facebook connect in 3 hours
DESCRIPTION
Facebook Connect in 3 Hours* Quick overview of the benefits of integrating with Facebook Connect: more traffic, engagement, registration.* How to determine what to build: evaluating and adding the right features of Facebook Connect to your website.* How to get started: integrating Facebook Connect authentication to your site, social widgets* How to go from good to great: figuring out transformative impact and how to optimize (A/B test, iterate, repeat)TRANSCRIPT
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Facebook Connect in 3 Hours
by Ryan Merket / ryanmerket.com
February 24th, 2010
Credit: Flickr user ‘stuckinpublic’
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About me
I wear a lot of hats
I used to work at Facebook
Co-founded Ping.fm
Credit: Flickr user ‘09traveler’
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About me
I grew up in Texas
Credit: Flickr user ‘laanba’
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But now live in Oakland, CA
Credit: Flickr user ‘codydildy
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Ground Rules
Ask a question at anytime (it’s a workshop)
or send questions to @merket on Twitter
Credit: Flickr user ‘laughingsquid’
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Our Agenda
Credit: Flickr user ‘gats’
1. Why Facebook Connect?
2. Back to the basics
3. What can I do with it?
4. Great. How do I get started?
5. We’re doin’ it live!
6. Go from good to great
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Why Facebook Connect?
Credit: Flickr user ‘jshappel’
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400 million monthly active users
Credit: Flickr user ‘nathaninsandiego’
Larger than Brazil
60 million Connect users
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83% people trust their friends over any other source.
Credit: Flickr user ‘spamily’
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Credit: Flickr user ‘olivia townsend’
Identity
First nameLast nameGenderEmail
Date of BirthCity
ZipcodeCountry
Sexual statusAbout me
StreamPosts
PhotosInbox
ActivitiesBooks
HometownEmployerUniversity
High SchoolInterestsMoviesMusic
Profile photoPoliticalFamily
ReligionSignificant Other
TV
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Credit: Flickr user ‘olivia townsend’
Identity
First nameLast nameGenderEmail
Date of BirthCity
ZipcodeCountry
Sexual statusAbout me
StreamPosts
PhotosInbox
ActivitiesBooks
HometownEmployerUniversity
High SchoolInterestsMoviesMusic
Profile photoPoliticalFamily
ReligionSignificant Other
TV
![Page 12: Facebook Connect in 3 Hours](https://reader035.vdocument.in/reader035/viewer/2022062312/55491f31b4c90547498b7db5/html5/thumbnails/12.jpg)
Credit: Flickr user ‘olivia townsend’
Identity
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Credit: Flickr user ‘FLC’
Social graph
MOM DAD
BOSS WIFE
GF FromHigh School
Ex-BOSS
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Stream• Stories• Comments• Photos• Post to stream• Events• Notes... and more
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Stream• Stories• Comments• Photos• Post to stream• Events• Notes... and more
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Stream
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Basics of Facebook Connect
Credit: Flickr user ‘laughingsquid’ - Facebook wall art
1. Authentication
2. Permissions
3. Sharing
4. Privacy
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1. Authentication
Credit: Flickr user ‘gats’
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1. Authentication
Credit: Flickr user ‘gats’
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1. Authentication
Credit: Flickr user ‘gats’
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1. Authentication
Credit: Flickr user ‘gats’
Facebook users = Your users
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2. Permissions
Credit: Facebook Developers Wiki - More info: http://wiki.developers.facebook.com/index.php/Extended_permissions
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2. Permissions
Credit: Facebook Developers Wiki - More info: http://wiki.developers.facebook.com/index.php/Extended_permissions
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2. Permissions
Credit: Facebook Developers Wiki - More info: http://wiki.developers.facebook.com/index.php/Extended_permissions
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2. Permissions
Credit: Facebook Developers Wiki - More info: http://wiki.developers.facebook.com/index.php/Extended_permissions
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2. Permissions
Credit: Facebook Developers Wiki - More info: http://wiki.developers.facebook.com/index.php/Extended_permissions
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2. Permissions
Credit: Facebook Developers Wiki - More info: http://wiki.developers.facebook.com/index.php/Extended_permissions
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2. Permissions
Credit: Facebook Developers Wiki - More info: http://wiki.developers.facebook.com/index.php/Extended_permissions
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2. Permissions
Credit: Facebook Developers Wiki - More info: http://wiki.developers.facebook.com/index.php/Extended_permissions
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2. Permissions
Credit: Facebook Developers Wiki - More info: http://wiki.developers.facebook.com/index.php/Extended_permissions
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2. Permissions
Credit: Facebook Developers Wiki - More info: http://wiki.developers.facebook.com/index.php/Extended_permissions
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2. Permissions
Credit: Facebook Developers Wiki - More info: http://wiki.developers.facebook.com/index.php/Extended_permissions
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2. Permissions
Credit: Facebook Developers Wiki - More info: http://wiki.developers.facebook.com/index.php/Extended_permissions
• publish_stream
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2. Permissions
Credit: Facebook Developers Wiki - More info: http://wiki.developers.facebook.com/index.php/Extended_permissions
• publish_stream• read_stream
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2. Permissions
Credit: Facebook Developers Wiki - More info: http://wiki.developers.facebook.com/index.php/Extended_permissions
• publish_stream• read_stream• email
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2. Permissions
Credit: Facebook Developers Wiki - More info: http://wiki.developers.facebook.com/index.php/Extended_permissions
• publish_stream• read_stream• email• read_mailbox
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2. Permissions
Credit: Facebook Developers Wiki - More info: http://wiki.developers.facebook.com/index.php/Extended_permissions
• publish_stream• read_stream• email• read_mailbox• offline_access
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2. Permissions
Credit: Facebook Developers Wiki - More info: http://wiki.developers.facebook.com/index.php/Extended_permissions
• publish_stream• read_stream• email• read_mailbox• offline_access• create_event
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2. Permissions
Credit: Facebook Developers Wiki - More info: http://wiki.developers.facebook.com/index.php/Extended_permissions
• publish_stream• read_stream• email• read_mailbox• offline_access• create_event• rsvp_event
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2. Permissions
Credit: Facebook Developers Wiki - More info: http://wiki.developers.facebook.com/index.php/Extended_permissions
• publish_stream• read_stream• email• read_mailbox• offline_access• create_event• rsvp_event• sms
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3. Sharing
Credit: Mock up
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4. Privacy
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4. Privacy
With great power comesgreater responsibility
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4. Privacy
With great power comesgreater responsibility
Respect users’ privacy settings.
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4. Privacy
With great power comesgreater responsibility
Respect users’ privacy settings.Never show old data.
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4. Privacy
With great power comesgreater responsibility
Respect users’ privacy settings.Never show old data.
Don’t surprise the user.
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Sweet. But what can I do with it?
Credit: Flickr user ‘mikebehnken’
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Make it easy and obvious
Credit: Flickr user ‘mikebehnken’
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What not to do
Credit: Flickr user ‘mikebehnken’
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Am I supposed to click those?
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Am I supposed to click those?
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Am I supposed to click those?
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VIP?
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Show them why
Credit: Flickr user ‘Ben Terrett’
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Lower the hurdle
Credit: Flickr user ‘San Diego Shooter’
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Social context
Credit: Flickr user ‘Ben Terrett’
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Permissions
Credit: Flickr user ‘elphs rule’
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Respect privacy
Credit: Flickr user ‘ex.libris’
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Use the pre-built tools
Credit: Flickr user ‘spunquee’
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Great. How do I get started?
Credit: Flickr user ‘spunquee’
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Setting up your server
Your server will need to be able to send and receive data from api.facebook.com
You will need to create a tunnel for local development
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The basics
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The basics
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Initializing the XML namespace
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Initializing the XML namespace
<fb:login-button></fb:login-button>
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Initializing the XML namespace
<fb:login-button></fb:login-button>
<fb-profile-pic></fb:profile-pic>
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The basics
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The basics
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The basics
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The basics
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The basics
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The basics
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Cross domain receiver fileFilename: xd_receiver.htmRoot of your Connect URL (from application settings)
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“We’re doin’ it live!”
Credit: Flickr user ‘breff’
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How to go from good to great.
Credit: Flickr user ‘ciordia’
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Increase connected users
Credit: Flickr user ‘ciordia’
Results: Huffington Post’s referral traffic from FB has increased >300%since they implemented registration and called it out.
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Why should they Connect?Credit: Flickr user ‘ciordia’
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NFO - News Feed Optimization
Credit: Flickr user ‘ciordia’
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NFO - News Feed Optimization
Credit: Flickr user ‘ciordia’
“NFO is the new SEO” Justin Smith, Inside Facebook
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NFO - News Feed Optimization
Credit: Flickr user ‘ciordia’
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NFO - News Feed Optimization
Credit: Flickr user ‘ciordia’
JibJab.com
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NFO - News Feed Optimization
Credit: Flickr user ‘ciordia’
JibJab.com Plancast.com
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NFO - News Feed Optimization
Credit: Flickr user ‘ciordia’
JibJab.com Plancast.com Thread.com
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NFO - News Feed Optimization
Credit: Flickr user ‘ciordia’
JibJab.com Plancast.com Thread.com
NBC.com
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NFO - News Feed Optimization
Credit: Flickr user ‘ciordia’
JibJab.com Plancast.com Thread.com
NBC.com CBS.com
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NFO - News Feed Optimization
Credit: Flickr user ‘ciordia’
JibJab.com Plancast.com Thread.com
NBC.com CBS.com TV.com.com
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What you should be tracking
• Measure feed story prompts (publish vs cancel)• Split test images, copy, and action links
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What you should be tracking
• Measure feed story prompts (publish vs cancel)• Split test images, copy, and action links
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What you should be tracking
• Measure feed story prompts (publish vs cancel)• Split test images, copy, and action links
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What you should be tracking
• Measure feed story prompts (publish vs cancel)• Split test images, copy, and action links
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What you should be tracking
• Measure feed story prompts (publish vs cancel)• Split test images, copy, and action links
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LPO - Landing Page Optimization
Credit: Flickr user ‘fivesensescoffee’
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Credit: Flickr user ‘fivesensescoffee’
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Credit: Flickr user ‘fivesensescoffee’
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Credit: Flickr user ‘fivesensescoffee’
Tools
Credit: Flickr user ‘Amigo! Photography’
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Tools
http://developers.facebook.com/setup.php
Facebook Connect Wizard
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Tools
http://developers.facebook.com/tools.php
API Test Console
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Tools
http://developers.facebook.com/tools.php?connect_wizard
Facebook Connect Playground
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Tools
http://www.facebook.com/facebook-widgets/
Facebook Widgets
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Links
http://ryanmerket.com/connectdocs/
One Page by Shuffle Interactive
http://wiki.developers.facebook.com/index.php/Facebook_Connect
Facebook Developers Wiki
http://www.facebook.com/advertising/?connect
Facebook Connect Marketing Portal
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That’s it!
Questions?
Slides will be on slideshare.net/ryanmerket