facebook fan 101
DESCRIPTION
Created for the INA 2011 Conference as an overview of Facebook Fan PagesTRANSCRIPT
Virtual Options Coaching & TrainingSocial Media Digital Marketing Technology Training
Hi, I’m Dawn.I like:
About MeSocial Media Speaker Digital Marketing Coach Technology Trainer
Social media is the use of technology combined with social interaction to create or co-create value.
It’s a conversation.
SOCIAL MEDIA PROFILES
F a n s F r i e n d s
F o l l o w e r s
By the Numbers: Facebook
• 2011: 600 million
• 48% of 18-34 year olds
• 35+ year olds over 30%
• 71.2% of the US
• 48%
Facebook average user figures & facts:
130 friends
8 friend requests
Averages 15 hours and 33 minutes
40 times per month
23 minutes
80 community pages
90 pieces of content
Your profile is the starting point for Facebook. Think of it as your front door.
Be Selective.
Creating Your Fan Page
Creating Your Fan Page
Facebook Fan Page
Facebook Fan Page
“Suggest to Friends” is a way to leverage contact or friends from you personal Facebook profile and invite them to join your Fan Page by “Liking” your page.
Personal/Profile Page
• Represent real people
• Limit of 5,000 friends
• Personal use
• You control who is confirmed or ignored as a friend
• Facebook can shut down your profile if in violation
Fan/Business Page
• Visible to everyone on the Internet by default
• Represent entities: Only the official representatives of a public figure, business or organization
• Unlimited Fans
1. Profile image2. Other Photos3. Post4. Wall/Feed5. Tabs6. Fans/Like7. Admin Tools
Top Common Mistakes Business Make
• Create a Profile or personal page for their business instead of a fan/business page
• Using a business logo as a profile picture
• Looking at Facebook as a “selling” tool vs. a relationship building tool
• Getting a fan/business page without a clear goal in mind
• Not maintaining a consistent “posting”schedule
Why Your FIRST 25 Fans are VITAL!
By the way, just as soon as you have your first 25 fans, be sure to register your own unique username (sometimes called a “vanity URL”) for your Facebook page at
http://facebook.com/username
About Fan pages• are tied to your personal
profile as the admin of your Facebook page; however,
you and Facebookknow the connection exists.
• an unlimited number of Facebook pages.
About Fan pages…
• Pages are public—anyone can find and view your page.
• All content posted on your page gets indexed on .
• Target your posts by location and language.
What can you do on a : events, videos, photos, specials, promos
your fans to youtestimonials
& answer questionscustomer service
spread the word about your business stories
• Lots of Social Networks
• Work Smarter, Not Harder
• Build Strategically
Three Action Steps