facebook mobile advertising - options and features
DESCRIPTION
With 48 % of users logging in via mobile device, Facebook calls itself "A mobile-first company". What does it offer in mobile environment, from apps support, specialised ad formats and to data mining?TRANSCRIPT
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MOBILE ADVERTISINGON FACEBOOK PLATFORM
BRANDZFRIENDZ
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WHO WE ARE ‣ We are friendz of cost effective solutions on Facebook.‣ We love challenges and always
trying everything new on Facebook.‣ Oh, and by the way, we are a
Facebook PMD.
BRANDZFRIENDZ
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‣ Facebook is a platform with a extreme mobile growth.‣ Over the past year they have
advanced in monetizing this valuable traffic.‣ Using some unique Ad units
and extremely granular targeting possibilities.
MOBILE
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874 000 000MOBILE USERS ACCESSING
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48 %OF PEOPLE ARE ACCESSING
FACEBOOK ONLY FROM MOBILE ON ANY GIVEN DAY
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OVER
146 000 000MOBILE APP INSTALLS DRIVEN VIA NEW MOBILE AD UNITS IN
SO FAR THIS YEAR
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NEWSFEED ‣ Facebook has cultivated a platform within their ecosystem called the newsfeed.‣ This platform can be viewed on
devices of all shapes and sizes, through native Facebook application or mobile website.‣ Mobile Ad units can benefit
from their desktop counterparts as they inherited the basic coolness and added mobile specific performance tweaks.
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‣ Mobile app install Ad unit brought Facebook to the playing field of big mobile ad players.‣ The Install Ad unit inherited its
design from the Page Post Ads.‣ Big visual and in-line Call to
action in form of the “Install Now” button.
AD UNIT
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‣ Clicking the “Install Now” button will take the user to their mobile store.‣ And install the app.FLOW
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‣ Implement Facebook SDK into your app.‣ By adding one line of code you
can actually measure each mobile install.‣ Down to the Ad that really
matters.‣ You can even add a “hooks”
that will return attribution value after user makes specific action within your app.
TWEAKS
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‣ By adding our expertise of managing the Facebook Ad campaigns.‣ We add another layer of
performance.‣ These steps are the key to cost
effective CPA campaigns.
FACEBOOKADS
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CREATEPUBLISHANALYZEOPTIMIZEITERATE
SCALE
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ENGAGEMENT ‣ You can use a video within the Ad Unit.‣ If you have a more complex
product and/or sweet video to show you can now add it.‣ The install button is just
centimeters away.‣ The compatible device is in the
users hand.
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‣ Yes, Facebook now allows a cost per action or better say cost per app install bidding model.‣ You are charged only when user
installs your Ad. ‣ This still means a lot of
optimizing on the agency end, but its a great add-on feature for the campaign.
CPA
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‣ You have a huge mail database of your customers already?‣ We can mix and match that
database and target these users on Facebook.‣ The better segmented your
database is, the more miracles can happen.‣ Now Custom Audience can
connect you offline sales with Facebook data.
CUSTOMAUDIENCES
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RECENT STUDY FOUND THAT APP USERS ONLY OPEN APPS
BETWEEN
1 AND10 TIMES
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ENGAGEMENT ‣ Mobile developers and marketers know, it doesnt end with just install these days.‣ Huge shift from paid install
apps to monetizing in-game content after install. ‣ Facebook solved this issue with
just a few tweaks to their product, creating the App Engagement Ad unit.
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ENGAGEMENT ‣ It looks almost the same, but there is crucial change.‣ Its remarketing based.‣ You show users that you have
something new within app they have installed already and effectively can re-engage with them.‣ They could have gone stale or
you have some new relevant feature or new buy-in option.
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ENGAGEMENT ‣ Possibilities are endless depending on the type of application you have.‣ You can for example show a
user new album to listen to or buy - and that album can be from the interpret you know they like. ‣ That will work for any new in-
buy option you have.
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ENGAGEMENT ‣ Fixed call to actions so far are:‣ Open Link‣ Shop Now‣ Use App‣ Book Now‣ Play Game‣ Listen Now‣ Watch Video
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USA70 000 000
FACEBOOK iOS APP USERS OVER 20 YEARS OLD
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AND OVER62 000 000
ANDROID USERS OVER 20 YEARS OLD
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‣ Support installs of, engagement and conversion in you mobile apps. ‣ Connect your databases with
Facebook, enriching transaction data with behavioral information from Facebook. ‣ Bring your social presence into
mobile.
WHAT CANWE DO FOR
YOU TODAY?