facebook pages: tips and tricks
TRANSCRIPT
TRICKS AND TIPS FOR MANAGING A FACEBOOK PAGE
LEARNING OBJECTIVES
Distinguish between groups and pages
Get the most from a profile picture
Increase engagement
Create and promote events
Measure success
DISTINGUISH BETWEEN GROUPS AND PAGES
QuickTimeª and a decompressor
are needed to see this picture.QuickTimeª and a
decompressorare needed to see this picture.
QuickTimeª and a decompressor
are needed to see this picture.
DISTINGUISH BETWEEN GROUPS AND PAGES
DISTINGUISH BETWEEN GROUPS AND PAGES
GET THE MOST FROM A PROFILE PICTURE
Think about the thumbnail.
Use every last pixel.
Be consistent.
GET THE MOST FROM A PROFILE PICTURE
QuickTimeª and a decompressor
are needed to see this picture.
GET THE MOST FROM A PROFILE PICTURE
QuickTimeª and a decompressor
are needed to see this picture.
GET THE MOST FROM A PROFILE PICTURE
QuickTimeª and a decompressor
are needed to see this picture.Think about the thumbnail.
INCREASE ENGAGEMENT
Open the doors to all who come.
INCREASE ENGAGEMENT
Start a schedule. Post early, post often.
QuickTimeª and a decompressor
are needed to see this picture.
INCREASE ENGAGEMENT
Like yourself. And get others to like you, too.
QuickTimeª and a decompressor
are needed to see this picture.
INCREASE ENGAGEMENT
Play the role of the paparazzi.
QuickTimeª and a decompressor
are needed to see this picture.
INCREASE ENGAGEMENT
Throw softballs.
CREATE AND PROMOTE EVENTS
QuickTimeª and a decompressor
are needed to see this picture.
MEASURE SUCCESS
MEASURE SUCCESS
MEASURE SUCCESS
0
1,000
2,000
3,000
4,000
5,000
6,000
N D J F M A M J J A S O
Total Fans Page Views Unique Page Views Referrals to Website
