You might wonder why a business would be interested in using Facebook Messenger, and the answer is fairly simple - connection. By using a direct messaging platform, companies are able to begin a conversation with the potential customer, gain more direct feedback, and increase their potential to close the sale. Added functionality is being built into Facebook Messenger that will make it easier for businesses and brands to be discovered.

By adding more customization to the UI experience companies will be able to decide between conversational interactions, permanent threads, or complete UI, all depending on the need. In addition to

improving the UI options, check out and purchase functionality will be simplified in order to make conversions even easier.

By adding more customization to the UI experience companies will be able to decide between conversational interactions, permanent threads, or complete UI, all depending on the need. In addition to improving the UI options, check out and purchase functionality will be simplified in order to make conversions even easier.

New share icons will be included on both, bots and messages, making it easier to share what you love. This will improve sharing across the board, but specifically for businesses, this will enhance their word-of-mouth reach. Instead of having to take extra time to copy and share links, a direct click option will make it feel like less of a commitment to share something you find interesting or to ask for an opinion.

It can be difficult to understand what to expected when interacting with a business on a messaging service. In order to change that, a welcome screen will be the first step potential customer’s encounter. This welcome stage can be customized by the business or brand and will provide a general overview of what to expect. This added clarity is sure to increase the overall conversion percentage for businesses.

Many of these new features are still in early stages. However, because these features share a goal of improving the experience for customers and businesses alike, it is certain that they will eventually be employed. This improved Facebook Messenger functionality turns the generic interest of sharing a business’s offerings on your feed and turns it into a personalized recommendation.

Ingrid Gee, Internet Marketing Consultant. Blue Dress® Marketing, an Internet Marketing Company headquartered in Knoxville, TN. Internet Marketing Developed, Implemented and Managed to Full Circle! Organic Internet Search Engine Guru. Turn Key Internet Optimization Programs Placing You Everywhere and Anywhere You Need to Be Online®

ingrid@bluedressinc.com

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