facebook advertising devin engle el paso county 4-h program assistant
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Facebook Advertising
Devin EngleEl Paso County 4-H Program Assistant
Facebook Advertising
• Easy to set up– Title (25 characters)– Picture– Text (135 charcters)– Web Address
Facebook Advertising
• Targeted Marketing– Location (within ___ miles of a certain city)– Age– Gender– Interests– Connections– Celebrating their birthday– Relationship status– Language– Education– Workplace
Facebook Advertising
Facebook Advertising
• Trackable– Impressions (views)– Clicks (sends user to your website)
Facebook Advertising
• Budget– Set a daily budget• Ours was $5.00
– Set a campaign budget• Ours was $105.00
• Payment– Credit Card– PayPal
Facebook Advertising
• Cost Per Thousand Impressions– Goal: Broad, brand name promotion
• Cost Per Click– Goal: Make the “sale” from your site
• Must set a bid– Easy! Just use what they suggest– Often pay less than your bid– Change your bid at any time
Facebook Advertising
• We feel our recruitment campaign was successful– 134 clicks– Cost Per Click: $0.78– Cost Per Thousand Impressions: $0.25
• We plan to start another campaign soon for our 4-H Carnival
Facebook Advertising
• Please feel free to contact me:– Devin Engle, El Paso County 4-H Program Assistant– 719-520-7698– [email protected]
• Also be sure to visit http://www.facebook.com/advertising/ for how-to information, best practices, and to set up your own advertisement!
Facebook Advertising