facebook marketing

THE 2014 ULTIMATE FACEBOOK

ADVERTISING GUIDE

A Publication of ET Medialabs

INTRODUCTIONThe number One Social Networking Site “Facebook” , these days is not only limited to social networking. But, it has widened its scope in terms of providing an amazing platform to the advertisers to promote their business online.

When an advertiser creates a facebook page, establishing a strong following can be slow process.Some advertisers choose to follow a traditional approach by acquiring organic leads, while some may prefer to invest in paid media

A Publication of ET MedialabsGet in touch : +91-9910192202

WHY INVEST IN FACEBOOK ADVERTISING?Why Do I Need To Advertise My Business On Facebook?

Although Facebook offers numerous advantages of being an amazing advertising channel, the following Five being the paramount reasons , as facebook helps you :

• Target your ideal customer• Uncover new brand advocates though facebook ads• Advertise at low cost (ads being inexpensive) • Drive new leads through ads• Drive more website conversions through ads


HOW TO GO ABOUT IT?What are the advertising options available at Facebook?

Not all Facebook advertisements are created equal. Facebook helps your run ads based on your objectives. It offers a plenty of options to choose from :

• Page Post Engagement : Promote your page posts• Page Likes: : Get Page Likes• Clicks to Websites: Get People to visit your website• Website Conversions: Get People to perform certain actions on your site• App Installs : Get people to install your mobile / desktop app• App Engagement : Get people to use your desktop app• Event Responses: Increase attendance at your event• Offer Claims: Create offers for people to redeem at your store


HOW TO GO ABOUT IT?What are the advertising options available at Facebook?

Apart from providing numerous objective based options for running your campaigns, facebook also enables you to decide upon the placement of your ads. Options available for same are:

• FACEBOOK NEWSFEED AD : These ads show up seamlessly in a user’s feed

• FACEBOOK MOBILE AD : Facebook also has an option of displaying ads on mobile.

• FACEBOOL RIGHT COLUMN AD: The ads appear on the right-hand side of the screen sit directly beneath the “Trending” topics section


WHAT ARE THE DOs AND DONTs OF FACEBOOK ADVERTSING?

What are the important things I need to keep in mind before running campaigns?

FACEBOOK Dos

• Include a clear call-to-action• Choose an image that stands out, but represents your brand• Use an ad message that will resonate with your audience• Keep it consistent and simple

FACEBOOK DONTs

• Confuse viewers with too much information or complex concepts• Forget to proofread all ads – twice!• Use just any ad image• Use an ad image that is more than 20% text


WHAT ARE THE ESSENTIALS OF FACEBOOK CAMPAIGNS?

Are There Any Specific Marketing Objectives For My Facebook Campaigns?

Different businesses have different goals. You may have various goals for your campaigns, ranging from getting likes for your page, or getting more website conversions or you might be interested in just promoting your brand! However, despite these, you need to inculcate the following Universal Objectives in your campaigns :

• Problem Solving• Humanization• Great content• Call To Action• Measurable Results


WHAT IS A CUSTOM AUDIENCE?What is the use of custom audience?

Custom Audiences are a new and an extremely effective way for marketers to target their Facebook Ads. Through Custom Audiences, you can target your Facebook Ads with a list of email addresses, phone numbers, or Facebook user IDs. TYPES OF CUSTOM AUDIENCE :

1) Standard Custom Audience: 2) Look-Alike Audience:3) Website Custom Audiences:


HOW DO I EARN THAT EXTRA BANG?What Are The Essentials To Hit The Dart For My Facebook Ad Spent?

Do you wish to hit the bull’s eye by earning that extra bang on your advertising spent? Well who doesn’t!

Here are the 4 tips to successful advertising on Facebook :

• Set some goals• Target your audience by specific interests: • Create multiple versions of ads: • Craft a clickable headline


KEY TRENDS TO LOOK OUT FOR IN 2014For advertisers, Facebook’s spectacular rise and massive audience represents an excellent opportunity to build brand awareness and acquire revenue

• Marketers Have Embraced Facebook’s News Feed as a Vehicle for Native Advertising

• Facebook Users Have Embraced Mobile as Medium of the Future

• Facebook Users Are More Likely to Buy from Brands they’ve Previously Engaged with

• Facebook Users Are More Likely to Engage with “Fresh” Creatives


CONCLUSION• Facebook’s growth in monthly active users has turned Facebook into the industry’s

fastest growing advertising channel. • Enhancements in ad placement, creative formats, mobile targeting and audience

targeting have created more opportunities for advertisers• However, in other areas such as frequency management and creative testing,

Facebook continues to lag behind other channels in terms of reporting and management.

To ensure success in 2014, marketers need to • Adopt sophisticated advertising techniques • Target mobile users , to grow conversion volume• Retargeting strategies through Custom Audiences • Focus on preventing overexposure of ads


ABOUT ET MEDIALABS India’s leading Online Ad Technology and Analytics company. In-house Tool & algorithms. Guaranteed 30% better ROI on your digital campaigns. Fifty Plus Clients in less than two years. Performance based Pricing Model. An IIT Alumni Venture. Know More @ http://etmedialabs.com .

Contact: Sakshi Bhalla - +91 9910192202 [email protected]

A Publication of ET Medialabs

http://etmedialabs.com/