Facebook Page’s for All of Your Listings

Increase your FB lead Generation

Presented By: YOUR NAMEYOUR CONTACT INFOYOUR NMLS#

Why use FB?

• There are 202,000,000 active users in the U.S.A.• 72% of adults online visit Facebook at least once a

day• The average U.S. user has 250 friends• These numbers are increasing with the use of

Facebook on the Mobile device

Why use page’s?

• People typically don’t like to be navigated from Facebook once there

• 87% of “engagement” happens in the News Feed Area

Why use page’s?

• Photos get 120% more engagements than text and links

• Allows you to use “Apps” for Virtual Tours or Video Tours (pages within your page)

• Run Ad’s directly to a landing page right inside of Facebook (new demographics allows you to target people “likely to move” in your area)

Where do I start?

• Login to your Facebook account• Have your listings Photos, Virtual tour link,

website link open in a separate tab• Have your branding photo ready on the

computer you are using (your head shot)

FB Listing Page

• Go to any fan page on Facebook and click Create Page. • If you do not have a page to go to you can use ours. • **INSERT YOUR FAN PAGE LINK HERE**

FB Listing Page

• Choose Local Business or Place• This allows you to put a physical address, a

phone number and have a “page domain” during the set up

• The over all function of each page type is the same, the differences are in what is allowed during the set up

FB Listing Page

• Or

FB Listing Page

• Choose your Category. • Select Real Estate (helps with both searches

inside Facebook and on Google)

FB listing Page

• Complete the information fields. • Business name is title “Beautiful 3 bedroom

Home in Bay Lakes”• Address is the listing address• Phone Number is Your phone number

FB Listing Page

• FB will walk you through the basic steps. • 1st add your categories for search in Facebook and Google• Type in the box and the valid category will pop up select all

that apply

FB Listing Page

• Add a short description• The short description is for search results only• Make sure your key phrase is in it• Limited to 155 characters here (you can add a longer

description later in the settings)

FB Listing Page

• Enter your property website in the space provided

FB Listing Page

• If you choose Local Business or Place, Facebook will allow you to set the vanity name right away**

• Choose yes it is a real business and yes it is the official representative

FB Listing Page

• Once all the information has been completed, click save Info

FB Listing Page

• Next is your profile picture. • This is YOU. YOU are your brand.

FB Listing Page

• Add to favorites allows you to add this to your home screen for easy navigation

FB Listing Page• Enable Ads• It’s asking for a funding source for ad’s. • You can skip this step if you like. • If you plan on promoting your page ad your CC info.

FB Listing Page

• Once you finish those 4 steps (or skip the last) you will be automatically taken to your new page and given a basic tour

FB Listing Page

• Make your cover image• I use Power Point. • Image size 851 X 315 (8.42 x 3.35)

FB Listing Page

• On your NEW Fan Page click add a cover

FB Listing Page

• Select Up load a photo• Choose the cover you made or want to use.

FB Listing Page

• Then click save changes

FB Listing Page

• Lets ad an App**• Search for Woobox • Select Woobox custom Tab

FB Listing Page

• Install Page Tab (the big green button)• Select the page you are adding the app to

from the drop down

FB Listing Page

• The editor screen is defaulted to HTML.• Paste your videos embed code in the empty

box.

FB Listing Page

• Rename the App what ever you want• You can even change the App image• Click Save

FB Listing Page

• Scroll up and click View Tab

FB Listing Page

FB Listing Page

• Voila!!!!!!

FB Listing Page

• Use the other photos as posts

FB Listing Page

• Share the picture posts to your timeline• Ask the seller to share the picture posts also

FB Listing Page

• Do a paid ad to your Listing Page• Click Build Audience • Click Use Ads Manager

FB Listing Page

• On the top right click Create Ad

FB Listing Page

• Select the Page Likes option

FB Listing Page

• Select the Page you are running the ad too

FB Listing Page

• You can edit the image or text• Any changes can be seen in the Preview

section

FB Listing Page

• Put in your Farm area (you can also include a radius from 10 to 50 miles out)

• Change the age to your comfort level

FB Listing Page

• Under More Demographics you can use Home, Home Ownership and choose either Homeowners or Home renters

FB Listing Page

• Under Behaviors you can select Residential Profiles, then choose Likely to Move

FB Listing Page

• Target the right people

FB Listing Page

• Set your budget and place the order

Thank you for attending todays presentation. Please remember I am a

Mortgage Professional first and foremost. You referrals are always

appreciated.

YOUR NAMEYOUR PHONE NUMBERYOUR EMAILYOUR NMLS#