facebook for business
DESCRIPTION
A presentation for the Loudoun Small Business Development Center and its clients outlining Facebook for business and the different applications that can be used by businesses.TRANSCRIPT
for Business a practical guide
Presenter: Rabiya Jilani CEO, Lumenica, LLC
Twitter: @bizincubation
Agenda
• What is Social Media? • Why is it important? • What is Facebook? • Personal Profile VS Business Profile • Business Pages • Business Goals for Facebook • Features: Ads, Events • Facebook Insights • Overview of Sales Funnel
© 2009 Lumenica, LLC
What do you think of when you hear the word Social Media?
© 2009 Lumenica, LLC
© 2009 Lumenica, LLC
Social media is more than just building relationships on big networks, its about….
Brands having conversations
© 2009 Lumenica, LLC
Social Media Influences Decisions
• 91% say consumer reviews are the #1 aid to buying decisions
• 87% trust a friends recommendation over critics review
• Online social network users were 3 times more likely to trust their peers decisions over advertising when making purchase decisions
• 26% of search results link to user‐generated content
© 2009 Lumenica, LLC
What is Facebook?
• Communicate
• Seek Information
• Play with applications
• Control Content
• Build Relationships
• Express themselves
• Share information
© 2009 Lumenica, LLC
Facts
• Founded in 2004 • Over 350 million active users • More than 2/3 of users outside of college • Fastest growing demographic: 35+ • Average user has 120 friends • More than 6 million users become fans of pages each day
• More than 700,000 businesses have active pages on facbeook
© 2009 Lumenica, LLC
Personal Profile vs Business Profile
© 2009 Lumenica, LLC
Friends Classmates Coworkers Family
Create Lists
Cont’d
• Create a personal page first
• Profile pages are for people NOT for business
© 2009 Lumenica, LLC
Business Page vs Business Group
© 2009 Lumenica, LLC
Business Page Business Group
Members join as fans Fan Pages are visible to unregistered users
Better for long term relationships Add applications
Comes with Analytics Unlimited number of fans
You can add other pages as your page’s favorites
You can send updates to your “fans”
Members join as members Better for group discussions Officers facilitate and regulate
discussions No extra applications
Limited to 3,000 members No analytics
Personal Profile vs Business Profile
© 2009 Lumenica, LLC
Business Goals for using Facebook
• Get Found
• Connect and Engage
• Create a Community
• Promote Content
© 2009 Lumenica, LLC
Step 1: Create Page
Go to www. Facebook.com/pages/create.php
© 2009 Lumenica, LLC
Step 2: Build your Page
Add basic information‐website, name, location, logo
Step 3: Publish Page
No one can see the page unless you publish it
© 2009 Lumenica, LLC
Step 4: Become a fan!
Become a fan, ask others to become fans
© 2009 Lumenica, LLC
Step 5: Use the page
Add Pictures
Videos
Discussions
Events
Blog Article Feed
Add Applications
© 2009 Lumenica, LLC
Step 6: Get a Vanity URL
Go to http://www.facebook.com/username/
Get a vanity URL you don’t want a business page that looks like:
www.facebook.com/pages/Herndon‐VA/Reallylongnameofyourpage/371401880527
© 2009 Lumenica, LLC
© 2009 Lumenica, LLC
Facebook Ads
© 2009 Lumenica, LLC
Facebook Ads
• Reach over 2million active users
• Attach social action
• Create a demand
• Choose Pay per click option
• Choose Pay per impression option
• Target add‐ geographic, gender, age and more
• Track your progress, gain insight, modify
© 2009 Lumenica, LLC
© 2009 Lumenica, LLC
Facebook Insights
© 2009 Lumenica, LLC
Facebook Insights
© 2009 Lumenica, LLC
Facebook Insights
© 2009 Lumenica, LLC
Facebook Insights
© 2009 Lumenica, LLC
5 phases of The Facebook Sales Funnel
© 2009 Lumenica, LLC
How to promote?
• Email Signature • Business Card • Other Social Media Networks • Website • Newsletter • Announce in Events • Give people an incentive to join your Facebook Page © 2009 Lumenica, LLC
© 2009 Lumenica, LLC
Cross Promote
© 2009 Lumenica, LLC
Promote Everything through Social Media
AND
Have Fun!
Remember to:
Questions?
© 2009 Lumenica, LLC
Contacting me
Email: [email protected]
www.lumenica.com
http://www.linkedin.com/in/rabiya
http://www.twitter.com/bizincubation
http://www.slideshare.net/rabiyaj