facebook developer garage hamburg_nugg.ad ag
DESCRIPTION
presentation @ Facebook Developer GarageTRANSCRIPT
Adding Artifical Intelligence to Facebook
Simulacrum
Stephan Noller, nugg.ad AG
Simulacrum, Baudrillard, Weizenbaum
„The simulacrum is never that which conceals the
truth - it is the truth which conceals that there is
none. The simulacrum is true.“ (Jean Baudrillard)
„The most truthful way to describe Eliza is,
conceiving Eliza as an actor, who has learnt a
number of rules, and who improvises during the
whole time he is on stage, according to these
rules. So, one never knows, what he is going to
say next.“
(Prof. Weizenbaum answering the Question „What
is Eliza?“)
Simulacrum adds artifical intelligence to your Facebook Profile
• Quite often people are visiting your profile when
you are not online or logged in.
• With simulacrum you add a personalized and
intelligent multilanguage bot to your profile.
• Visitors can start chatting with you whenever they
want.
• The bot is configurable and can even be trained by
you to answer question like you would do it.
Sometimes artifical intelligence will turn out to be artifical
• When a Visitor starts a Chat with the virtual
assistant the Profile-Owner will receive an email,
asking: Visitor just started chatting with you, do
you want to take over?
• If the Profile-Owner clicks „yes, takeover“ a chat
window opens with a traditional chat interface
• The Visitor never knows whether he is talking to
the real person or to the bot
• This adds Serendipity for the Visitor and Fun and
Interactivity for the Profile-Owner
Background
• Simulacrum is based on programe, a PHP
Implementation of ALICE, a follower of Eliza,
written by Paul Rydell
• ALICE won the Loebner Price several times
• The Bot is based on AIML (Artifical Intelligence
Markup Language) and can be extended with
additional knowledge easily
• The knowledge is explicit ans transferable
• The Bot can be personalized (with variables) and
trained
• Simulacrum uses general knowledge +
personalized knowledge to provide scalability
• It runs – of course – on ec2
A playfully way to get more ad-relevant informations
•Simulacrum also demonstrates how smart
Advertising can work on Facebook apps
•Users are invited to playfully provide more
insights about their needs, preferred styles
and so on
•As the information is provided as
configuration for the virtual alter ego privacy
concerns are nonserious
• It shows how Social Networks can be used as
smart Ad-Environments without disturbing
peoples privacy needs
Contacts
Contacts
Stephan NollerManaging Director [email protected] nugg.ad AGRotherstr. 16Berlin 10245
Company27 employees • (Consultancy, Development, Marketing, Project
Management, Sales...)• Offering on a ASP-basis Targeting Technology
in the areas of Online Advertising
Predictive Behavioral Targeting:• Online Browsing Measurement • Site Visitors Demographic Surveys • Market Research & Analysis • Data Enhanced Profile Logistics
Investorsbmp Mediainvestor AG
Co. KG
Investitutions Bank Berlin
Media Ventures GmbH
Board of DirectorsJens Spyrka
• Managing Director • Bmp Mediainvestor AG &Co.
KGaA
Dirk Freytag • Managing Director • ADTECH GmbH
Hartmut Scheffler• Managing Director • TNS Infratest Holding GmbH &
Co. KG