facebook for business
DESCRIPTION
A course created for Carlow Kilkenny SkillnetTRANSCRIPT
Facebook for Business
•Show you how Facebook can help market your business online.
Today I’m going to
•Have discovered 6 ways to get people to Like your page
•Decided on a basic strategy for your page
•Set up a competition within Facebook guidelines
•Used Google Alerts / Reader to find content for your page
•Added your blog feed to your Facebook page
By the end of the session you will:
Why use Facebook?
World
Facebook – 2010
•640million users worldwide = growth of nearly 83% in the last year
•250million users log in in any 24 hour period•1,5870,000 wall posts, 2,716,000 photos uploaded and 10,208,000 comments posted every 20 minutes in 2010
Ireland
•1.865,000 Irish Facebook accounts
•50% of the entire Irish population, over the age of 15 years, use Facebook
•That average Irish person spends 4hours 10 minutes on Facebook per month
Why use Facebook?
•77% of all Irish internet users use Facebook
Source Neworld Associates: http://bit.ly/l8Amhx
The Basics
Hover your mouse over the ‘?’ and click on ‘Change Picture’
Change your profile picture
Change your profile picture
Click on ‘Browse’ to upload a picture from your hard drive.
Max size of image is 200px X 600px
Edit your thumbnail
How to post status updates, Links, and Photos
How to post questions
How to post photos
How to post links
Copy the full web address from the address bar in the web browser.
Click ‘Link’ on Facebook
Paste link in to box
Choose a thumbnail
Tell people why you are sharing it
How to get people to like your page:
1. Suggest to friends
While logged in as yourself
Click Suggest to friends on the right hand side of your page
Click on each friend you want to invite
Click ‘send recommendations’
How to get people to like your page:
2. Upload your mailing list
Save your mailing list in Excel as a csv file (comma separated value)
Click edit page on top right hand side
Choose ‘Marketing’ from the left hand sidebar menu
Click ‘Tell fans’
Click ‘send reccomendations’
How to get people to like your page:
3. Add a Like box or buttons to your website or blog
4. Insentivise it!
How to get people to like your page:
Discount codes
5. Run a contest
How to get people to like your page:
How to get people to like your page:
6. Provide great content
How to get people to like your page – Great content
Using Facebook as a business
Tag Other Pages
How to populate your page - Planning
What is your page about?
What do you want to be known for?
What’s your story?
Who is your target market?
What else are they interested in?
•Create a content calendar • Google Calendar
Strategy
How to run a contest
Google Docs: www.docs.google.com
How to run a contest
How to run a contest
How to populate your page – Finding content
How to populate your page – Finding content
Notes – blog using Facebook
Slideshare – Share presentations like this one
Promotions – Run contests within the Facebook rules (premium)
RSS Graffiti – Import YouTube and Blog Feeds
Twitter – Allow Facebook to update Twitter
Pagemodo – Create a custom landing page
How to populate your page – Handy applications
Facebook Insights
Count comments and Likes
Bit.ly – how many click throughs
Measure your success
Don’t post too often!
Linking Twitter stream to Facebook can be overload
Be Honest
Respond to comments
Facebook etiquette
Email me: [email protected]
Phone me: 01 442 9410
Skype me: spiderworking.com
Get these slides: http://bit.ly/ckfacebook
If you get stuck: