The “Best Parenting Moment” Facebook ContestSocial Media Case Study

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About the Client

MadRat Games was founded by a team of IIT grads who realized the need for meaningful and engaging games. Having sold more than 300,000 games since its inception in 2010, MadRatGames was ranked amongst the Top Ten Indian Innovators, alongside Tata Motors, by the Govt of India.

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Objective

Madrat Games, India's leading board games maker, wanted to engage its Facebook community through a contest. The contest had to be in line with the brand's perception—that of a calmer, wiser, happier childhood—and have an instant emotional connect with the audience.

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Campaign Idea

To meet these objectives, BoringBrands.com suggested the “Best Parenting Moment” campaign. The idea was simple: we'd ask the community to share a photo of their best parenting moment on the page, and tell us why it meant so much to them. The participants would then be asked to get the most number of likes on their photos. For the top three entries, the gift was a shining new Madzzle game!

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Result: Numbers that matter

Contest entries 37

Total reach 12,000+

Total comments 43

Total likes 1100+

Total shares 40+

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Contest Screenshots

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www.BoringBrands.com