facebook news feed and ad targeting

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Starmark Branding Advertising Interactive PR Direct Mobile Social Analytics © COPYRIGHT • ALL RIGHTS RESERVED FACEBOOK NEWS FEED AND AD TARGETING

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Page 1: Facebook News Feed and Ad Targeting

StarmarkBrandingAdvertisingInteractivePRDirectMobileSocialAnalytics

© COPYRIGHT • ALL RIGHTS RESERVED

FACEBOOK NEWS FEED AND AD TARGETING

Page 2: Facebook News Feed and Ad Targeting

STARMARK.COM © COPYRIGHT • ALL RIGHTS RESERVED

Our Backbone:

Company Founded on Integrated Marketing

Interactive, Social & Public Relations

Return On Investment Focused

Top-10 Diversity Owned Company in Florida

Recognized Top South Florida CEO

Includes:

Fort Lauderdale (Headquarters)

San Juan, PR

Orlando, FL

Starmark

Peggy NordeenCEO

Page 3: Facebook News Feed and Ad Targeting

STARMARK.COM © COPYRIGHT • ALL RIGHTS RESERVED

eTips.Starmark.com

Weekly eTip Newsletters

• Distributed via email, Facebook, Twitter and SMS

• Based on Cutting Edge Current Trends

• Co-Authored In-house By Experts Within Discipline

• Nationally Syndicated Content; Two Printed Books

Monthly Actionable Webinars

• Deeper Dive on Popular eTip Topics

• Expert walkthru with Q&A

Starmark Social Playbook

• Strategic Social Marketing Plan

• Proactive Approach to Managing your Social Marketing

• Updated daily!

Page 4: Facebook News Feed and Ad Targeting

Understanding  the  new  Facebook  Newsfeed  and  Ad  Targe7ng  Op7ons

Page 5: Facebook News Feed and Ad Targeting

Highlights

Rich Stories

Facebook Enhancements

Page 6: Facebook News Feed and Ad Targeting

Highlights

Rich Stories

Images:•Significantly larger display of images...

Page 7: Facebook News Feed and Ad Targeting

Highlights

Rich Stories

Images:•Cover images will be included in Page Posts; no more 20% rule.

Page 8: Facebook News Feed and Ad Targeting

Highlights

Rich Stories

Videos:•Significantly larger display of videos too...

Page 9: Facebook News Feed and Ad Targeting

Highlights

Rich Stories

Events:•Events will get more prominence too...

Page 10: Facebook News Feed and Ad Targeting

Highlights

Rich Stories

Apps:•Other apps (like Instagram and Pinterest) will be more prominent

Page 11: Facebook News Feed and Ad Targeting

Highlights

Rich Stories

Brand Posts:• When businesses buy feed ads that feature a photo, those photos will be bigger.

Page 12: Facebook News Feed and Ad Targeting

Highlights

Rich Stories

Ads:

“We’re taking all the content you see in the feed and making it more immersive. So that goes across the board for everything, including ads”

- Julie Zhuo, Facebook’s head of product design

Page 13: Facebook News Feed and Ad Targeting

Highlights

Mobile

Facebook Enhancements

Page 14: Facebook News Feed and Ad Targeting

Highlights

Mobile

Mobile:•Completely unified experience

Page 15: Facebook News Feed and Ad Targeting

Highlights

News Feeds

Facebook Enhancements

Page 16: Facebook News Feed and Ad Targeting

Highlights

News Feeds

Feeds:•You now have a choice of feeds

Page 17: Facebook News Feed and Ad Targeting

Highlights

News Feeds

Feeds:•You now have a choice of feeds

Page 18: Facebook News Feed and Ad Targeting

Highlights

News Feeds

Feeds:•You now have a choice of feeds

Page 19: Facebook News Feed and Ad Targeting

Highlights

News Feeds

Feeds:•How this effects Brand Pages

Page 20: Facebook News Feed and Ad Targeting

Highlights

News Feeds

Feeds:•This could be a win:

• Users will see all posts

• Users can filter their feed to only your brand

•However• Users may not use News or Following feeds...

Page 21: Facebook News Feed and Ad Targeting

Highlights

Facebook Enhancements

Page 22: Facebook News Feed and Ad Targeting

Highlights

Facebook Exchange

Facebook Exchange:•Facebook’s version of retargeting...

User Visits your site

They leave without taking action...

They can now see your ad on Facebook!

Page 23: Facebook News Feed and Ad Targeting

Highlights

A Smarter Facebook Ad

Ad Funnel:•A better way to advertise

Page 24: Facebook News Feed and Ad Targeting

Highlights

Facebook Exchange

Results:•Only 12.8% of US marketers have used the opportunity, but more than 60% have bought some form of Facebook advertising.

•The performance of FBX vs. Retargeted Display ads are almost at par with each other in less than 6 months.

•eMarketer predicts Real Time Bidding (RTB) will account for a quarter of the display market in 2015. FBX will be the source of that growth.

Page 25: Facebook News Feed and Ad Targeting

Highlights

Facebook Custom Audiences

Custom Retargeting - on Facebook:•Targeting based on phone number

On Facebook, they see your ad!

954-555-1212

Phone Match Found

Page 26: Facebook News Feed and Ad Targeting

Highlights

Facebook Custom Audiences

Custom Retargeting - on Facebook:•Targeting based on email address

On Facebook, they see your ad!

Email Match Found

[email protected]

Page 27: Facebook News Feed and Ad Targeting

Highlights

Facebook Custom Audiences

Custom Retargeting - on Facebook:•Targeting based on Facebook ID

On Facebook, they see your ad!

FBID Match Found

X39HAU45173

Page 28: Facebook News Feed and Ad Targeting

Highlights

Additional Engagement

Page 29: Facebook News Feed and Ad Targeting

Highlights

Additional Engagement

Page 30: Facebook News Feed and Ad Targeting

Highlights

Summary

Rich Stories:•Get Visual!

Feed:•Time will tell...

Mobile:•Mobile like gates

Advertising on Facebook:•Retargeting now available on Facebook Exchange•Collect marketing data for Custom Audiences on Facebook

Page 31: Facebook News Feed and Ad Targeting

Understanding  the  new  Facebook  Newsfeed  and  Ad  Targe7ng  Op7ons

Page 32: Facebook News Feed and Ad Targeting

© COPYRIGHT 2013 STARMARK

@StarmarkIntl

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