1. do you have to Like it?

2. The year that was 2004 John Howard beats Mark Latham to be re-elected as Prime Minister George W Bush wins his second term as President in a landslide victory Roger Federer becomes world #1 for the first time Athens hosts the Summer Olympic Games The Indonesian tsunami kills over 200,000 people across Asia Port Adelaide wins its first Premiership Boston Red Sox end the Curse of the Bambino and win the World Series Facebook is founded at Stanford University 3. 1.3 billion 312 million 1.2 billion 800 millionSource: Facebook 4. 1 in every 9 people in the worldhas a Facebook account 5. During this 45 minute presentation on Facebook 2,250,000 links will be shared; 3,339,000 events invites will be sent out; 3,570,750 wall posts will be made; 4,164,750 status updates will be posted; 4,437,000 friend invites will be accepted; 6,111,000 photos will be uploaded; and 22,968,000 comments will be posted. 6. Australia on Facebook 10,659,580 Australians with Facebook accounts 50.13% of the total population 62.58% of regular Australian internet users Only 0.15% lower penetration than the US Source: Socialbakers.com 7. Australian Facebook users by age demographic25% 26% 20% 17%12% Source: Socialbakers.com 8. Australian Facebook users by Generation 51%20%17% 12%Source: Socialbakers.com 9. Largest branded Facebook Pages Brand Page Likes1Coca Cola 35,826,4122Disney29,392,2063Starbucks 26,033,4494Oreo23,396,5525Red Bull23,108,7556Converse All Star 20,952,4627Converse20,589,8208Skittles19,536,4389PlayStation 17,922,60110 iTunes17,532,955 Source: Socialbakers.com 10. AverageFacebook CTR 0.04%Facebook CPC $0.63Click to connection rate 24.7% 11. Facebook Pages 12. Facebook Apps 13. Facebook Groups 14. Facebook PlacesFacebook - Do I really need to like it? 15. Facebook DealsFacebook - Do I really need to like it? 16. Facebook Events 17. Brands Aussies are passionate about Total Australian brands on Facebook. Number of Facebook Likes on Page 1 1,277,675 2 1,137,485 3907,723 4634,223 5594,802Source: Socialbakers.com 18. Salesforce on Facebook 19. Salesforce on Facebook 20. Organisational Value Chain 27 21. Hot Spots in Social RecruitingFacebook; Twitter; LinkedInMobile Recruiting; mobile optimised websitesBlogging; candidate relationship developmentTalent Pool Development 22. Latest Stats.....91% of employers use social media to screen candidates 23. Latest Stats.....40% of workers looking for a new job will research on Facebook first 24. Case Study: IT Sector Reactive recruitment not working, tooexpensive: job boards, recruiters Requirement: a significant no. of new hires Technical; phone based, call centre Single source solution: Facebook Page 25. Case Study: IT Sector Campaign Outcome 4 week initial campaign, which was completed in 2 weeks Significant volume of applications and a high %age of new hires Feedback from existing staff: positive impact on culture New pool of prospective talent willing to engage Reduced cost-per-hire 26. Internet browsing via mobile booms 52%2010 29% 200934Source Nielsen Australia Onlinewww.twosocial.com 27. 19% of online Australian households predicted to own an Apple iPad byDecember 2012Source Nielsen Australia Onlinewww.twosocial.com 28. Business use of FacebookUse Social Media to listenUse Social Media to ask questionsUse Social Media to extend your contactsUse Social Media to drive your existing contactsUse Social Media to sell your IPUse Social Media to sell your services 29. Approach Facebook strategicallyDo nothing is a perfectlyvalid strategic optionJust be sure it is strategic not lazy!