facebook advertising done right for growth
TRANSCRIPT
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Facebook AdvertisingDone Right For Growth
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Do you advertise on Facebook?
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Are you doing it right?
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Let’s start with mistakes
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#1: The Platform
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VS
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#2: The Objectives
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Facebook Ads≠
Boost Post
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#3: The Ads
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VS
A B
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VS
RM0.79/website clickRM0.52/website click
A B
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VS
A B
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VS
RM0.39/website clickRM0.51/website click
A B
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#4: The Numbers
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Vital numbers most businesses don’t keep● Cost per acquisition● Profit per customer● Customer lifetime value
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Case study30 days, total adspend RM600
● Reach: 65,000● Website clicks: 2,062● Orders: 63● Sales: RM1,582● Average value per order: RM25.11● Average cost per order: RM18.25
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Case study30 days, total adspend RM600
● Reach: 65,000● Website clicks: 2,062● Orders: 63● Sales: RM1,582● Average value per order: RM25.11● Average cost per order: RM18.25
Cost per acquisition = total adspend / number of orders
RM600 / 63 = RM9.52
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(A) Cost per acquisition = RM9.52
(B) Value per order (Sales/63) = RM25.11
(C) Product + shipping = RM18.25
(D) Profit per customer (B-C-A) = -RM2.66
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Reach: 6,500
Clicks: 2,062
Orders: 63
31.7%
3.05%
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VS
RM0.79/website clickRM0.52/website click
A B
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Reach: 6,500
Clicks: 2,062
Orders: 63
31.7%
3.05%
38%
2,470
75
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(A) Cost per acquisition = RM9.52
(B) Value per order (Sales/63) = RM25.11
(C) Product + shipping = RM18.25
(D) Profit per customer (B-C-A) = -RM2.66
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(A) Cost per acquisition = RM8.00
(B) Value per order (Sales/63) = RM25.11
(C) Product + shipping = RM18.25
(D) Profit per customer (B-C-A) = -RM1.14
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Reach: 6,500
Clicks: 2,062
Orders: 63
31.7%
3.05%
38%
2,470
75
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Reach: 6,500
Clicks: 2,062
Orders: 63
31.7%
3.05%
38%
2,470
99
4%
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(A) Cost per acquisition = RM8.00
(B) Value per order (Sales/63) = RM25.11
(C) Product + shipping = RM18.25
(D) Profit per customer (B-C-A) = -RM1.14
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(A) Cost per acquisition = RM6.06
(B) Value per order (Sales/63) = RM25.11
(C) Product + shipping = RM18.25
(D) Profit per customer (B-C-A) = RM0.80
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Confused?
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Facebook advertising done wrong=
Money & opportunities lost
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Effective Facebook Marketing Boot CampDAY 1: LAYING THE GROUNDWORK
● A walk down the memory lane of Facebook● Understanding Facebook advertising
objectives● How to optimize the objectives for your
business?● Ads design
○ Do’s and don’ts of ads targeting○ Do’s and don’ts of ads visual design○ Do’s and don’ts of ads copywriting
● Audience Insights● Build your own Facebook advertising strategy
DAY 2: CRUNCHING THE NUMBERS
● Understanding Facebook Pixel● Understanding Facebook Custom Audience● Understanding Facebook Custom Conversion● Tools inside Google Adwords● Digging the numbers that matters with Google
Analytics● Visualise & hack your funnel● Facebook campaigns to drive ROI
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21-22 July 2016
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RM2,800/person
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RM2,000/person
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Enrol todayhttp://bit.ly/efmbc