facebook management and careerbuilder

9
CareerBuilder and Facebook Leverage an open and connected world

Upload: drewmwilliams

Post on 17-Jan-2015

282 views

Category:

Technology


0 download

DESCRIPTION

A brief description of the exclusive advertising relationship between Facebook and Careerbuilder.

TRANSCRIPT

Page 1: Facebook Management And Careerbuilder

CareerBuilder and FacebookLeverage an open and connected world

Page 2: Facebook Management And Careerbuilder

Growth of active users continues on Facebook

Source: Facebook internal data, Novemberr2008 (50 MM in U.S.)Note: Active users are registered users who have logged on to Facebook at least once in the last 30 days.

200M

Over 50% return daily

Page 3: Facebook Management And Careerbuilder

76%

68%

65%

64%

60%

15-24 year olds

25-34 year olds

35-44 year olds

45-55 year olds

55 and over

Social media popular across all age groupsWorldwide social media reach

Source: comScore, 2008

Page 4: Facebook Management And Careerbuilder

Facebook User Engagement4th most trafficked website in the World!

200 million active registered users (40% U.S., 60% Internat.)

30% of all U.S. Internet users visit Facebook

72% of all 18-24 year olds in the U.S. go to Facebook

35% of all 25-34 year olds in the U.S. go to Facebook

62 billion page views per month

Over 500,000 new active users a day

2.6 billion minutes are spent on Facebook each day

More than 13 million users update their statuses at least once each day

Average user has 100 friends

2.6 billion minutes are spent on Facebook each day

More than 13 million users update their statuses at least once each day

Page 5: Facebook Management And Careerbuilder

Employment Branding

employment branding

in an open dialogue with the company

employee advocacy

creates more

tracks your status as an employer

Strengthens

Engages talent

Improves engagement

meaningful relationshipsproactively

Page 6: Facebook Management And Careerbuilder

Facebook Packages

Exclusively For Clients

Page 7: Facebook Management And Careerbuilder

Basic Package

Weekly wall and discussion board monitoring Weekly wall posting

Upload up to 20 images/month and 1 video, includes adding captions and tags

Weekly discussion board posting Monthly poll posting

Monthly fan notificationsMonthly page statistics pulled and delivered

Note: All content written and provided by client.

Page 8: Facebook Management And Careerbuilder

Standard Package

Weekly wall and discussion board monitoring Weekly recruitment-related wall , discussion board, notes, and event postings

Upload up to 40 images/month and 2 videos, includes adding captions and tags

Weekly link posting, up to 10 links Monthly poll posting

Two fan notifications per monthOne launch email to employees (text and HTML design)

Advertising

One Facebook targeted home page ad campaign, includes design and 1 million impressions (6-month package)

Two Facebook targeted home page ad campaigns, including design and 2 million impressions (1 million for each ad, annual package)

Page 9: Facebook Management And Careerbuilder

Drew WilliamsAccount Executive

careerbuilder.ca | START BUILDING130 adelaide street west, suite 800

Toronto, ON. M5H [email protected]

Direct: 647 288 8981Outside Ontario: 877 468 3623 ex. 68981

Fax: 1 877 456 4131Learn More About CareerBuilder.ca