facebook audit 2017
TRANSCRIPT
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Facebook Audit
aprile 2017
Leonardo Bellini
http://www.dml.it
http://www.digitalmarketinglab.it
Twitter: @dmlab
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Chi vi parlaLeonardo Bellini
• Social Media Advisor e Digital
Marketing
Strategist
• Fondatore di DML – Consulenza
e Servizi
di marketing digitale
Scrivimi a:
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I miei ultimi libri sui Social Networks
Coautore del libro
2015
Autore del libro
2015
Autore del libro
2014
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FACEBOOK AUDIT
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Strumenti di analisi della FanPage
• Page Karma
• AgoraPulse Barometer
• LikeAlyzer
• Social Karma Profiler
• Simply Measured Free Tools:
• FanPage analysis
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PAGE KARMA
• Permette di estrarre una serie di metriche e Kpi della vostra fanpage e della concorrenza
• Occorre registrarsi ad un trial gratuito
• Vai su: https://v2.page-karma.com/frontend/register
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Attivazione account di prova
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Vai su Facebook e crea nuovo gruppo
Definisci il nome del gruppo e poi inserisci 2 FanPage
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Selezione delle metriche e KPI
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Analisi della FanPage Sale & Pepe
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Avvia l’analisi (ultimi 7 giorni)
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Analisi FanPage Sale & Pepe
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Evoluzione delle azioni
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Posting strategy – Sale & Pepe
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Posting strategy – Sale & Pepe
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Post Guru – Sale & Pepe
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Analisi FanPage Tv Sorrisi
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Audience evolution – TV Sorrisi
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Engagement – TV Sorrisi
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Posting strategy – TV Sorrisi
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Post Guru –TV Sorrisi
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FanPage Karma
• Vai su www.fanpagekarma.com
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Analizza le prestazioni della FanPage
• Effettua un benchmark rispetto ai concorrenti
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Talkwalker.com
• Vai su Talkwalker.com; crea un account gratuito di prova
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AgoraPulse Barometerhttp://barometer.agorapulse.com/
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SimplyMeasured.com
• Vai su: http://simplymeasured.com/free-social-media-tools/
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Facebook FanPage Analysis
La tua FanPage non deve superare i 250.000 Likes (Fans)
Inserisci il nome della FanPage
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Starbene Magazine su Facebook
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Social Karma Profiler
• Permette di ottenere insight, informazioni preziose relative ad una specifica Facebook audience
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Video su Social Karma Profiler
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Esercitazione
• In gruppi di 2-3 persone dovete analizzare l’efficacia di alcune FanPage:
• Potete usare i seguenti tool di FacebookAnalytics:
• Social Karma Profiler per catturare gli interessi della vostra FanBase
• FanPage Karma
• LikeAlyzer
• AgoraPulse Barometer
• Simply Measured Free tools