facebook + google analytics = sant? web analytics wednesday 20120118
DESCRIPTION
Min presentasjon fra Web Analytics Wednesday den 18.01.2012. Metoder som var brukt for å måle er beskrevet på disse linkene: Måling av Facebook Likes etc. som Social i Google Analytics: http://goo.gl/pPNjp Hvordan måle trafikk fra Facebook Likes etc.: http://goo.gl/exc0M Måling av Facebook iFrames: http://goo.gl/pS1bD Excel-pluginen jeg demonstrerte kan lastes ned her: http://www.nextanalytics.comTRANSCRIPT
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+ = sant?
INMA Web Analytics Wednesday
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Eivind SavioHalogen AS
Analyse, søk og optimalisering
Google Analytics Certified Partner
INMA Webanalyse
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Redusere kostnad
Forbedre kunde-
tilfredshet
Øke inntekter
Innfallsvinkel
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Facebook-veggen
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Facebook-veggen
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Facebook Insights
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Facebook Faner
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Facebook Faner og Google Analytics: - Finn en feil
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Ditt nettsted
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Facebook Insights for Domains
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Google Analytics «sitt svar» på Facebook Insights for Domains
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Hva kan Google Analytics fortelle deg om Facebook?
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Hvor kommer Facebook-trafikken fra?
Forside Profil Ticker Annet Timeline0%
10%
20%
30%
40%
50%
60%
70%
58%
38%
2% 2% 0%
Oneline Multiline0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
83%
17%
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Google Analytics Multi-Channel Funnels:- Ecommerce
3.09
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Google Analytics Multi-Channel Funnels- Ecommerce
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Google Analytics Multi-Channel Funnels- Mikrokonvertering
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Next Analytics Excel klient