facebook advertising for customer acquisition
TRANSCRIPT
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“Only 20% of marketing budgets are typically spent on retention. Yet, in many cases, 75% of revenues comes from existing customers.”
Source: Flip the Funnel
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Google Adwords vs Facebook Ads
• Adwords: intent => higher conversion • Facebook: targeting • Facebook: early mover advantage
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Opportunity of Targeting on Facebook
• Age • Location • Gender • Interest • Relationship Status • Social Connection on Facebook • Occupation • Education • Email, Phone or Userid
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@PradeepChopra
On Social Media Off Social Media [email protected]
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