagnersquos 9 Events of Instruction to enhance your learning and retention
STRUCTURED CURRICULUMC O M P R E H E N S I V E A N D
Course modules are designed to build on the foundations gradually leading up to the main course and finally reinforcing the concepts learned through practice and feedback
Refresher seats are specially allocated for refresher trainees and are non-participative Refresher trainees may opt to take up participative seats subject to availability
E N J OY A C C E S S
G E T
16
Feature NameW R I T E H E R E
INDUSTRY EXPERTSD E V E LO P E D A N D D E L I V E R E D B Y
Our team of digital marketers are passionate individuals dedicated to imparting their years of knowledge and experience to our learners
UP-TO-DATEC U R R I C U L U M A N D C O U R S E W A R E A R E
Our curriculum developers who are in charged of keeping the curriculum and courseware up to date are active practitioners and experts in their respective fields
REAL-WORLD PRACTICAL SETTING
R E A L I S T I C
Shorten your learning curve through real-world case studies and practical examples
MODERN TRAINING FACILITIES
E X P E R I E N C E
Our training rooms are equipped with laptops 500mbps internet connection hexagon-shaped cluster seating and comfortable swivelling chairs providing you a cozy yet open learning environment
ACTIONABLE STRATEGIES
TA K E A W AY
Takeaway actionable strategies frameworks and processes you can implement to new or existing campaigns
LIFE-TIME ACCESS TO COURSE MATERIALS
G A I N
Worried your course materials accessed a year ago have become outdated Fret not signing up for this course gains you life-time access to the course materials via our learning management system
17
Nicole Loy
ldquoThanks for the course Training content is useful for client-side marketers to have a better appreciation of the capabilities of Facebook especially on media buying which we otherwise would not have much knowledge onrdquo
C h a n g i A i r p o r t G r o u p
TESTIMONIALSW H AT O U R T R A I N E E S S AY A B O U T O U R C O U R S E
Areena Loo
ldquoJohn is a very clear patient and organised trainer He repeats the steps well and is extremely good in teaching Keep up the good work rdquo
B r i d g e L e a r n i n g P t e L t d
Serene Loh
ldquoJohn has the passion and patience for teaching and I observed he personally and tirelessly go to every student to give individual attention and elaborate in in-depth basis The love and passion for the subject in this case FB Advertising clearly shows through and thus is able to instill a high level of expertise and enthusiasm to us students Thank you Johnrdquo
Norrizan Ishak
ldquoIt was extremely informative and the examples illustrated were relevant Thank you for your warm and welcoming nature which invited us all to ask more questions Your in-depth explanation to my questions greatly enriched my understanding in audience targeting and equipped me with the skills to set up the Facebook advertising campaignrdquo
7 o a k s
18
COURSE INFORMATIONFACEBOOK ADVE RTISING CORE COMP ETENC IES
19
COURSE FEES amp SCHEDULESCOURSE SCHEDULES
View Available Course Dates via wwwequinetacademycomcoursesfacebook-advertising-course-registration
Singaporean Citizen Singaporean PR
Company-Sponsored $473 $473
Self-Sponsored Individual $500 $500
COURSE FEES
Original course fee $500 Fees can be further offset with the $500 SkillsFuture Credit for Singapore Citizens aged 25 and above Check eligible grant amount and nett payable course fees via the grant calculator
20
FAQsF R E Q U E N T LY A S K E D Q U E S T I O N S
+ Do I need a Facebook account for this course
Generally it is highly recommended to have a Facebook account to maximise the
learnings If you do not have a Facebook account we have a demo Facebook
account which we can provide to you Likewise you can also create a Facebook
account before attending this course
+ Do I need to have a Facebook page
You will need a Facebook page to run Facebook ads Our trainer will be providing a
guided step by step creation of how to create a Facebook page
+ What are the measures in place in light of the COVID-19
Temporary Deferral of Classes and Launch of E-learning
In response to the COVID-19 national circuit breaker effort on 3 April 2020 SSG
had announced that all training providers will be required to convert all delivery of
training and assessments to online or e-learning mode from 7 Apr 2020 to 4 May
2020
Equinet Academy will be converting all face to face classes to facilitated online
classroom and e-learning to facilitate remote trainings The e-learning course
schedules will be released very soon and online based classes will start from late
April to early May
Read the entire post here
21
FAQsF R E Q U E N T LY A S K E D Q U E S T I O N S
+ Can I run ads for Instagram after attending this course
Yes you can run ads on Instagram after attending the Facebook marketing course The
Facebook marketing course covers Facebook Ads Instagram Ads Facebook
Messenger Ads amp even WhatsApp Ads
+ Do I need to have a businesspersonal website for the courseIt is recommended to have a businesspersonal website as it will make the course more
effective But the course will cover Facebook ads that work with or without a website
+ How is this course different from the social media marketing course offered by Equinet Academy
This Facebook course focuses on Facebook advertising taking you from beginner to
intermediate level in two days The social media marketing course on the other hand
covers the basics of Facebook advertising the general social media landscape and
social media marketing strategies for Facebook and other social media channels such as
LinkedIn Blogs and Instagram
22
FAQs (CONThellip)F R E Q U E N T LY A S K E D Q U E S T I O N S
+ How much does it cost to advertise on Facebook
The fundamentals of Facebook advertising is based on an ldquoAuction Modelrdquo What this
means is that you are essentially competing with other people that are advertising on
Facebook (also known as ldquoAdvertisersrdquo) and the highest bid wins
On average what we have seen is that the CPC (cost per click) cost for Facebook
advertising ranges from $023 SGD to $515 SGD per click Similarly the CPM (cost per
1000 impression) cost for Facebook advertising ranges from $207 SGD to $5972 SGD
per CPM
So the short answer is that the cost of advertising on Facebook really depends on many
different factors Therersquos no single fixed cost figure that you can accurately benchmark
with
Read this article for understand the factors involved that might affect the costs of
advertising on Facebook ndash httpswwwequinetacademycomhow-much-does-it-cost-
to-advertise-on-facebook
+ Irsquom still unsure whether this course can help me meet my objectives
If yoursquore unsure which courses can best help you meet your objectives you may want
to check out our Course Selection Diagnostic Tool and answer 3 questions to
determine a suitable course for your needs
23
FAQs (CONThellip)F R E Q U E N T LY A S K E D Q U E S T I O N S
+ What are the measures undertaken by Equinet Academy since the onset of Covid-19
In response to the latest measures from MOH Equinet Academy would like to provide
reference to the circular sent by SkillsFuture Singapore that SSG-supported training
providers can continue to run classes of not more than 40 learners (Equinetrsquos class
sizes range from 12 ndash 24 pax adhering to the 1 metre spacing) but should ensure
safe distancing of at least 1 metre apart during the conduct of training on top of all
other measures in place (temperature taking contact tracing records travel
declaration)
Safe Distancing
In view of the evolving COVID-19 cases globally Equinet Academy will put in place
precautionary measures for the safety and well-being of our attendees Classrooms will
be restructured to follow the advisory rolled out by MOH on 26 Mar 2020 regarding
safe distancing In addition individual hand sanitizers will be available at each table
The usual group seating will now be converted to individual table setting with a 1-
metre safe distance This applies to the pantry as well Based on the current classroom
sizes at Equinet a capacity limit of 12 ndash 24 learners will be imposed depending on the
size of the classroom
24
FAQs (CONThellip)F R E Q U E N T LY A S K E D Q U E S T I O N S
Mandatory Temperature Taking and Declaration
Attendee will not be allowed to participate the class if heshe has any of the following
bull Fever (375degC or more)
bull If attendee has been in contact with confirm case(s) within the past 14 days
bull Has flu-like symptoms (eg running nose short throat shortness of breath and
coughing)
bull Travelled to outside of Singapore within the past 14 days
Temperature taking and travel declaration station located outside of the training centre
Temperature Check
1 All attendees including trainer will have their temperature inspected before entering
the premises Students with a fever (ge 375degC) will be asked to seek medical
attention Their seats will be rescheduled to a later date
2 Stickers will be issued to all attendees who have cleared the temperature taking
Stickers are to be pasted on upper shirtdress at all times If misplaced student
should proceed to the front desk to obtain a replacement sticker
3 Before class starts Trainer should inform attendees to check each other to ensure
that everyone has a sticker on their shirts
25
FAQs (CONThellip)F R E Q U E N T LY A S K E D Q U E S T I O N S
Face MaskAttendee who may require face mask can request from the front desk
Additional Measures
bull More temperature screening masks supply and sanitiser stations
bull Supplying of bottled water to avoid potential cross contamination of water
dispensers
bull Individual packaging of food for tea breaks
bull Increased spacing (at least 1 metre) between classroom tables
bull Trainees to be reminded not to have physical contact eg handshakes with one
another
Hand Sanitiser DispenserAll attendee are encouraged to regularly use the hand sanitisers located at the
reception hall and pantry area especially before eating
26
SIGN UP NOW
FACEBOOK ADVERTISING CORE COMP ET ENCIES
wwwequinetacademycomfacebook-advertising-core-competencies-course
Eligible for $500 SkillsFuture Credit
9COURSE OUTLINE
FACEBOOK MARKETING FOUNDATIONS
Instructor-Led | Lecture case study group discussion group presentation
▷ Overview of FB social media platform ▷ Market penetration potential of Facebook in the local
context ▷ The current amp future Facebook ecosystem ▷ Differences of FB advertising as compared to other
marketing channels ▷ How to do identity and streamline your target
customers on Facebook via Audience Insights ▷ Defining people based marketing ndash Core Audiences
Custom Audiences amp Lookalike Audiences
SETTING UP FACEBOOK MARKETING ASSETS (FACEBOOK PAGE BUSINESS MANAGER FACEBOOK AD)
Instructor-led | Lecture demonstration and modelling drill and practice case study group discussion group presentation group project work
▷Creation of a Facebook Page for their companybrand ▷ Populating the Facebook Page with the userrsquos key
messages and branding assets ▷ Optimizing of the Facebook Page for greater
discoverability ▷ Setting up of a Facebook Business Manager ▷ Creating Facebook advertising accounts and
delegating access to stakeholders ▷ Enabling of Facebook advertising Pixel and installing
of the pixel on the organizationrsquos digital assets ▷ Anatomy of Facebook advertising campaign structure
(Campaign Adset Ad levels)
10COURSE OUTLINE (CONThellip)
DEVELOP AND EXECUTE FACEBOOK ADVERTISING STRATEGY
Instructor-led | Lecture demonstration and modelling case study group discussion group presentation group project work gamesquizzes
▷ Core audiences (targeting via locations age gender languages interests and other digital parameters captured from Facebook)
▷ Custom audiences (targeting via customer file website traffic app activity offline activity and engagement)
▷ Lookalike audiences (expanding similar audiences based on a set of audiences that is defined by the business)
▷ Understanding the advantages amp disadvantages of the different audiences
▷ Guided creation of audiences ▷ Placements of ad creatives on Facebook amp Instagram ▷ Scheduling and budgeting
FACEBOOK ANALYTICS REPORTING AND OPTIMISATION
Instructor-led | Lecture demonstration and modelling drill and practice case study individual project work
▷ Highlighting the different marketing objectives that are available on the FB advertising platform
▷ Understanding the pros amp cons of each objective and how they are to be used effectively
▷ Suggestions on Improving relevancy score to get lower CPCs amp CPMs
▷ Essential Facebook Advertising metrics to track and measure
▷ Best practices for design creatives amp copyrighting ▷ Proper structuring of Facebook marketing campaigns to
target different audiences for a businessrsquos marketing funnel through the utilization of the different audiences (Core Custom amp Lookalike audiences)
11
CERTIFICATIONFA C E B O O K A D V E R T I S I N G C O R E C O M P E T E N C I E S
A Certification of Completion will be issued upon achieving at least 75 attendance for the course
Certificate of Completion
12
JOHN TAY Tr a i n e r Pr o f i l e
John is the co-founder and Managing Director of Secret Hideout a creative marketing agency based in Singapore He has worked with clients such as SBS Transit SITEC MRM McCann and CISCO Security
Through his career John has also consulted and formulated the digital strategy for various startupsSMEs (small-medium businesses) such as FastFast OFFEO UClick2Buy Codigo and many others During this period he led one startup to achieve over 450 increase in traffic and user base growth within a span of 6 months
Before Secret Hideout John was the regional Head of Digital in Gifts Less Ordinary a luxury gifting business He successfully increased the luxury gifting businessrsquos revenue by 15X through managing executing and optimizing digital campaigns across a suite of advertising platforms particularly on Facebook Notably he maintained a profitable cost per customer acquisition as he scaled Gifts Less Ordinaryrsquos digital advertising spend on the Facebook platform to over 6 figures annually in multiple geographical locations across Asia Pacific and the Middle East
John is passionate about all things digital and his track record of successful brand partnerships show his full commitment to helping both his clients and trainees achieve digital success in their online advertising campaigns
13
WHY LEARN AT EQUINETFACEBOOK ADVE RTISING CORE COMP ETENC IES
14
COMPANIES WHO HAVE ATTENDED OUR COURSESO U R C L I E N T E L E
15
COMPLIMENTARY REFRESHERRe-attend the course free of charge Up to 1 complimentary refresher for up to 1 year after the last date of the course attended
POST-TRAINING SUPPORTThe post-training support programme is available to past trainees who have successfully completed the course It serves as a consultation to address any hurdles faced while implementing the strategies and tactics shared during the course on real world campaigns Contact your course trainer directly via email
HANDS-ONRetain knowledge better through practice and feedback We apply instructional design methodologies such as Gagnersquos 9 Events of Instruction to enhance your learning and retention
STRUCTURED CURRICULUMC O M P R E H E N S I V E A N D
Course modules are designed to build on the foundations gradually leading up to the main course and finally reinforcing the concepts learned through practice and feedback
Refresher seats are specially allocated for refresher trainees and are non-participative Refresher trainees may opt to take up participative seats subject to availability
E N J OY A C C E S S
G E T
16
Feature NameW R I T E H E R E
INDUSTRY EXPERTSD E V E LO P E D A N D D E L I V E R E D B Y
Our team of digital marketers are passionate individuals dedicated to imparting their years of knowledge and experience to our learners
UP-TO-DATEC U R R I C U L U M A N D C O U R S E W A R E A R E
Our curriculum developers who are in charged of keeping the curriculum and courseware up to date are active practitioners and experts in their respective fields
REAL-WORLD PRACTICAL SETTING
R E A L I S T I C
Shorten your learning curve through real-world case studies and practical examples
MODERN TRAINING FACILITIES
E X P E R I E N C E
Our training rooms are equipped with laptops 500mbps internet connection hexagon-shaped cluster seating and comfortable swivelling chairs providing you a cozy yet open learning environment
ACTIONABLE STRATEGIES
TA K E A W AY
Takeaway actionable strategies frameworks and processes you can implement to new or existing campaigns
LIFE-TIME ACCESS TO COURSE MATERIALS
G A I N
Worried your course materials accessed a year ago have become outdated Fret not signing up for this course gains you life-time access to the course materials via our learning management system
17
Nicole Loy
ldquoThanks for the course Training content is useful for client-side marketers to have a better appreciation of the capabilities of Facebook especially on media buying which we otherwise would not have much knowledge onrdquo
C h a n g i A i r p o r t G r o u p
TESTIMONIALSW H AT O U R T R A I N E E S S AY A B O U T O U R C O U R S E
Areena Loo
ldquoJohn is a very clear patient and organised trainer He repeats the steps well and is extremely good in teaching Keep up the good work rdquo
B r i d g e L e a r n i n g P t e L t d
Serene Loh
ldquoJohn has the passion and patience for teaching and I observed he personally and tirelessly go to every student to give individual attention and elaborate in in-depth basis The love and passion for the subject in this case FB Advertising clearly shows through and thus is able to instill a high level of expertise and enthusiasm to us students Thank you Johnrdquo
Norrizan Ishak
ldquoIt was extremely informative and the examples illustrated were relevant Thank you for your warm and welcoming nature which invited us all to ask more questions Your in-depth explanation to my questions greatly enriched my understanding in audience targeting and equipped me with the skills to set up the Facebook advertising campaignrdquo
7 o a k s
18
COURSE INFORMATIONFACEBOOK ADVE RTISING CORE COMP ETENC IES
19
COURSE FEES amp SCHEDULESCOURSE SCHEDULES
View Available Course Dates via wwwequinetacademycomcoursesfacebook-advertising-course-registration
Singaporean Citizen Singaporean PR
Company-Sponsored $473 $473
Self-Sponsored Individual $500 $500
COURSE FEES
Original course fee $500 Fees can be further offset with the $500 SkillsFuture Credit for Singapore Citizens aged 25 and above Check eligible grant amount and nett payable course fees via the grant calculator
20
FAQsF R E Q U E N T LY A S K E D Q U E S T I O N S
+ Do I need a Facebook account for this course
Generally it is highly recommended to have a Facebook account to maximise the
learnings If you do not have a Facebook account we have a demo Facebook
account which we can provide to you Likewise you can also create a Facebook
account before attending this course
+ Do I need to have a Facebook page
You will need a Facebook page to run Facebook ads Our trainer will be providing a
guided step by step creation of how to create a Facebook page
+ What are the measures in place in light of the COVID-19
Temporary Deferral of Classes and Launch of E-learning
In response to the COVID-19 national circuit breaker effort on 3 April 2020 SSG
had announced that all training providers will be required to convert all delivery of
training and assessments to online or e-learning mode from 7 Apr 2020 to 4 May
2020
Equinet Academy will be converting all face to face classes to facilitated online
classroom and e-learning to facilitate remote trainings The e-learning course
schedules will be released very soon and online based classes will start from late
April to early May
Read the entire post here
21
FAQsF R E Q U E N T LY A S K E D Q U E S T I O N S
+ Can I run ads for Instagram after attending this course
Yes you can run ads on Instagram after attending the Facebook marketing course The
Facebook marketing course covers Facebook Ads Instagram Ads Facebook
Messenger Ads amp even WhatsApp Ads
+ Do I need to have a businesspersonal website for the courseIt is recommended to have a businesspersonal website as it will make the course more
effective But the course will cover Facebook ads that work with or without a website
+ How is this course different from the social media marketing course offered by Equinet Academy
This Facebook course focuses on Facebook advertising taking you from beginner to
intermediate level in two days The social media marketing course on the other hand
covers the basics of Facebook advertising the general social media landscape and
social media marketing strategies for Facebook and other social media channels such as
LinkedIn Blogs and Instagram
22
FAQs (CONThellip)F R E Q U E N T LY A S K E D Q U E S T I O N S
+ How much does it cost to advertise on Facebook
The fundamentals of Facebook advertising is based on an ldquoAuction Modelrdquo What this
means is that you are essentially competing with other people that are advertising on
Facebook (also known as ldquoAdvertisersrdquo) and the highest bid wins
On average what we have seen is that the CPC (cost per click) cost for Facebook
advertising ranges from $023 SGD to $515 SGD per click Similarly the CPM (cost per
1000 impression) cost for Facebook advertising ranges from $207 SGD to $5972 SGD
per CPM
So the short answer is that the cost of advertising on Facebook really depends on many
different factors Therersquos no single fixed cost figure that you can accurately benchmark
with
Read this article for understand the factors involved that might affect the costs of
advertising on Facebook ndash httpswwwequinetacademycomhow-much-does-it-cost-
to-advertise-on-facebook
+ Irsquom still unsure whether this course can help me meet my objectives
If yoursquore unsure which courses can best help you meet your objectives you may want
to check out our Course Selection Diagnostic Tool and answer 3 questions to
determine a suitable course for your needs
23
FAQs (CONThellip)F R E Q U E N T LY A S K E D Q U E S T I O N S
+ What are the measures undertaken by Equinet Academy since the onset of Covid-19
In response to the latest measures from MOH Equinet Academy would like to provide
reference to the circular sent by SkillsFuture Singapore that SSG-supported training
providers can continue to run classes of not more than 40 learners (Equinetrsquos class
sizes range from 12 ndash 24 pax adhering to the 1 metre spacing) but should ensure
safe distancing of at least 1 metre apart during the conduct of training on top of all
other measures in place (temperature taking contact tracing records travel
declaration)
Safe Distancing
In view of the evolving COVID-19 cases globally Equinet Academy will put in place
precautionary measures for the safety and well-being of our attendees Classrooms will
be restructured to follow the advisory rolled out by MOH on 26 Mar 2020 regarding
safe distancing In addition individual hand sanitizers will be available at each table
The usual group seating will now be converted to individual table setting with a 1-
metre safe distance This applies to the pantry as well Based on the current classroom
sizes at Equinet a capacity limit of 12 ndash 24 learners will be imposed depending on the
size of the classroom
24
FAQs (CONThellip)F R E Q U E N T LY A S K E D Q U E S T I O N S
Mandatory Temperature Taking and Declaration
Attendee will not be allowed to participate the class if heshe has any of the following
bull Fever (375degC or more)
bull If attendee has been in contact with confirm case(s) within the past 14 days
bull Has flu-like symptoms (eg running nose short throat shortness of breath and
coughing)
bull Travelled to outside of Singapore within the past 14 days
Temperature taking and travel declaration station located outside of the training centre
Temperature Check
1 All attendees including trainer will have their temperature inspected before entering
the premises Students with a fever (ge 375degC) will be asked to seek medical
attention Their seats will be rescheduled to a later date
2 Stickers will be issued to all attendees who have cleared the temperature taking
Stickers are to be pasted on upper shirtdress at all times If misplaced student
should proceed to the front desk to obtain a replacement sticker
3 Before class starts Trainer should inform attendees to check each other to ensure
that everyone has a sticker on their shirts
25
FAQs (CONThellip)F R E Q U E N T LY A S K E D Q U E S T I O N S
Face MaskAttendee who may require face mask can request from the front desk
Additional Measures
bull More temperature screening masks supply and sanitiser stations
bull Supplying of bottled water to avoid potential cross contamination of water
dispensers
bull Individual packaging of food for tea breaks
bull Increased spacing (at least 1 metre) between classroom tables
bull Trainees to be reminded not to have physical contact eg handshakes with one
another
Hand Sanitiser DispenserAll attendee are encouraged to regularly use the hand sanitisers located at the
reception hall and pantry area especially before eating
26
SIGN UP NOW
FACEBOOK ADVERTISING CORE COMP ET ENCIES
wwwequinetacademycomfacebook-advertising-core-competencies-course
Eligible for $500 SkillsFuture Credit
10COURSE OUTLINE (CONThellip)
DEVELOP AND EXECUTE FACEBOOK ADVERTISING STRATEGY
Instructor-led | Lecture demonstration and modelling case study group discussion group presentation group project work gamesquizzes
▷ Core audiences (targeting via locations age gender languages interests and other digital parameters captured from Facebook)
▷ Custom audiences (targeting via customer file website traffic app activity offline activity and engagement)
▷ Lookalike audiences (expanding similar audiences based on a set of audiences that is defined by the business)
▷ Understanding the advantages amp disadvantages of the different audiences
▷ Guided creation of audiences ▷ Placements of ad creatives on Facebook amp Instagram ▷ Scheduling and budgeting
FACEBOOK ANALYTICS REPORTING AND OPTIMISATION
Instructor-led | Lecture demonstration and modelling drill and practice case study individual project work
▷ Highlighting the different marketing objectives that are available on the FB advertising platform
▷ Understanding the pros amp cons of each objective and how they are to be used effectively
▷ Suggestions on Improving relevancy score to get lower CPCs amp CPMs
▷ Essential Facebook Advertising metrics to track and measure
▷ Best practices for design creatives amp copyrighting ▷ Proper structuring of Facebook marketing campaigns to
target different audiences for a businessrsquos marketing funnel through the utilization of the different audiences (Core Custom amp Lookalike audiences)
11
CERTIFICATIONFA C E B O O K A D V E R T I S I N G C O R E C O M P E T E N C I E S
A Certification of Completion will be issued upon achieving at least 75 attendance for the course
Certificate of Completion
12
JOHN TAY Tr a i n e r Pr o f i l e
John is the co-founder and Managing Director of Secret Hideout a creative marketing agency based in Singapore He has worked with clients such as SBS Transit SITEC MRM McCann and CISCO Security
Through his career John has also consulted and formulated the digital strategy for various startupsSMEs (small-medium businesses) such as FastFast OFFEO UClick2Buy Codigo and many others During this period he led one startup to achieve over 450 increase in traffic and user base growth within a span of 6 months
Before Secret Hideout John was the regional Head of Digital in Gifts Less Ordinary a luxury gifting business He successfully increased the luxury gifting businessrsquos revenue by 15X through managing executing and optimizing digital campaigns across a suite of advertising platforms particularly on Facebook Notably he maintained a profitable cost per customer acquisition as he scaled Gifts Less Ordinaryrsquos digital advertising spend on the Facebook platform to over 6 figures annually in multiple geographical locations across Asia Pacific and the Middle East
John is passionate about all things digital and his track record of successful brand partnerships show his full commitment to helping both his clients and trainees achieve digital success in their online advertising campaigns
13
WHY LEARN AT EQUINETFACEBOOK ADVE RTISING CORE COMP ETENC IES
14
COMPANIES WHO HAVE ATTENDED OUR COURSESO U R C L I E N T E L E
15
COMPLIMENTARY REFRESHERRe-attend the course free of charge Up to 1 complimentary refresher for up to 1 year after the last date of the course attended
POST-TRAINING SUPPORTThe post-training support programme is available to past trainees who have successfully completed the course It serves as a consultation to address any hurdles faced while implementing the strategies and tactics shared during the course on real world campaigns Contact your course trainer directly via email
HANDS-ONRetain knowledge better through practice and feedback We apply instructional design methodologies such as Gagnersquos 9 Events of Instruction to enhance your learning and retention
STRUCTURED CURRICULUMC O M P R E H E N S I V E A N D
Course modules are designed to build on the foundations gradually leading up to the main course and finally reinforcing the concepts learned through practice and feedback
Refresher seats are specially allocated for refresher trainees and are non-participative Refresher trainees may opt to take up participative seats subject to availability
E N J OY A C C E S S
G E T
16
Feature NameW R I T E H E R E
INDUSTRY EXPERTSD E V E LO P E D A N D D E L I V E R E D B Y
Our team of digital marketers are passionate individuals dedicated to imparting their years of knowledge and experience to our learners
UP-TO-DATEC U R R I C U L U M A N D C O U R S E W A R E A R E
Our curriculum developers who are in charged of keeping the curriculum and courseware up to date are active practitioners and experts in their respective fields
REAL-WORLD PRACTICAL SETTING
R E A L I S T I C
Shorten your learning curve through real-world case studies and practical examples
MODERN TRAINING FACILITIES
E X P E R I E N C E
Our training rooms are equipped with laptops 500mbps internet connection hexagon-shaped cluster seating and comfortable swivelling chairs providing you a cozy yet open learning environment
ACTIONABLE STRATEGIES
TA K E A W AY
Takeaway actionable strategies frameworks and processes you can implement to new or existing campaigns
LIFE-TIME ACCESS TO COURSE MATERIALS
G A I N
Worried your course materials accessed a year ago have become outdated Fret not signing up for this course gains you life-time access to the course materials via our learning management system
17
Nicole Loy
ldquoThanks for the course Training content is useful for client-side marketers to have a better appreciation of the capabilities of Facebook especially on media buying which we otherwise would not have much knowledge onrdquo
C h a n g i A i r p o r t G r o u p
TESTIMONIALSW H AT O U R T R A I N E E S S AY A B O U T O U R C O U R S E
Areena Loo
ldquoJohn is a very clear patient and organised trainer He repeats the steps well and is extremely good in teaching Keep up the good work rdquo
B r i d g e L e a r n i n g P t e L t d
Serene Loh
ldquoJohn has the passion and patience for teaching and I observed he personally and tirelessly go to every student to give individual attention and elaborate in in-depth basis The love and passion for the subject in this case FB Advertising clearly shows through and thus is able to instill a high level of expertise and enthusiasm to us students Thank you Johnrdquo
Norrizan Ishak
ldquoIt was extremely informative and the examples illustrated were relevant Thank you for your warm and welcoming nature which invited us all to ask more questions Your in-depth explanation to my questions greatly enriched my understanding in audience targeting and equipped me with the skills to set up the Facebook advertising campaignrdquo
7 o a k s
18
COURSE INFORMATIONFACEBOOK ADVE RTISING CORE COMP ETENC IES
19
COURSE FEES amp SCHEDULESCOURSE SCHEDULES
View Available Course Dates via wwwequinetacademycomcoursesfacebook-advertising-course-registration
Singaporean Citizen Singaporean PR
Company-Sponsored $473 $473
Self-Sponsored Individual $500 $500
COURSE FEES
Original course fee $500 Fees can be further offset with the $500 SkillsFuture Credit for Singapore Citizens aged 25 and above Check eligible grant amount and nett payable course fees via the grant calculator
20
FAQsF R E Q U E N T LY A S K E D Q U E S T I O N S
+ Do I need a Facebook account for this course
Generally it is highly recommended to have a Facebook account to maximise the
learnings If you do not have a Facebook account we have a demo Facebook
account which we can provide to you Likewise you can also create a Facebook
account before attending this course
+ Do I need to have a Facebook page
You will need a Facebook page to run Facebook ads Our trainer will be providing a
guided step by step creation of how to create a Facebook page
+ What are the measures in place in light of the COVID-19
Temporary Deferral of Classes and Launch of E-learning
In response to the COVID-19 national circuit breaker effort on 3 April 2020 SSG
had announced that all training providers will be required to convert all delivery of
training and assessments to online or e-learning mode from 7 Apr 2020 to 4 May
2020
Equinet Academy will be converting all face to face classes to facilitated online
classroom and e-learning to facilitate remote trainings The e-learning course
schedules will be released very soon and online based classes will start from late
April to early May
Read the entire post here
21
FAQsF R E Q U E N T LY A S K E D Q U E S T I O N S
+ Can I run ads for Instagram after attending this course
Yes you can run ads on Instagram after attending the Facebook marketing course The
Facebook marketing course covers Facebook Ads Instagram Ads Facebook
Messenger Ads amp even WhatsApp Ads
+ Do I need to have a businesspersonal website for the courseIt is recommended to have a businesspersonal website as it will make the course more
effective But the course will cover Facebook ads that work with or without a website
+ How is this course different from the social media marketing course offered by Equinet Academy
This Facebook course focuses on Facebook advertising taking you from beginner to
intermediate level in two days The social media marketing course on the other hand
covers the basics of Facebook advertising the general social media landscape and
social media marketing strategies for Facebook and other social media channels such as
LinkedIn Blogs and Instagram
22
FAQs (CONThellip)F R E Q U E N T LY A S K E D Q U E S T I O N S
+ How much does it cost to advertise on Facebook
The fundamentals of Facebook advertising is based on an ldquoAuction Modelrdquo What this
means is that you are essentially competing with other people that are advertising on
Facebook (also known as ldquoAdvertisersrdquo) and the highest bid wins
On average what we have seen is that the CPC (cost per click) cost for Facebook
advertising ranges from $023 SGD to $515 SGD per click Similarly the CPM (cost per
1000 impression) cost for Facebook advertising ranges from $207 SGD to $5972 SGD
per CPM
So the short answer is that the cost of advertising on Facebook really depends on many
different factors Therersquos no single fixed cost figure that you can accurately benchmark
with
Read this article for understand the factors involved that might affect the costs of
advertising on Facebook ndash httpswwwequinetacademycomhow-much-does-it-cost-
to-advertise-on-facebook
+ Irsquom still unsure whether this course can help me meet my objectives
If yoursquore unsure which courses can best help you meet your objectives you may want
to check out our Course Selection Diagnostic Tool and answer 3 questions to
determine a suitable course for your needs
23
FAQs (CONThellip)F R E Q U E N T LY A S K E D Q U E S T I O N S
+ What are the measures undertaken by Equinet Academy since the onset of Covid-19
In response to the latest measures from MOH Equinet Academy would like to provide
reference to the circular sent by SkillsFuture Singapore that SSG-supported training
providers can continue to run classes of not more than 40 learners (Equinetrsquos class
sizes range from 12 ndash 24 pax adhering to the 1 metre spacing) but should ensure
safe distancing of at least 1 metre apart during the conduct of training on top of all
other measures in place (temperature taking contact tracing records travel
declaration)
Safe Distancing
In view of the evolving COVID-19 cases globally Equinet Academy will put in place
precautionary measures for the safety and well-being of our attendees Classrooms will
be restructured to follow the advisory rolled out by MOH on 26 Mar 2020 regarding
safe distancing In addition individual hand sanitizers will be available at each table
The usual group seating will now be converted to individual table setting with a 1-
metre safe distance This applies to the pantry as well Based on the current classroom
sizes at Equinet a capacity limit of 12 ndash 24 learners will be imposed depending on the
size of the classroom
24
FAQs (CONThellip)F R E Q U E N T LY A S K E D Q U E S T I O N S
Mandatory Temperature Taking and Declaration
Attendee will not be allowed to participate the class if heshe has any of the following
bull Fever (375degC or more)
bull If attendee has been in contact with confirm case(s) within the past 14 days
bull Has flu-like symptoms (eg running nose short throat shortness of breath and
coughing)
bull Travelled to outside of Singapore within the past 14 days
Temperature taking and travel declaration station located outside of the training centre
Temperature Check
1 All attendees including trainer will have their temperature inspected before entering
the premises Students with a fever (ge 375degC) will be asked to seek medical
attention Their seats will be rescheduled to a later date
2 Stickers will be issued to all attendees who have cleared the temperature taking
Stickers are to be pasted on upper shirtdress at all times If misplaced student
should proceed to the front desk to obtain a replacement sticker
3 Before class starts Trainer should inform attendees to check each other to ensure
that everyone has a sticker on their shirts
25
FAQs (CONThellip)F R E Q U E N T LY A S K E D Q U E S T I O N S
Face MaskAttendee who may require face mask can request from the front desk
Additional Measures
bull More temperature screening masks supply and sanitiser stations
bull Supplying of bottled water to avoid potential cross contamination of water
dispensers
bull Individual packaging of food for tea breaks
bull Increased spacing (at least 1 metre) between classroom tables
bull Trainees to be reminded not to have physical contact eg handshakes with one
another
Hand Sanitiser DispenserAll attendee are encouraged to regularly use the hand sanitisers located at the
reception hall and pantry area especially before eating
26
SIGN UP NOW
FACEBOOK ADVERTISING CORE COMP ET ENCIES
wwwequinetacademycomfacebook-advertising-core-competencies-course
Eligible for $500 SkillsFuture Credit
11
CERTIFICATIONFA C E B O O K A D V E R T I S I N G C O R E C O M P E T E N C I E S
A Certification of Completion will be issued upon achieving at least 75 attendance for the course
Certificate of Completion
12
JOHN TAY Tr a i n e r Pr o f i l e
John is the co-founder and Managing Director of Secret Hideout a creative marketing agency based in Singapore He has worked with clients such as SBS Transit SITEC MRM McCann and CISCO Security
Through his career John has also consulted and formulated the digital strategy for various startupsSMEs (small-medium businesses) such as FastFast OFFEO UClick2Buy Codigo and many others During this period he led one startup to achieve over 450 increase in traffic and user base growth within a span of 6 months
Before Secret Hideout John was the regional Head of Digital in Gifts Less Ordinary a luxury gifting business He successfully increased the luxury gifting businessrsquos revenue by 15X through managing executing and optimizing digital campaigns across a suite of advertising platforms particularly on Facebook Notably he maintained a profitable cost per customer acquisition as he scaled Gifts Less Ordinaryrsquos digital advertising spend on the Facebook platform to over 6 figures annually in multiple geographical locations across Asia Pacific and the Middle East
John is passionate about all things digital and his track record of successful brand partnerships show his full commitment to helping both his clients and trainees achieve digital success in their online advertising campaigns
13
WHY LEARN AT EQUINETFACEBOOK ADVE RTISING CORE COMP ETENC IES
14
COMPANIES WHO HAVE ATTENDED OUR COURSESO U R C L I E N T E L E
15
COMPLIMENTARY REFRESHERRe-attend the course free of charge Up to 1 complimentary refresher for up to 1 year after the last date of the course attended
POST-TRAINING SUPPORTThe post-training support programme is available to past trainees who have successfully completed the course It serves as a consultation to address any hurdles faced while implementing the strategies and tactics shared during the course on real world campaigns Contact your course trainer directly via email
HANDS-ONRetain knowledge better through practice and feedback We apply instructional design methodologies such as Gagnersquos 9 Events of Instruction to enhance your learning and retention
STRUCTURED CURRICULUMC O M P R E H E N S I V E A N D
Course modules are designed to build on the foundations gradually leading up to the main course and finally reinforcing the concepts learned through practice and feedback
Refresher seats are specially allocated for refresher trainees and are non-participative Refresher trainees may opt to take up participative seats subject to availability
E N J OY A C C E S S
G E T
16
Feature NameW R I T E H E R E
INDUSTRY EXPERTSD E V E LO P E D A N D D E L I V E R E D B Y
Our team of digital marketers are passionate individuals dedicated to imparting their years of knowledge and experience to our learners
UP-TO-DATEC U R R I C U L U M A N D C O U R S E W A R E A R E
Our curriculum developers who are in charged of keeping the curriculum and courseware up to date are active practitioners and experts in their respective fields
REAL-WORLD PRACTICAL SETTING
R E A L I S T I C
Shorten your learning curve through real-world case studies and practical examples
MODERN TRAINING FACILITIES
E X P E R I E N C E
Our training rooms are equipped with laptops 500mbps internet connection hexagon-shaped cluster seating and comfortable swivelling chairs providing you a cozy yet open learning environment
ACTIONABLE STRATEGIES
TA K E A W AY
Takeaway actionable strategies frameworks and processes you can implement to new or existing campaigns
LIFE-TIME ACCESS TO COURSE MATERIALS
G A I N
Worried your course materials accessed a year ago have become outdated Fret not signing up for this course gains you life-time access to the course materials via our learning management system
17
Nicole Loy
ldquoThanks for the course Training content is useful for client-side marketers to have a better appreciation of the capabilities of Facebook especially on media buying which we otherwise would not have much knowledge onrdquo
C h a n g i A i r p o r t G r o u p
TESTIMONIALSW H AT O U R T R A I N E E S S AY A B O U T O U R C O U R S E
Areena Loo
ldquoJohn is a very clear patient and organised trainer He repeats the steps well and is extremely good in teaching Keep up the good work rdquo
B r i d g e L e a r n i n g P t e L t d
Serene Loh
ldquoJohn has the passion and patience for teaching and I observed he personally and tirelessly go to every student to give individual attention and elaborate in in-depth basis The love and passion for the subject in this case FB Advertising clearly shows through and thus is able to instill a high level of expertise and enthusiasm to us students Thank you Johnrdquo
Norrizan Ishak
ldquoIt was extremely informative and the examples illustrated were relevant Thank you for your warm and welcoming nature which invited us all to ask more questions Your in-depth explanation to my questions greatly enriched my understanding in audience targeting and equipped me with the skills to set up the Facebook advertising campaignrdquo
7 o a k s
18
COURSE INFORMATIONFACEBOOK ADVE RTISING CORE COMP ETENC IES
19
COURSE FEES amp SCHEDULESCOURSE SCHEDULES
View Available Course Dates via wwwequinetacademycomcoursesfacebook-advertising-course-registration
Singaporean Citizen Singaporean PR
Company-Sponsored $473 $473
Self-Sponsored Individual $500 $500
COURSE FEES
Original course fee $500 Fees can be further offset with the $500 SkillsFuture Credit for Singapore Citizens aged 25 and above Check eligible grant amount and nett payable course fees via the grant calculator
20
FAQsF R E Q U E N T LY A S K E D Q U E S T I O N S
+ Do I need a Facebook account for this course
Generally it is highly recommended to have a Facebook account to maximise the
learnings If you do not have a Facebook account we have a demo Facebook
account which we can provide to you Likewise you can also create a Facebook
account before attending this course
+ Do I need to have a Facebook page
You will need a Facebook page to run Facebook ads Our trainer will be providing a
guided step by step creation of how to create a Facebook page
+ What are the measures in place in light of the COVID-19
Temporary Deferral of Classes and Launch of E-learning
In response to the COVID-19 national circuit breaker effort on 3 April 2020 SSG
had announced that all training providers will be required to convert all delivery of
training and assessments to online or e-learning mode from 7 Apr 2020 to 4 May
2020
Equinet Academy will be converting all face to face classes to facilitated online
classroom and e-learning to facilitate remote trainings The e-learning course
schedules will be released very soon and online based classes will start from late
April to early May
Read the entire post here
21
FAQsF R E Q U E N T LY A S K E D Q U E S T I O N S
+ Can I run ads for Instagram after attending this course
Yes you can run ads on Instagram after attending the Facebook marketing course The
Facebook marketing course covers Facebook Ads Instagram Ads Facebook
Messenger Ads amp even WhatsApp Ads
+ Do I need to have a businesspersonal website for the courseIt is recommended to have a businesspersonal website as it will make the course more
effective But the course will cover Facebook ads that work with or without a website
+ How is this course different from the social media marketing course offered by Equinet Academy
This Facebook course focuses on Facebook advertising taking you from beginner to
intermediate level in two days The social media marketing course on the other hand
covers the basics of Facebook advertising the general social media landscape and
social media marketing strategies for Facebook and other social media channels such as
LinkedIn Blogs and Instagram
22
FAQs (CONThellip)F R E Q U E N T LY A S K E D Q U E S T I O N S
+ How much does it cost to advertise on Facebook
The fundamentals of Facebook advertising is based on an ldquoAuction Modelrdquo What this
means is that you are essentially competing with other people that are advertising on
Facebook (also known as ldquoAdvertisersrdquo) and the highest bid wins
On average what we have seen is that the CPC (cost per click) cost for Facebook
advertising ranges from $023 SGD to $515 SGD per click Similarly the CPM (cost per
1000 impression) cost for Facebook advertising ranges from $207 SGD to $5972 SGD
per CPM
So the short answer is that the cost of advertising on Facebook really depends on many
different factors Therersquos no single fixed cost figure that you can accurately benchmark
with
Read this article for understand the factors involved that might affect the costs of
advertising on Facebook ndash httpswwwequinetacademycomhow-much-does-it-cost-
to-advertise-on-facebook
+ Irsquom still unsure whether this course can help me meet my objectives
If yoursquore unsure which courses can best help you meet your objectives you may want
to check out our Course Selection Diagnostic Tool and answer 3 questions to
determine a suitable course for your needs
23
FAQs (CONThellip)F R E Q U E N T LY A S K E D Q U E S T I O N S
+ What are the measures undertaken by Equinet Academy since the onset of Covid-19
In response to the latest measures from MOH Equinet Academy would like to provide
reference to the circular sent by SkillsFuture Singapore that SSG-supported training
providers can continue to run classes of not more than 40 learners (Equinetrsquos class
sizes range from 12 ndash 24 pax adhering to the 1 metre spacing) but should ensure
safe distancing of at least 1 metre apart during the conduct of training on top of all
other measures in place (temperature taking contact tracing records travel
declaration)
Safe Distancing
In view of the evolving COVID-19 cases globally Equinet Academy will put in place
precautionary measures for the safety and well-being of our attendees Classrooms will
be restructured to follow the advisory rolled out by MOH on 26 Mar 2020 regarding
safe distancing In addition individual hand sanitizers will be available at each table
The usual group seating will now be converted to individual table setting with a 1-
metre safe distance This applies to the pantry as well Based on the current classroom
sizes at Equinet a capacity limit of 12 ndash 24 learners will be imposed depending on the
size of the classroom
24
FAQs (CONThellip)F R E Q U E N T LY A S K E D Q U E S T I O N S
Mandatory Temperature Taking and Declaration
Attendee will not be allowed to participate the class if heshe has any of the following
bull Fever (375degC or more)
bull If attendee has been in contact with confirm case(s) within the past 14 days
bull Has flu-like symptoms (eg running nose short throat shortness of breath and
coughing)
bull Travelled to outside of Singapore within the past 14 days
Temperature taking and travel declaration station located outside of the training centre
Temperature Check
1 All attendees including trainer will have their temperature inspected before entering
the premises Students with a fever (ge 375degC) will be asked to seek medical
attention Their seats will be rescheduled to a later date
2 Stickers will be issued to all attendees who have cleared the temperature taking
Stickers are to be pasted on upper shirtdress at all times If misplaced student
should proceed to the front desk to obtain a replacement sticker
3 Before class starts Trainer should inform attendees to check each other to ensure
that everyone has a sticker on their shirts
25
FAQs (CONThellip)F R E Q U E N T LY A S K E D Q U E S T I O N S
Face MaskAttendee who may require face mask can request from the front desk
Additional Measures
bull More temperature screening masks supply and sanitiser stations
bull Supplying of bottled water to avoid potential cross contamination of water
dispensers
bull Individual packaging of food for tea breaks
bull Increased spacing (at least 1 metre) between classroom tables
bull Trainees to be reminded not to have physical contact eg handshakes with one
another
Hand Sanitiser DispenserAll attendee are encouraged to regularly use the hand sanitisers located at the
reception hall and pantry area especially before eating
26
SIGN UP NOW
FACEBOOK ADVERTISING CORE COMP ET ENCIES
wwwequinetacademycomfacebook-advertising-core-competencies-course
Eligible for $500 SkillsFuture Credit
12
JOHN TAY Tr a i n e r Pr o f i l e
John is the co-founder and Managing Director of Secret Hideout a creative marketing agency based in Singapore He has worked with clients such as SBS Transit SITEC MRM McCann and CISCO Security
Through his career John has also consulted and formulated the digital strategy for various startupsSMEs (small-medium businesses) such as FastFast OFFEO UClick2Buy Codigo and many others During this period he led one startup to achieve over 450 increase in traffic and user base growth within a span of 6 months
Before Secret Hideout John was the regional Head of Digital in Gifts Less Ordinary a luxury gifting business He successfully increased the luxury gifting businessrsquos revenue by 15X through managing executing and optimizing digital campaigns across a suite of advertising platforms particularly on Facebook Notably he maintained a profitable cost per customer acquisition as he scaled Gifts Less Ordinaryrsquos digital advertising spend on the Facebook platform to over 6 figures annually in multiple geographical locations across Asia Pacific and the Middle East
John is passionate about all things digital and his track record of successful brand partnerships show his full commitment to helping both his clients and trainees achieve digital success in their online advertising campaigns
13
WHY LEARN AT EQUINETFACEBOOK ADVE RTISING CORE COMP ETENC IES
14
COMPANIES WHO HAVE ATTENDED OUR COURSESO U R C L I E N T E L E
15
COMPLIMENTARY REFRESHERRe-attend the course free of charge Up to 1 complimentary refresher for up to 1 year after the last date of the course attended
POST-TRAINING SUPPORTThe post-training support programme is available to past trainees who have successfully completed the course It serves as a consultation to address any hurdles faced while implementing the strategies and tactics shared during the course on real world campaigns Contact your course trainer directly via email
HANDS-ONRetain knowledge better through practice and feedback We apply instructional design methodologies such as Gagnersquos 9 Events of Instruction to enhance your learning and retention
STRUCTURED CURRICULUMC O M P R E H E N S I V E A N D
Course modules are designed to build on the foundations gradually leading up to the main course and finally reinforcing the concepts learned through practice and feedback
Refresher seats are specially allocated for refresher trainees and are non-participative Refresher trainees may opt to take up participative seats subject to availability
E N J OY A C C E S S
G E T
16
Feature NameW R I T E H E R E
INDUSTRY EXPERTSD E V E LO P E D A N D D E L I V E R E D B Y
Our team of digital marketers are passionate individuals dedicated to imparting their years of knowledge and experience to our learners
UP-TO-DATEC U R R I C U L U M A N D C O U R S E W A R E A R E
Our curriculum developers who are in charged of keeping the curriculum and courseware up to date are active practitioners and experts in their respective fields
REAL-WORLD PRACTICAL SETTING
R E A L I S T I C
Shorten your learning curve through real-world case studies and practical examples
MODERN TRAINING FACILITIES
E X P E R I E N C E
Our training rooms are equipped with laptops 500mbps internet connection hexagon-shaped cluster seating and comfortable swivelling chairs providing you a cozy yet open learning environment
ACTIONABLE STRATEGIES
TA K E A W AY
Takeaway actionable strategies frameworks and processes you can implement to new or existing campaigns
LIFE-TIME ACCESS TO COURSE MATERIALS
G A I N
Worried your course materials accessed a year ago have become outdated Fret not signing up for this course gains you life-time access to the course materials via our learning management system
17
Nicole Loy
ldquoThanks for the course Training content is useful for client-side marketers to have a better appreciation of the capabilities of Facebook especially on media buying which we otherwise would not have much knowledge onrdquo
C h a n g i A i r p o r t G r o u p
TESTIMONIALSW H AT O U R T R A I N E E S S AY A B O U T O U R C O U R S E
Areena Loo
ldquoJohn is a very clear patient and organised trainer He repeats the steps well and is extremely good in teaching Keep up the good work rdquo
B r i d g e L e a r n i n g P t e L t d
Serene Loh
ldquoJohn has the passion and patience for teaching and I observed he personally and tirelessly go to every student to give individual attention and elaborate in in-depth basis The love and passion for the subject in this case FB Advertising clearly shows through and thus is able to instill a high level of expertise and enthusiasm to us students Thank you Johnrdquo
Norrizan Ishak
ldquoIt was extremely informative and the examples illustrated were relevant Thank you for your warm and welcoming nature which invited us all to ask more questions Your in-depth explanation to my questions greatly enriched my understanding in audience targeting and equipped me with the skills to set up the Facebook advertising campaignrdquo
7 o a k s
18
COURSE INFORMATIONFACEBOOK ADVE RTISING CORE COMP ETENC IES
19
COURSE FEES amp SCHEDULESCOURSE SCHEDULES
View Available Course Dates via wwwequinetacademycomcoursesfacebook-advertising-course-registration
Singaporean Citizen Singaporean PR
Company-Sponsored $473 $473
Self-Sponsored Individual $500 $500
COURSE FEES
Original course fee $500 Fees can be further offset with the $500 SkillsFuture Credit for Singapore Citizens aged 25 and above Check eligible grant amount and nett payable course fees via the grant calculator
20
FAQsF R E Q U E N T LY A S K E D Q U E S T I O N S
+ Do I need a Facebook account for this course
Generally it is highly recommended to have a Facebook account to maximise the
learnings If you do not have a Facebook account we have a demo Facebook
account which we can provide to you Likewise you can also create a Facebook
account before attending this course
+ Do I need to have a Facebook page
You will need a Facebook page to run Facebook ads Our trainer will be providing a
guided step by step creation of how to create a Facebook page
+ What are the measures in place in light of the COVID-19
Temporary Deferral of Classes and Launch of E-learning
In response to the COVID-19 national circuit breaker effort on 3 April 2020 SSG
had announced that all training providers will be required to convert all delivery of
training and assessments to online or e-learning mode from 7 Apr 2020 to 4 May
2020
Equinet Academy will be converting all face to face classes to facilitated online
classroom and e-learning to facilitate remote trainings The e-learning course
schedules will be released very soon and online based classes will start from late
April to early May
Read the entire post here
21
FAQsF R E Q U E N T LY A S K E D Q U E S T I O N S
+ Can I run ads for Instagram after attending this course
Yes you can run ads on Instagram after attending the Facebook marketing course The
Facebook marketing course covers Facebook Ads Instagram Ads Facebook
Messenger Ads amp even WhatsApp Ads
+ Do I need to have a businesspersonal website for the courseIt is recommended to have a businesspersonal website as it will make the course more
effective But the course will cover Facebook ads that work with or without a website
+ How is this course different from the social media marketing course offered by Equinet Academy
This Facebook course focuses on Facebook advertising taking you from beginner to
intermediate level in two days The social media marketing course on the other hand
covers the basics of Facebook advertising the general social media landscape and
social media marketing strategies for Facebook and other social media channels such as
LinkedIn Blogs and Instagram
22
FAQs (CONThellip)F R E Q U E N T LY A S K E D Q U E S T I O N S
+ How much does it cost to advertise on Facebook
The fundamentals of Facebook advertising is based on an ldquoAuction Modelrdquo What this
means is that you are essentially competing with other people that are advertising on
Facebook (also known as ldquoAdvertisersrdquo) and the highest bid wins
On average what we have seen is that the CPC (cost per click) cost for Facebook
advertising ranges from $023 SGD to $515 SGD per click Similarly the CPM (cost per
1000 impression) cost for Facebook advertising ranges from $207 SGD to $5972 SGD
per CPM
So the short answer is that the cost of advertising on Facebook really depends on many
different factors Therersquos no single fixed cost figure that you can accurately benchmark
with
Read this article for understand the factors involved that might affect the costs of
advertising on Facebook ndash httpswwwequinetacademycomhow-much-does-it-cost-
to-advertise-on-facebook
+ Irsquom still unsure whether this course can help me meet my objectives
If yoursquore unsure which courses can best help you meet your objectives you may want
to check out our Course Selection Diagnostic Tool and answer 3 questions to
determine a suitable course for your needs
23
FAQs (CONThellip)F R E Q U E N T LY A S K E D Q U E S T I O N S
+ What are the measures undertaken by Equinet Academy since the onset of Covid-19
In response to the latest measures from MOH Equinet Academy would like to provide
reference to the circular sent by SkillsFuture Singapore that SSG-supported training
providers can continue to run classes of not more than 40 learners (Equinetrsquos class
sizes range from 12 ndash 24 pax adhering to the 1 metre spacing) but should ensure
safe distancing of at least 1 metre apart during the conduct of training on top of all
other measures in place (temperature taking contact tracing records travel
declaration)
Safe Distancing
In view of the evolving COVID-19 cases globally Equinet Academy will put in place
precautionary measures for the safety and well-being of our attendees Classrooms will
be restructured to follow the advisory rolled out by MOH on 26 Mar 2020 regarding
safe distancing In addition individual hand sanitizers will be available at each table
The usual group seating will now be converted to individual table setting with a 1-
metre safe distance This applies to the pantry as well Based on the current classroom
sizes at Equinet a capacity limit of 12 ndash 24 learners will be imposed depending on the
size of the classroom
24
FAQs (CONThellip)F R E Q U E N T LY A S K E D Q U E S T I O N S
Mandatory Temperature Taking and Declaration
Attendee will not be allowed to participate the class if heshe has any of the following
bull Fever (375degC or more)
bull If attendee has been in contact with confirm case(s) within the past 14 days
bull Has flu-like symptoms (eg running nose short throat shortness of breath and
coughing)
bull Travelled to outside of Singapore within the past 14 days
Temperature taking and travel declaration station located outside of the training centre
Temperature Check
1 All attendees including trainer will have their temperature inspected before entering
the premises Students with a fever (ge 375degC) will be asked to seek medical
attention Their seats will be rescheduled to a later date
2 Stickers will be issued to all attendees who have cleared the temperature taking
Stickers are to be pasted on upper shirtdress at all times If misplaced student
should proceed to the front desk to obtain a replacement sticker
3 Before class starts Trainer should inform attendees to check each other to ensure
that everyone has a sticker on their shirts
25
FAQs (CONThellip)F R E Q U E N T LY A S K E D Q U E S T I O N S
Face MaskAttendee who may require face mask can request from the front desk
Additional Measures
bull More temperature screening masks supply and sanitiser stations
bull Supplying of bottled water to avoid potential cross contamination of water
dispensers
bull Individual packaging of food for tea breaks
bull Increased spacing (at least 1 metre) between classroom tables
bull Trainees to be reminded not to have physical contact eg handshakes with one
another
Hand Sanitiser DispenserAll attendee are encouraged to regularly use the hand sanitisers located at the
reception hall and pantry area especially before eating
26
SIGN UP NOW
FACEBOOK ADVERTISING CORE COMP ET ENCIES
wwwequinetacademycomfacebook-advertising-core-competencies-course
Eligible for $500 SkillsFuture Credit
13
WHY LEARN AT EQUINETFACEBOOK ADVE RTISING CORE COMP ETENC IES
14
COMPANIES WHO HAVE ATTENDED OUR COURSESO U R C L I E N T E L E
15
COMPLIMENTARY REFRESHERRe-attend the course free of charge Up to 1 complimentary refresher for up to 1 year after the last date of the course attended
POST-TRAINING SUPPORTThe post-training support programme is available to past trainees who have successfully completed the course It serves as a consultation to address any hurdles faced while implementing the strategies and tactics shared during the course on real world campaigns Contact your course trainer directly via email
HANDS-ONRetain knowledge better through practice and feedback We apply instructional design methodologies such as Gagnersquos 9 Events of Instruction to enhance your learning and retention
STRUCTURED CURRICULUMC O M P R E H E N S I V E A N D
Course modules are designed to build on the foundations gradually leading up to the main course and finally reinforcing the concepts learned through practice and feedback
Refresher seats are specially allocated for refresher trainees and are non-participative Refresher trainees may opt to take up participative seats subject to availability
E N J OY A C C E S S
G E T
16
Feature NameW R I T E H E R E
INDUSTRY EXPERTSD E V E LO P E D A N D D E L I V E R E D B Y
Our team of digital marketers are passionate individuals dedicated to imparting their years of knowledge and experience to our learners
UP-TO-DATEC U R R I C U L U M A N D C O U R S E W A R E A R E
Our curriculum developers who are in charged of keeping the curriculum and courseware up to date are active practitioners and experts in their respective fields
REAL-WORLD PRACTICAL SETTING
R E A L I S T I C
Shorten your learning curve through real-world case studies and practical examples
MODERN TRAINING FACILITIES
E X P E R I E N C E
Our training rooms are equipped with laptops 500mbps internet connection hexagon-shaped cluster seating and comfortable swivelling chairs providing you a cozy yet open learning environment
ACTIONABLE STRATEGIES
TA K E A W AY
Takeaway actionable strategies frameworks and processes you can implement to new or existing campaigns
LIFE-TIME ACCESS TO COURSE MATERIALS
G A I N
Worried your course materials accessed a year ago have become outdated Fret not signing up for this course gains you life-time access to the course materials via our learning management system
17
Nicole Loy
ldquoThanks for the course Training content is useful for client-side marketers to have a better appreciation of the capabilities of Facebook especially on media buying which we otherwise would not have much knowledge onrdquo
C h a n g i A i r p o r t G r o u p
TESTIMONIALSW H AT O U R T R A I N E E S S AY A B O U T O U R C O U R S E
Areena Loo
ldquoJohn is a very clear patient and organised trainer He repeats the steps well and is extremely good in teaching Keep up the good work rdquo
B r i d g e L e a r n i n g P t e L t d
Serene Loh
ldquoJohn has the passion and patience for teaching and I observed he personally and tirelessly go to every student to give individual attention and elaborate in in-depth basis The love and passion for the subject in this case FB Advertising clearly shows through and thus is able to instill a high level of expertise and enthusiasm to us students Thank you Johnrdquo
Norrizan Ishak
ldquoIt was extremely informative and the examples illustrated were relevant Thank you for your warm and welcoming nature which invited us all to ask more questions Your in-depth explanation to my questions greatly enriched my understanding in audience targeting and equipped me with the skills to set up the Facebook advertising campaignrdquo
7 o a k s
18
COURSE INFORMATIONFACEBOOK ADVE RTISING CORE COMP ETENC IES
19
COURSE FEES amp SCHEDULESCOURSE SCHEDULES
View Available Course Dates via wwwequinetacademycomcoursesfacebook-advertising-course-registration
Singaporean Citizen Singaporean PR
Company-Sponsored $473 $473
Self-Sponsored Individual $500 $500
COURSE FEES
Original course fee $500 Fees can be further offset with the $500 SkillsFuture Credit for Singapore Citizens aged 25 and above Check eligible grant amount and nett payable course fees via the grant calculator
20
FAQsF R E Q U E N T LY A S K E D Q U E S T I O N S
+ Do I need a Facebook account for this course
Generally it is highly recommended to have a Facebook account to maximise the
learnings If you do not have a Facebook account we have a demo Facebook
account which we can provide to you Likewise you can also create a Facebook
account before attending this course
+ Do I need to have a Facebook page
You will need a Facebook page to run Facebook ads Our trainer will be providing a
guided step by step creation of how to create a Facebook page
+ What are the measures in place in light of the COVID-19
Temporary Deferral of Classes and Launch of E-learning
In response to the COVID-19 national circuit breaker effort on 3 April 2020 SSG
had announced that all training providers will be required to convert all delivery of
training and assessments to online or e-learning mode from 7 Apr 2020 to 4 May
2020
Equinet Academy will be converting all face to face classes to facilitated online
classroom and e-learning to facilitate remote trainings The e-learning course
schedules will be released very soon and online based classes will start from late
April to early May
Read the entire post here
21
FAQsF R E Q U E N T LY A S K E D Q U E S T I O N S
+ Can I run ads for Instagram after attending this course
Yes you can run ads on Instagram after attending the Facebook marketing course The
Facebook marketing course covers Facebook Ads Instagram Ads Facebook
Messenger Ads amp even WhatsApp Ads
+ Do I need to have a businesspersonal website for the courseIt is recommended to have a businesspersonal website as it will make the course more
effective But the course will cover Facebook ads that work with or without a website
+ How is this course different from the social media marketing course offered by Equinet Academy
This Facebook course focuses on Facebook advertising taking you from beginner to
intermediate level in two days The social media marketing course on the other hand
covers the basics of Facebook advertising the general social media landscape and
social media marketing strategies for Facebook and other social media channels such as
LinkedIn Blogs and Instagram
22
FAQs (CONThellip)F R E Q U E N T LY A S K E D Q U E S T I O N S
+ How much does it cost to advertise on Facebook
The fundamentals of Facebook advertising is based on an ldquoAuction Modelrdquo What this
means is that you are essentially competing with other people that are advertising on
Facebook (also known as ldquoAdvertisersrdquo) and the highest bid wins
On average what we have seen is that the CPC (cost per click) cost for Facebook
advertising ranges from $023 SGD to $515 SGD per click Similarly the CPM (cost per
1000 impression) cost for Facebook advertising ranges from $207 SGD to $5972 SGD
per CPM
So the short answer is that the cost of advertising on Facebook really depends on many
different factors Therersquos no single fixed cost figure that you can accurately benchmark
with
Read this article for understand the factors involved that might affect the costs of
advertising on Facebook ndash httpswwwequinetacademycomhow-much-does-it-cost-
to-advertise-on-facebook
+ Irsquom still unsure whether this course can help me meet my objectives
If yoursquore unsure which courses can best help you meet your objectives you may want
to check out our Course Selection Diagnostic Tool and answer 3 questions to
determine a suitable course for your needs
23
FAQs (CONThellip)F R E Q U E N T LY A S K E D Q U E S T I O N S
+ What are the measures undertaken by Equinet Academy since the onset of Covid-19
In response to the latest measures from MOH Equinet Academy would like to provide
reference to the circular sent by SkillsFuture Singapore that SSG-supported training
providers can continue to run classes of not more than 40 learners (Equinetrsquos class
sizes range from 12 ndash 24 pax adhering to the 1 metre spacing) but should ensure
safe distancing of at least 1 metre apart during the conduct of training on top of all
other measures in place (temperature taking contact tracing records travel
declaration)
Safe Distancing
In view of the evolving COVID-19 cases globally Equinet Academy will put in place
precautionary measures for the safety and well-being of our attendees Classrooms will
be restructured to follow the advisory rolled out by MOH on 26 Mar 2020 regarding
safe distancing In addition individual hand sanitizers will be available at each table
The usual group seating will now be converted to individual table setting with a 1-
metre safe distance This applies to the pantry as well Based on the current classroom
sizes at Equinet a capacity limit of 12 ndash 24 learners will be imposed depending on the
size of the classroom
24
FAQs (CONThellip)F R E Q U E N T LY A S K E D Q U E S T I O N S
Mandatory Temperature Taking and Declaration
Attendee will not be allowed to participate the class if heshe has any of the following
bull Fever (375degC or more)
bull If attendee has been in contact with confirm case(s) within the past 14 days
bull Has flu-like symptoms (eg running nose short throat shortness of breath and
coughing)
bull Travelled to outside of Singapore within the past 14 days
Temperature taking and travel declaration station located outside of the training centre
Temperature Check
1 All attendees including trainer will have their temperature inspected before entering
the premises Students with a fever (ge 375degC) will be asked to seek medical
attention Their seats will be rescheduled to a later date
2 Stickers will be issued to all attendees who have cleared the temperature taking
Stickers are to be pasted on upper shirtdress at all times If misplaced student
should proceed to the front desk to obtain a replacement sticker
3 Before class starts Trainer should inform attendees to check each other to ensure
that everyone has a sticker on their shirts
25
FAQs (CONThellip)F R E Q U E N T LY A S K E D Q U E S T I O N S
Face MaskAttendee who may require face mask can request from the front desk
Additional Measures
bull More temperature screening masks supply and sanitiser stations
bull Supplying of bottled water to avoid potential cross contamination of water
dispensers
bull Individual packaging of food for tea breaks
bull Increased spacing (at least 1 metre) between classroom tables
bull Trainees to be reminded not to have physical contact eg handshakes with one
another
Hand Sanitiser DispenserAll attendee are encouraged to regularly use the hand sanitisers located at the
reception hall and pantry area especially before eating
26
SIGN UP NOW
FACEBOOK ADVERTISING CORE COMP ET ENCIES
wwwequinetacademycomfacebook-advertising-core-competencies-course
Eligible for $500 SkillsFuture Credit
14
COMPANIES WHO HAVE ATTENDED OUR COURSESO U R C L I E N T E L E
15
COMPLIMENTARY REFRESHERRe-attend the course free of charge Up to 1 complimentary refresher for up to 1 year after the last date of the course attended
POST-TRAINING SUPPORTThe post-training support programme is available to past trainees who have successfully completed the course It serves as a consultation to address any hurdles faced while implementing the strategies and tactics shared during the course on real world campaigns Contact your course trainer directly via email
HANDS-ONRetain knowledge better through practice and feedback We apply instructional design methodologies such as Gagnersquos 9 Events of Instruction to enhance your learning and retention
STRUCTURED CURRICULUMC O M P R E H E N S I V E A N D
Course modules are designed to build on the foundations gradually leading up to the main course and finally reinforcing the concepts learned through practice and feedback
Refresher seats are specially allocated for refresher trainees and are non-participative Refresher trainees may opt to take up participative seats subject to availability
E N J OY A C C E S S
G E T
16
Feature NameW R I T E H E R E
INDUSTRY EXPERTSD E V E LO P E D A N D D E L I V E R E D B Y
Our team of digital marketers are passionate individuals dedicated to imparting their years of knowledge and experience to our learners
UP-TO-DATEC U R R I C U L U M A N D C O U R S E W A R E A R E
Our curriculum developers who are in charged of keeping the curriculum and courseware up to date are active practitioners and experts in their respective fields
REAL-WORLD PRACTICAL SETTING
R E A L I S T I C
Shorten your learning curve through real-world case studies and practical examples
MODERN TRAINING FACILITIES
E X P E R I E N C E
Our training rooms are equipped with laptops 500mbps internet connection hexagon-shaped cluster seating and comfortable swivelling chairs providing you a cozy yet open learning environment
ACTIONABLE STRATEGIES
TA K E A W AY
Takeaway actionable strategies frameworks and processes you can implement to new or existing campaigns
LIFE-TIME ACCESS TO COURSE MATERIALS
G A I N
Worried your course materials accessed a year ago have become outdated Fret not signing up for this course gains you life-time access to the course materials via our learning management system
17
Nicole Loy
ldquoThanks for the course Training content is useful for client-side marketers to have a better appreciation of the capabilities of Facebook especially on media buying which we otherwise would not have much knowledge onrdquo
C h a n g i A i r p o r t G r o u p
TESTIMONIALSW H AT O U R T R A I N E E S S AY A B O U T O U R C O U R S E
Areena Loo
ldquoJohn is a very clear patient and organised trainer He repeats the steps well and is extremely good in teaching Keep up the good work rdquo
B r i d g e L e a r n i n g P t e L t d
Serene Loh
ldquoJohn has the passion and patience for teaching and I observed he personally and tirelessly go to every student to give individual attention and elaborate in in-depth basis The love and passion for the subject in this case FB Advertising clearly shows through and thus is able to instill a high level of expertise and enthusiasm to us students Thank you Johnrdquo
Norrizan Ishak
ldquoIt was extremely informative and the examples illustrated were relevant Thank you for your warm and welcoming nature which invited us all to ask more questions Your in-depth explanation to my questions greatly enriched my understanding in audience targeting and equipped me with the skills to set up the Facebook advertising campaignrdquo
7 o a k s
18
COURSE INFORMATIONFACEBOOK ADVE RTISING CORE COMP ETENC IES
19
COURSE FEES amp SCHEDULESCOURSE SCHEDULES
View Available Course Dates via wwwequinetacademycomcoursesfacebook-advertising-course-registration
Singaporean Citizen Singaporean PR
Company-Sponsored $473 $473
Self-Sponsored Individual $500 $500
COURSE FEES
Original course fee $500 Fees can be further offset with the $500 SkillsFuture Credit for Singapore Citizens aged 25 and above Check eligible grant amount and nett payable course fees via the grant calculator
20
FAQsF R E Q U E N T LY A S K E D Q U E S T I O N S
+ Do I need a Facebook account for this course
Generally it is highly recommended to have a Facebook account to maximise the
learnings If you do not have a Facebook account we have a demo Facebook
account which we can provide to you Likewise you can also create a Facebook
account before attending this course
+ Do I need to have a Facebook page
You will need a Facebook page to run Facebook ads Our trainer will be providing a
guided step by step creation of how to create a Facebook page
+ What are the measures in place in light of the COVID-19
Temporary Deferral of Classes and Launch of E-learning
In response to the COVID-19 national circuit breaker effort on 3 April 2020 SSG
had announced that all training providers will be required to convert all delivery of
training and assessments to online or e-learning mode from 7 Apr 2020 to 4 May
2020
Equinet Academy will be converting all face to face classes to facilitated online
classroom and e-learning to facilitate remote trainings The e-learning course
schedules will be released very soon and online based classes will start from late
April to early May
Read the entire post here
21
FAQsF R E Q U E N T LY A S K E D Q U E S T I O N S
+ Can I run ads for Instagram after attending this course
Yes you can run ads on Instagram after attending the Facebook marketing course The
Facebook marketing course covers Facebook Ads Instagram Ads Facebook
Messenger Ads amp even WhatsApp Ads
+ Do I need to have a businesspersonal website for the courseIt is recommended to have a businesspersonal website as it will make the course more
effective But the course will cover Facebook ads that work with or without a website
+ How is this course different from the social media marketing course offered by Equinet Academy
This Facebook course focuses on Facebook advertising taking you from beginner to
intermediate level in two days The social media marketing course on the other hand
covers the basics of Facebook advertising the general social media landscape and
social media marketing strategies for Facebook and other social media channels such as
LinkedIn Blogs and Instagram
22
FAQs (CONThellip)F R E Q U E N T LY A S K E D Q U E S T I O N S
+ How much does it cost to advertise on Facebook
The fundamentals of Facebook advertising is based on an ldquoAuction Modelrdquo What this
means is that you are essentially competing with other people that are advertising on
Facebook (also known as ldquoAdvertisersrdquo) and the highest bid wins
On average what we have seen is that the CPC (cost per click) cost for Facebook
advertising ranges from $023 SGD to $515 SGD per click Similarly the CPM (cost per
1000 impression) cost for Facebook advertising ranges from $207 SGD to $5972 SGD
per CPM
So the short answer is that the cost of advertising on Facebook really depends on many
different factors Therersquos no single fixed cost figure that you can accurately benchmark
with
Read this article for understand the factors involved that might affect the costs of
advertising on Facebook ndash httpswwwequinetacademycomhow-much-does-it-cost-
to-advertise-on-facebook
+ Irsquom still unsure whether this course can help me meet my objectives
If yoursquore unsure which courses can best help you meet your objectives you may want
to check out our Course Selection Diagnostic Tool and answer 3 questions to
determine a suitable course for your needs
23
FAQs (CONThellip)F R E Q U E N T LY A S K E D Q U E S T I O N S
+ What are the measures undertaken by Equinet Academy since the onset of Covid-19
In response to the latest measures from MOH Equinet Academy would like to provide
reference to the circular sent by SkillsFuture Singapore that SSG-supported training
providers can continue to run classes of not more than 40 learners (Equinetrsquos class
sizes range from 12 ndash 24 pax adhering to the 1 metre spacing) but should ensure
safe distancing of at least 1 metre apart during the conduct of training on top of all
other measures in place (temperature taking contact tracing records travel
declaration)
Safe Distancing
In view of the evolving COVID-19 cases globally Equinet Academy will put in place
precautionary measures for the safety and well-being of our attendees Classrooms will
be restructured to follow the advisory rolled out by MOH on 26 Mar 2020 regarding
safe distancing In addition individual hand sanitizers will be available at each table
The usual group seating will now be converted to individual table setting with a 1-
metre safe distance This applies to the pantry as well Based on the current classroom
sizes at Equinet a capacity limit of 12 ndash 24 learners will be imposed depending on the
size of the classroom
24
FAQs (CONThellip)F R E Q U E N T LY A S K E D Q U E S T I O N S
Mandatory Temperature Taking and Declaration
Attendee will not be allowed to participate the class if heshe has any of the following
bull Fever (375degC or more)
bull If attendee has been in contact with confirm case(s) within the past 14 days
bull Has flu-like symptoms (eg running nose short throat shortness of breath and
coughing)
bull Travelled to outside of Singapore within the past 14 days
Temperature taking and travel declaration station located outside of the training centre
Temperature Check
1 All attendees including trainer will have their temperature inspected before entering
the premises Students with a fever (ge 375degC) will be asked to seek medical
attention Their seats will be rescheduled to a later date
2 Stickers will be issued to all attendees who have cleared the temperature taking
Stickers are to be pasted on upper shirtdress at all times If misplaced student
should proceed to the front desk to obtain a replacement sticker
3 Before class starts Trainer should inform attendees to check each other to ensure
that everyone has a sticker on their shirts
25
FAQs (CONThellip)F R E Q U E N T LY A S K E D Q U E S T I O N S
Face MaskAttendee who may require face mask can request from the front desk
Additional Measures
bull More temperature screening masks supply and sanitiser stations
bull Supplying of bottled water to avoid potential cross contamination of water
dispensers
bull Individual packaging of food for tea breaks
bull Increased spacing (at least 1 metre) between classroom tables
bull Trainees to be reminded not to have physical contact eg handshakes with one
another
Hand Sanitiser DispenserAll attendee are encouraged to regularly use the hand sanitisers located at the
reception hall and pantry area especially before eating
26
SIGN UP NOW
FACEBOOK ADVERTISING CORE COMP ET ENCIES
wwwequinetacademycomfacebook-advertising-core-competencies-course
Eligible for $500 SkillsFuture Credit
15
COMPLIMENTARY REFRESHERRe-attend the course free of charge Up to 1 complimentary refresher for up to 1 year after the last date of the course attended
POST-TRAINING SUPPORTThe post-training support programme is available to past trainees who have successfully completed the course It serves as a consultation to address any hurdles faced while implementing the strategies and tactics shared during the course on real world campaigns Contact your course trainer directly via email
HANDS-ONRetain knowledge better through practice and feedback We apply instructional design methodologies such as Gagnersquos 9 Events of Instruction to enhance your learning and retention
STRUCTURED CURRICULUMC O M P R E H E N S I V E A N D
Course modules are designed to build on the foundations gradually leading up to the main course and finally reinforcing the concepts learned through practice and feedback
Refresher seats are specially allocated for refresher trainees and are non-participative Refresher trainees may opt to take up participative seats subject to availability
E N J OY A C C E S S
G E T
16
Feature NameW R I T E H E R E
INDUSTRY EXPERTSD E V E LO P E D A N D D E L I V E R E D B Y
Our team of digital marketers are passionate individuals dedicated to imparting their years of knowledge and experience to our learners
UP-TO-DATEC U R R I C U L U M A N D C O U R S E W A R E A R E
Our curriculum developers who are in charged of keeping the curriculum and courseware up to date are active practitioners and experts in their respective fields
REAL-WORLD PRACTICAL SETTING
R E A L I S T I C
Shorten your learning curve through real-world case studies and practical examples
MODERN TRAINING FACILITIES
E X P E R I E N C E
Our training rooms are equipped with laptops 500mbps internet connection hexagon-shaped cluster seating and comfortable swivelling chairs providing you a cozy yet open learning environment
ACTIONABLE STRATEGIES
TA K E A W AY
Takeaway actionable strategies frameworks and processes you can implement to new or existing campaigns
LIFE-TIME ACCESS TO COURSE MATERIALS
G A I N
Worried your course materials accessed a year ago have become outdated Fret not signing up for this course gains you life-time access to the course materials via our learning management system
17
Nicole Loy
ldquoThanks for the course Training content is useful for client-side marketers to have a better appreciation of the capabilities of Facebook especially on media buying which we otherwise would not have much knowledge onrdquo
C h a n g i A i r p o r t G r o u p
TESTIMONIALSW H AT O U R T R A I N E E S S AY A B O U T O U R C O U R S E
Areena Loo
ldquoJohn is a very clear patient and organised trainer He repeats the steps well and is extremely good in teaching Keep up the good work rdquo
B r i d g e L e a r n i n g P t e L t d
Serene Loh
ldquoJohn has the passion and patience for teaching and I observed he personally and tirelessly go to every student to give individual attention and elaborate in in-depth basis The love and passion for the subject in this case FB Advertising clearly shows through and thus is able to instill a high level of expertise and enthusiasm to us students Thank you Johnrdquo
Norrizan Ishak
ldquoIt was extremely informative and the examples illustrated were relevant Thank you for your warm and welcoming nature which invited us all to ask more questions Your in-depth explanation to my questions greatly enriched my understanding in audience targeting and equipped me with the skills to set up the Facebook advertising campaignrdquo
7 o a k s
18
COURSE INFORMATIONFACEBOOK ADVE RTISING CORE COMP ETENC IES
19
COURSE FEES amp SCHEDULESCOURSE SCHEDULES
View Available Course Dates via wwwequinetacademycomcoursesfacebook-advertising-course-registration
Singaporean Citizen Singaporean PR
Company-Sponsored $473 $473
Self-Sponsored Individual $500 $500
COURSE FEES
Original course fee $500 Fees can be further offset with the $500 SkillsFuture Credit for Singapore Citizens aged 25 and above Check eligible grant amount and nett payable course fees via the grant calculator
20
FAQsF R E Q U E N T LY A S K E D Q U E S T I O N S
+ Do I need a Facebook account for this course
Generally it is highly recommended to have a Facebook account to maximise the
learnings If you do not have a Facebook account we have a demo Facebook
account which we can provide to you Likewise you can also create a Facebook
account before attending this course
+ Do I need to have a Facebook page
You will need a Facebook page to run Facebook ads Our trainer will be providing a
guided step by step creation of how to create a Facebook page
+ What are the measures in place in light of the COVID-19
Temporary Deferral of Classes and Launch of E-learning
In response to the COVID-19 national circuit breaker effort on 3 April 2020 SSG
had announced that all training providers will be required to convert all delivery of
training and assessments to online or e-learning mode from 7 Apr 2020 to 4 May
2020
Equinet Academy will be converting all face to face classes to facilitated online
classroom and e-learning to facilitate remote trainings The e-learning course
schedules will be released very soon and online based classes will start from late
April to early May
Read the entire post here
21
FAQsF R E Q U E N T LY A S K E D Q U E S T I O N S
+ Can I run ads for Instagram after attending this course
Yes you can run ads on Instagram after attending the Facebook marketing course The
Facebook marketing course covers Facebook Ads Instagram Ads Facebook
Messenger Ads amp even WhatsApp Ads
+ Do I need to have a businesspersonal website for the courseIt is recommended to have a businesspersonal website as it will make the course more
effective But the course will cover Facebook ads that work with or without a website
+ How is this course different from the social media marketing course offered by Equinet Academy
This Facebook course focuses on Facebook advertising taking you from beginner to
intermediate level in two days The social media marketing course on the other hand
covers the basics of Facebook advertising the general social media landscape and
social media marketing strategies for Facebook and other social media channels such as
LinkedIn Blogs and Instagram
22
FAQs (CONThellip)F R E Q U E N T LY A S K E D Q U E S T I O N S
+ How much does it cost to advertise on Facebook
The fundamentals of Facebook advertising is based on an ldquoAuction Modelrdquo What this
means is that you are essentially competing with other people that are advertising on
Facebook (also known as ldquoAdvertisersrdquo) and the highest bid wins
On average what we have seen is that the CPC (cost per click) cost for Facebook
advertising ranges from $023 SGD to $515 SGD per click Similarly the CPM (cost per
1000 impression) cost for Facebook advertising ranges from $207 SGD to $5972 SGD
per CPM
So the short answer is that the cost of advertising on Facebook really depends on many
different factors Therersquos no single fixed cost figure that you can accurately benchmark
with
Read this article for understand the factors involved that might affect the costs of
advertising on Facebook ndash httpswwwequinetacademycomhow-much-does-it-cost-
to-advertise-on-facebook
+ Irsquom still unsure whether this course can help me meet my objectives
If yoursquore unsure which courses can best help you meet your objectives you may want
to check out our Course Selection Diagnostic Tool and answer 3 questions to
determine a suitable course for your needs
23
FAQs (CONThellip)F R E Q U E N T LY A S K E D Q U E S T I O N S
+ What are the measures undertaken by Equinet Academy since the onset of Covid-19
In response to the latest measures from MOH Equinet Academy would like to provide
reference to the circular sent by SkillsFuture Singapore that SSG-supported training
providers can continue to run classes of not more than 40 learners (Equinetrsquos class
sizes range from 12 ndash 24 pax adhering to the 1 metre spacing) but should ensure
safe distancing of at least 1 metre apart during the conduct of training on top of all
other measures in place (temperature taking contact tracing records travel
declaration)
Safe Distancing
In view of the evolving COVID-19 cases globally Equinet Academy will put in place
precautionary measures for the safety and well-being of our attendees Classrooms will
be restructured to follow the advisory rolled out by MOH on 26 Mar 2020 regarding
safe distancing In addition individual hand sanitizers will be available at each table
The usual group seating will now be converted to individual table setting with a 1-
metre safe distance This applies to the pantry as well Based on the current classroom
sizes at Equinet a capacity limit of 12 ndash 24 learners will be imposed depending on the
size of the classroom
24
FAQs (CONThellip)F R E Q U E N T LY A S K E D Q U E S T I O N S
Mandatory Temperature Taking and Declaration
Attendee will not be allowed to participate the class if heshe has any of the following
bull Fever (375degC or more)
bull If attendee has been in contact with confirm case(s) within the past 14 days
bull Has flu-like symptoms (eg running nose short throat shortness of breath and
coughing)
bull Travelled to outside of Singapore within the past 14 days
Temperature taking and travel declaration station located outside of the training centre
Temperature Check
1 All attendees including trainer will have their temperature inspected before entering
the premises Students with a fever (ge 375degC) will be asked to seek medical
attention Their seats will be rescheduled to a later date
2 Stickers will be issued to all attendees who have cleared the temperature taking
Stickers are to be pasted on upper shirtdress at all times If misplaced student
should proceed to the front desk to obtain a replacement sticker
3 Before class starts Trainer should inform attendees to check each other to ensure
that everyone has a sticker on their shirts
25
FAQs (CONThellip)F R E Q U E N T LY A S K E D Q U E S T I O N S
Face MaskAttendee who may require face mask can request from the front desk
Additional Measures
bull More temperature screening masks supply and sanitiser stations
bull Supplying of bottled water to avoid potential cross contamination of water
dispensers
bull Individual packaging of food for tea breaks
bull Increased spacing (at least 1 metre) between classroom tables
bull Trainees to be reminded not to have physical contact eg handshakes with one
another
Hand Sanitiser DispenserAll attendee are encouraged to regularly use the hand sanitisers located at the
reception hall and pantry area especially before eating
26
SIGN UP NOW
FACEBOOK ADVERTISING CORE COMP ET ENCIES
wwwequinetacademycomfacebook-advertising-core-competencies-course
Eligible for $500 SkillsFuture Credit
16
Feature NameW R I T E H E R E
INDUSTRY EXPERTSD E V E LO P E D A N D D E L I V E R E D B Y
Our team of digital marketers are passionate individuals dedicated to imparting their years of knowledge and experience to our learners
UP-TO-DATEC U R R I C U L U M A N D C O U R S E W A R E A R E
Our curriculum developers who are in charged of keeping the curriculum and courseware up to date are active practitioners and experts in their respective fields
REAL-WORLD PRACTICAL SETTING
R E A L I S T I C
Shorten your learning curve through real-world case studies and practical examples
MODERN TRAINING FACILITIES
E X P E R I E N C E
Our training rooms are equipped with laptops 500mbps internet connection hexagon-shaped cluster seating and comfortable swivelling chairs providing you a cozy yet open learning environment
ACTIONABLE STRATEGIES
TA K E A W AY
Takeaway actionable strategies frameworks and processes you can implement to new or existing campaigns
LIFE-TIME ACCESS TO COURSE MATERIALS
G A I N
Worried your course materials accessed a year ago have become outdated Fret not signing up for this course gains you life-time access to the course materials via our learning management system
17
Nicole Loy
ldquoThanks for the course Training content is useful for client-side marketers to have a better appreciation of the capabilities of Facebook especially on media buying which we otherwise would not have much knowledge onrdquo
C h a n g i A i r p o r t G r o u p
TESTIMONIALSW H AT O U R T R A I N E E S S AY A B O U T O U R C O U R S E
Areena Loo
ldquoJohn is a very clear patient and organised trainer He repeats the steps well and is extremely good in teaching Keep up the good work rdquo
B r i d g e L e a r n i n g P t e L t d
Serene Loh
ldquoJohn has the passion and patience for teaching and I observed he personally and tirelessly go to every student to give individual attention and elaborate in in-depth basis The love and passion for the subject in this case FB Advertising clearly shows through and thus is able to instill a high level of expertise and enthusiasm to us students Thank you Johnrdquo
Norrizan Ishak
ldquoIt was extremely informative and the examples illustrated were relevant Thank you for your warm and welcoming nature which invited us all to ask more questions Your in-depth explanation to my questions greatly enriched my understanding in audience targeting and equipped me with the skills to set up the Facebook advertising campaignrdquo
7 o a k s
18
COURSE INFORMATIONFACEBOOK ADVE RTISING CORE COMP ETENC IES
19
COURSE FEES amp SCHEDULESCOURSE SCHEDULES
View Available Course Dates via wwwequinetacademycomcoursesfacebook-advertising-course-registration
Singaporean Citizen Singaporean PR
Company-Sponsored $473 $473
Self-Sponsored Individual $500 $500
COURSE FEES
Original course fee $500 Fees can be further offset with the $500 SkillsFuture Credit for Singapore Citizens aged 25 and above Check eligible grant amount and nett payable course fees via the grant calculator
20
FAQsF R E Q U E N T LY A S K E D Q U E S T I O N S
+ Do I need a Facebook account for this course
Generally it is highly recommended to have a Facebook account to maximise the
learnings If you do not have a Facebook account we have a demo Facebook
account which we can provide to you Likewise you can also create a Facebook
account before attending this course
+ Do I need to have a Facebook page
You will need a Facebook page to run Facebook ads Our trainer will be providing a
guided step by step creation of how to create a Facebook page
+ What are the measures in place in light of the COVID-19
Temporary Deferral of Classes and Launch of E-learning
In response to the COVID-19 national circuit breaker effort on 3 April 2020 SSG
had announced that all training providers will be required to convert all delivery of
training and assessments to online or e-learning mode from 7 Apr 2020 to 4 May
2020
Equinet Academy will be converting all face to face classes to facilitated online
classroom and e-learning to facilitate remote trainings The e-learning course
schedules will be released very soon and online based classes will start from late
April to early May
Read the entire post here
21
FAQsF R E Q U E N T LY A S K E D Q U E S T I O N S
+ Can I run ads for Instagram after attending this course
Yes you can run ads on Instagram after attending the Facebook marketing course The
Facebook marketing course covers Facebook Ads Instagram Ads Facebook
Messenger Ads amp even WhatsApp Ads
+ Do I need to have a businesspersonal website for the courseIt is recommended to have a businesspersonal website as it will make the course more
effective But the course will cover Facebook ads that work with or without a website
+ How is this course different from the social media marketing course offered by Equinet Academy
This Facebook course focuses on Facebook advertising taking you from beginner to
intermediate level in two days The social media marketing course on the other hand
covers the basics of Facebook advertising the general social media landscape and
social media marketing strategies for Facebook and other social media channels such as
LinkedIn Blogs and Instagram
22
FAQs (CONThellip)F R E Q U E N T LY A S K E D Q U E S T I O N S
+ How much does it cost to advertise on Facebook
The fundamentals of Facebook advertising is based on an ldquoAuction Modelrdquo What this
means is that you are essentially competing with other people that are advertising on
Facebook (also known as ldquoAdvertisersrdquo) and the highest bid wins
On average what we have seen is that the CPC (cost per click) cost for Facebook
advertising ranges from $023 SGD to $515 SGD per click Similarly the CPM (cost per
1000 impression) cost for Facebook advertising ranges from $207 SGD to $5972 SGD
per CPM
So the short answer is that the cost of advertising on Facebook really depends on many
different factors Therersquos no single fixed cost figure that you can accurately benchmark
with
Read this article for understand the factors involved that might affect the costs of
advertising on Facebook ndash httpswwwequinetacademycomhow-much-does-it-cost-
to-advertise-on-facebook
+ Irsquom still unsure whether this course can help me meet my objectives
If yoursquore unsure which courses can best help you meet your objectives you may want
to check out our Course Selection Diagnostic Tool and answer 3 questions to
determine a suitable course for your needs
23
FAQs (CONThellip)F R E Q U E N T LY A S K E D Q U E S T I O N S
+ What are the measures undertaken by Equinet Academy since the onset of Covid-19
In response to the latest measures from MOH Equinet Academy would like to provide
reference to the circular sent by SkillsFuture Singapore that SSG-supported training
providers can continue to run classes of not more than 40 learners (Equinetrsquos class
sizes range from 12 ndash 24 pax adhering to the 1 metre spacing) but should ensure
safe distancing of at least 1 metre apart during the conduct of training on top of all
other measures in place (temperature taking contact tracing records travel
declaration)
Safe Distancing
In view of the evolving COVID-19 cases globally Equinet Academy will put in place
precautionary measures for the safety and well-being of our attendees Classrooms will
be restructured to follow the advisory rolled out by MOH on 26 Mar 2020 regarding
safe distancing In addition individual hand sanitizers will be available at each table
The usual group seating will now be converted to individual table setting with a 1-
metre safe distance This applies to the pantry as well Based on the current classroom
sizes at Equinet a capacity limit of 12 ndash 24 learners will be imposed depending on the
size of the classroom
24
FAQs (CONThellip)F R E Q U E N T LY A S K E D Q U E S T I O N S
Mandatory Temperature Taking and Declaration
Attendee will not be allowed to participate the class if heshe has any of the following
bull Fever (375degC or more)
bull If attendee has been in contact with confirm case(s) within the past 14 days
bull Has flu-like symptoms (eg running nose short throat shortness of breath and
coughing)
bull Travelled to outside of Singapore within the past 14 days
Temperature taking and travel declaration station located outside of the training centre
Temperature Check
1 All attendees including trainer will have their temperature inspected before entering
the premises Students with a fever (ge 375degC) will be asked to seek medical
attention Their seats will be rescheduled to a later date
2 Stickers will be issued to all attendees who have cleared the temperature taking
Stickers are to be pasted on upper shirtdress at all times If misplaced student
should proceed to the front desk to obtain a replacement sticker
3 Before class starts Trainer should inform attendees to check each other to ensure
that everyone has a sticker on their shirts
25
FAQs (CONThellip)F R E Q U E N T LY A S K E D Q U E S T I O N S
Face MaskAttendee who may require face mask can request from the front desk
Additional Measures
bull More temperature screening masks supply and sanitiser stations
bull Supplying of bottled water to avoid potential cross contamination of water
dispensers
bull Individual packaging of food for tea breaks
bull Increased spacing (at least 1 metre) between classroom tables
bull Trainees to be reminded not to have physical contact eg handshakes with one
another
Hand Sanitiser DispenserAll attendee are encouraged to regularly use the hand sanitisers located at the
reception hall and pantry area especially before eating
26
SIGN UP NOW
FACEBOOK ADVERTISING CORE COMP ET ENCIES
wwwequinetacademycomfacebook-advertising-core-competencies-course
Eligible for $500 SkillsFuture Credit
17
Nicole Loy
ldquoThanks for the course Training content is useful for client-side marketers to have a better appreciation of the capabilities of Facebook especially on media buying which we otherwise would not have much knowledge onrdquo
C h a n g i A i r p o r t G r o u p
TESTIMONIALSW H AT O U R T R A I N E E S S AY A B O U T O U R C O U R S E
Areena Loo
ldquoJohn is a very clear patient and organised trainer He repeats the steps well and is extremely good in teaching Keep up the good work rdquo
B r i d g e L e a r n i n g P t e L t d
Serene Loh
ldquoJohn has the passion and patience for teaching and I observed he personally and tirelessly go to every student to give individual attention and elaborate in in-depth basis The love and passion for the subject in this case FB Advertising clearly shows through and thus is able to instill a high level of expertise and enthusiasm to us students Thank you Johnrdquo
Norrizan Ishak
ldquoIt was extremely informative and the examples illustrated were relevant Thank you for your warm and welcoming nature which invited us all to ask more questions Your in-depth explanation to my questions greatly enriched my understanding in audience targeting and equipped me with the skills to set up the Facebook advertising campaignrdquo
7 o a k s
18
COURSE INFORMATIONFACEBOOK ADVE RTISING CORE COMP ETENC IES
19
COURSE FEES amp SCHEDULESCOURSE SCHEDULES
View Available Course Dates via wwwequinetacademycomcoursesfacebook-advertising-course-registration
Singaporean Citizen Singaporean PR
Company-Sponsored $473 $473
Self-Sponsored Individual $500 $500
COURSE FEES
Original course fee $500 Fees can be further offset with the $500 SkillsFuture Credit for Singapore Citizens aged 25 and above Check eligible grant amount and nett payable course fees via the grant calculator
20
FAQsF R E Q U E N T LY A S K E D Q U E S T I O N S
+ Do I need a Facebook account for this course
Generally it is highly recommended to have a Facebook account to maximise the
learnings If you do not have a Facebook account we have a demo Facebook
account which we can provide to you Likewise you can also create a Facebook
account before attending this course
+ Do I need to have a Facebook page
You will need a Facebook page to run Facebook ads Our trainer will be providing a
guided step by step creation of how to create a Facebook page
+ What are the measures in place in light of the COVID-19
Temporary Deferral of Classes and Launch of E-learning
In response to the COVID-19 national circuit breaker effort on 3 April 2020 SSG
had announced that all training providers will be required to convert all delivery of
training and assessments to online or e-learning mode from 7 Apr 2020 to 4 May
2020
Equinet Academy will be converting all face to face classes to facilitated online
classroom and e-learning to facilitate remote trainings The e-learning course
schedules will be released very soon and online based classes will start from late
April to early May
Read the entire post here
21
FAQsF R E Q U E N T LY A S K E D Q U E S T I O N S
+ Can I run ads for Instagram after attending this course
Yes you can run ads on Instagram after attending the Facebook marketing course The
Facebook marketing course covers Facebook Ads Instagram Ads Facebook
Messenger Ads amp even WhatsApp Ads
+ Do I need to have a businesspersonal website for the courseIt is recommended to have a businesspersonal website as it will make the course more
effective But the course will cover Facebook ads that work with or without a website
+ How is this course different from the social media marketing course offered by Equinet Academy
This Facebook course focuses on Facebook advertising taking you from beginner to
intermediate level in two days The social media marketing course on the other hand
covers the basics of Facebook advertising the general social media landscape and
social media marketing strategies for Facebook and other social media channels such as
LinkedIn Blogs and Instagram
22
FAQs (CONThellip)F R E Q U E N T LY A S K E D Q U E S T I O N S
+ How much does it cost to advertise on Facebook
The fundamentals of Facebook advertising is based on an ldquoAuction Modelrdquo What this
means is that you are essentially competing with other people that are advertising on
Facebook (also known as ldquoAdvertisersrdquo) and the highest bid wins
On average what we have seen is that the CPC (cost per click) cost for Facebook
advertising ranges from $023 SGD to $515 SGD per click Similarly the CPM (cost per
1000 impression) cost for Facebook advertising ranges from $207 SGD to $5972 SGD
per CPM
So the short answer is that the cost of advertising on Facebook really depends on many
different factors Therersquos no single fixed cost figure that you can accurately benchmark
with
Read this article for understand the factors involved that might affect the costs of
advertising on Facebook ndash httpswwwequinetacademycomhow-much-does-it-cost-
to-advertise-on-facebook
+ Irsquom still unsure whether this course can help me meet my objectives
If yoursquore unsure which courses can best help you meet your objectives you may want
to check out our Course Selection Diagnostic Tool and answer 3 questions to
determine a suitable course for your needs
23
FAQs (CONThellip)F R E Q U E N T LY A S K E D Q U E S T I O N S
+ What are the measures undertaken by Equinet Academy since the onset of Covid-19
In response to the latest measures from MOH Equinet Academy would like to provide
reference to the circular sent by SkillsFuture Singapore that SSG-supported training
providers can continue to run classes of not more than 40 learners (Equinetrsquos class
sizes range from 12 ndash 24 pax adhering to the 1 metre spacing) but should ensure
safe distancing of at least 1 metre apart during the conduct of training on top of all
other measures in place (temperature taking contact tracing records travel
declaration)
Safe Distancing
In view of the evolving COVID-19 cases globally Equinet Academy will put in place
precautionary measures for the safety and well-being of our attendees Classrooms will
be restructured to follow the advisory rolled out by MOH on 26 Mar 2020 regarding
safe distancing In addition individual hand sanitizers will be available at each table
The usual group seating will now be converted to individual table setting with a 1-
metre safe distance This applies to the pantry as well Based on the current classroom
sizes at Equinet a capacity limit of 12 ndash 24 learners will be imposed depending on the
size of the classroom
24
FAQs (CONThellip)F R E Q U E N T LY A S K E D Q U E S T I O N S
Mandatory Temperature Taking and Declaration
Attendee will not be allowed to participate the class if heshe has any of the following
bull Fever (375degC or more)
bull If attendee has been in contact with confirm case(s) within the past 14 days
bull Has flu-like symptoms (eg running nose short throat shortness of breath and
coughing)
bull Travelled to outside of Singapore within the past 14 days
Temperature taking and travel declaration station located outside of the training centre
Temperature Check
1 All attendees including trainer will have their temperature inspected before entering
the premises Students with a fever (ge 375degC) will be asked to seek medical
attention Their seats will be rescheduled to a later date
2 Stickers will be issued to all attendees who have cleared the temperature taking
Stickers are to be pasted on upper shirtdress at all times If misplaced student
should proceed to the front desk to obtain a replacement sticker
3 Before class starts Trainer should inform attendees to check each other to ensure
that everyone has a sticker on their shirts
25
FAQs (CONThellip)F R E Q U E N T LY A S K E D Q U E S T I O N S
Face MaskAttendee who may require face mask can request from the front desk
Additional Measures
bull More temperature screening masks supply and sanitiser stations
bull Supplying of bottled water to avoid potential cross contamination of water
dispensers
bull Individual packaging of food for tea breaks
bull Increased spacing (at least 1 metre) between classroom tables
bull Trainees to be reminded not to have physical contact eg handshakes with one
another
Hand Sanitiser DispenserAll attendee are encouraged to regularly use the hand sanitisers located at the
reception hall and pantry area especially before eating
26
SIGN UP NOW
FACEBOOK ADVERTISING CORE COMP ET ENCIES
wwwequinetacademycomfacebook-advertising-core-competencies-course
Eligible for $500 SkillsFuture Credit
18
COURSE INFORMATIONFACEBOOK ADVE RTISING CORE COMP ETENC IES
19
COURSE FEES amp SCHEDULESCOURSE SCHEDULES
View Available Course Dates via wwwequinetacademycomcoursesfacebook-advertising-course-registration
Singaporean Citizen Singaporean PR
Company-Sponsored $473 $473
Self-Sponsored Individual $500 $500
COURSE FEES
Original course fee $500 Fees can be further offset with the $500 SkillsFuture Credit for Singapore Citizens aged 25 and above Check eligible grant amount and nett payable course fees via the grant calculator
20
FAQsF R E Q U E N T LY A S K E D Q U E S T I O N S
+ Do I need a Facebook account for this course
Generally it is highly recommended to have a Facebook account to maximise the
learnings If you do not have a Facebook account we have a demo Facebook
account which we can provide to you Likewise you can also create a Facebook
account before attending this course
+ Do I need to have a Facebook page
You will need a Facebook page to run Facebook ads Our trainer will be providing a
guided step by step creation of how to create a Facebook page
+ What are the measures in place in light of the COVID-19
Temporary Deferral of Classes and Launch of E-learning
In response to the COVID-19 national circuit breaker effort on 3 April 2020 SSG
had announced that all training providers will be required to convert all delivery of
training and assessments to online or e-learning mode from 7 Apr 2020 to 4 May
2020
Equinet Academy will be converting all face to face classes to facilitated online
classroom and e-learning to facilitate remote trainings The e-learning course
schedules will be released very soon and online based classes will start from late
April to early May
Read the entire post here
21
FAQsF R E Q U E N T LY A S K E D Q U E S T I O N S
+ Can I run ads for Instagram after attending this course
Yes you can run ads on Instagram after attending the Facebook marketing course The
Facebook marketing course covers Facebook Ads Instagram Ads Facebook
Messenger Ads amp even WhatsApp Ads
+ Do I need to have a businesspersonal website for the courseIt is recommended to have a businesspersonal website as it will make the course more
effective But the course will cover Facebook ads that work with or without a website
+ How is this course different from the social media marketing course offered by Equinet Academy
This Facebook course focuses on Facebook advertising taking you from beginner to
intermediate level in two days The social media marketing course on the other hand
covers the basics of Facebook advertising the general social media landscape and
social media marketing strategies for Facebook and other social media channels such as
LinkedIn Blogs and Instagram
22
FAQs (CONThellip)F R E Q U E N T LY A S K E D Q U E S T I O N S
+ How much does it cost to advertise on Facebook
The fundamentals of Facebook advertising is based on an ldquoAuction Modelrdquo What this
means is that you are essentially competing with other people that are advertising on
Facebook (also known as ldquoAdvertisersrdquo) and the highest bid wins
On average what we have seen is that the CPC (cost per click) cost for Facebook
advertising ranges from $023 SGD to $515 SGD per click Similarly the CPM (cost per
1000 impression) cost for Facebook advertising ranges from $207 SGD to $5972 SGD
per CPM
So the short answer is that the cost of advertising on Facebook really depends on many
different factors Therersquos no single fixed cost figure that you can accurately benchmark
with
Read this article for understand the factors involved that might affect the costs of
advertising on Facebook ndash httpswwwequinetacademycomhow-much-does-it-cost-
to-advertise-on-facebook
+ Irsquom still unsure whether this course can help me meet my objectives
If yoursquore unsure which courses can best help you meet your objectives you may want
to check out our Course Selection Diagnostic Tool and answer 3 questions to
determine a suitable course for your needs
23
FAQs (CONThellip)F R E Q U E N T LY A S K E D Q U E S T I O N S
+ What are the measures undertaken by Equinet Academy since the onset of Covid-19
In response to the latest measures from MOH Equinet Academy would like to provide
reference to the circular sent by SkillsFuture Singapore that SSG-supported training
providers can continue to run classes of not more than 40 learners (Equinetrsquos class
sizes range from 12 ndash 24 pax adhering to the 1 metre spacing) but should ensure
safe distancing of at least 1 metre apart during the conduct of training on top of all
other measures in place (temperature taking contact tracing records travel
declaration)
Safe Distancing
In view of the evolving COVID-19 cases globally Equinet Academy will put in place
precautionary measures for the safety and well-being of our attendees Classrooms will
be restructured to follow the advisory rolled out by MOH on 26 Mar 2020 regarding
safe distancing In addition individual hand sanitizers will be available at each table
The usual group seating will now be converted to individual table setting with a 1-
metre safe distance This applies to the pantry as well Based on the current classroom
sizes at Equinet a capacity limit of 12 ndash 24 learners will be imposed depending on the
size of the classroom
24
FAQs (CONThellip)F R E Q U E N T LY A S K E D Q U E S T I O N S
Mandatory Temperature Taking and Declaration
Attendee will not be allowed to participate the class if heshe has any of the following
bull Fever (375degC or more)
bull If attendee has been in contact with confirm case(s) within the past 14 days
bull Has flu-like symptoms (eg running nose short throat shortness of breath and
coughing)
bull Travelled to outside of Singapore within the past 14 days
Temperature taking and travel declaration station located outside of the training centre
Temperature Check
1 All attendees including trainer will have their temperature inspected before entering
the premises Students with a fever (ge 375degC) will be asked to seek medical
attention Their seats will be rescheduled to a later date
2 Stickers will be issued to all attendees who have cleared the temperature taking
Stickers are to be pasted on upper shirtdress at all times If misplaced student
should proceed to the front desk to obtain a replacement sticker
3 Before class starts Trainer should inform attendees to check each other to ensure
that everyone has a sticker on their shirts
25
FAQs (CONThellip)F R E Q U E N T LY A S K E D Q U E S T I O N S
Face MaskAttendee who may require face mask can request from the front desk
Additional Measures
bull More temperature screening masks supply and sanitiser stations
bull Supplying of bottled water to avoid potential cross contamination of water
dispensers
bull Individual packaging of food for tea breaks
bull Increased spacing (at least 1 metre) between classroom tables
bull Trainees to be reminded not to have physical contact eg handshakes with one
another
Hand Sanitiser DispenserAll attendee are encouraged to regularly use the hand sanitisers located at the
reception hall and pantry area especially before eating
26
SIGN UP NOW
FACEBOOK ADVERTISING CORE COMP ET ENCIES
wwwequinetacademycomfacebook-advertising-core-competencies-course
Eligible for $500 SkillsFuture Credit
19
COURSE FEES amp SCHEDULESCOURSE SCHEDULES
View Available Course Dates via wwwequinetacademycomcoursesfacebook-advertising-course-registration
Singaporean Citizen Singaporean PR
Company-Sponsored $473 $473
Self-Sponsored Individual $500 $500
COURSE FEES
Original course fee $500 Fees can be further offset with the $500 SkillsFuture Credit for Singapore Citizens aged 25 and above Check eligible grant amount and nett payable course fees via the grant calculator
20
FAQsF R E Q U E N T LY A S K E D Q U E S T I O N S
+ Do I need a Facebook account for this course
Generally it is highly recommended to have a Facebook account to maximise the
learnings If you do not have a Facebook account we have a demo Facebook
account which we can provide to you Likewise you can also create a Facebook
account before attending this course
+ Do I need to have a Facebook page
You will need a Facebook page to run Facebook ads Our trainer will be providing a
guided step by step creation of how to create a Facebook page
+ What are the measures in place in light of the COVID-19
Temporary Deferral of Classes and Launch of E-learning
In response to the COVID-19 national circuit breaker effort on 3 April 2020 SSG
had announced that all training providers will be required to convert all delivery of
training and assessments to online or e-learning mode from 7 Apr 2020 to 4 May
2020
Equinet Academy will be converting all face to face classes to facilitated online
classroom and e-learning to facilitate remote trainings The e-learning course
schedules will be released very soon and online based classes will start from late
April to early May
Read the entire post here
21
FAQsF R E Q U E N T LY A S K E D Q U E S T I O N S
+ Can I run ads for Instagram after attending this course
Yes you can run ads on Instagram after attending the Facebook marketing course The
Facebook marketing course covers Facebook Ads Instagram Ads Facebook
Messenger Ads amp even WhatsApp Ads
+ Do I need to have a businesspersonal website for the courseIt is recommended to have a businesspersonal website as it will make the course more
effective But the course will cover Facebook ads that work with or without a website
+ How is this course different from the social media marketing course offered by Equinet Academy
This Facebook course focuses on Facebook advertising taking you from beginner to
intermediate level in two days The social media marketing course on the other hand
covers the basics of Facebook advertising the general social media landscape and
social media marketing strategies for Facebook and other social media channels such as
LinkedIn Blogs and Instagram
22
FAQs (CONThellip)F R E Q U E N T LY A S K E D Q U E S T I O N S
+ How much does it cost to advertise on Facebook
The fundamentals of Facebook advertising is based on an ldquoAuction Modelrdquo What this
means is that you are essentially competing with other people that are advertising on
Facebook (also known as ldquoAdvertisersrdquo) and the highest bid wins
On average what we have seen is that the CPC (cost per click) cost for Facebook
advertising ranges from $023 SGD to $515 SGD per click Similarly the CPM (cost per
1000 impression) cost for Facebook advertising ranges from $207 SGD to $5972 SGD
per CPM
So the short answer is that the cost of advertising on Facebook really depends on many
different factors Therersquos no single fixed cost figure that you can accurately benchmark
with
Read this article for understand the factors involved that might affect the costs of
advertising on Facebook ndash httpswwwequinetacademycomhow-much-does-it-cost-
to-advertise-on-facebook
+ Irsquom still unsure whether this course can help me meet my objectives
If yoursquore unsure which courses can best help you meet your objectives you may want
to check out our Course Selection Diagnostic Tool and answer 3 questions to
determine a suitable course for your needs
23
FAQs (CONThellip)F R E Q U E N T LY A S K E D Q U E S T I O N S
+ What are the measures undertaken by Equinet Academy since the onset of Covid-19
In response to the latest measures from MOH Equinet Academy would like to provide
reference to the circular sent by SkillsFuture Singapore that SSG-supported training
providers can continue to run classes of not more than 40 learners (Equinetrsquos class
sizes range from 12 ndash 24 pax adhering to the 1 metre spacing) but should ensure
safe distancing of at least 1 metre apart during the conduct of training on top of all
other measures in place (temperature taking contact tracing records travel
declaration)
Safe Distancing
In view of the evolving COVID-19 cases globally Equinet Academy will put in place
precautionary measures for the safety and well-being of our attendees Classrooms will
be restructured to follow the advisory rolled out by MOH on 26 Mar 2020 regarding
safe distancing In addition individual hand sanitizers will be available at each table
The usual group seating will now be converted to individual table setting with a 1-
metre safe distance This applies to the pantry as well Based on the current classroom
sizes at Equinet a capacity limit of 12 ndash 24 learners will be imposed depending on the
size of the classroom
24
FAQs (CONThellip)F R E Q U E N T LY A S K E D Q U E S T I O N S
Mandatory Temperature Taking and Declaration
Attendee will not be allowed to participate the class if heshe has any of the following
bull Fever (375degC or more)
bull If attendee has been in contact with confirm case(s) within the past 14 days
bull Has flu-like symptoms (eg running nose short throat shortness of breath and
coughing)
bull Travelled to outside of Singapore within the past 14 days
Temperature taking and travel declaration station located outside of the training centre
Temperature Check
1 All attendees including trainer will have their temperature inspected before entering
the premises Students with a fever (ge 375degC) will be asked to seek medical
attention Their seats will be rescheduled to a later date
2 Stickers will be issued to all attendees who have cleared the temperature taking
Stickers are to be pasted on upper shirtdress at all times If misplaced student
should proceed to the front desk to obtain a replacement sticker
3 Before class starts Trainer should inform attendees to check each other to ensure
that everyone has a sticker on their shirts
25
FAQs (CONThellip)F R E Q U E N T LY A S K E D Q U E S T I O N S
Face MaskAttendee who may require face mask can request from the front desk
Additional Measures
bull More temperature screening masks supply and sanitiser stations
bull Supplying of bottled water to avoid potential cross contamination of water
dispensers
bull Individual packaging of food for tea breaks
bull Increased spacing (at least 1 metre) between classroom tables
bull Trainees to be reminded not to have physical contact eg handshakes with one
another
Hand Sanitiser DispenserAll attendee are encouraged to regularly use the hand sanitisers located at the
reception hall and pantry area especially before eating
26
SIGN UP NOW
FACEBOOK ADVERTISING CORE COMP ET ENCIES
wwwequinetacademycomfacebook-advertising-core-competencies-course
Eligible for $500 SkillsFuture Credit
20
FAQsF R E Q U E N T LY A S K E D Q U E S T I O N S
+ Do I need a Facebook account for this course
Generally it is highly recommended to have a Facebook account to maximise the
learnings If you do not have a Facebook account we have a demo Facebook
account which we can provide to you Likewise you can also create a Facebook
account before attending this course
+ Do I need to have a Facebook page
You will need a Facebook page to run Facebook ads Our trainer will be providing a
guided step by step creation of how to create a Facebook page
+ What are the measures in place in light of the COVID-19
Temporary Deferral of Classes and Launch of E-learning
In response to the COVID-19 national circuit breaker effort on 3 April 2020 SSG
had announced that all training providers will be required to convert all delivery of
training and assessments to online or e-learning mode from 7 Apr 2020 to 4 May
2020
Equinet Academy will be converting all face to face classes to facilitated online
classroom and e-learning to facilitate remote trainings The e-learning course
schedules will be released very soon and online based classes will start from late
April to early May
Read the entire post here
21
FAQsF R E Q U E N T LY A S K E D Q U E S T I O N S
+ Can I run ads for Instagram after attending this course
Yes you can run ads on Instagram after attending the Facebook marketing course The
Facebook marketing course covers Facebook Ads Instagram Ads Facebook
Messenger Ads amp even WhatsApp Ads
+ Do I need to have a businesspersonal website for the courseIt is recommended to have a businesspersonal website as it will make the course more
effective But the course will cover Facebook ads that work with or without a website
+ How is this course different from the social media marketing course offered by Equinet Academy
This Facebook course focuses on Facebook advertising taking you from beginner to
intermediate level in two days The social media marketing course on the other hand
covers the basics of Facebook advertising the general social media landscape and
social media marketing strategies for Facebook and other social media channels such as
LinkedIn Blogs and Instagram
22
FAQs (CONThellip)F R E Q U E N T LY A S K E D Q U E S T I O N S
+ How much does it cost to advertise on Facebook
The fundamentals of Facebook advertising is based on an ldquoAuction Modelrdquo What this
means is that you are essentially competing with other people that are advertising on
Facebook (also known as ldquoAdvertisersrdquo) and the highest bid wins
On average what we have seen is that the CPC (cost per click) cost for Facebook
advertising ranges from $023 SGD to $515 SGD per click Similarly the CPM (cost per
1000 impression) cost for Facebook advertising ranges from $207 SGD to $5972 SGD
per CPM
So the short answer is that the cost of advertising on Facebook really depends on many
different factors Therersquos no single fixed cost figure that you can accurately benchmark
with
Read this article for understand the factors involved that might affect the costs of
advertising on Facebook ndash httpswwwequinetacademycomhow-much-does-it-cost-
to-advertise-on-facebook
+ Irsquom still unsure whether this course can help me meet my objectives
If yoursquore unsure which courses can best help you meet your objectives you may want
to check out our Course Selection Diagnostic Tool and answer 3 questions to
determine a suitable course for your needs
23
FAQs (CONThellip)F R E Q U E N T LY A S K E D Q U E S T I O N S
+ What are the measures undertaken by Equinet Academy since the onset of Covid-19
In response to the latest measures from MOH Equinet Academy would like to provide
reference to the circular sent by SkillsFuture Singapore that SSG-supported training
providers can continue to run classes of not more than 40 learners (Equinetrsquos class
sizes range from 12 ndash 24 pax adhering to the 1 metre spacing) but should ensure
safe distancing of at least 1 metre apart during the conduct of training on top of all
other measures in place (temperature taking contact tracing records travel
declaration)
Safe Distancing
In view of the evolving COVID-19 cases globally Equinet Academy will put in place
precautionary measures for the safety and well-being of our attendees Classrooms will
be restructured to follow the advisory rolled out by MOH on 26 Mar 2020 regarding
safe distancing In addition individual hand sanitizers will be available at each table
The usual group seating will now be converted to individual table setting with a 1-
metre safe distance This applies to the pantry as well Based on the current classroom
sizes at Equinet a capacity limit of 12 ndash 24 learners will be imposed depending on the
size of the classroom
24
FAQs (CONThellip)F R E Q U E N T LY A S K E D Q U E S T I O N S
Mandatory Temperature Taking and Declaration
Attendee will not be allowed to participate the class if heshe has any of the following
bull Fever (375degC or more)
bull If attendee has been in contact with confirm case(s) within the past 14 days
bull Has flu-like symptoms (eg running nose short throat shortness of breath and
coughing)
bull Travelled to outside of Singapore within the past 14 days
Temperature taking and travel declaration station located outside of the training centre
Temperature Check
1 All attendees including trainer will have their temperature inspected before entering
the premises Students with a fever (ge 375degC) will be asked to seek medical
attention Their seats will be rescheduled to a later date
2 Stickers will be issued to all attendees who have cleared the temperature taking
Stickers are to be pasted on upper shirtdress at all times If misplaced student
should proceed to the front desk to obtain a replacement sticker
3 Before class starts Trainer should inform attendees to check each other to ensure
that everyone has a sticker on their shirts
25
FAQs (CONThellip)F R E Q U E N T LY A S K E D Q U E S T I O N S
Face MaskAttendee who may require face mask can request from the front desk
Additional Measures
bull More temperature screening masks supply and sanitiser stations
bull Supplying of bottled water to avoid potential cross contamination of water
dispensers
bull Individual packaging of food for tea breaks
bull Increased spacing (at least 1 metre) between classroom tables
bull Trainees to be reminded not to have physical contact eg handshakes with one
another
Hand Sanitiser DispenserAll attendee are encouraged to regularly use the hand sanitisers located at the
reception hall and pantry area especially before eating
26
SIGN UP NOW
FACEBOOK ADVERTISING CORE COMP ET ENCIES
wwwequinetacademycomfacebook-advertising-core-competencies-course
Eligible for $500 SkillsFuture Credit
21
FAQsF R E Q U E N T LY A S K E D Q U E S T I O N S
+ Can I run ads for Instagram after attending this course
Yes you can run ads on Instagram after attending the Facebook marketing course The
Facebook marketing course covers Facebook Ads Instagram Ads Facebook
Messenger Ads amp even WhatsApp Ads
+ Do I need to have a businesspersonal website for the courseIt is recommended to have a businesspersonal website as it will make the course more
effective But the course will cover Facebook ads that work with or without a website
+ How is this course different from the social media marketing course offered by Equinet Academy
This Facebook course focuses on Facebook advertising taking you from beginner to
intermediate level in two days The social media marketing course on the other hand
covers the basics of Facebook advertising the general social media landscape and
social media marketing strategies for Facebook and other social media channels such as
LinkedIn Blogs and Instagram
22
FAQs (CONThellip)F R E Q U E N T LY A S K E D Q U E S T I O N S
+ How much does it cost to advertise on Facebook
The fundamentals of Facebook advertising is based on an ldquoAuction Modelrdquo What this
means is that you are essentially competing with other people that are advertising on
Facebook (also known as ldquoAdvertisersrdquo) and the highest bid wins
On average what we have seen is that the CPC (cost per click) cost for Facebook
advertising ranges from $023 SGD to $515 SGD per click Similarly the CPM (cost per
1000 impression) cost for Facebook advertising ranges from $207 SGD to $5972 SGD
per CPM
So the short answer is that the cost of advertising on Facebook really depends on many
different factors Therersquos no single fixed cost figure that you can accurately benchmark
with
Read this article for understand the factors involved that might affect the costs of
advertising on Facebook ndash httpswwwequinetacademycomhow-much-does-it-cost-
to-advertise-on-facebook
+ Irsquom still unsure whether this course can help me meet my objectives
If yoursquore unsure which courses can best help you meet your objectives you may want
to check out our Course Selection Diagnostic Tool and answer 3 questions to
determine a suitable course for your needs
23
FAQs (CONThellip)F R E Q U E N T LY A S K E D Q U E S T I O N S
+ What are the measures undertaken by Equinet Academy since the onset of Covid-19
In response to the latest measures from MOH Equinet Academy would like to provide
reference to the circular sent by SkillsFuture Singapore that SSG-supported training
providers can continue to run classes of not more than 40 learners (Equinetrsquos class
sizes range from 12 ndash 24 pax adhering to the 1 metre spacing) but should ensure
safe distancing of at least 1 metre apart during the conduct of training on top of all
other measures in place (temperature taking contact tracing records travel
declaration)
Safe Distancing
In view of the evolving COVID-19 cases globally Equinet Academy will put in place
precautionary measures for the safety and well-being of our attendees Classrooms will
be restructured to follow the advisory rolled out by MOH on 26 Mar 2020 regarding
safe distancing In addition individual hand sanitizers will be available at each table
The usual group seating will now be converted to individual table setting with a 1-
metre safe distance This applies to the pantry as well Based on the current classroom
sizes at Equinet a capacity limit of 12 ndash 24 learners will be imposed depending on the
size of the classroom
24
FAQs (CONThellip)F R E Q U E N T LY A S K E D Q U E S T I O N S
Mandatory Temperature Taking and Declaration
Attendee will not be allowed to participate the class if heshe has any of the following
bull Fever (375degC or more)
bull If attendee has been in contact with confirm case(s) within the past 14 days
bull Has flu-like symptoms (eg running nose short throat shortness of breath and
coughing)
bull Travelled to outside of Singapore within the past 14 days
Temperature taking and travel declaration station located outside of the training centre
Temperature Check
1 All attendees including trainer will have their temperature inspected before entering
the premises Students with a fever (ge 375degC) will be asked to seek medical
attention Their seats will be rescheduled to a later date
2 Stickers will be issued to all attendees who have cleared the temperature taking
Stickers are to be pasted on upper shirtdress at all times If misplaced student
should proceed to the front desk to obtain a replacement sticker
3 Before class starts Trainer should inform attendees to check each other to ensure
that everyone has a sticker on their shirts
25
FAQs (CONThellip)F R E Q U E N T LY A S K E D Q U E S T I O N S
Face MaskAttendee who may require face mask can request from the front desk
Additional Measures
bull More temperature screening masks supply and sanitiser stations
bull Supplying of bottled water to avoid potential cross contamination of water
dispensers
bull Individual packaging of food for tea breaks
bull Increased spacing (at least 1 metre) between classroom tables
bull Trainees to be reminded not to have physical contact eg handshakes with one
another
Hand Sanitiser DispenserAll attendee are encouraged to regularly use the hand sanitisers located at the
reception hall and pantry area especially before eating
26
SIGN UP NOW
FACEBOOK ADVERTISING CORE COMP ET ENCIES
wwwequinetacademycomfacebook-advertising-core-competencies-course
Eligible for $500 SkillsFuture Credit
22
FAQs (CONThellip)F R E Q U E N T LY A S K E D Q U E S T I O N S
+ How much does it cost to advertise on Facebook
The fundamentals of Facebook advertising is based on an ldquoAuction Modelrdquo What this
means is that you are essentially competing with other people that are advertising on
Facebook (also known as ldquoAdvertisersrdquo) and the highest bid wins
On average what we have seen is that the CPC (cost per click) cost for Facebook
advertising ranges from $023 SGD to $515 SGD per click Similarly the CPM (cost per
1000 impression) cost for Facebook advertising ranges from $207 SGD to $5972 SGD
per CPM
So the short answer is that the cost of advertising on Facebook really depends on many
different factors Therersquos no single fixed cost figure that you can accurately benchmark
with
Read this article for understand the factors involved that might affect the costs of
advertising on Facebook ndash httpswwwequinetacademycomhow-much-does-it-cost-
to-advertise-on-facebook
+ Irsquom still unsure whether this course can help me meet my objectives
If yoursquore unsure which courses can best help you meet your objectives you may want
to check out our Course Selection Diagnostic Tool and answer 3 questions to
determine a suitable course for your needs
23
FAQs (CONThellip)F R E Q U E N T LY A S K E D Q U E S T I O N S
+ What are the measures undertaken by Equinet Academy since the onset of Covid-19
In response to the latest measures from MOH Equinet Academy would like to provide
reference to the circular sent by SkillsFuture Singapore that SSG-supported training
providers can continue to run classes of not more than 40 learners (Equinetrsquos class
sizes range from 12 ndash 24 pax adhering to the 1 metre spacing) but should ensure
safe distancing of at least 1 metre apart during the conduct of training on top of all
other measures in place (temperature taking contact tracing records travel
declaration)
Safe Distancing
In view of the evolving COVID-19 cases globally Equinet Academy will put in place
precautionary measures for the safety and well-being of our attendees Classrooms will
be restructured to follow the advisory rolled out by MOH on 26 Mar 2020 regarding
safe distancing In addition individual hand sanitizers will be available at each table
The usual group seating will now be converted to individual table setting with a 1-
metre safe distance This applies to the pantry as well Based on the current classroom
sizes at Equinet a capacity limit of 12 ndash 24 learners will be imposed depending on the
size of the classroom
24
FAQs (CONThellip)F R E Q U E N T LY A S K E D Q U E S T I O N S
Mandatory Temperature Taking and Declaration
Attendee will not be allowed to participate the class if heshe has any of the following
bull Fever (375degC or more)
bull If attendee has been in contact with confirm case(s) within the past 14 days
bull Has flu-like symptoms (eg running nose short throat shortness of breath and
coughing)
bull Travelled to outside of Singapore within the past 14 days
Temperature taking and travel declaration station located outside of the training centre
Temperature Check
1 All attendees including trainer will have their temperature inspected before entering
the premises Students with a fever (ge 375degC) will be asked to seek medical
attention Their seats will be rescheduled to a later date
2 Stickers will be issued to all attendees who have cleared the temperature taking
Stickers are to be pasted on upper shirtdress at all times If misplaced student
should proceed to the front desk to obtain a replacement sticker
3 Before class starts Trainer should inform attendees to check each other to ensure
that everyone has a sticker on their shirts
25
FAQs (CONThellip)F R E Q U E N T LY A S K E D Q U E S T I O N S
Face MaskAttendee who may require face mask can request from the front desk
Additional Measures
bull More temperature screening masks supply and sanitiser stations
bull Supplying of bottled water to avoid potential cross contamination of water
dispensers
bull Individual packaging of food for tea breaks
bull Increased spacing (at least 1 metre) between classroom tables
bull Trainees to be reminded not to have physical contact eg handshakes with one
another
Hand Sanitiser DispenserAll attendee are encouraged to regularly use the hand sanitisers located at the
reception hall and pantry area especially before eating
26
SIGN UP NOW
FACEBOOK ADVERTISING CORE COMP ET ENCIES
wwwequinetacademycomfacebook-advertising-core-competencies-course
Eligible for $500 SkillsFuture Credit
23
FAQs (CONThellip)F R E Q U E N T LY A S K E D Q U E S T I O N S
+ What are the measures undertaken by Equinet Academy since the onset of Covid-19
In response to the latest measures from MOH Equinet Academy would like to provide
reference to the circular sent by SkillsFuture Singapore that SSG-supported training
providers can continue to run classes of not more than 40 learners (Equinetrsquos class
sizes range from 12 ndash 24 pax adhering to the 1 metre spacing) but should ensure
safe distancing of at least 1 metre apart during the conduct of training on top of all
other measures in place (temperature taking contact tracing records travel
declaration)
Safe Distancing
In view of the evolving COVID-19 cases globally Equinet Academy will put in place
precautionary measures for the safety and well-being of our attendees Classrooms will
be restructured to follow the advisory rolled out by MOH on 26 Mar 2020 regarding
safe distancing In addition individual hand sanitizers will be available at each table
The usual group seating will now be converted to individual table setting with a 1-
metre safe distance This applies to the pantry as well Based on the current classroom
sizes at Equinet a capacity limit of 12 ndash 24 learners will be imposed depending on the
size of the classroom
24
FAQs (CONThellip)F R E Q U E N T LY A S K E D Q U E S T I O N S
Mandatory Temperature Taking and Declaration
Attendee will not be allowed to participate the class if heshe has any of the following
bull Fever (375degC or more)
bull If attendee has been in contact with confirm case(s) within the past 14 days
bull Has flu-like symptoms (eg running nose short throat shortness of breath and
coughing)
bull Travelled to outside of Singapore within the past 14 days
Temperature taking and travel declaration station located outside of the training centre
Temperature Check
1 All attendees including trainer will have their temperature inspected before entering
the premises Students with a fever (ge 375degC) will be asked to seek medical
attention Their seats will be rescheduled to a later date
2 Stickers will be issued to all attendees who have cleared the temperature taking
Stickers are to be pasted on upper shirtdress at all times If misplaced student
should proceed to the front desk to obtain a replacement sticker
3 Before class starts Trainer should inform attendees to check each other to ensure
that everyone has a sticker on their shirts
25
FAQs (CONThellip)F R E Q U E N T LY A S K E D Q U E S T I O N S
Face MaskAttendee who may require face mask can request from the front desk
Additional Measures
bull More temperature screening masks supply and sanitiser stations
bull Supplying of bottled water to avoid potential cross contamination of water
dispensers
bull Individual packaging of food for tea breaks
bull Increased spacing (at least 1 metre) between classroom tables
bull Trainees to be reminded not to have physical contact eg handshakes with one
another
Hand Sanitiser DispenserAll attendee are encouraged to regularly use the hand sanitisers located at the
reception hall and pantry area especially before eating
26
SIGN UP NOW
FACEBOOK ADVERTISING CORE COMP ET ENCIES
wwwequinetacademycomfacebook-advertising-core-competencies-course
Eligible for $500 SkillsFuture Credit
24
FAQs (CONThellip)F R E Q U E N T LY A S K E D Q U E S T I O N S
Mandatory Temperature Taking and Declaration
Attendee will not be allowed to participate the class if heshe has any of the following
bull Fever (375degC or more)
bull If attendee has been in contact with confirm case(s) within the past 14 days
bull Has flu-like symptoms (eg running nose short throat shortness of breath and
coughing)
bull Travelled to outside of Singapore within the past 14 days
Temperature taking and travel declaration station located outside of the training centre
Temperature Check
1 All attendees including trainer will have their temperature inspected before entering
the premises Students with a fever (ge 375degC) will be asked to seek medical
attention Their seats will be rescheduled to a later date
2 Stickers will be issued to all attendees who have cleared the temperature taking
Stickers are to be pasted on upper shirtdress at all times If misplaced student
should proceed to the front desk to obtain a replacement sticker
3 Before class starts Trainer should inform attendees to check each other to ensure
that everyone has a sticker on their shirts
25
FAQs (CONThellip)F R E Q U E N T LY A S K E D Q U E S T I O N S
Face MaskAttendee who may require face mask can request from the front desk
Additional Measures
bull More temperature screening masks supply and sanitiser stations
bull Supplying of bottled water to avoid potential cross contamination of water
dispensers
bull Individual packaging of food for tea breaks
bull Increased spacing (at least 1 metre) between classroom tables
bull Trainees to be reminded not to have physical contact eg handshakes with one
another
Hand Sanitiser DispenserAll attendee are encouraged to regularly use the hand sanitisers located at the
reception hall and pantry area especially before eating
26
SIGN UP NOW
FACEBOOK ADVERTISING CORE COMP ET ENCIES
wwwequinetacademycomfacebook-advertising-core-competencies-course
Eligible for $500 SkillsFuture Credit
25
FAQs (CONThellip)F R E Q U E N T LY A S K E D Q U E S T I O N S
Face MaskAttendee who may require face mask can request from the front desk
Additional Measures
bull More temperature screening masks supply and sanitiser stations
bull Supplying of bottled water to avoid potential cross contamination of water
dispensers
bull Individual packaging of food for tea breaks
bull Increased spacing (at least 1 metre) between classroom tables
bull Trainees to be reminded not to have physical contact eg handshakes with one
another
Hand Sanitiser DispenserAll attendee are encouraged to regularly use the hand sanitisers located at the
reception hall and pantry area especially before eating
26
SIGN UP NOW
FACEBOOK ADVERTISING CORE COMP ET ENCIES
wwwequinetacademycomfacebook-advertising-core-competencies-course
Eligible for $500 SkillsFuture Credit
26
SIGN UP NOW
FACEBOOK ADVERTISING CORE COMP ET ENCIES
wwwequinetacademycomfacebook-advertising-core-competencies-course
Eligible for $500 SkillsFuture Credit