1. Facebook for Fun and Profit:
The Sequel
Or
Scott Grays various assorted ways to help the business you are currently working for or may in the future work for, increase their profits by making use of Twitter, Facebook, Linkedin, Flickr, Youtube, Deviantart, Yammer, Yelp, Foursquare,and YOUR BRAIN!

2. Who am i?
Scott Gray
Born in New Orleans, LA
Grew up in the South
Attended High School in Geneva, Switzerland
BA in CompSci from St. Marys College of Maryland in 04
MBA from the U of Montana in 09
Director of SEO Operations for Website Clarity
Founder of AlteredGames Workshop
Various Consulting gigs
3. What are we gonna talk about?
Introduction
Technology/Terminology Overview
Things to Think About
Scenarios
Tips/Tricks & Resources
Future
Questions
4. What is this Whole Thing?
Web 2.0
Internet Marketing
New Media
Social Media
5. Introductionor Why do Companies care about Social and New Media?
Years to Reach 50 millions Users:
Radio:
38 Years
TV:
13 Years
Internet:
4 Years
Facebook added 100 million users in less than 9 months
6. More Facts
25% of search results for the Worlds Top 20 largest brands are links to user-generated content
34% of bloggers post opinions about products & brands
78% of consumers trust peer recommendations
Only 14% trust advertisements
Social Media has overtaken porn as the #1 activity on the Web
And its all mostly free!
7. What Technologies?
Social Networks
Blog
Micro-blogs
Social Bookmarking
Social Media
Social Review
8. Social Networks
What is a Social Network?
Dictionary.com: a website where one connects with those sharing personal or professional interests, place of origin, education at a particular school, etc.
Some Examples:
Facebook
Linkedin
Myspace
Realtown
Academia
9. Blogging
What is Blogging?
Another from Dictionary.com:
To write entries in, add material to, or maintain a weblog.
Examples:
Blogger
Tumblr
Wordpress
Typepad
Blogsmith
10. Micro-Blogging
A blog that allows up to 140 character long posts. Twitter is the most popular and allows text messaging for blog postings via cell phone.
Examples:
Twitter
Jaiku
11. Social Bookmarking
Lets try wikipedia:
a method forInternetusers to share, organize, search, and managebookmarksof web resources
Which means?
Examples:
Stumbleupon
Digg
Slashdot
12. Social Media Sharing
Web 2.0 sites where shared media is the primary focus of the site
Whats the difference?
Examples:
Youtube
Flickr
Vimeo
Deviantart
Slideshare
13. Social Review
aweb 2.0 siteon which reviews can be posted about people, businesses, products, or services
So?
Examples:
Yelp
Zagat
foodbuzz
14. Social Amalgams
Web based Social Apps that borrow aspects/features from different social media platforms
Examples:
Foursquare
Yammer
15. Line Blurring
Social Media Graph
Very hard to draw firm lines
Twitter feeds pulled into Facebook, Facebook pulls into Linkedin
User Reviews on Amazon.com
Youtube videos inserted into blogs
16. Terminology
Traffic
Visitors
Unique
Content
Quality
Value Add
17. What are some good Ground Rules?
DONT SPAM!
Seriously. I mean it.
Dont Spam friend invites, retweet requests, blog comment requests, etc.
18. Avoid Bandwagon-itis
Think before you jump on any social network
Myspace is great for music, not for accounting
Find content specific social networks
Acadamia.edu is specific to education
Think about your companys brand
19. Separation
Keep professional and personal separate
What is appropriate?
Think both Present and Future audience
Authenticity

Dont be Fake

20. Dont Lie 21. Dont pass off other peoples work