Facebook for List Building: The Good, The Bad & The Ugly

Outline• Why You Should Use Facebook • 5 Newbie Mistakes• 5 Secrets to Success• 5 min Daily Checklist• Personal Profiles Key Elements • Making New Friends• Fan Pages vs. Groups• Making a Business Page worth visiting• The Perfect Group• Parting Thoughts• About Mande

Facebook Stats

Seach Results

5 Newbie Mistakes

5 Success Secrets

5 Success Secrets

• Have a Strategy

5 Success Secrets

• Have a Strategy• Select Friends Carefully

5 Success Secrets

• Have a Strategy• Select Friends Carefully• Be active regularly

5 Success Secrets

• Have a Strategy• Select Friends Carefully• Be active regularly• Always add value first

5 Success Secrets

• Have a Strategy• Select Friends Carefully• Be active regularly• Always add value first• Be consistent, authentic and congruent

5 Daily Activities

1. Update Status – Mande is on the phone with Dr. Joe Vitale– Mande just launched her new Social Media Membership site at

www.socialmediacoachingcafe.com– Mande says “YES” I just got invited to speak at www.ffea.com– Mande wonders who likes the new features at

www.FreeSocialMediaHelp.com/blog– Mande wants to hire a article copywriter-do you know any?– Mande is helping clients feel less stressed about social media today– Mande blogged about the top 10 social media sites at

www.freesocialmediahelp.com/blog– Mande is celebrating her birthday today with a day at the spa!

Daily Activities Cont’d

2. Read through News Feed & Comment– Events you might want to participate in– New Groups related to your industry to join– Attractive/appealing/relevant photos and/or

videos to comment on– New popular friends you should also become

friends with

Daily Activities Cont’d

3. Confirm/Ignore Friend Requests– 90% accept then unfriend

4. Skim then Ignore all Other Request5. Acknowledge Friends Birthdays

Personal Profile Key Elements

http://www.facebook.com/profile.php?id=622333759&ref=name

Making New Friends

Profile Page vs. Fan Page

Pages vs. Groups

Making A Fan Page Worth Visiting

Create a Resource

Create Contests That Include Participation

Empower Pre-Existing Pages

Targeting the Proper Demographic

The Perfect Group

Social Media is just a tool in the Marketing Toolbox

Find Mande White

• www.MandeWhite.com links to all my social network profiles.

• mandewhite@gmail.com• @mandewhite• www.FreeSocialMediaHelp.com• www.FreeSocialMediaHelp.com/blog