facebook for business: turning likers into customers
DESCRIPTION
Learn from Social Media dynamo Lucy Perry (CEO of Hamlin Fistula Ethiopia (Australia). Learn how to wrangle the Facebook algorithm for the best results on a teeny weeny budget. Learn how to create engaging content (and why engagement is the key), build your likes and convert likers to customers. In this fast-paced session, learn everything businesses need to know about Facebook and how to make it one of your most successful communication tools.TRANSCRIPT
Facebook for Business
Turning likes into customersLUCY PERRY
@LucyPerryCEO
@HeadOfficeHub | facebook.com/headofficehub
Cracking the Facebook code
for maximum likes
Understand Edgerank
@HeadOfficeHub | facebook.com/headofficehub
whatisedgerank.com
@HeadOfficeHub | facebook.com/headofficehub
Cracking the Facebook code
for maximum likes
Understand EdgerankUnderstand your market
Understand that you will get sucked into the game of
@HeadOfficeHub | facebook.com/headofficehub
@HeadOfficeHub | facebook.com/headofficehub
The rules of engagement
Content is King but engagement is Queen and she rules the
house@MariSmith
@HeadOfficeHub | facebook.com/headofficehub
The rules of engagement
Like, comment and shareSHARE WINS EVERY TIME!
@HeadOfficeHub | facebook.com/headofficehub
The rules of engagement
PEOPLE WILL SHARE YOUR CONTENT IF IT MAKES THEM
LOOK GOOD TO THEIR NEWS FEED
@HeadOfficeHub | facebook.com/headofficehub
Just do it
Post daily at leastPost at your peak traffic times –
9amDon’t ignore weekends and
eveningsVary length
Experiment with post typesConsider a calendar/schedule
@HeadOfficeHub | facebook.com/headofficehub
@HeadOfficeHub | facebook.com/headofficehub
Turning likes into customers
ENGAGEBUILD A COMMUNITYPROMOTE WITH CARE
SEAL THE DEAL
@HeadOfficeHub | facebook.com/headofficehub
ENGAGE
Part content, part curationBe consistentUse humour
Be brave#toomanyhashtagsareannoying
@HeadOfficeHub | facebook.com/headofficehub
BUILD A COMMUNITY
Never dump and runRespond within 30 mins
Never delegate your voiceGive behind the scenes access
Do not feed the trollsTopical relevance is gold
@HeadOfficeHub | facebook.com/headofficehub
PROMOTE WITH CARE
Don’t ask too oftenWhen ads are as engaging as social content, you winBoosted posts vs paid ads
@HeadOfficeHub | facebook.com/headofficehub
SEAL THE DEAL
Use other social media platforms
Back up with a great website and customer support
Make purchasing dead easy
@HeadOfficeHub | facebook.com/headofficehub
MEASURE
ROI is your new best friendMost important metrics:
Traffic to websiteSEO – social proof in SERPS
Conversion ratesDonations
@HeadOfficeHub | facebook.com/headofficehub
LET’S STAY CONNECTED!
Lucy [email protected]
@LucyPerryCEOFacebook.com/
DrCatherineHamlin
@HeadOfficeHub | facebook.com/headofficehub