facebook management media pack
DESCRIPTION
Facebook ManagementTRANSCRIPT
Facebook Management Media Pack
Feature Overview n Se7ng Up Fans Page/ Rebuild Fan page n Sharing Photos & Videos n Prompt Updates & First-‐Hand Info n Maintenance of Fans Page
8 Reasons Why You Need a Facebook Fan Page
More and more people are spending their hours on Facebook, so if you have a business and don’t have a Facebook fan page yet, you are missing out on the free adver;sing opportunity Facebook has to offer. Here are some reasons why you have to get that Facebook Fan Page up and running as soon as possible. 1. Online marke;ng era 2. Instant Opt-‐ins 3. Customizable 4. Promotes Interac;on 5. Easy to Manage 6. Fast Indexing 7. Availability of Sta;s;cs 8. Builds a Following
8 Reasons Why You Need a Facebook Fan Page
1.) Online markeMng era -‐ The popularity of the internet brings about a lot of changes in the adver;sing industry. Social media, for one, is something every business should tap into. As of this wri;ng, Facebook has over 500 million users and is increasing by the day. These users spend 700 billion minutes per month on the site.. Now, that is one global audience you wouldn’t want to miss adver;sing to. 2.) Instant Opt-‐ins – As soon as a person likes your Fan Page, he is immediately op;ng in to the daily updates you provide via your fan page. This is an excellent way for you to be in constant contact with future buyers..
8 Reasons Why You Need a Facebook Fan Page
3.) Customizable – A Facebook fan page is also highly customizable so you have the freedom to personalize it according to your business design and requirements. You can hire someone to create a welcome page, a contact form, or embed addi;onal apps that will make the user experience on your Facebook fan page more pleasant. You can think of your fanpage as a second website complemen;ng your money site. 4.) Promotes InteracMon – Because you can directly communicate with everyone who has liked your page, it is now easier for you to interact with them through discussions, polls, etc. A highly interac;ve community allows you to build trust with your followers.
8 Reasons Why You Need a Facebook Fan Page
5.) Easy to Manage – Unlike managing a website, you don’t need to have extremely technical skills to get started with a Fan Page. If you already have a Facebook account, you can surely take care of seZng up and maintaining your own fan page. Design wise, you may need a designer to help you set things up, but other than that, you are good to go. 6.) Fast Indexing – One of the best reasons why you should have a Facebook fan page is the fact that these pages get indexed pre\y fast by search engines. Unlike private profiles, these pages can open up a new avenue for you to get new customers.
8 Reasons Why You Need a Facebook Fan Page
7.) Availability of StaMsMcs -‐ Similar to a website, you can monitor the visitors who have interacted with your fan page.. These sta;s;cs will be able to help you determine if you need to tweak or get more involved with your fan page or not. 8.) Builds a Following – If you manage your Facebook fan page right, you will definitely build a following from people beyond those who have liked your page in the first place. Why? Because every post, video, or link you share on your fan page can be re-‐shared by them to their friends. In the process, you will be earning new fans from the curious friends who sees their friend liking your posts. This is the best ;me to start a Facebook fan page for your business. Any moment later and you would have lost precious adver;sing minutes to millions of people all over the world. And the best thing about a Facebook fan page is that it is available to you for FREE. So don’t wait any longer and start the process of crea;ng your own fan page today.
ObjecMve • Branding with new image
• To drive traffic and integra;on with customers or fans
• Increase fan base and encourage frequent par;cipa;on.
• To provide interac;ve plaborm for fans to gain first hand & prompt product knowledge, latest updates for events, promo;ons, etc.
Leveraging Facebook
Facebook Pages represents an inexpensive way for organiza;ons and brands to: • Create brand awareness • Generate leads • Introduce a product/campaign • Improve reputa;on • Collect data/content • Keep an ongoing dialogue with customers
n Dominant Market PosiMon -‐ Wide Demographic: There are 500 million Facebook users worldwide. -‐ VersaMlity: Facebook is one of the most popular and prevalent social networking website which acts as an one-‐stop hub for communica;ons, prompt updates, mul;media contents, adver;sements, and events.
n Ever-‐growing Users Database
-‐ Malaysia: Approx. 4.5 million Facebook users. -‐ World: 500 million Facebook users worldwide.
n Flexible Updates
-‐ Any kind of promo;on materials can be posted on Facebook Wall, such as videos, photos, ar;cles, hyperlinks, etc. -‐ Maintenance of promo;on materials and the archive of previous contents can be done frequently and conveniently.
n InteracMve Online AcMviMes:
-‐ Facebook Contests -‐ Targeted Ads Campaign -‐ Events & Happenings on Fans Page
Advantages of Facebook
n Se7ng Up Fans Page/ Rebuild Fan page 1. Building a community plaborm 2. Facebook FBML Tab implement such as “Welcome page, Special Offer tab and Make Appointment tab or even Contact Us tab” ***These tabs are important because when you land there, you start on what is essen;ally a mini website within Facebook, instead of the
Page’s wall or feed. These are oken used to promote deals, call a\en;on to new products, or simply welcome visitors with an a\rac;ve branded splash page.
n Sharing Photos & Videos We will upload all the videos and photos regarding your company products, events or services. n Prompt Updates & First-‐Hand Info We will post the latest news, events, services, products, tes;monials and more that related to your businesses on the Facebook Fans Page. (eg. We will make use of this new plaborm to blast out the your new event to the fans, and pursuade them to par;cipate it. n Maintenance of Fans Page 1. Basic Customer Support (We will query any posi;ve or nega;ve feedbacks from customers or fans) 2. Q & A Support (We will provide professional support towards the fans, if they need further informa;on, we will direct them use the
“Contact Us” tab to enquire. 3. Updates (News, informa;on, design, bugs, programming, etc)
What We Do on Facebook
Sample 1 Welcome cover page set up: Welcome visitors with an attractive branded splash page and also persuade visitors to “Like” your page before proceed to your wall or other tabs.
Sample 2 Appointment or Contact Us Form: These will allow your fans or customers to directly make reserva;on toward their preferred outlet from the fan page. Reserva;on details will directly transfer to your outlet email. Once they have any ques;ons, they also can send through the contact us form and it will be transfer to your company customer support email.
Sample 4 Catalogue or Menu tab:
• Build with Flash & interactive engine
Sample 4 Special Offer tab: These are oken used to promote deals, call a\en;on to new products or services.
Sample 5: Members/Fans -‐ Get your fans or members database
Sample 6: Youtube on fan page -‐ Playing youtube on your tab
Sample 7: Flash Game -‐ Playing Flash Game on fan page
Our Clients:
Contact Us
E-mail: [email protected] Fax: +603 6142 4773 Tel: +6016 829 5002 (Sales & Marketing) +6012 889 7033 (General Inquiries) +6012 903 9733 (Product & Technical Support)
If you are interested in effective social media, please tell us more about what you're looking to do and we will be in touch shortly.