facebook in the library
TRANSCRIPT
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in the Library:Facebook
& Engaging UsersEnhancing Services
david lee king | davidleeking.com | topeka & shawnee county public library
flickr.com/photos/smemon/5684115572/
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Reboot!
The 3 M’s
Getting Engaged
![Page 3: Facebook in the Library](https://reader036.vdocument.in/reader036/viewer/2022081414/58efff9b1a28ab873e8b45b7/html5/thumbnails/3.jpg)
Reboot!
The 3 M’s
Getting Engaged
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we have the tools
flickr.com/photos/safari_vacation/6257284524/
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not quitesure how
to use them!
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So, what do you thinkabout our library?
flickr.com/photos/10059155@N05/4712929433/
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images2.wikia.nocookie.net/__cb20080223195117/batman/images/4/4a/BatmanChristianBale.jpg
Reboot!parade.com/images/-v5/celebrity/2013/0120/personality-parade/lead-batman.jpg
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flickr.com/photos/cosmocatalano/4314872278/
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reason to exist
a team
tell people!
flickr.com/photos/wwarby/5106781173/
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reason to exist
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flickr.com/photos/34427470616@N01/121790568/
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a team
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just marketing!
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flickr.com/photos/benandliz/96974693/
just IT!
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flickr.com/photos/asimpledarksquid/2736983386/
just l ibrarians!
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mix it up!
flickr.com/photos/aboutmattlaw/3673332299/
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Need the Boss, too(ok - maybe not this boss ...)
flickr.com/photos/10567940@N05/3949821038/
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tell people!
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Awesome!!
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elsewhere
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flickr.com/photos/mosmanlibrary/6891829324/
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Reboot!
The 3 M’s
Getting Engaged
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management
measurement
market ... ment??
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management
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your team!
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meeting t imeflickr.com/photos/theimagegroup/122728670/
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multiple admins
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flickr.com/photos/33472412@N00/1696964330/
posting goals
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flickr.com/photos/ihtatho/627226315/
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flickr.com/photos/nomadic_lass/6728580615/
when to post?
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flickr.com/photos/10687935@N04/3972319375/
Facebook at work, too!
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flickr.com/photos/mentalman1369/2624654120/
how often?
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flickr.com/photos/71651012@N00/221051561/
consistency
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measurement
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flickr.com/photos/34427470616@N01/121790568/
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Bigger goals…
flickr.com/photos/32066106@N06/5726853059/
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market ... ment??
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54%
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16%
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Reboot!
The 3 M’s
Getting Engaged
![Page 53: Facebook in the Library](https://reader036.vdocument.in/reader036/viewer/2022081414/58efff9b1a28ab873e8b45b7/html5/thumbnails/53.jpg)
Compell ing Content
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Be relevant to your Fans
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Be there for customers
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Sharing!
flickr.com/photos/74998608@N00/3067514833/
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Tell your story
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How to post
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flickr.com/photos/28311604@N00/63694234/
think short
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flickr.com/photos/20375052@N00/5681426/
be visual
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61be visual
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62
videos
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flickr.com/photos/47494486@N03/5036313154/
be human
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flickr.com/photos/60648084@N00/2462966749/
type l ike you talk
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flickr.com/photos/88913244@N00/1437012378/
business casual
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flickr.com/photos/98819513@N00/5658859137/
business casual
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flickr.com/photos/65304769@N05/7403731050/
audience participation
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ask a question
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call to action
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let them participate
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Reboot!
The 3 M’s
Getting Engaged
![Page 72: Facebook in the Library](https://reader036.vdocument.in/reader036/viewer/2022081414/58efff9b1a28ab873e8b45b7/html5/thumbnails/72.jpg)
flickr.com/photos/ekkebus/5020840511/
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thank
you!
davidleeking.com