Facebook Lead Ad Generation BETA

About CF Search Marketing• Started 2007

• Automotive Digital Marketing

• FCA Preferred Vendor (Chrysler Digital)

• Services (Full Service Digital Marketing Company)– Search (PPC)– Display– SEO– Social Media Marketing– Reputation Management– Video SEM– Social Advertising– Craigslist Automatic Posting Services

Facebook Lead Gen Beta

• Marketing Trends– Facebook

• Facebook Ad Types– In General– Lead Gen Ads

• Results• Our Beta Program– CRM Integration– Minimum Participation Requirements

• Questions

Facebook Marketing Trends

Marketing Trends

• Ad revenues on Facebook continue to grow

• And for good reason…

• Actually seeing real ROI at this point

• For many years, not really the case…

Marketing Trends

• But, for a long time, it’s was hard to find decent ROI on Facebook

• Typical ROI Metrics– Likes– FB Webclick Stats

• GA Metrics• Conversions

– Engagements– Page Reach

Marketing Trends

• Now we have GAMECHANGER

• FB Lead Ads

Facebook Ad Types

Facebook Ad Types

• Facebook Advertising Types

– Ones we typically recommend…• Clicks to Website• Video Views• Lead Generation

– Trad. Social Media• Page Likes• Page Post Engagement

Lead Gen Ads

Facebook Lead Gen AdsWHAT ARE THEY

• Lead Gen ads create ROI for your dealership like never before!

• Easy to fill, mobile-friendly forms, directly through Facebook! • You can ask up to 3 Custom Questions, that matter to you the most

• Collects Demographics Automatically! – (Name, Phone, Email) – Remember – people are already logged into Facebook

• Offer is key:– Leverage and Offer or “Beat Everyone’s Price”

• Success Areas– New – Used– Secondary Financing

Facebook Lead Gen AdsTARGETING

• Targeting…

• Lot’s of options…– Placement…

• Mobile News Feed• Desktop News Feed

– Behavior Targeting• In Market (Make/Model)

– Geo’s – Custom Audiences– Day parting

Facebook Lead Gen AdsExamples

Facebook Lead Gen AdsAD EXAMPLE

https://www.facebook.com/257857224227318/posts/1085843771428655?_rdr=p&business_id=741956519206248

Lead Gen Ads Results

Facebook Lead Gen AdsRESULTS

CPA RANGING FROM $30

AVERAGE CPA $70

Our Beta Program

Facebook Lead Gen Software• We use FB Marketing API

• With FB, when leads are generated, they are sent to backend

• With our software, they go DIRECTLY to your CRM

• Or wherever else you want in ADF format

Integrates with your CRM

Beta Requirements

• The Minimum Spend is $2000 / Month

• Depending on PMA, we would recommend higher

• 90-day Commitment

• You’ll get Monthly reporting via one of our Digital Analysts

Thank You!!!

Questions???