facebook marketing for small business
DESCRIPTION
Using social media, and Facebook specifically, to market your small business. - Facebook Basics - What to do with your Facebook Page - How to set up Facebook Advertising Click through to my website to receive a free monthly newsletter on using social media with your small business or organization.TRANSCRIPT
<facebook>
facebook basics
goal = show leadership
leverage your skillsteach about your industry
ie. insurance broker
500 000 000
55 minutes/day
38 year old
woman
the wall /newsfeed
people don’t buy what you do,
they buy why you do it.
~simon sinek (TED talk)
why for your business
+
why for facebook
4 types
profile
groups
pages
WOM
newsfeed-fans
(Likers?)-fans’ friends
custom URL
facebook.com/username
customizable
html
520 x 675
200 x 520
e-newsletter
visual medium(all social media is)
videos, too
networked blogs
conversations
what is your favourite haircut
ever?(show us a picture)
4th = community
pages
advertising
resource:wildfireapp.com
hair salon = VERY local
resource: Mashable.com
10 mustshttp://mashable.com/2010/01/13/marketing-women-facebook/
resource: MariSmith.com
21 ways to increase “Likes”
important because...what do you say?
we’ll cover 10
(plus some of my own)
widgets in website
make a welcome video
- 30-60 seconds- existing clients
get Fans to tag photos
join via text32665 (FBOOK) with the words “fan yourbusinessusername”
link to twitter
Facebook ads(see above)
upload your videos- embed in home site- tubemogul.com
use apps-involver.com- Vpype Live Broadcaster (Grant?)
invite from your newsletter
put it in your print
(all of it)
phone
- message- end of every call- greeting
embed
privacy
youropenbook.org
zesty.ca/facebook
the whack-a-doodle future
</facebook>
?’s
Kathy - embed Like button in email sig
homeworkemail/twitter me your FB Page links
- I’ll send them around so we can get 25 Fans
pick my brain, please.
Travis Allison, Walking Maverick Consulting
http://ca.linkedin.com/in/travisallisonfacebook.com/WoodstockManifesto
twitter.com/zoic