facebook business analysis 2015

Facebook Business Analysis 2015

Revenues and Profitswww.revenuesandprofits.com

Presentation Outline

2

‣ Overall Revenues And Profits Analysis

‣ Business/Geographic Segment Revenues Analysis

‣ Key Business Metrics Analysis

Facebook Overall Revenues Analysis

3

Revenues (In $ Millions)

2011 2012 2013 2014 2015

$17,927

$12,466

$7,872

$5,089$3,711

Revenue YoY Growth

2011 2012 2013 2014 2015

37.1%

54.7%58.4%

43.8%

Facebook Costs Analysis

4

Costs (In $ Millions)

2011 2012 2013 2014 2015

$1,295

$973

$781$892

$314

$2,724

$1,679

$997$896

$392

$4,817

$2,666

$1,414$1,399$388

$2,866$2,153$1,876$1,364$860

Cost of RevenueResearch & Development ExpensesSales & Marketing ExpensesGeneral & Administrative Expenses

Costs As A Percentage Of Revenue

2011 2012 2013 2014 2015

7.2%7.8%9.9%

17.5%

8.5%15.2%

13.5%12.7%

17.6%

10.6% 26.9%21.4%18.0%

27.5%

10.5%

16.0%17.3%23.8%26.8%23.2%

Cost of Revenue as a % of Total RevenueResearch & Development Expenses as a % of Total RevenueSales & Marketing Expenses as a % of Total RevenueGeneral & Administrative Expenses as a % of Total Revenue

Facebook Gross Income Analysis

5

Gross Income (In $ Millions)

2011 2012 2013 2014 2015

$15,061

$10,313

$5,996

$3,725$2,851

Gross Margin

2011 2012 2013 2014 2015

84.0%82.7%76.2%73.2%76.8%

Facebook Operating Income Analysis

6

Operating Profit (Loss) (In $ Millions)

2011 2012 2013 2014 2015

$6,225

$4,995

$2,804

$538

$1,757

Operating Margin

2011 2012 2013 2014 2015

34.7%40.1%35.6%

10.6%

47.3%

Facebook Net Income Analysis

7

Net Profit (Loss) (In $ Millions)

2011 2012 2013 2014 2015

$3,670

$2,925

$1,490

$53

$1,002

Net Margin

2011 2012 2013 2014 2015

20.5%23.5%18.9%

1.0%

27.0%

Facebook Business Segment Revenues Analysis

8

Business Segments Revenues (In $ Millions)

2011 2012 2013 2014 2015

$847

$974

$886

$810$557

$17,080

$11,492

$6,986

$4,279$3,154

Advertising Payments And Other Fees

Business Segments Revenue Share

2011 2012 2013 2014 2015

4.7%7.8%11.3%15.9%15.0% 95.3%92.2%88.7%84.1%85.0%

Advertising Payments And Other Fees

Facebook Mobile/Desktop Advertising Revenues Analysis

9

Advertising Revenues by Device (In $ Millions)

2011 2012 2013 2014 2015

$3,887

$4,065

$3,834

$3,792$3,154

$13,193

$7,427

$3,152$487

Mobile Ad Revenues Desktop Ad Revenues

Advertising Revenue Share by Device

2011 2012 2013 2014 2015

22.8%35.4%54.9%88.6%100.0%

77.2%

64.6%

45.1%

11.4%

Mobile Ad Revenues Desktop Ad Revenues

Facebook Geographic Segment Revenues Analysis

10

Total Revenues by User Geography (In $ Millions)

2011 2012 2013 2014 2015

$1,830

$1,374

$921

$497$277

$2,720

$1,831

$1,063$605

$363

$4,464

$3,396

$2,193$1,455$1,155

$8,913

$5,865

$3,695$2,532$1,914

US & Canada Europe AsiaRest Of The World

Total Revenues Share by User Geography

2011 2012 2013 2014 2015

10.2%11.0%11.7%9.8%7.5%

15.2%14.7%13.5%11.9%9.8%

24.9%27.2%27.9%28.6%31.1%

49.7%47.0%46.9%49.8%51.6%


Facebook Advertising Revenue Analysis

11

Advertising Revenues (In $ Millions)

2011 2012 2013 2014 2015

$17,080

$11,492

$6,986

$4,279$3,154

Advertising Revenue YoY Growth

2011 2012 2013 2014 2015

35.7%

63.3% 64.5%

48.6%

Facebook Advertising Revenues Analysis - by User Geography

12

Advertising Revenues by User Geography (In $ Millions)

2011 2012 2013 2014 2015

$1,802

$1,335

$881

$459$255

$2,655

$1,741

$974$515$313

$4,274

$3,131

$1,958$1,237$1,002

$8,349

$5,285

$3,173$2,067$1,583


Advertising Revenues Share by User Geography

2011 2012 2013 2014 2015

10.6%11.6%12.6%10.7%8.1%

15.5%15.1%13.9%12.0%9.9%

25.0%27.2%28.0%28.9%31.8%

48.9%46.0%45.4%48.3%50.2%


Facebook Payment and Other Fees Revenue Analysis

13

Payment and Other Fees Revenues (In $ Millions)

2011 2012 2013 2014 2015

$847

$974$886

$810

$557

Payment and Other Fees Revenue YoY Growth

2011 2012 2013 2014 2015

45.4%

9.4% 9.9%

-13.0%

Facebook Payment and Other Fees Revenues Analysis - by User Geography

14

Payment and Other Fees Revenues by User Geography (In $ Millions)

2011 2012 2013 2014 2015

$28

$39$40

$38

$22

$65$90

$89$90

$50

$190$265

$235$218

$153$564$580

$522$465

$331


Payment and Other Fees Revenues Share by User Geography

2011 2012 2013 2014 2015

3.3%4.0%4.5%4.7%3.9%7.7%9.2%10.0%11.1%9.0%

22.4%27.2%26.5%26.9%27.5%

66.6%59.5%58.9%57.4%59.4%


Facebook Daily Active Users (DAUs) Analysis

15

Daily Active Users (DAUs) Worldwide (In Millions)

Q4’11 Q4’12 Q4’13 Q4’14 Q4’15

1,038

890

757

618

483

Daily Active Users (DAUs) Worldwide - YoY Growth

Q4’11 Q4’12 Q4’13 Q4’14 Q4’15

28.0%

22.5%

17.6% 16.6%

Facebook Daily Active Users (DAUs) Analysis - by User Geography

16

Daily Active Users (DAUs) by User Geography (In Millions)

Q4’11 Q4’12 Q4’13 Q4’14 Q4’15

319

263216

161109

309253

200153

105 240217195169143169157147135126


Daily Active Users (DAUs) Share by User Geography

Q4’11 Q4’12 Q4’13 Q4’14 Q4’15

30.7%29.6%28.5%26.1%22.6%

29.8%28.4%26.4%24.8%21.7%

23.1%24.4%25.8%27.3%29.6%

16.3%17.6%19.4%21.8%26.1%


Facebook Monthly Active Users (MAUs) Analysis

17

Monthly Active Users (MAUs) Worldwide (In Millions)

Q4’11 Q4’12 Q4’13 Q4’14 Q4’15

1,591

1,3931,228

1,056

845

Monthly Active Users (MAUs) Worldwide - YoY Growth

Q4’11 Q4’12 Q4’13 Q4’14 Q4’15

25.0%

16.3%13.4% 14.2%

Facebook Monthly Active Users (MAUs) Analysis - by User Geography

18

Monthly Active Users (MAUs) by User Geography (In Millions)

Q4’11 Q4’12 Q4’13 Q4’14 Q4’15

509

436376

304

225

540449

368298

212323301282261229

219208201193179


Monthly Active Users (MAUs) Share by User Geography

Q4’11 Q4’12 Q4’13 Q4’14 Q4’15

32.0%31.3%30.6%28.8%26.6%

33.9%32.2%30.0%28.2%25.1%

20.3%21.6%23.0%24.7%27.1%

13.8%14.9%16.4%18.3%21.2%


Facebook DAU to MAU Ratio

19

DAU To MAU Ratio Worldwide

Q4’11 Q4’12 Q4’13 Q4’14 Q4’15

57.2% 58.5%61.6%

63.9% 65.2%

DAU To MAU Ratio by User Geography

Q4’11 Q4’12 Q4’13 Q4’14 Q4’15

48.4%

53.0%

57.4%60.3%

62.7%

49.5%51.3%

54.3%56.3% 57.2%

62.4%64.8%

69.1%72.1%

74.3%70.4% 69.9%

73.1%75.5% 77.2%


Facebook Mobile Daily Active Users (DAUs) Analysis

20

Mobile Daily Active Users (DAUs) and Total DAUs Worldwide (In Millions)

Q4’11 Q4’12 Q4’13 Q4’14 Q4’15

1,038

890

757

618

483

934

745

556

374

Mobile Daily Active UsersTotal Daily Active Users

Mobile Daily Active Users (DAUs) as a percentage of Total DAUs Worldwide

Q4’11 Q4’12 Q4’13 Q4’14 Q4’15

90.0%83.7%

73.4%

60.5%

Facebook Mobile Monthly Active Users (MAUs) Analysis

21

Mobile Monthly Active Users (MAUs) and Total MAUs Worldwide (In Millions)

Q4’11 Q4’12 Q4’13 Q4’14 Q4’15

1,591

1,3931,228

1,056

845

1,442

1,189

945

680

432

Mobile Monthly Active UsersTotal Monthly Active Users

Mobile Monthly Active Users (MAUs) as a percentage of Total MAUs Worldwide

Q4’11 Q4’12 Q4’13 Q4’14 Q4’15

90.6%85.4%

77.0%

64.4%

51.1%

Facebook Mobile DAU to MAU Ratio Analysis

22

Mobile DAU to Mobile MAU Ratio

Q4’11 Q4’12 Q4’13 Q4’14 Q4’15

64.8%62.7%58.8%55.0%

Overall DAU to MAU Ratio

Q4’11 Q4’12 Q4’13 Q4’14 Q4’15

65.2%63.9%61.6%58.5%57.2%

Facebook Mobile-Only Monthly Active Users (MAUs) Analysis

23

Mobile Only Monthly Active Users (MAUs) Worldwide (In Millions)

Q4’11 Q4’12 Q4’13 Q4’14 Q4’15

823

526

296

15758

Mobile Only Monthly Active Users (MAUs) as a Percentage of Total Mobile MAUs

Q4’11 Q4’12 Q4’13 Q4’14 Q4’15

57.1%

44.2%

31.3%23.1%

13.4%

Facebook Monthly Active Users (MAUs) by Access Device

24

Monthly Active Users (MAUs) by Access Device (In Millions)

Q4’11 Q4’12 Q4’13 Q4’14 Q4’15

149

204283

376

413

619

663

649

523

374

823

526

29615758

Mobile Only MAUsDual Access (Mobile and Desktop) MAUsDesktop Only MAUs

Monthly Active Users (MAUs) Share by Access Device

Q4’11 Q4’12 Q4’13 Q4’14 Q4’15

9.4%14.6%23.0%35.6%48.9%38.9%

47.6%52.9%

49.5%

44.3% 51.7%

37.8%

24.1%14.9%

6.9%

Mobile Only MAUs as % of Total MAUsDual Access (Mobile and Desktop) MAUs as % of Total MAUsDesktop Only MAUs as % of Total MAUs

Facebook ARPU Analysis - Overall Revenues

25

Average Revenue Per User (ARPU) Worldwide - Overall Revenues

2011 2012 2013 2014 2015

$12.0

$9.5

$6.8

$5.3$5.0

Average Revenue Per User (ARPU) by User Geography - Overall Revenues

2011 2012 2013 2014 2015

$3.9

$3.4

$2.6

$1.8$1.5

$5.5

$4.5

$3.2$2.4$2.1

$14.3

$11.6

$8.0$5.9$5.5

$41.7

$28.7

$18.7$13.6$11.3


Facebook ARPU Analysis - Advertising Revenues

26

Average Revenue Per User (ARPU) Worldwide - Advertising Revenues

2011 2012 2013 2014 2015

$11.4

$8.7

$6.0

$4.5

Average Revenue Per User (ARPU) by User Geography - Advertising Revenues

2011 2012 2013 2014 2015

$3.8

$3.3

$2.5

$1.7

$5.3

$4.2

$2.9$2.0

$13.7

$10.7

$7.2$5.0

$39.0

$25.9

$16.1$11.1


Facebook ARPU Analysis - Payment Revenues

27

Average Revenue Per User (ARPU) Worldwide - Payment Revenues

2011 2012 2013 2014 2015

$0.57

$0.74$0.78$0.85

Average Revenue Per User (ARPU) by User Geography - Payment Revenues

2011 2012 2013 2014 2015

$0.05

$0.09$0.12$0.14$0.14

$0.23$0.27$0.34

$0.60$0.90

$0.86$0.88

$2.64$2.84$2.64$2.49


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facebook business analysis 2015

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