Facebook’s Graph Search strikes me as a private gym membership. Some go a few times, while others are using it to prepare for an upcoming competition.
NEW TOY OR TOOL
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// SMX Toronto – New Toy or Tool Facebook’s Graph Search strikes me as a private gym membership. Some go a few times, while others are using it to prepare for an upcoming competition. ~ Kevin Mullett Jhong Dizon – Just Do It
#SMX Toronto
Some Small Businesses: » Have abandoned websites » Can’t rank, entice, or convert » Won’t spend, or can’t afford, to win
AN OPPORTUNITY FOR SMALL BUSINESSES
@kmullett
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// SMX Toronto – An Opportunity for Small Businesses Some Small Businesses: » Have abandoned websites » Can’t rank, entice, or convert » Won’t spend, or can’t afford, to win
#SMX Toronto @kmullett
This is Not Business as Usual: » No landline phone » No local listings » No website » No brick and mortar presence
HOPE FOR LIFESTYLE & MICRO-BUSINESSES
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// SMX Toronto – Hope For Lifestyle & Micro-businesses This is Not Business as Usual: » No landline phone » No local listings » No website » No brick and mortar
#SMX Toronto
While social media is free to use, it is not free to do. Weigh time and attention against opportunity and return. It is also not a task you complete!
FREE TO USE, NOT DO @kmullett
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// SMX Toronto – Free to Use, NOT Do While social media is free to use, it is not free to do. Weigh time and attention against opportunity and return. Wind power would be free if it weren’t for all that pesky infrastructure, manpower, and development costs.
#SMX Toronto
Appear To Impact Rank: » The page type/categories » “Place Sub-categories” » Claim & Merge Place Page » Location * FILL EVERYTHING IN
DO NOTHING OR GET READY TO WIN
@kmullett
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// SMX Toronto – Do Nothing or Get Ready to Win
#SMX Toronto @kmullett
Places, my friends like, have been too
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// SMX Toronto – Places, my friends like, have been too
#SMX Toronto @kmullett
User edits appear to have an impact
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// SMX Toronto – User edits appear to have an impact After suggesting an update to a listing, and Facebook’s acceptance of it minutes later, the test business page listing did improve ranking.
#SMX Toronto
Don’t Appear To Impact Rank: » Check-ins (unless) » Recommendations (but) » Employees adding work connection (unless) » Likes (unless)
ALMOST CERTAINLY WILL CHANGE
@kmullett
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// SMX Toronto – Almost Certainly Will Change Don’t Appear To Impact Rank: » Check-ins (unless) » Recommendations (but) » Employees adding work connection (unless) » Likes (unless)
#SMX Toronto
SPECULATION = QUICKEST WAY TO BE WRONG
@kmullett
"Everything that can be invented has been invented.“ ~ Charles Holland Duell
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// SMX Toronto – Speculation = Quickest way to be Wrong "Everything that can be invented has been invented.“ ~ Charles Holland Duell http://en.wikipedia.org/wiki/Charles_Holland_Duell
#SMX Toronto
The Future: » For search engines » For locals and directories » For other social channels » For users » For marketers
WE KNOW IT’S “EVOLVING” @kmullett
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// SMX Toronto – We Know It’s “Evolving” The Future: » For search engines – what will they do to mitigate lost search queries? » For locals and directories – where the real fight will likely start. Facebook has data Yelp, YP, Trip Advisor, and Google+ Local doesn’t. » For other social channels – will be forced to increase the ability to understand their graph better. I’d like to know much of the same information about people who I am only connected to via Twitter, LinkedIn, etc. » For users – how much will we allow to be searched. Will we use it? » For marketers – one more thing that clients have to manage, or pay us to manage for them.
#SMX Toronto
Humanize your message Encourage conversation Listen first Promote Less.
H.E.L.P. PHILOSOPHY @kmullett
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// SMX Toronto – The H.E.L.P. Philosophy H.E.L.P. philosophy = Humanize your message, Encourage conversation, Listen first, Promote Less.
ME @CirrusABS
search “Kevin Mullett” bit.ly/aboutKM
@kmullett
Text “like cirrusabs” to 32665
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// SMX Toronto – LET’S CONNECT Search for Kevin Mullett, find me on a network you already participate on and say hello. http://www.kevinmullett.com/about/ and check out http://www.cirrusabs.com/. Picture by: Joe Shoemaker - http://www.flickr.com/photos/joeshoe/5740389452/
Photography by Kevin Mullett or Stock agencies unless noted below. Jhong Dizon – Just Do It Charles H. Duell – half-length portrait Joe Shoemaker – untitled pic of me
cirrusabs.com / @cirrusabs @kmullett
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// SMX Toronto – Photography Attribution Photography by Kevin Mullett or Stock agencies unless noted below. Jhong Dizon – Just Do It Charles H. Duell – half-length portrait Joe Shoemaker – untitled pic of me
