facebook marketing for business 120213
DESCRIPTION
This presentation was written and given for Viva Networking Watford held on 120213 covering the basics of Facebook Marketing for Business including tips on building your audience, relationship marketing, advertising, offers and reputation managementTRANSCRIPT
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Facebook Marketingfor business
Alison Page MARKETING CONSULTANT
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Alison Page Marketing
Operating since June 2009 Experienced in numerous business
sectors Worked with start-ups and established
businesses on their marketing strategy, planning and implementation
Social media strategy & execution
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Relationship Marketing
1Billion+ users worldwide
618 million active users per day!
32 million registered in the UK
37,740 in Hemel Hempstead
So what!
Image courtesy of All Facebook
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Your Page & Activity
Claim your page name
Update your status 2-3 times week minimum
Valuable Content - posts between 100 and 250 characters get about 60% more likes, comments and shares
Visually Engaging - photo albums, pictures and videos get 180%, 120%, and 100% more engagement respectively
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The Residential Project Manager
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The Cricketers of Redbourn
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Facebook Advertising
Choose your audience Location Age Gender Interests
Choose your budget Preview Review Place your order
Credit Card PayPal Direct Debit
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Facebook Offers
Choose your offer In store Online In store and online
Make it compelling Choose your budget Set your expiry date Limit the uptake Add your Terms and
Conditions Share!
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Reputation Management
Review your page activity
Recognise do not hide!
Suggest you ‘move’ the conversation
Update and close
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Viva Members’ Offer
Facebook Page creation including:Set-up and full completion of detailsLogo and cover shot2 bespoke pages with content
£150 including 1 month’s email support (normally £180)
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Connect with me!
facebook.com/alisonpagemarketinglinkedin.com/alisonpagemarketingalisonpagemarketing.co.uk/blogtwitter.com/@thealisonpagealison@acpmarketing.co.ukalisonpagemarketing.co.uk07963 002065