Facebook for ChurchesConnecting with the world outside.A webinar by Crossover Australia

Facebook Options

Facebook Facts:More than 800 million active usersMore than 50% of our active users log on to Facebook in any given dayAverage user has 130 friends

Facebook Facts:On average, people on Facebook install apps more than 20 million times every day Every month, more than 500 million people use an app on Facebook or experience Facebook Platform on other websites More than 7 million apps and websites are integrated with Facebook

Facebook Facts:There are more than 350 million active users currently accessing Facebook through their mobile devices There are more than 475 mobile operators globally working to deploy and promote Facebook mobile products

Facebook Fan Page:• non personal• open to all• greater flexibility• unique features• spreads your church through a simple ‘Like’ button

Facebook Normal:• requires personal style set up• either open or closed• less flexibility• no features• spreads your church through ‘friends with’ awareness

Facebook Groups:• private or open• facilitates private conversation• provides control over interaction• more intimacy & protection• great for small groups, youth groups

Examples:Hillsong ChurchMars Hill Church (Seattle)Willow Creek Community ChurchPetersham Evening ChurchVillage Church (Texas)Village Church (Sydney)Dubbo Presbyterian ChurchNewSpring ChurchNorthside Baptist ChurchGranger Community ChurchThe Adundant Life ChurchHunter Bible ChurchPark Community ChurchHope ChurchLiquid Church*

Best pages:Intrepid Travel – MelbournePringlesCoca ColaStarbucksRed Bull

Fan Page How To:

http://www.facebook.com/business/howitworks

Welcome How To:www.pagemodo.com

Apps: supersize FB!• create mini website• advertise events• newsletter sign up (Mailchimp)• events registration (Eventbrite)• polls• invitations

Content How To:• regular• graphic• engaging• interactive• innovative• humour• marketing• promoting• linking

Great Websites:mashable.com

socialmediaexaminer.com

communicatejesus.com

churchmarketingsucks.com

Thanks for your attendance to this webinar – we hope you found it informative and useful. E-mail me any questions: stan@crossoveronline.com.au

Thanks!